Health Care. Sarasota/Bradenton/Venice Market

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Pearl Sutton
5 years ago
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1 Health Care Sarasota/Bradenton/Venice Market

2 Among All Major US Markets Sarasota/Bradenton/Venice residents spend more than anyone on health care. Health Care $/Capita Sarasota/Bradenton/Venice $1,884 Fort Myers $1,654 Melbourne $1,631 Seattle WA $1,485 Knoxville TN $1,479 Portland ME $1,476 Youngstown OH $1,468 Pittsburgh PA $1,467 Tampa/St Petersburg $1,467 Madison WI $1,458 USA $1,298 Spending per capita on health care is 45% higher than the national average. Total spending is more than $1.3 billion. Source: Alteryx Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Total spending is $1,347,223,835. Metros of 500,000 or more.

3 In Sarasota/Bradenton/Venice More of the population is on Medicare than in any other major metro market. Major Metro Markets Medicare Sarasota/Bradenton/Venice 39% Fort Myers 32% Knoxville 27% Buffalo 26% Rochester 25% Cleveland 25% Tampa/St Petersburg 25% Hartford 25% Little Rock 25% Providence 25% US 22% Two of five adults receives Medicare nearly twice the national average. Source: Scarborough Research Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.

4 In Sarasota/Bradenton/Venice Retirees account for more of the adults than in any other major metro market. Major Metro Markets Retired Sarasota/Bradenton/Venice 32% Fort Myers 29% Tampa/St Petersburg 21% Tucson 21% Albany 20% Pittsburgh 20% Detroit 20% Buffalo 19% Cleveland 19% Honolulu 19% US 17% Almost one in three adults is retired nearly double the national average. Source: Scarborough Research Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.

5 Sarasota/Bradenton/Venice is one of the top markets for medical services. Medical Services % US Rank Medications Digestive disorder 21% 5 High blood pressure 28% 10 Specialists Ophthalmologist 42% 1 Dermatologist 26% 1 Cardiologist 17% 2 Chiropractor 14% 3 Podiatrist 12% 5 Services Cardiac care 14% 2 Cancer/oncology 11% 2 Corrective eye surgery 8% 4 Neurology 8% 4 America s oldest major metro is a fertile field for physicians and pharmaceuticals. Source: Scarborough Research Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.

6 Among Florida s 10 Largest Markets Sarasota/Bradenton/Venice consumers spend the most on personal care items. Top 10 Florida Markets $/Capita Sarasota/Bradenton/Venice $369 Ft Myers $341 Melbourne $340 Jacksonville $327 Tampa/St Petersburg $326 Daytona Beach $320 Pensacola $305 Miami/Fort Lauderdale $302 Orlando $300 Lakeland $291 USA $312 Per capita spending on personal care products & services is almost 20% more than the national average. Total spending is nearly $270 million. Source: Alteryx Total spending is $263,588,584. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

7 In Sarasota/Bradenton/Venice Herald-Tribune Media reach people who buy remedies for their ailments. Medications Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Bought past 12 months Cold or flu 176,000 91,000 52% 81,000 27,000 30% High blood pressure 168,000 84,000 50% 79,000 16,000 19% Allergies 131,000 64,000 48% 59,000 23,000 36% Cholesterol 105,000 50,000 48% 46,000 10,000 20% Digestive disorder 84,000 38,000 45% 35,000 11,000 29% Arthritis 78,000 40,000 52% 37,000 7,000 18% Children's medicine 56,000 20,000 36% 18,000 7,000 35% Diabetes 37,000 12,000 32% 11,000 3,000 25% Up to one in three people you reach who buy medicine read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

