Newspaper Audience Database

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Beverly Barnett
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1 Fall 2005 Release

3 Table of Contents About the Newspaper Audience Database Why Newspapers Top 100 Newspapers Newspaper Audience Database Newspaper Audience Database

About the Newspaper Audience Database The Newspaper Audience Database provides media buyers with easy access to fresh data on the size and composition of the audience for the top U.S.

Audience data are provided at the DMA level and is listed alphabetically by DMA and, within the DMA, alphabetically by newspaper.

4 About the Newspaper Audience Database The Newspaper Audience Database provides media buyers with easy access to fresh data on the size and composition of the audience for the top U.S. daily newspapers and their Web sites. The twice-yearly report, distributed by the Newspaper Association of America, is also available electronically, along with a file in Excel format, at The report is part of a larger industry initiative to provide advertisers with a comprehensive profile of the newspaper audience across various media platforms. Data from additional studies on engagement, shopping habits, advertising effectiveness and more will be released in the first and second quarters of Audience data are provided at the DMA level and is listed alphabetically by DMA and, within the DMA, alphabetically by newspaper. Data are also included for three national newspapers: The New York Times, USA Today and The Wall Street Journal. The data were extracted primarily from Scarborough Research s 75 Local Market Studies, the primary source of newspaper audience ratings information in the U.S. The study is based on telephone interviews conducted between February 2004 and March 2005 (Release 1, 2005). Local market sample sizes range from 2,000 to more than 13,000. Scarborough s local-market newspaper audience and demographic data are audited and accredited by the Media Rating Council (MRC) and the Audit Bureau of Circulations (ABC) for use in the ABC Reader Profile. The newspaper audience ratings information for the national editions of The New York Times, USA Today, The Wall Street Journal is from Scarborough s USA+ database and is based on more than 200,000 telephone interviews conducted between August 2003 and September 2004 (Release 2, 2004). Scarborough s USA+ database has been submitted for MRC accreditation. Four newspapers Austin American-Statesman, Chicago Tribune, San Jose Mercury News and Palm Beach Post have chosen to use data from The Gallup Organization s local market Studies of Media Usage. The local market sample sizes range from 1,700 in Austin and West Palm Beach to more than 6,000 in the Chicago DMA. Interview periods vary for each of the four newspapers. The Chicago Tribune data are based on telephone interviews conducted between January and December 2004, data for San Jose Mercury News are from the Spring 2004 study, Austin American Statesman data are from Fall 2004, while the Palm Beach Post s data interviews took place in Spring of Gallup s local market newspaper audience and demographic data are audited and accredited by the Audit Bureau of Circulations (ABC) for use in the ABC Reader Profile. Newspaper Web site usage data are supplied by Nielsen//NetRatings, a leading provider of Web audience usage data, based on their MegaView Local syndicated service. Data are collected by tracking usage of 345,000 Internet users drawn from a combination of home, work and school. Data for this report are based on Web usage during the month of July NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. NAA members include daily newspapers, as well as non-dailies and other publications published throughout the world. Headquartered just outside Washington in Vienna, Va., the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry also may be found at NADbase: Newspaper Audience Database

Why Newspapers Powerful technological advancements and shifting consumer behavior are driving major transformations in the media marketplace.

The newspaper industry has been at the forefront of that re-invention, creating compelling new products across media platforms, targeting specific market segments with more relevant content, and

Consider that: 77 percent of adults (18+) in the top 50 markets read newspapers over the course of a week totaling more than 115 million readers.

68 percent of 18-34 year-olds (31.5 million) read a newspaper during the week and 21.4 million read a newspaper on Sunday. Newspapers reach more 18-34 year olds on an average week day (37.

5 Why Newspapers Powerful technological advancements and shifting consumer behavior are driving major transformations in the media marketplace. All traditional media have been forced to re-examine and re-invent their value proposition for consumers and advertisers. The newspaper industry has been at the forefront of that re-invention, creating compelling new products across media platforms, targeting specific market segments with more relevant content, and aggressively responding to changing advertiser needs. And their strategies are paying off. Consider that: 77 percent of adults (18+) in the top 50 markets read newspapers over the course of a week totaling more than 115 million readers. On any given Sunday, 60 percent, or nearly 90 million adults, read a newspaper. 60 percent of adults who earn $75,000 or more read a newspaper daily, and more than two-thirds do so on Sunday. 68 percent of year-olds (31.5 million) read a newspaper during the week and 21.4 million read a newspaper on Sunday. Newspapers reach more year olds on an average week day (37.4% in the top 50 markets) than an average half-hour of prime time TV (32.3%), early TV news (22%) and an average quarter hour of radio morning drive time (21%). Newspaper readership also increases with education, as nearly 60 percent of college graduates read a daily newspaper and two-thirds of those with post-graduate degrees do so. 43 million users, or nearly one-third of the Internet population, visited newspaper Web sites in July, 2005, compared to 23 million for Yahoo! News and CNN.com. Internet users viewed 1.7 billion pages on newspaper Web sites in July, Newspapers own 11 of the top 25 online news and information Web sites and, locally, they provide the dominant information site in most of the top 75 markets. 44 percent of newspaper Web site users are younger than 34 and 50 percent have household incomes greater than $50,000. The typical newspaper Web site user has an income of $70,000; 84 percent have recently searched for products online and 82 percent recently bought online. A recent newspaper engagement study demonstrates the effectiveness of newspapers as an advertising medium. According to the Millward Brown study, most respondents (42%) rated newspaper advertising as most credible (compared to TV, radio, magazines and the Internet). Respondents also rated newspapers higher than other media as the best environment for making product selections. Newspapers also provide unique opportunities to reach broad or targeted audiences across multiple products in the local market. Using the traditional newspaper, niche and specialty publications, and a variety of Web sites, advertisers can reach more adults in a specific market than they could with any other media. And the portfolio of products allows advertisers to target specific segments geographically, demographically or by interest. For more information on the value of the newspaper audience, visit NADbase: Newspaper Audience Database

6 Top 100 Newspapers (By Average Weekday Readership) 1. USA Today...7,080, Wall Street Journal...5,147, New York Times...5,043, New York Daily News...2,650, Los Angeles Times...2,392, New York Post...2,054, Chicago Tribune*...1,858, Washington Post...1,817, Newsday...1,618, Chicago Sun-Times...1,426, Houston Chronicle...1,243, Dallas Morning News...1,128, Boston Globe...1,125, Star-Ledger (Newark)...1,103, Atlanta Journal Constitution...1,100, San Francisco Chronicle...1,055, Arizona Republic (Phoenix)...1,052, Star Tribune (Minneapolis)...953, Philadelphia Inquirer...945, Cleveland Plain Dealer...868, Boston Herald...816, Detroit Free Press...814, Orange County Register...803, San Diego Union-Tribune...802, Portland Oregonian...766,161 Source: Scarborough Research *Data supplied by Gallup Organization Note: A few newspapers in the top 100 did not provide data for this report. 26. St. Louis Post-Dispatch...727, San Jose Mercury News*...717, Orlando Sentinel...712, St. Petersburg Times...704, Sun-Sentinel (South Florida)...694, Miami Herald...693, Milwaukee Journal Sentinel...684, Baltimore Sun...667, Sacramento Bee...654, Pittsburgh Post-Gazette...608, Detroit News...604, New Orleans Times-Picayune...602, Rocky Mountain News...597, Columbus Dispatch...591, Kansas City Star...586, Philadelphia News...576, Seattle Times...565, Indianapolis Star...561, San Antonio Express-News...553, Star-Telegram (Fort Worth)...544, Charlotte Observer...543, Denver Post...517, Austin American-Statesman*...515, Tampa Tribune...506, Louisville Courier-Journal...488, Cincinnati Enquirer...488, Hartford Courant...487, Virginian-Pilot (Norfolk)...481, Buffalo News...478, The Tennessean (Nashville)...475, Los Angeles Daily News...457, Palm Beach Post*...456, St. Paul Pioneer Press...449, Memphis Commercial Appeal...439, Providence Journal...431, Seattle Post-Intelligencer...428, Fresno Bee...421, Bergen Record...420, Las Vegas Review-Journal...419, Oklahoman (Oklahoma City) , Asbury Park (N.J.) Press...410, Rochester Democrat and Chronicle...405, Richmond Times-Dispatch...404, Journal News (White Plains, New York) , Florida Times-Union...394, Honolulu Advertiser...391, Raleigh News & Observer...390, Daily Herald (Chicago)...390, Birmingham News...345, Des Moines Register...326, Contra Costa (Calif.) Times...313, Tulsa World...312, Akron Beacon Journal...311, Tacoma News Tribune...306, Lexington Herald-Leader...306, Grand Rapids Press...304, Syracuse Post-Standard...301, Salt Lake Tribune...297, Dayton Daily News...295, Knoxville News Sentinel...295, Albuquerque Journal...288, Allentown (Pa.) Morning Call...285, Worcester (Mass.) Telegram & Gazette , Toledo Blade...271, Albany Times-Union...267, Arizona Daily Star (Tucson)...267, Washington Times...263, El Nuevo Herald...261, Harrisburg (Pa.) Patriot-News...259, Spokane Spokesman-Review...256, Mobile Register...252, Tribune-Review (Pittsburgh)...250, Santa Rosa Press (Calif.) Democrat...246, Roanoke (Va.) Times...245, Daily Press (Newport News, Va.)...243,742 NADbase: Newspaper Audience Database

7 Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ National Newspapers New York Times Daily New York Times Total 5,043,815 2,828,470 2,215, , , , , , , , , , , ,560 1,100,105 Sunday New York Times Total 6,989,535 3,561,360 3,428, , ,220 1,269,905 1,483,850 1,180,420 1,277, ,375 1,003,380 1,137,480 1,150,170 1,255,670 1,447,445 5-Day Cume NY Times Total 9,931,525 5,370,835 4,560,690 1,756,135 1,625,330 1,882,335 1,914,960 1,292,245 1,460, ,465 1,648,290 1,722,010 1,566,420 1,542,770 1,726,625 4-Week Sunday Cume NY Times Total 11,671,265 5,752,595 5,918,670 1,544,445 1,792,760 2,174,875 2,354,675 1,826,910 1,977, ,740 1,829,770 2,011,540 1,879,400 1,966,395 1,981,985 New York Times Web Sites 12,765, ,569,793 Wall Street Journal Daily Wall Street Journal Total 5,147,255 3,454,850 1,692, , ,675 1,012,555 1,160, , , , , , , ,885 1,331,040 5-Day Cume Wall Street Journal Total 10,086,475 6,566,275 3,520,200 1,232,415 1,436,860 1,922,365 2,217,685 1,735,440 1,541, ,140 1,377,095 1,782,515 1,756,785 1,845,690 2,102,110 Wall Street Journal Web Sites 2,491,772 47,109,917 USA Today Daily USA Today Total 7,080,055 4,707,665 2,372, ,710 1,281,455 1,557,675 1,567, , , ,245 1,265,160 1,594,410 1,231,975 1,048, ,885 5-Day Cume USA Today Total 16,199,940 10,244,715 5,955,225 2,117,675 2,695,585 3,491,610 3,598,985 2,350,165 1,945,920 1,501,290 3,013,145 3,420,230 2,888,925 2,390,585 1,724,385 USA Today Web Sites 9,731, ,254,522 Local Newspapers* Albany/Schenectady/Troy DMA Albany Times-Union Daily Albany Times-Union Sunday Albany Times-Union 5-Day Cume Times-Union 4-Week Sunday Cume Times- Union 1,056, , , , , , , , , , , , , ,051 37,632 Total 267, , ,342 29,703 39,349 50,785 53,239 40,384 54,322 28,762 52,738 52,260 52,519 43,192 14,849 Reach % 25.3% 29.4% 21.6% 22.1% 25.1% 25.2% 25.9% 26.7% 26.2% 20.3% 23.0% 24.6% 28.9% 43.2% 39.5% Total 346, , ,841 31,647 50,325 68,992 73,401 54,163 67,822 35,745 69,927 78,251 67,836 45,222 15,910 Reach % 32.8% 33.6% 32.1% 23.6% 32.1% 34.2% 35.7% 35.8% 32.8% 25.2% 30.5% 36.8% 37.4% 45.2% 42.3% Total 407, , ,122 58,375 56,580 80,931 77,359 57,098 76,941 41,660 81,171 82,078 87,938 57,010 20,405 Reach % 38.5% 45.1% 32.5% 43.5% 36.1% 40.1% 37.6% 37.7% 37.2% 29.4% 35.4% 38.6% 48.5% 57.0% 54.2% Total 451, , ,915 46,987 73,774 83,542 95,711 71,505 80,457 49,288 92, ,406 80,478 58,158 19,511 Reach % 42.8% 43.1% 42.5% 35.0% 47.0% 41.4% 46.5% 47.2% 38.9% 34.8% 40.3% 48.6% 44.4% 58.1% 51.8% Albany Times-Union Web Sites 253,889 5,212,703 * Note: A few newspapers in the top 75 markets are not included in this first release. 6 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

8 Albuquerque/Santa Fe DMA Albuquerque Journal Daily Morning Albuquerque Journal Sunday Albuquerque Journal 5-Day Cume Albuquerque Journal 4-Week Sunday Cume Albuquerque Journal 1,301, , , , , , , , , , , , ,423 83,424 45,635 Total 288, , ,248 23,654 25,883 56,956 68,307 44,657 69,449 35,380 62,757 66,081 43,007 32,743 16,299 Reach % 22.2% 22.2% 22.2% 13.3% 11.9% 22.8% 26.5% 24.4% 32.0% 16.3% 17.9% 31.6% 31.5% 39.2% 35.7% Total 426, , ,879 40,956 54,177 86,582 94,851 65,900 84,005 57, ,731 94,386 58,020 45,487 19,378 Reach % 32.8% 30.4% 35.0% 23.1% 25.0% 34.7% 36.7% 36.1% 38.7% 26.4% 28.8% 45.2% 42.5% 54.5% 42.5% Total 453, , ,686 47,030 49,014 88, ,606 66,949 86,405 57, ,117 95,101 59,993 45,691 20,905 Reach % 34.8% 34.2% 35.4% 26.5% 22.6% 35.3% 44.8% 36.7% 39.8% 26.5% 33.2% 45.5% 44.0% 54.8% 45.8% Total 582, , ,682 60,055 88, , ,109 84,215 93,129 81, , ,767 77,597 55,330 24,739 Reach % 44.8% 39.5% 49.7% 33.8% 40.8% 49.5% 51.6% 46.1% 42.9% 37.5% 41.7% 56.8% 56.9% 66.3% 54.2% Albuquerque Journal Web Sites 167,544 6,361,811 Atlanta DMA Atlanta Journal Constitution Daily Atlanta Journal Constitution Sunday Atlanta Journal Constitution 5-Day Cume Atlanta Journal Constitution 4-Week Sunday Cume Atlanta Journal Constitution Atlanta Journal Constitution Web Sites 4,203,047 2,053,696 2,149, , , , , , , , , , , , ,707 Total 1,100, , ,465 80, , , , , , , , , , , ,989 Reach % 26.2% 28.9% 23.6% 14.8% 16.1% 23.8% 31.1% 35.6% 42.7% 20.2% 23.8% 23.8% 29.1% 34.5% 42.2% Total 1,732, , , , , , , , , , , , , , ,060 Reach % 41.2% 40.6% 41.8% 29.4% 33.5% 41.3% 45.8% 47.7% 53.0% 31.6% 37.5% 41.5% 48.1% 49.7% 60.3% Total 1,751, , , , , , , , , , , , , , ,581 Reach % 41.7% 42.5% 40.9% 28.9% 31.2% 42.0% 47.2% 51.4% 54.1% 37.3% 39.7% 37.3% 47.2% 52.1% 57.0% Total 2,345,594 1,106,943 1,238, , , , , , , , , , , , ,470 Reach % 55.8% 53.9% 57.6% 44.3% 52.1% 59.8% 59.5% 57.1% 60.2% 45.7% 50.4% 59.1% 59.5% 70.0% 72.9% 1,889,120 48,444,863 Austin DMA Austin American-Statesman* Daily Austin American-Statesman Sunday Austin American- Statesman 5-Day Cume American-Statesman 4-Week Sunday Cume American- Statesman 1,068, , , , , , , ,600 99, , , , , ,900 47,600 Total 515, , ,800 54,500 92,400 96, ,500 70,900 69,700 59,900 98, ,100 82,100 65,700 35,400 Reach % 48.2% 49.3% 47.1% 33.3% 36.0% 44.2% 61.0% 61.9% 69.8% 36.4% 56.0% 50.9% 52.7% 65.1% 74.4% Total 670, , ,200 76, , , ,100 85,300 78,100 82, , , ,100 75,400 31,100 Reach % 62.7% 62.0% 63.4% 46.8% 51.2% 62.8% 75.2% 74.4% 78.2% 50.1% 70.0% 67.1% 78.4% 74.7% 65.3% Total 730, , , , , , ,700 85,700 80, , , , ,000 76,700 38,800 Reach % 68.3% 71.0% 65.6% 61.3% 58.4% 66.6% 78.2% 74.8% 80.3% 63.5% 71.8% 70.9% 77.7% 76.0% 81.5% Total 766, , ,700 92, , , ,100 90,900 84,300 98, , , ,700 81,700 37,500 Reach % 71.7% 70.9% 72.6% 56.3% 62.1% 74.1% 82.6% 79.3% 84.4% 60.0% 80.3% 78.7% 84.5% 81.0% 78.8% Austin American-Statesman Web Sites 547,730 9,710,546 * Print audience data supplied by The Gallup Organization 7 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

9 Baltimore DMA Baltimore Sun Daily Baltimore Sun Sunday Baltimore Sun 5-Day Cume Baltimore Sun 4-Week Sunday Cume Baltimore Sun 2,137,750 1,011,318 1,126, , , , , , , , , , , , ,456 Total 667, , ,009 59,433 70, , , , ,131 78, , , ,391 86,599 60,139 Reach % 31.2% 35.1% 27.8% 22.8% 20.2% 27.1% 33.3% 37.7% 45.7% 32.9% 28.8% 32.3% 34.4% 28.9% 38.0% Total 1,051, , ,880 99, , , , , , , , , , ,592 80,424 Reach % 49.2% 47.2% 50.9% 38.4% 38.9% 49.8% 52.3% 54.7% 58.2% 54.2% 48.8% 48.1% 52.3% 47.0% 50.8% Total 1,018, , , , , , , , , , , , , ,059 82,775 Reach % 47.7% 49.6% 45.9% 44.8% 39.6% 45.3% 47.7% 53.4% 55.9% 55.5% 45.5% 47.6% 48.4% 46.5% 52.2% Total 1,315, , , , , , , , , , , , , , ,594 Reach % 61.6% 59.3% 63.5% 57.1% 58.8% 62.0% 62.8% 62.8% 64.5% 63.7% 60.5% 58.9% 66.0% 59.9% 64.1% Baltimore Sun Web Sites 953,421 12,870,589 Birmingham DMA Birmingham News Daily Morning Birmingham News Sunday Birmingham News 5-Day Cume Birmingham News 4-Week Sunday Cume Birmingham News 1,357, , , , , , , , , , , , , ,977 54,718 Total 345, , ,905 25,488 48,266 58,290 78,645 59,058 75,947 43,850 77,496 57,216 61,055 44,172 21,472 Reach % 25.5% 28.1% 23.1% 14.4% 20.4% 22.8% 30.5% 31.5% 31.2% 22.4% 24.7% 25.7% 34.6% 43.3% 39.2% Total 473, , ,663 45,744 76,354 89,818 99,727 68,518 93,673 63, ,082 79,221 76,377 55,732 26,924 Reach % 34.9% 33.8% 35.9% 25.9% 32.3% 35.1% 38.7% 36.6% 38.5% 32.4% 34.1% 35.6% 43.3% 54.7% 49.2% Total 524, , ,556 47,401 80, , ,986 75, ,722 67, ,674 97,917 83,599 61,801 30,095 Reach % 38.6% 40.6% 36.9% 26.9% 34.0% 39.4% 45.4% 40.1% 42.7% 34.6% 35.9% 43.9% 47.4% 60.6% 55.0% Total 646, , ,973 67, , , ,954 82, ,504 86, , ,062 98,381 70,549 37,589 Reach % 47.6% 45.0% 49.9% 38.3% 48.5% 50.0% 53.9% 43.9% 47.1% 44.3% 46.8% 52.5% 55.7% 69.2% 68.7% Birmingham News Web Sites 166, ,474 Boston DMA Boston Globe Daily Boston Globe Sunday Boston Globe 5-Day Cume Boston Globe 4-Week Sunday Cume Boston Globe 4,804,355 2,290,524 2,513, , ,554 1,018, , , , , , , , , ,508 Total 1,125, , , , , , , , ,869 83, , , , , ,840 Reach % 23.4% 25.4% 21.6% 18.0% 13.3% 22.0% 27.4% 29.1% 29.7% 18.4% 17.4% 22.7% 20.4% 30.5% 44.1% Total 1,644, , , , , , , , , , , , , , ,865 Reach % 34.2% 34.0% 34.5% 30.1% 25.3% 34.6% 36.8% 39.2% 38.6% 30.1% 26.7% 32.6% 32.9% 42.1% 56.6% Total 1,701, , , , , , , , , , , , , , ,489 Reach % 35.4% 39.5% 31.7% 33.9% 27.3% 34.0% 37.1% 42.8% 38.5% 27.8% 28.4% 35.3% 31.9% 44.8% 56.7% Total 2,210,168 1,039,995 1,170, , , , , , , , , , , , ,369 Reach % 46.0% 45.4% 46.5% 40.7% 39.4% 50.2% 47.9% 49.4% 46.3% 39.6% 37.6% 44.5% 46.7% 55.7% 67.6% Boston Globe Web Sites 3,305,716 62,087,168 8 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