8 In Sarasota/Bradenton/Venice Herald-Tribune Media reach people who seek advanced medical services. Medical Services Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Past 3 years Any services 479, ,000 49% 213,000 61,000 26% Emergency room 226, ,000 47% 99,000 26,000 25% Urgent care facility 92,000 46,000 50% 40,000 15,000 33% Cardiac care 75,000 33,000 44% 31,000 8,000 24% Orthopedics 74,000 39,000 53% 37,000 10,000 26% Cancer/oncology 65,000 37,000 58% 37,000 7,000 19% Pediatrics 64,000 28,000 44% 27,000 7,000 25% Neurology 42,000 18,000 43% 17,000 4,000 22% Maternity care 39,000 18,000 46% 17,000 4,000 22% Mental healthcare 25,000 14,000 56% 9,000 9,000 64% Cosmetic surgery 21,000 10,000 47% 8,000 4,000 40% Any overnight stay 90,000 44,000 50% 42,000 7,000 16% Up to two in three patients you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

9 In Sarasota/Bradenton/Venice Herald-Tribune Media reach most people who go to medical specialists. Specialists Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Used past 12 months Any specialist 477, ,000 50% 219,000 63,000 27% Dentist 293, ,000 54% 146,000 41,000 26% Skin doctor 159,000 87,000 55% 81,000 21,000 24% Cardiologist 98,000 49,000 50% 46,000 10,000 20% OB/GYN 93,000 42,000 45% 36,000 17,000 40% Chiropractor 68,000 32,000 47% 31,000 5,000 16% Foot doctor 45,000 20,000 44% 18,000 5,000 25% As many as two in five people you reach who use specialists read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

10 In Sarasota/Bradenton/Venice Herald-Tribune Media reach thousands of people who seek care for their eyes. Eyewear & Eye Care Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Past 12 months Bought eyewear 269, ,000 48% 115,000 39,000 30% Saw ophthalmologist 206, ,000 52% 100,000 25,000 23% Saw optometrist 95,000 44,000 47% 42,000 10,000 23% Past 3 years Corrective eye surgery 44,000 23,000 53% 21,000 4,000 17% Up to one in three people you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

11 In Sarasota/Bradenton/Venice Herald-Tribune Media reach as many as three of five patients at local hospitals. Hospitals & Medical Facilties Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Past 3 years Any hospital 431, ,000 49% 195,000 48,000 23% Blake Medical Center 74,000 24,000 33% 21,000 9,000 38% Doctors Hospital 71,000 43,000 61% 41,000 9,000 21% Lakewood Ranch 68,000 27,000 40% 22,000 10,000 37% Manatee Memorial 112,000 41,000 36% 36,000 10,000 24% Sarasota Memorial 183, ,000 62% 105,000 24,000 21% Venice Regional 51,000 27,000 52% 27,000 3,000 11% Up to one in three patients you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

12 In Sarasota/Bradenton/Venice Herald-Tribune Media reach most drug and HBA shoppers wherever they go. Drugs/Health & Beauty Aids Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Bought past month Any Rx/HBA 537, ,000 48% 234,000 73,000 28% Drug store 373, ,000 49% 164,000 56,000 31% General merchandise store 358, ,000 49% 158,000 53,000 30% Supermarket pharmacy 252, ,000 43% 102,000 28,000 26% Mail order 93,000 48,000 52% 43,000 14,000 29% As many as one in three drug & HBA buyers you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

13 In the Herald-Tribune Eye doctors and care centers run more that 18,000 inches of advertising a year. Eye Doctors & Care: 18,774 Inches Top Advertisers Inches Digital National Vision, Inc 5,292 Eyeglass Works 4,987 P Center For Sight 3,320 Manatee Eye Clinic 1,024 P Optical Outlet 954 Sarasota Cataract 949 P Eye Specialists 849 P Gulf Coast Glaucoma 283 P Ioptics 207 Provision Laser Eye Center 189 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Most of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

14 In the Herald-Tribune Ear doctors and care centers run almost 33,000 inches of advertising a year. Ear Doctors & Care: 23,887 Inches Top Advertisers Inches Digital Audibel Hearing Aids 6,178 P Hear-X 4,064 Miracle Ear 3,276 Hearing Aid System 2,914 Accurate Hearing 2,552 Hear Care Audiology 2,211 P Lifestyle Hearing 2,207 Drs. Davis & Beyer 1,963 Advance Hearing Center 1,451 P Armand's Hearing Center 1,260 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