10 Boston Herald Daily Boston Herald Sunday Boston Herald 5-Day Cume Boston Herald 4-Week Sunday Cume Boston Herald Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 816, , ,198 88, , , , , ,147 71, , , , , ,262 Reach % 17.0% 21.1% 13.3% 15.6% 15.4% 16.5% 18.9% 15.6% 19.1% 15.7% 15.8% 17.0% 16.9% 18.4% 20.8% Total 573, , ,886 71,360 81, , ,173 78, ,951 35, , ,188 88, ,207 62,380 Reach % 11.9% 14.9% 9.2% 12.6% 10.0% 10.0% 11.1% 12.2% 16.5% 7.9% 14.2% 13.5% 10.5% 13.9% 12.8% Total 1,282, , , , , , , , , , , , , , ,343 Reach % 26.7% 33.8% 20.3% 31.2% 25.2% 30.9% 25.8% 22.6% 24.1% 23.2% 25.2% 26.3% 28.0% 29.1% 32.5% Total 819, , , , , , ,972 94, ,255 72, , , , ,634 94,641 Reach % 17.1% 20.1% 14.3% 19.2% 19.6% 14.7% 15.8% 14.6% 19.4% 16.1% 18.5% 17.8% 16.2% 18.8% 19.4% Boston Herald Web Sites 711,970 8,786,637 Worcester Telegram & Gazette Daily Worcester Telegram & Gazette Sunday Worcester Telegram 5-Day Cume Worcester Telegram & Gazette 4-Week Sunday Cume Worcester Telegram Total 275, , ,062 29,940 30,539 48,549 66,066 34,881 65,608 28,512 44,401 62,732 45,096 44,872 15,383 Reach % 5.7% 6.4% 5.1% 5.3% 3.8% 4.8% 7.0% 5.4% 8.0% 6.3% 5.2% 7.2% 5.3% 5.8% 3.2% Total 362, , ,112 36,176 52,935 72,720 85,703 49,049 65,719 29,561 63,335 79,649 61,064 61,894 24,750 Reach % 7.5% 7.5% 7.6% 6.4% 6.5% 7.1% 9.1% 7.6% 8.0% 6.5% 7.4% 9.1% 7.2% 8.0% 5.1% Total 428, , ,978 57,872 53,795 88,605 94,285 62,465 71,913 36,247 67, ,455 70,823 66,792 26,069 Reach % 8.9% 9.6% 8.3% 10.2% 6.6% 8.7% 10.0% 9.7% 8.7% 8.0% 7.9% 12.5% 8.3% 8.7% 5.3% Total 422, , ,063 40,311 60,269 85,128 97,990 57,614 81,071 32,626 73,582 95,015 72,289 67,288 29,783 Reach % 8.8% 8.0% 9.5% 7.1% 7.4% 8.4% 10.4% 9.0% 9.8% 7.2% 8.6% 10.9% 8.5% 8.7% 6.1% Worcester Telegram & Gazette Web Sites 76,031 4,211,860 Buffalo DMA Buffalo News Daily Buffalo News Sunday Buffalo News 5-Day Cume Buffalo News 4-Week Sunday Cume Buffalo News 1,260, , , , , , , , , , , , ,764 85,160 26,754 Total 478, , ,893 48,966 49,884 77, ,061 75, ,702 76,750 97, ,088 68,003 43,921 16,803 Reach % 37.9% 41.5% 34.7% 30.2% 26.4% 32.7% 43.0% 43.9% 47.4% 33.8% 35.9% 42.4% 43.1% 51.6% 62.8% Total 711, , ,259 82,277 98, , , , , , , , ,077 54,827 17,906 Reach % 56.4% 54.7% 58.0% 50.8% 52.3% 53.2% 60.8% 60.0% 59.5% 54.5% 53.8% 64.2% 66.0% 64.4% 66.9% Total 689, , ,146 75,811 96, , , , , , , ,253 95,761 58,535 19,869 Reach % 54.7% 56.1% 53.4% 46.8% 50.8% 50.2% 58.7% 61.4% 58.5% 47.0% 55.2% 58.6% 60.7% 68.7% 74.3% Total 861, , ,797 95, , , , , , , , , ,496 64,956 22,386 Reach % 68.4% 66.8% 69.8% 58.9% 70.7% 71.2% 71.8% 69.2% 66.3% 67.1% 67.1% 74.4% 75.1% 76.3% 83.7% Buffalo News Web Sites 488,800 14,676,221 9 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

11 Charlotte DMA Charlotte Observer Daily Charlotte Observer Sunday Charlotte Observer 5-Day Cume Charlotte Observer 4-Week Sunday Cume Charlotte Observer 1,951, ,615 1,003, , , , , , , , , , , ,134 57,131 Total 543, , ,192 62,910 54, , ,428 78, ,758 73, , ,114 81,652 47,182 35,623 Reach % 27.8% 29.9% 25.9% 26.3% 14.9% 26.9% 31.6% 29.7% 39.9% 25.2% 24.0% 29.6% 35.1% 34.9% 62.4% Total 744, , ,819 72, , , , , ,204 82, , , ,660 83,925 38,120 Reach % 38.2% 36.9% 39.3% 30.5% 31.0% 38.0% 42.6% 40.8% 45.7% 28.4% 36.0% 38.9% 51.4% 62.1% 66.7% Total 852, , ,125 99, , , , , , , , , ,280 83,291 45,328 Reach % 43.7% 46.1% 41.4% 41.6% 37.2% 42.0% 46.1% 48.1% 48.5% 38.4% 40.8% 45.6% 57.2% 61.6% 79.3% Total 1,002, , , , , , , , , , , , ,284 98,803 50,512 Reach % 51.4% 48.1% 54.4% 46.4% 49.9% 52.4% 53.2% 50.7% 53.9% 39.1% 51.7% 53.3% 62.8% 73.1% 88.4% Charlotte Observer Web Sites 523,077 14,129,960 Chicago DMA Daily Herald (Chicago) Daily Herald Sunday Daily Herald 5-Day Cume Daily Herald 4-Week Sunday Cume Daily Herald 7,054,465 3,406,524 3,647, ,825 1,351,528 1,481,933 1,347, ,435 1,068, ,158 1,541,686 1,313,597 1,120, , ,971 Total 390, , ,104 45,129 37,116 79,965 87,969 62,345 77,713 20,290 79,487 69,266 75,315 90,828 43,870 Reach % 5.5% 5.8% 5.3% 5.0% 2.7% 5.4% 6.5% 6.9% 7.3% 2.7% 5.2% 5.3% 6.7% 9.6% 7.4% Total 349, , ,119 27,837 31,624 76,897 88,269 58,384 66,020 29,733 70,138 63,037 69,873 54,310 55,510 Reach % 4.9% 4.8% 5.1% 3.1% 2.3% 5.2% 6.5% 6.5% 6.2% 3.9% 4.5% 4.8% 6.2% 5.7% 9.3% Total 715, , , ,255 79, , , , ,787 30, , , , ,390 78,198 Reach % 10.1% 10.6% 9.7% 11.6% 5.9% 10.5% 11.9% 12.5% 9.5% 4.0% 10.0% 10.1% 12.5% 15.5% 13.1% Total 510, , ,837 66,010 70, , ,230 84,100 81,050 34, ,411 83, ,353 92,206 75,592 Reach % 7.2% 7.3% 7.2% 7.3% 5.2% 7.1% 7.7% 9.3% 7.6% 4.6% 7.0% 6.3% 9.0% 9.7% 12.7% Daily Herald Web Sites 286,690 3,295,835 Chicago Tribune* Daily Chicago Tribune Sunday Chicago Tribune 5-Day Cume Chicago Tribune 4-Week Sunday Cume Chicago Tribune Total 1,858, , , , , , , , , , , , , , ,239 Reach % 26.4% 29.1% 24.1% 20.2% 17.4% 27.9% 29.3% 30.3% 34.3% 16.2% 21.2% 27.2% 30.0% 37.9% 49.5% Total 2,876,959 1,353,362 1,523, , , , , , , , , , , , ,100 Reach % 40.9% 40.4% 41.4% 34.2% 32.3% 41.5% 43.1% 48.2% 48.1% 30.2% 35.7% 41.1% 47.9% 55.1% 63.9% Total 2,826,860 1,428,595 1,398, , , , , , , , , , , , ,955 Reach % 40.2% 42.7% 38.0% 38.0% 32.9% 42.8% 42.0% 44.4% 42.4% 30.9% 33.4% 43.6% 44.5% 50.9% 65.0% Total 3,312,440 1,554,470 1,757, , , , , , , , , , , , ,666 Reach % 47.1% 46.4% 47.8% 40.1% 41.4% 49.2% 48.8% 51.5% 51.8% 36.7% 41.9% 49.0% 54.0% 60.0% 69.1% Chicago Tribune Web Sites 2,605,312 56,515,686 * Print audience data supplied by The Gallup Organization; reach percent based on DMA data supplied by Gallup Organization 10 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

12 Cincinnati DMA Cincinnati Enquirer Daily Morning Cincinnati Enquirer Sunday Cincinnati Enquirer 5-Day Cume Cincinnati Enquirer 4-Week Sunday Cume Cincinnati Enquirer 1,674, , , , , , , , , , , , , ,593 75,309 Total 488, , ,925 40,625 62,879 90, ,591 67, ,348 46, , ,292 78,161 64,861 29,069 Reach % 29.2% 31.1% 27.4% 18.4% 21.6% 26.3% 36.2% 30.9% 39.6% 20.7% 30.7% 32.1% 32.9% 38.7% 38.6% Total 814, , ,622 88, , , , , ,350 93, , , , ,269 50,379 Reach % 48.6% 48.9% 48.3% 40.2% 40.5% 50.8% 53.7% 49.2% 54.6% 41.4% 46.7% 49.4% 54.5% 61.6% 66.9% Total 738, , ,774 81, , , , , ,687 73, , , ,918 96,365 45,473 Reach % 44.1% 47.8% 40.8% 37.1% 39.0% 42.5% 47.9% 45.7% 51.5% 32.6% 44.4% 46.8% 47.5% 57.5% 60.4% Total 1,036, , , , , , , , , , , , , ,911 57,798 Reach % 61.9% 60.6% 63.0% 53.9% 63.3% 66.9% 62.4% 58.9% 62.2% 54.2% 60.8% 63.4% 67.2% 74.5% 76.7% Cincinnati Enquirer Web Sites 948,685 14,430,507 Cleveland/Akron DMA Akron Beacon Journal Daily Akron Beacon Journal Sunday Akron Beacon Journal 5-Day Cume Akron Beacon Journal 4-Week Sunday Cume Akron Beacon Journal 2,957,510 1,399,791 1,557, , , , , , , , , , , , ,594 Total 311, , ,455 25,574 36,008 49,533 72,136 55,857 72,793 45,839 61,323 78,276 36,118 32,340 10,458 Reach % 10.5% 10.8% 10.3% 7.2% 7.8% 8.7% 12.3% 13.6% 12.7% 10.5% 9.6% 12.3% 9.3% 13.8% 9.8% Total 444, , ,512 47,631 77,389 70,650 86,753 69,086 92,883 54, , ,342 60,780 43,519 13,872 Reach % 15.0% 14.1% 15.9% 13.4% 16.7% 12.4% 14.8% 16.8% 16.3% 12.3% 15.7% 18.2% 15.7% 18.6% 13.0% Total 487, , ,866 40,054 86,576 89, ,208 78,254 88,905 56, , ,245 65,351 43,660 13,106 Reach % 16.5% 17.6% 15.5% 11.3% 18.6% 15.7% 17.8% 19.0% 15.6% 13.0% 18.9% 19.7% 16.8% 18.6% 12.3% Total 576, , ,457 90,934 97,878 94, ,864 76, ,254 62, , ,570 75,716 53,397 21,324 Reach % 19.5% 18.6% 20.3% 25.6% 21.1% 16.5% 19.3% 18.7% 18.2% 14.3% 20.1% 25.8% 19.5% 22.8% 20.0% Akron Beacon Journal Web Sites 388,135 5,330,630 Cleveland Plain Dealer Daily Cleveland Plain Dealer Sunday Cleveland Plain Dealer 5-Day Cume Plain Dealer 4-Week Sunday Cume Plain Dealer Total 868, , ,136 69, , , , , , , , , ,677 92,453 44,833 Reach % 29.4% 31.7% 27.3% 19.6% 22.1% 28.5% 34.4% 32.1% 35.1% 24.4% 26.0% 30.8% 39.6% 39.5% 42.1% Total 1,151, , , , , , , , , , , , , ,166 53,317 Reach % 38.9% 38.6% 39.2% 33.9% 35.2% 40.4% 40.3% 41.7% 40.3% 35.8% 33.6% 37.5% 51.1% 55.6% 50.0% Total 1,305, , , , , , , , , , , , , ,655 62,272 Reach % 44.1% 48.2% 40.5% 43.1% 39.0% 43.6% 46.3% 44.4% 47.0% 39.7% 38.8% 45.9% 53.5% 57.5% 58.4% Total 1,456, , , , , , , , , , , , , ,409 64,947 Reach % 49.3% 49.1% 49.4% 41.5% 50.7% 51.3% 50.6% 52.4% 47.2% 45.9% 43.6% 50.4% 61.5% 67.2% 60.9% Plain Dealer Web Sites 736,628 35,421, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

13 Columbus DMA Columbus Dispatch Daily Columbus Dispatch Sunday Columbus Dispatch 5-Day Cume Columbus Dispatch 4-Week Sunday Cume Columbus Dispatch 1,637, , , , , , , , , , , , , ,122 80,104 Total 591, , ,259 60,485 82, , ,547 89, ,794 65, , ,063 94,266 77,310 32,264 Reach % 36.1% 36.8% 35.5% 27.5% 26.6% 34.6% 40.8% 42.4% 46.6% 27.8% 37.8% 38.3% 42.8% 45.4% 40.3% Total 830, , ,777 85, , , , , ,288 93, , , , ,679 52,365 Reach % 50.7% 48.0% 53.3% 39.1% 44.3% 54.7% 54.2% 53.0% 57.4% 39.7% 49.4% 54.9% 63.7% 64.5% 65.4% Total 869, , , , , , , , ,453 95, , , , ,713 54,209 Reach % 53.1% 53.9% 52.3% 53.5% 48.7% 50.0% 55.4% 55.5% 57.5% 40.6% 51.9% 55.0% 61.1% 65.7% 67.7% Total 1,042, , , , , , , , , , , , , ,576 61,848 Reach % 63.7% 57.3% 69.8% 53.8% 59.8% 67.9% 65.4% 65.7% 67.8% 53.7% 62.1% 67.9% 73.2% 72.6% 77.2% Columbus Dispatch Web Sites 769,616 10,281,180 Dallas/Fort Worth DMA Dallas Morning News Daily Dallas Morning News Sunday Dallas Morning News 5-Day Cume Dallas Morning News 4-Week Sunday Cume Dallas Morning News 4,619,808 2,286,494 2,333, , ,523 1,028, , , , ,930 1,012, , , , ,334 Total 1,128, , ,912 96, , , , , ,733 90, , , , , ,384 Reach % 24.4% 26.3% 22.6% 15.8% 13.8% 22.1% 33.0% 33.6% 33.5% 15.6% 22.6% 27.2% 28.3% 29.5% 41.8% Total 1,575, , , , , , , , , , , , , , ,627 Reach % 34.1% 32.2% 36.0% 26.4% 23.6% 34.1% 40.3% 41.2% 43.4% 25.2% 29.8% 39.0% 39.1% 42.7% 52.0% Total 1,761, , , , , , , , , , , , , , ,240 Reach % 38.1% 40.3% 36.0% 30.9% 29.7% 38.5% 46.4% 42.8% 41.9% 28.2% 36.6% 42.4% 40.8% 45.0% 57.5% Total 2,093, ,663 1,117, , , , , , , , , , , , ,956 Reach % 45.3% 42.7% 47.9% 36.6% 38.7% 46.2% 51.9% 51.2% 48.4% 36.9% 42.3% 49.1% 51.1% 52.4% 60.5% Dallas Morning News Web Sites 986,977 14,336,840 Fort Worth Star-Telegram Daily (Fort Worth) Star-Telegram Sunday (Fort Worth) Star- Telegram 5-Day Cume Star-Telegram 4-Week Sunday Cume Star- Telegram Total 544, , ,637 40,333 80, , , , ,070 61, , ,376 96,424 79,230 36,815 Reach % 11.8% 13.2% 10.4% 6.6% 8.4% 10.1% 11.8% 18.2% 19.7% 10.6% 11.1% 13.9% 13.3% 14.3% 10.4% Total 834, , ,821 83, , , , , ,059 95, , , , ,293 50,096 Reach % 18.1% 18.7% 17.4% 13.6% 12.9% 17.5% 19.8% 22.6% 25.3% 16.5% 17.1% 23.8% 18.8% 22.7% 14.1% Total 888, , , , , , , , ,272 94, , , , ,554 65,024 Reach % 19.2% 21.1% 17.4% 17.4% 15.0% 18.1% 18.9% 24.3% 25.7% 16.2% 17.7% 23.9% 22.1% 21.6% 18.3% Total 1,160, , , , , , , , , , , , , ,061 82,261 Reach % 25.1% 25.6% 24.6% 20.8% 21.0% 25.3% 27.0% 28.5% 30.1% 23.4% 24.6% 32.1% 24.3% 29.5% 23.2% Star-Telegram Web Sites 838,687 13,081, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