15 In the Herald-Tribune Dentists & dental clinics run more than 16,000 inches of advertising a year. Dentists: 16,101 Inches Top Advertisers Inches Digital Pinebrook Dental Clinic 1,607 Go 2 Dental 1,582 Jill M. Morris 1,507 P Heartland Dental Center 1,450 P Siesta Smiles Dental 1,229 Craig M Misch D.D. 1,000 The Smile Centre 843 Dr. Mitchell Strum 827 Koval & Koval Dentistry 764 Richard Moffett DM 709 Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

16 In the Herald-Tribune Doctors & medical clinics run more than 42,000 inches of advertising a year. Doctors & Clinics: 42,360 Inches Top Advertisers Inches Digital Sarasota Surgical 4,020 P Dr. J David Holcomb 3,221 Gulf Coast Medical 2,961 P Dr. Greg Logan 2,898 Hawthorne Clinic 1,859 Cortez Podiatry Associates 1,625 P Danee Barnett 1,425 P Venice Dermatology 1,093 P Dr. Luis Gutierrez 961 P Elizabeth Callahan 945 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

17 In the Herald-Tribune Health care providers and facilities run almost 14,000 inches a year. Health Providers & Facilities: 13,877 Inches Top Advertisers Inches Digital Aesculapian Management 4,040 P Tidewell Hospice 1,404 P Sarasota Orthopedics 1,377 P DPN USA LLC 1,008 P Advanced Healing Arts 646 P Peak Physical Therapy 630 Florida Telecom Relay 476 Aesthetic Arts Institute 441 P Abrams Dermatology 389 Lovelace Scientific 315 Successful local businesses believe in Herald-Tribune advertising because they know it works. Most of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

18 In the Herald-Tribune Medical supply companies run almost 4,000 inches of advertising a year. Medical Products: 3,849 Inches Top Advertisers Inches Digital Canada Med Service 1,874 P Medtronic 378 Novolog Mix 378 Orthopedics Inc 284 Biolife 252 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

19 In the Herald-Tribune Regional hospitals run more than 26,000 inches of advertising a year. Hospitals: 26,211 Inches Top Advertisers Inches Digital Sarasota Memorial 7,305 P Doctors Hospital 6,599 P Venice Regional Medical Center 4,224 P Manatee Memorial Hospital 3,235 Blake Medical Center 2,969 Successful local businesses believe in Herald-Tribune advertising because they know it works. Most of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

20 In the Herald-Tribune Drug stores and pharmacies run more than 5,100 inches of advertising a year. Drug Stores: 5,123 Top Advertisers Inches Digital Walgreen's 1,568 CVS Caremark 864 Family Health Care 839 P Discount Rx Direct 425 Discount Drugs 410 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

21 In the Herald-Tribune Assisted living and retirement centers run almost 24,000 inches a year. Retirement Centers: 23,984 Inches Top Advertisers Inches Digital Sarasota Bay Club 3,366 P Jacaranda Trace 3,360 P Waterside Retirement Estates 1,895 P Brookdale Senior Living 1,818 Lakehouse West 1,814 P Heron House 1,607 Bay Village of Sarasota 1,308 P Horizon Bay Sarasota 1,030 Pines of Sarasota 949 P Alderman Oaks 929 Successful local businesses believe in Herald-Tribune advertising because they know it works. Most of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

22 In the Herald-Tribune Funeral homes & cemeteries run more than 1,700 inches of advertising a year. Funeral Homes: 1,744 Inches Top Advertisers Inches Digital Wiegand Bros Funeral Home 550 Jennings Funeral Home 466 National Cremation Society 409 Karol Briandi 101 P Jim Hunter 63 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

Health Care. Sarasota/Bradenton/Venice Market

Health Care. Sarasota/Bradenton/Venice Market Health Care Sarasota/Bradenton/Venice Market Among Florida s 10 Largest Markets Sarasota/Bradenton/Venice consumers spend the most each on health care. Top 10 Florida Markets $/Capita Sarasota/Bradenton/Venice