14 Dayton DMA Dayton Daily News Daily Dayton Daily News Sunday Dayton Daily News 5-Day Cume Dayton Daily News 4-Week Sunday Cume Dayton Daily News 991, , , , , , , , , , , , ,912 86,632 22,206 Total 295, , ,983 27,502 35,678 42,597 60,987 48,667 79,925 43,923 70,651 58,825 45,448 31,995 10,843 Reach % 29.8% 29.7% 29.9% 20.8% 22.7% 23.1% 32.2% 34.6% 42.7% 31.9% 27.9% 27.9% 35.8% 36.9% 48.8% Total 446, , ,550 48,976 66,068 72,459 93,163 68,329 97,562 60, ,739 88,714 69,327 44,963 12,399 Reach % 45.0% 44.7% 45.4% 37.0% 42.1% 39.3% 49.2% 48.6% 52.1% 43.6% 45.4% 42.1% 54.6% 51.9% 55.8% Total 452, , ,868 45,912 63,123 74,700 95,279 70, ,111 66, ,268 95,151 59,702 46,599 14,220 Reach % 45.6% 44.7% 46.4% 34.7% 40.2% 40.5% 50.3% 49.8% 55.1% 48.4% 43.6% 45.2% 47.0% 53.8% 64.0% Total 566, , ,382 67,024 85, , ,915 83, ,805 78, , ,052 85,761 57,271 15,743 Reach % 57.2% 56.0% 58.3% 50.6% 54.5% 56.8% 60.1% 59.7% 59.7% 56.9% 57.0% 53.2% 67.6% 66.1% 70.9% Dayton Daily News Web Sites 289,393 12,475,402 Denver DMA Denver Post Daily Denver Post Sunday Denver Post & Rocky Mountain News 5-Day Cume Denver Post 4-Week Sunday Cume Denver Post & Rocky Mountain News 2,794,865 1,400,273 1,394, , , , , , , , , , , , ,448 Total 517, , ,012 48,471 60,965 98, ,467 94, ,351 57,787 89, ,392 90,216 89,473 36,532 Reach % 18.5% 20.0% 17.1% 13.1% 11.1% 16.8% 19.0% 26.2% 29.7% 15.9% 16.2% 19.7% 21.3% 29.2% 23.4% Total 1,340, , , , , , , , , , , , , ,442 88,507 Reach % 48.0% 48.1% 47.8% 33.5% 31.7% 44.2% 53.1% 67.8% 65.9% 43.2% 44.3% 51.9% 53.6% 59.8% 56.6% Total 838, , , , , , , , ,157 92, , , , ,388 63,904 Reach % 30.0% 30.6% 29.4% 27.4% 21.1% 29.2% 29.8% 37.5% 40.3% 25.3% 26.1% 31.6% 33.1% 43.2% 40.8% Total 1,719, , , , , , , , , , , , , , ,890 Reach % 61.5% 60.2% 62.8% 44.6% 46.9% 64.3% 67.3% 75.8% 73.2% 54.5% 54.9% 67.2% 70.4% 76.5% 71.5% Denver Post Web Sites 859,712 4,653,244 Rocky Mountain News Daily Rocky Mountain News Sunday Denver Post & Rocky Mountain News 5-Day Cume Rocky Mountain News 4-Week Sunday Cume Denver Post & Rocky Mountain News Total 597, , ,300 57,849 63, , , , ,104 61,816 99, ,824 97,942 84,789 41,328 Reach % 21.4% 23.6% 19.2% 15.7% 11.7% 17.2% 23.7% 32.9% 33.6% 17.0% 17.8% 24.7% 23.1% 27.7% 26.4% Total 1,340, , , , , , , , , , , , , ,442 88,507 Reach % 48.0% 48.1% 47.8% 33.5% 31.7% 44.2% 53.1% 67.8% 65.9% 43.2% 44.3% 51.9% 53.6% 59.8% 56.6% Total 958, , ,309 96, , , , , , , , , , ,330 65,196 Reach % 34.3% 38.1% 30.4% 26.1% 21.8% 31.8% 37.2% 48.7% 46.7% 28.9% 29.2% 40.1% 35.8% 41.5% 41.7% Total 1,719, , , , , , , , , , , , , , ,890 Reach % 61.5% 60.2% 62.8% 44.6% 46.9% 64.3% 67.3% 75.8% 73.2% 54.5% 54.9% 67.2% 70.4% 76.5% 71.5% Rocky Mountain News Web Sites 619,418 10,211, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

15 Des Moines/Ames DMA Des Moines Register Daily Des Moines Register Sunday Des Moines Register Cume Daily Des Moines Register Cume Sunday Des Moines Register 792, , , , , , , , , , , , ,837 65,890 25,311 Total 326, , ,204 25,716 43,433 52,314 68,467 53,025 83,336 45,227 63,184 75,395 52,983 34,263 16,891 Reach % 41.2% 41.2% 41.2% 23.0% 33.7% 35.6% 46.4% 51.2% 54.3% 36.5% 36.7% 46.4% 47.0% 52.0% 66.7% Total 478, , ,656 46,017 70,738 84, ,365 68, ,321 60, , ,129 79,596 48,760 19,095 Reach % 60.4% 61.4% 59.4% 41.2% 54.8% 57.2% 70.1% 66.3% 68.6% 48.6% 64.3% 62.9% 70.5% 74.0% 75.4% Total 468, , ,373 47,431 63,952 87,132 96,943 72, ,666 67,176 99, ,897 71,204 46,179 20,297 Reach % 59.1% 59.4% 58.8% 42.5% 49.6% 59.2% 65.7% 69.6% 65.6% 54.2% 58.0% 63.4% 63.1% 70.1% 80.2% Total 573, , ,902 63,333 94, , ,813 79, ,607 76, , ,918 90,828 54,986 22,358 Reach % 72.4% 71.3% 73.4% 56.7% 73.5% 68.1% 81.2% 76.8% 75.3% 61.6% 74.4% 77.5% 80.5% 83.5% 88.3% Des Moines Register Web Sites 265,200 2,774,380 Detroit DMA Detroit Free Press Daily Detroit Free Press Sunday Detroit News & Free Press 5-Day Cume Detroit Free Press 4-Week Sunday Cume Detroit News & Free Press 3,752,845 1,800,586 1,952, , , , , , , , , , , , ,194 Total 814, , ,146 61,128 92, , , , ,765 73, , , , ,926 96,022 Reach % 21.7% 26.8% 17.0% 13.4% 14.1% 20.6% 25.0% 29.9% 26.8% 16.9% 21.2% 22.6% 22.7% 25.4% 29.4% Total 1,668, , , , , , , , , , , , , , ,956 Reach % 44.5% 44.7% 44.3% 31.6% 39.8% 40.5% 51.1% 52.3% 49.7% 38.9% 39.2% 44.9% 47.2% 53.5% 52.1% Total 1,241, , , , , , , , , , , , , , ,889 Reach % 33.1% 37.6% 28.9% 28.3% 28.0% 31.2% 36.4% 39.6% 35.1% 28.3% 32.3% 36.6% 33.7% 36.5% 38.0% Total 2,157,361 1,056,010 1,101, , , , , , , , , , , , ,407 Reach % 57.5% 58.6% 56.4% 45.7% 59.0% 56.6% 62.8% 62.4% 55.1% 49.5% 55.3% 59.5% 58.1% 66.6% 66.0% Detroit Free Press Web Sites 1,363,189 18,439,985 Detroit News Daily Detroit News Sunday Detroit News & Free Press 5-Day Cume Detroit News 4-Week Sunday Cume Detroit News & Free Press Total 604, , ,829 46,603 88, , ,136 86, ,291 63, ,113 92, ,200 89,646 63,924 Reach % 16.1% 18.7% 13.7% 10.2% 13.4% 14.3% 19.6% 17.1% 20.5% 14.8% 16.5% 14.0% 17.5% 18.1% 19.6% Total 1,668, , , , , , , , , , , , , , ,956 Reach % 44.5% 44.7% 44.3% 31.6% 39.8% 40.5% 51.1% 52.3% 49.7% 38.9% 39.2% 44.9% 47.2% 53.5% 52.1% Total 971, , , , , , , , , , , , , ,980 91,796 Reach % 25.9% 29.8% 22.3% 25.4% 22.8% 22.5% 27.8% 28.2% 29.9% 25.1% 25.9% 24.0% 30.4% 27.6% 28.1% Total 1,668, , , , , , , , , , , , , , ,956 Reach % 44.5% 44.7% 44.3% 31.6% 39.8% 40.5% 51.1% 52.3% 49.7% 38.9% 39.2% 44.9% 47.2% 53.5% 52.1% Detroit News Web Sites 1,769,403 25,519, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

16 Fort Myers/Naples DMA* News-Press (Ft. Myers) Daily News-Press Sunday News-Press 5-Day Cume News-Press 4-Week Sunday Cume News- Press 835, , ,504 70, , , , , , , , ,752 99,645 64,483 63,622 Total 212, , ,235 8,806 16,487 27,700 26,579 37,390 95,991 29,663 45,839 45,503 28,279 21,588 18,412 Reach % 25.5% 25.7% 25.3% 12.4% 15.3% 21.8% 20.9% 28.0% 35.6% 21.5% 24.3% 28.8% 28.4% 33.5% 28.9% Total 266, , ,403 17,638 23,872 39,234 40,515 44, ,424 37,745 66,467 55,154 33,385 24,622 16,743 Reach % 31.9% 30.2% 33.5% 24.9% 22.2% 30.9% 31.9% 32.9% 37.6% 27.4% 35.2% 35.0% 33.5% 38.2% 26.3% Total 315, , ,628 20,411 32,593 49,974 46,666 50, ,125 50,220 67,373 61,855 41,426 29,299 26,549 Reach % 37.7% 37.5% 37.8% 28.8% 30.3% 39.3% 36.8% 37.6% 42.7% 36.4% 35.7% 39.2% 41.6% 45.4% 41.7% Total 344, , ,624 25,792 37,293 54,167 53,621 55, ,264 49,339 82,248 72,013 44,051 30,716 25,500 Reach % 41.2% 37.9% 44.4% 36.4% 34.7% 42.6% 42.2% 41.4% 43.8% 35.8% 43.6% 45.6% 44.2% 47.6% 40.1% News-Press Web Sites 161,704 1,765,617 Fresno/Visalia DMA Fresno Bee Daily Fresno Bee Sunday Fresno Bee 5-Day Cume Fresno Bee 4-Week Sunday Cume Fresno Bee 1,227, , , , , , , , , , , , ,542 82,777 25,836 Total 421, , ,443 56,570 53,008 81,957 81,874 56,952 91,159 62,888 97,254 80,936 63,371 38,428 12,768 Reach % 34.3% 36.2% 32.5% 28.3% 21.1% 33.3% 38.1% 40.4% 52.3% 29.3% 34.2% 42.2% 50.9% 46.4% 49.4% Total 498, , ,884 66,887 69,231 99, ,979 67,321 94,116 82, ,525 78,895 77,325 43,048 13,348 Reach % 40.6% 39.4% 41.9% 33.4% 27.6% 40.4% 47.5% 47.8% 54.0% 38.6% 42.4% 41.1% 62.1% 52.0% 51.7% Total 617, , , ,270 97, , ,541 77, ,087 94, , ,646 79,968 45,749 17,654 Reach % 50.3% 51.6% 49.0% 52.1% 38.9% 49.4% 51.5% 54.7% 60.8% 44.1% 57.2% 55.6% 64.2% 55.3% 68.3% Total 645, , ,721 94, , , ,083 83, , , , ,643 90,458 50,170 18,282 Reach % 52.6% 48.3% 56.9% 47.1% 42.0% 54.1% 57.3% 59.3% 60.8% 48.6% 58.0% 55.1% 72.6% 60.6% 70.8% Fresno Bee Web Sites 135,867 2,996,581 Grand Rapids/Kalamazoo/ Battle Creek DMA Grand Rapids Press Daily Grand Rapids Press Sunday Grand Rapids Press 5-Day Cume Grand Rapids Press 4-Week Sunday Cume Grand Rapids Press 1,453, , , , , , , , , , , , , ,002 40,184 Total 304, , ,194 20,980 33,865 53,007 72,972 51,609 72,524 35,381 64,715 66,990 54,785 30,773 16,808 Reach % 21.0% 20.8% 21.2% 9.8% 13.2% 18.3% 26.1% 27.9% 31.5% 17.6% 20.2% 20.0% 26.1% 28.5% 41.8% Total 495, , ,899 63,933 75,268 97, ,983 65,583 90,609 49, , ,152 85,202 46,008 18,875 Reach % 34.1% 35.3% 33.0% 29.9% 29.4% 33.7% 36.8% 35.4% 39.4% 24.6% 34.3% 35.6% 40.5% 42.6% 47.0% Total 467, , ,448 61,320 73,585 81,704 97,250 66,945 87,071 50, , ,982 69,242 47,008 21,318 Reach % 32.2% 34.2% 30.2% 28.7% 28.8% 28.3% 34.7% 36.2% 37.8% 25.2% 32.9% 30.5% 32.9% 43.5% 53.1% Total 657, , ,213 90, , , ,878 77, ,475 72, , , ,053 57,182 24,569 Reach % 45.3% 44.2% 46.2% 42.2% 43.5% 47.3% 48.2% 41.7% 46.7% 36.1% 45.1% 46.2% 51.9% 52.9% 61.1% Grand Rapids Press Web Sites 750,549 33,109,757 * For information on the Sarasota Herald-Tribune, see Tampa/St. Petersburg DMA. 15 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

17 Greensboro/High Point/Winston-Salem DMA Greensboro News-Record Daily News-Record Sunday News-Record 5-Day Cume News-Record 4-Week Sunday Cume News- Record 1,242, , , , , , , , , , , , ,617 73,555 54,909 Total 221, , ,776 19,311 23,476 39,369 43,867 39,985 55,743 24,968 53,845 48,194 33,851 16,835 15,334 Reach % 17.9% 18.0% 17.7% 13.2% 10.7% 15.9% 18.8% 22.8% 25.4% 12.7% 19.7% 18.8% 23.2% 22.9% 27.9% Total 286, , ,688 26,880 40,149 59,984 55,010 47,479 56,933 38,618 70,485 63,102 30,993 25,207 16,267 Reach % 23.1% 21.2% 24.8% 18.4% 18.3% 24.2% 23.5% 27.1% 26.0% 19.7% 25.8% 24.6% 21.3% 34.3% 29.6% Total 341, , ,614 36,563 44,683 72,011 65,342 55,863 67,106 44,538 80,288 76,424 44,202 25,492 18,242 Reach % 27.5% 28.0% 27.1% 25.1% 20.3% 29.0% 27.9% 31.9% 30.6% 22.7% 29.4% 29.7% 30.4% 34.7% 33.2% Total 389, , ,814 46,743 66,261 85,336 70,626 57,000 63,844 51,185 94,989 89,690 47,732 32,023 17,892 Reach % 31.4% 29.3% 33.2% 32.0% 30.2% 34.4% 30.2% 32.5% 29.1% 26.1% 34.8% 34.9% 32.8% 43.5% 32.6% Greensboro News-Record Web Sites 127,495 1,054,389 Winston-Salem Journal Daily Winston-Salem Journal Sunday Winston-Salem Journal 5-Day Cume Winston-Salem Journal 4-Week Sunday Cume Winston- Salem Journal Total 225, , ,565 17,539 29,682 40,683 39,176 35,371 62,833 40,287 43,243 53,315 30,783 12,008 11,693 Reach % 18.1% 19.2% 17.2% 12.0% 13.5% 16.4% 16.7% 20.2% 28.6% 20.5% 15.8% 20.7% 21.1% 16.3% 21.3% Total 283, , ,058 19,927 40,471 60,478 54,215 45,101 63,215 45,295 61,849 60,760 40,663 20,154 15,584 Reach % 22.8% 23.3% 22.3% 13.7% 18.4% 24.4% 23.2% 25.7% 28.8% 23.1% 22.7% 23.6% 27.9% 27.4% 28.4% Total 344, , ,299 29,936 48,344 74,469 66,321 51,809 73,969 56,342 74,930 75,898 46,106 22,887 18,788 Reach % 27.8% 29.1% 26.5% 20.5% 22.0% 30.0% 28.4% 29.6% 33.7% 28.7% 27.5% 29.5% 31.7% 31.1% 34.2% Total 377, , ,898 38,101 55,451 80,621 69,814 60,502 73,380 58,620 81,804 84,713 49,501 26,176 19,321 Reach % 30.4% 30.0% 30.8% 26.1% 25.2% 32.5% 29.8% 34.5% 33.4% 29.9% 30.0% 33.0% 34.0% 35.6% 35.2% Winston-Salem Journal Web Sites 286,674 2,425,488 Greenville/Spartanburg/ Asheville/Anderson DMA Greenville News Daily Greenville News Sunday Greenville News 5-Day Cume Greenville News 4-Week Sunday Cume Greenville News 1,569, , , , , , , , , , , , , ,375 47,304 Total 252, , ,532 26,311 25,689 53,807 46,113 38,480 62,020 37,300 47,996 47,145 40,123 31,285 13,685 Reach % 16.1% 15.7% 16.4% 13.6% 9.9% 18.4% 16.0% 16.6% 20.4% 13.5% 12.6% 16.6% 24.0% 28.6% 28.9% Total 304, , ,285 38,814 41,050 63,700 58,439 42,499 60,342 45,436 53,441 61,363 50,235 37,057 14,836 Reach % 19.4% 17.8% 20.9% 20.0% 15.9% 21.8% 20.2% 18.3% 19.8% 16.5% 14.1% 21.6% 30.0% 33.9% 31.4% Total 376, , ,418 40,687 57,738 79,393 69,177 54,088 75,668 56,630 67,908 73,760 60,561 42,641 19,338 Reach % 24.0% 23.3% 24.7% 21.0% 22.3% 27.2% 24.0% 23.3% 24.8% 20.5% 17.9% 26.0% 36.2% 39.0% 40.9% Total 438, , ,765 59,306 72,565 96,530 76,632 57,751 75,773 63,040 82,563 90,089 71,077 44,885 17,349 Reach % 27.9% 25.6% 30.1% 30.6% 28.1% 33.1% 26.5% 24.9% 24.9% 22.8% 21.8% 31.7% 42.5% 41.0% 36.7% Greenville News Web Sites 210,186 3,428, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

18 Harrisburg/Lancaster/ Lebanon/York DMA Harrisburg Patriot-News Daily Morning Harrisburg Patriot- News Sunday Harrisburg Patriot-News 5-Day Cume Harrisburg Patriot- News 4-Week Sunday Cume Harrisburg Patriot-News 1,344, , , , , , , , , , , , , ,525 43,413 Total 259, , ,111 24,075 29,800 49,714 55,131 38,762 62,462 30,357 63,203 63,732 40,016 26,338 12,827 Reach % 19.3% 20.1% 18.6% 14.9% 14.3% 19.0% 20.8% 20.5% 24.0% 15.8% 20.1% 21.2% 21.1% 24.3% 29.5% Total 363, , ,102 30,634 45,128 76,484 80,054 56,878 74,305 41,623 80,947 94,088 61,229 35,607 11,112 Reach % 27.0% 27.6% 26.5% 19.0% 21.7% 29.3% 30.2% 30.1% 28.6% 21.7% 25.7% 31.3% 32.3% 32.8% 25.6% Total 390, , ,208 35,257 55,451 78,495 79,060 59,921 82,084 47,484 94,082 95,368 54,851 40,451 15,578 Reach % 29.0% 31.3% 26.9% 21.8% 26.6% 30.0% 29.9% 31.8% 31.5% 24.7% 29.9% 31.8% 29.0% 37.3% 35.9% Total 477, , ,367 47,421 69, , ,501 65,129 88,355 63, , ,048 74,246 49,722 15,188 Reach % 35.5% 37.3% 34.0% 29.4% 33.4% 40.9% 38.0% 34.5% 34.0% 33.0% 34.6% 38.0% 39.2% 45.8% 35.0% Harrisburg Patriot-News Web Sites 174,401 1,978,576 Hartford/New Haven DMA Hartford Courant Daily Hartford Courant Sunday Hartford Courant 5-Day Cume Hartford Courant 4-Week Sunday Cume Hartford Courant 1,976, ,792 1,033, , , , , , , , , , , , ,675 Total 487, , ,642 40,286 47,471 88, ,263 89, ,923 41,795 93, ,465 89,255 73,566 48,372 Reach % 24.6% 26.2% 23.2% 16.9% 15.8% 22.0% 26.4% 32.3% 32.2% 20.5% 25.3% 24.1% 26.1% 26.8% 35.9% Total 678, , ,403 67,286 79, , , , ,371 62, , , , ,315 54,105 Reach % 34.4% 33.3% 35.4% 28.3% 26.3% 34.4% 36.4% 39.4% 38.9% 30.4% 32.6% 34.0% 38.4% 39.9% 40.2% Total 745, , ,213 72,505 94, , , , ,350 74, , , , ,342 58,601 Reach % 37.7% 39.5% 36.1% 30.5% 31.6% 37.5% 39.8% 44.7% 40.2% 36.4% 38.6% 38.5% 38.2% 41.7% 43.5% Total 854, , ,812 94, , , , , ,936 82, , , , ,852 66,590 Reach % 43.3% 41.3% 45.1% 39.8% 35.3% 46.3% 45.7% 45.9% 43.9% 40.6% 41.0% 41.8% 48.0% 48.1% 49.4% Hartford Courant Web Sites 591,639 5,118,714 New Haven Register Daily New Haven Register Sunday New Haven Register 5-Day Cume New Haven Register 4-Week Sunday Cume New Haven Register Total 231, , ,595 24,814 28,835 40,281 42,149 36,765 58,493 22,842 44,335 45,983 47,153 31,712 16,177 Reach % 11.7% 12.3% 11.2% 10.4% 9.6% 10.0% 10.8% 13.3% 16.0% 11.2% 12.0% 10.7% 13.8% 11.6% 12.0% Total 254, , ,915 21,376 32,757 51,724 50,233 37,291 60,666 31,372 46,233 51,963 43,304 39,895 18,787 Reach % 12.9% 12.8% 12.9% 9.0% 10.9% 12.8% 12.8% 13.5% 16.6% 15.4% 12.5% 12.1% 12.6% 14.6% 13.9% Total 347, , ,242 35,091 58,746 62,365 65,489 51,832 73,686 37,818 67,903 66,350 69,456 46,565 19,847 Reach % 17.6% 18.1% 17.1% 14.8% 19.6% 15.4% 16.7% 18.8% 20.1% 18.5% 18.4% 15.5% 20.3% 17.0% 14.7% Total 357, , ,613 39,678 62,394 68,005 66,721 48,677 72,284 42,162 65,320 73,940 60,672 51,264 29,175 Reach % 18.1% 17.6% 18.5% 16.7% 20.8% 16.8% 17.0% 17.6% 19.7% 20.7% 17.7% 17.2% 17.7% 18.7% 21.7% New Haven Register Web Sites 72, , NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

19 Honolulu DMA Honolulu Advertiser Daily Honolulu Advertiser Sunday Honolulu Advertiser 5-Day Cume Honolulu Advertiser 4-Week Sunday Cume Honolulu Advertiser 975, , , , , , , , , , , , , ,482 57,888 Total 391, , ,236 28,675 42,597 66,436 84,185 69,947 99,942 44,518 81,492 75,409 76,552 47,406 29,303 Reach % 40.2% 40.5% 39.9% 23.4% 25.6% 35.5% 45.0% 51.9% 56.4% 34.2% 38.6% 41.8% 47.3% 44.9% 50.6% Total 495, , ,571 51,040 58,105 96,214 98,550 78, ,099 62, ,008 99,150 95,358 55,803 34,044 Reach % 50.8% 50.4% 51.2% 41.7% 34.9% 51.4% 52.7% 57.9% 63.8% 48.1% 49.3% 54.9% 59.0% 52.9% 58.8% Total 560, , ,152 61,032 82,479 94, ,190 88, ,847 69, , , ,196 63,878 37,312 Reach % 57.5% 58.3% 56.6% 49.9% 49.5% 50.6% 63.2% 65.3% 65.3% 53.4% 57.1% 60.0% 62.6% 60.6% 64.5% Total 609, , ,323 73,731 81, , ,823 91, ,471 79, , , ,210 64,512 41,155 Reach % 62.5% 61.5% 63.6% 60.3% 48.7% 63.1% 64.1% 67.9% 70.8% 61.4% 62.8% 67.2% 66.3% 61.2% 71.1% Honolulu Advertiser Web Sites 323,695 3,566,183 Houston DMA Houston Chronicle Daily Houston Chronicle Sunday Houston Chronicle 5-Day Cume Houston Chronicle 4-Week Sunday Cume Houston Chronicle 3,939,303 1,951,334 1,987, , , , , , , , , , , , ,296 Total 1,243, , , , , , , , , , , , , , ,451 Reach % 31.6% 33.7% 29.5% 22.3% 17.8% 27.3% 37.9% 42.1% 51.6% 26.3% 26.5% 29.4% 39.3% 43.4% 46.8% Total 1,695, , , , , , , , , , , , , , ,808 Reach % 43.0% 41.7% 44.4% 28.0% 30.3% 42.0% 48.2% 56.9% 60.7% 33.1% 39.2% 44.5% 50.9% 56.9% 59.9% Total 1,866, , , , , , , , , , , , , , ,876 Reach % 47.4% 49.8% 45.0% 39.5% 35.8% 44.2% 55.0% 55.2% 60.8% 40.2% 43.3% 48.8% 55.5% 60.0% 61.5% Total 2,237,675 1,049,753 1,187, , , , , , , , , , , , ,792 Reach % 56.8% 53.8% 59.8% 46.4% 48.0% 56.6% 61.0% 66.7% 66.5% 45.3% 53.6% 59.0% 66.6% 69.1% 69.0% Houston Chronicle Web Sites 2,305,638 33,718,007 Indianapolis DMA Indianapolis Star Daily Indianapolis Star Sunday Indianapolis Star 5-Day Cume Indianapolis Star 4-Week Sunday Cume Indianapolis Star 1,995, ,519 1,032, , , , , , , , , , , ,052 73,723 Total 561, , ,789 44,526 60, , ,364 95, ,223 87, , ,109 96,717 74,381 35,623 Reach % 28.1% 29.0% 27.3% 16.5% 17.0% 27.4% 30.3% 36.4% 41.6% 29.0% 25.7% 27.1% 32.5% 41.3% 48.3% Total 874, , ,351 86, , , , , , , , , , ,795 40,560 Reach % 43.8% 42.8% 44.8% 32.2% 40.7% 45.9% 46.4% 47.8% 48.2% 45.4% 39.2% 46.0% 51.5% 61.5% 55.0% Total 860, , ,854 89, , , , , , , , , ,532 99,037 46,485 Reach % 43.1% 46.6% 39.9% 33.1% 31.5% 43.7% 48.6% 51.5% 50.2% 41.7% 43.2% 43.7% 50.2% 55.0% 63.1% Total 1,122, , , , , , , , , , , , , ,474 46,555 Reach % 56.3% 54.9% 57.5% 47.3% 56.7% 62.6% 56.3% 56.7% 54.9% 57.8% 53.0% 58.0% 65.9% 74.7% 63.1% Indianapolis Star Web Sites 882,178 15,290, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

20 Jacksonville DMA Florida Times-Union Daily Florida Times-Union Sunday Florida Times-Union 5-Day Cume Florida Times Union 4-Week Sunday Cume Florida Times-Union 1,190, , , , , , , , , , , , ,207 92,720 56,565 Total 394, , ,051 25,731 52,943 69,163 86,018 72,536 88,337 38,399 95,508 83,577 67,339 41,039 25,620 Reach % 33.1% 34.9% 31.5% 16.9% 25.8% 28.3% 37.0% 44.0% 46.0% 22.3% 31.9% 35.9% 40.5% 44.3% 45.3% Total 558, , ,854 52,906 81, , ,120 91, ,097 68, , ,369 94,003 56,873 32,064 Reach % 46.9% 43.9% 49.8% 34.7% 39.7% 44.9% 51.7% 55.4% 53.7% 39.6% 45.0% 49.1% 56.6% 61.3% 56.7% Total 599, , ,674 58,091 92, , ,619 91, ,114 70, , , ,736 56,138 33,480 Reach % 50.3% 52.4% 48.3% 38.1% 44.9% 46.5% 56.6% 55.6% 58.4% 40.7% 48.7% 54.1% 60.6% 60.5% 59.2% Total 721, , ,012 78, , , , , ,472 90, , , ,271 69,713 37,122 Reach % 60.6% 56.4% 64.5% 51.6% 59.7% 57.9% 64.6% 62.7% 65.4% 52.4% 60.4% 65.3% 68.2% 75.2% 65.6% Florida Times-Union Web Sites 441,560 7,988,025 Kansas City DMA Kansas City Star Daily Kansas City Star Sunday Kansas City Star 5-Day Cume KC Star 4-Week Sunday Cume KC Star 1,704, , , , , , , , , , , , , ,812 78,006 Total 586, , ,657 49,280 71,170 94, , , ,707 59, , , ,858 65,772 36,664 Reach % 34.4% 37.5% 31.5% 21.4% 23.4% 27.5% 38.1% 45.5% 52.5% 28.6% 35.3% 35.6% 41.9% 42.5% 47.0% Total 867, , ,763 75, , , , , ,496 92, , , , ,159 54,087 Reach % 50.9% 53.1% 48.9% 32.9% 45.6% 47.5% 56.3% 58.7% 63.3% 44.6% 46.2% 54.6% 63.5% 66.0% 69.3% Total 885, , ,228 87, , , , , ,889 91, , , , ,237 40,512 Reach % 51.9% 53.2% 50.7% 37.9% 45.3% 50.0% 55.6% 61.9% 60.9% 44.3% 51.2% 53.0% 63.2% 65.4% -1 Total 1,109, , , , , , , , , , , , , ,047 59,823 Reach % 65.1% 63.7% 66.4% 52.8% 62.3% 64.5% 67.6% 70.9% 71.6% 57.6% 60.8% 70.8% 78.8% 76.9% 76.7% Kansas City Star Web Sites 784,942 11,427,708 Knoxville DMA Knoxville News Sentinel Daily Knoxville News Sentinel Sunday Knoxville News Sentinel 5-Day Cume Knoxville News Sentinel 4-Week Sunday Cume Knoxville News Sentinel 966, , , , , , , , , , , , ,674 66,932 26,315 Total 295, , ,969 14,319 33,904 53,020 55,640 56,286 82,139 44,183 70,941 57,356 37,735 30,466 11,929 Reach % 30.5% 31.6% 29.6% 12.2% 21.2% 29.2% 30.8% 38.4% 45.3% 26.1% 33.9% 33.3% 35.4% 45.5% 45.3% Total 415, , ,211 31,952 55,624 70,840 85,368 73,594 97,980 56,478 93,462 78,694 60,625 40,609 18,603 Reach % 43.0% 43.4% 42.5% 27.3% 34.8% 39.0% 47.3% 50.3% 54.1% 33.4% 44.7% 45.7% 56.8% 60.7% 70.7% Total 449, , ,235 42,849 57,009 82,599 83,045 82, ,505 62, ,352 87,053 66,895 42,557 17,869 Reach % 46.5% 47.3% 45.7% 36.6% 35.7% 45.4% 46.0% 56.2% 56.0% 37.1% 48.0% 50.6% 62.7% 63.6% 67.9% Total 543, , ,872 51,900 82, , ,466 89, ,986 86, , ,320 73,911 48,469 22,462 Reach % 56.2% 53.5% 58.8% 44.3% 51.8% 56.2% 58.4% 60.9% 61.8% 51.3% 54.6% 61.2% 69.3% 72.4% 85.4% Knoxville News Sentinel Web Sites 217,743 3,552, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

21 Las Vegas DMA Las Vegas Review-Journal Daily Morning Las Vegas Review- Journal Sunday Las Vegas Review- Journal & Sun 5-Day Cume Las Vegas Review- Journal 4-Week Sunday Cume Las Vegas Review-Journal & Sun 1,246, , , , , , , , , , , , , ,789 66,977 Total 419, , ,466 32,455 38,686 70,982 78,489 88, ,559 44, ,022 86,961 64,631 56,296 33,013 Reach % 33.7% 34.7% 32.6% 22.7% 15.7% 26.9% 34.9% 50.7% 57.1% 28.6% 35.7% 36.2% 34.0% 41.2% 49.3% Total 601, , ,489 54,645 71, , , , ,175 66, , , ,641 81,053 44,870 Reach % 48.2% 45.9% 50.6% 38.2% 29.1% 44.6% 50.4% 62.6% 69.3% 42.5% 46.7% 47.5% 54.4% 59.3% 67.0% Total 620, , ,553 58,505 81, , , , ,938 69, , ,544 99,033 78,220 40,457 Reach % 49.8% 51.4% 48.1% 40.9% 33.2% 47.4% 50.4% 61.1% 69.7% 44.5% 50.7% 52.7% 52.0% 57.2% 60.4% Total 768, , ,607 73, , , , , ,990 83, , , , ,573 51,302 Reach % 61.6% 59.8% 63.5% 51.3% 48.5% 60.4% 64.9% 67.1% 79.0% 52.9% 58.2% 64.8% 70.9% 73.5% 76.6% Las Vegas Review-Journal Web Sites 861,246 18,152,155 Lexington DMA Lexington Herald-Leader Daily Lexington Herald-Leader Sunday Lexington Herald-Leader 5-Day Cume Herald-Leader 4-Week Sunday Cume Herald- Leader 930, , , , , , , , , , , , ,840 52,061 23,852 Total 306, , ,482 38,970 41,512 59,476 65,478 52,045 48,801 38,872 70,846 62,367 52,000 26,484 13,433 Reach % 32.9% 34.4% 31.6% 29.9% 24.3% 32.7% 37.9% 41.1% 33.0% 26.6% 35.7% 38.9% 46.9% 50.9% 56.3% Total 394, , ,411 47,122 71,770 80,501 78,125 63,547 53,448 48,453 88,166 79,465 65,297 35,134 14,986 Reach % 42.4% 41.3% 43.4% 36.2% 42.0% 44.3% 45.2% 50.2% 36.1% 33.1% 44.5% 49.6% 58.9% 67.5% 62.8% Total 468, , ,886 64,917 85,534 98,510 89,208 71,487 59,339 66, ,323 91,276 72,249 38,200 15,665 Reach % 50.4% 54.0% 47.1% 49.8% 50.1% 54.2% 51.6% 56.4% 40.1% 45.2% 54.1% 57.0% 65.2% 73.4% 65.7% Total 516, , ,387 70, , ,191 92,088 76,986 62,989 70, ,528 97,561 81,014 38,766 17,598 Reach % 55.5% 53.3% 57.6% 54.0% 60.2% 61.2% 53.3% 60.8% 42.6% 48.2% 59.3% 60.9% 73.1% 74.5% 73.8% Lexington Herald-Leader Web Sites 577,288 5,044,614 Los Angeles DMA Los Angeles Daily News Daily Los Angeles Daily News Sunday Los Angeles Daily News 5-Day Cume LA Daily News 4-Week Sunday Cume LA Daily News 12,667,236 6,213,506 6,453,730 1,725,060 2,595,353 2,742,794 2,310,573 1,501,238 1,792,218 1,762,334 2,762,608 1,886,815 1,906,702 1,469,235 1,044,180 Total 457, , ,818 33,099 65, ,237 91,960 48, ,467 47,955 87,850 65,827 75,859 74,257 50,320 Reach % 3.6% 4.0% 3.3% 1.9% 2.5% 4.0% 4.0% 3.2% 6.1% 2.7% 3.2% 3.5% 4.0% 5.1% 4.8% Total 539, , ,906 57,224 63, ,382 99,366 77, ,310 60, ,520 93,240 77,781 86,930 44,636 Reach % 4.3% 4.3% 4.2% 3.3% 2.5% 4.6% 4.3% 5.1% 6.5% 3.4% 4.2% 4.9% 4.1% 5.9% 4.3% Total 835, , , , , , , , ,297 98, , , , ,338 79,210 Reach % 6.6% 7.0% 6.2% 5.9% 5.7% 6.4% 7.0% 7.6% 7.5% 5.6% 6.4% 6.9% 7.6% 8.0% 7.6% Total 796, , ,335 94, , , ,691 93, ,437 91, , , , ,372 68,116 Reach % 6.3% 6.3% 6.2% 5.5% 6.4% 6.1% 5.6% 6.2% 8.2% 5.2% 6.3% 7.2% 5.9% 8.1% 6.5% Los Angeles Daily News Web Sites 2,571,970 20,203, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

22 Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 Los Angeles Times Daily Los Angeles Times Total 2,392,096 1,293,931 1,098, , , , , , , , , , , , ,166 Reach % 18.9% 20.8% 17.0% 14.3% 11.5% 16.6% 22.3% 23.3% 29.4% 12.5% 17.9% 21.8% 21.7% 26.4% 30.7% Sunday Los Angeles Times Total 3,452,145 1,638,173 1,813, , , , , , , , , , , , ,401 Reach % 27.3% 26.4% 28.1% 22.9% 20.5% 25.2% 29.8% 33.3% 36.0% 18.0% 25.4% 28.2% 35.9% 33.5% 41.8% 5-Day Cume LA Times Total 3,884,092 2,108,097 1,775, , , , , , , , , , , , ,162 Reach % 30.7% 33.9% 27.5% 31.0% 26.4% 27.6% 34.4% 32.4% 34.9% 22.4% 29.4% 32.4% 36.1% 37.6% 46.9% 4-Week Sunday Cume LA Times Total 4,720,783 2,261,491 2,459, , ,675 1,010, , , , , , , , , ,301 Reach % 37.3% 36.4% 38.1% 34.8% 31.1% 36.9% 39.3% 41.9% 42.6% 27.1% 34.6% 39.3% 46.0% 45.1% 52.1% Los Angeles Times Web Sites 4,307,571 48,362,918 HHI $100 - $149,999 HHI $150,000+ Orange County Register Daily Orange County Register Sunday Orange County Register 5-Day Cume OC Register 4-Week Sunday Cume OC Register Total 803, , ,164 72,151 99, , , , ,653 64, , , , , ,167 Reach % 6.3% 7.3% 5.4% 4.2% 3.8% 5.5% 8.3% 9.0% 8.6% 3.6% 4.0% 7.0% 7.0% 12.1% 12.0% Total 1,057, , ,650 97, , , , , ,718 91, , , , , ,449 Reach % 8.4% 8.4% 8.3% 5.6% 5.6% 7.8% 10.3% 11.1% 10.9% 5.2% 6.6% 8.9% 8.8% 13.0% 16.4% Total 1,303, , , , , , , , , , , , , , ,464 Reach % 10.3% 11.8% 8.9% 8.4% 8.2% 9.9% 12.1% 13.5% 10.8% 6.7% 7.9% 11.1% 11.6% 17.3% 18.0% Total 1,483, , , , , , , , , , , , , , ,457 Reach % 11.7% 11.7% 11.7% 9.1% 9.1% 11.5% 13.5% 14.6% 13.8% 7.3% 8.7% 13.2% 12.9% 19.1% 19.8% Orange County Register Web Sites 594,239 9,656,602 Louisville DMA Louisville Courier-Journal Louisville DMA Daily Louisville Courier-Journal Sunday Louisville Courier-Journal 5-Day Cume Louisville Courier- Journal 4-Week Sunday Cume Louisville Courier-Journal 1,206, , , , , , , , , , , , ,880 89,713 43,551 Total 1,206, , , , , , , , , , , , ,880 89,713 43,551 Reach % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total 488, , ,119 34,004 65,279 93, ,514 79, ,789 68, ,078 99,781 81,645 53,419 24,380 Reach % 40.5% 43.4% 37.9% 23.4% 31.6% 38.5% 45.4% 47.4% 52.8% 32.7% 37.8% 42.4% 53.1% 59.5% 56.0% Total 659, , ,015 54,347 94, , , , ,731 94, , ,512 98,636 67,740 33,593 Reach % 54.6% 51.2% 57.8% 37.3% 45.7% 54.4% 58.8% 63.6% 64.1% 45.2% 52.0% 57.1% 64.1% 75.5% 77.1% Total 703, , ,075 66, , , , , ,027 96, , , ,145 67,116 30,445 Reach % 58.3% 59.1% 57.5% 45.8% 54.0% 55.2% 64.4% 65.0% 62.7% 45.9% 54.2% 64.1% 72.2% 74.8% 69.9% Total 806, , ,869 76, , , , , , , , , ,593 74,289 37,421 Reach % 66.8% 62.3% 71.1% 52.6% 68.9% 66.3% 69.1% 71.6% 69.1% 58.1% 64.1% 69.7% 79.7% 82.8% 85.9% Louisville Courier-Journal Web Sites 504,411 3,385, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

23 Memphis DMA Memphis Commercial Appeal Daily Memphis Commercial Appeal Sunday Memphis Commercial Appeal 5-Day Cume Memphis Commercial Appeal 4-Week Sunday Cume Memphis Commercial Appeal 1,296, , , , , , , , , , , , , ,245 66,375 Total 439, , ,906 41,540 58,368 71,530 99,917 75,484 92,258 53, ,668 74,238 54,864 60,853 37,425 Reach % 33.9% 34.0% 33.8% 22.9% 24.3% 27.6% 40.5% 44.5% 46.1% 28.2% 33.5% 35.6% 39.1% 49.4% 56.4% Total 629, , ,456 75, , , ,956 86, ,528 81, , ,660 77,444 76,792 40,867 Reach % 48.5% 46.9% 50.0% 41.5% 43.2% 49.1% 52.3% 51.1% 53.8% 42.5% 49.3% 53.0% 55.2% 62.3% 61.6% Total 656, , ,794 79, , , , , ,760 85, , ,461 81,598 84,553 44,078 Reach % 50.6% 50.7% 50.6% 44.1% 42.2% 51.6% 55.6% 59.4% 51.9% 44.9% 50.6% 54.4% 58.2% 68.6% 66.4% Total 803, , ,685 93, , , , , , , , , ,482 93,641 51,769 Reach % 62.0% 58.8% 64.8% 51.8% 65.1% 63.9% 66.1% 62.4% 59.4% 55.4% 60.5% 69.2% 73.0% 76.0% 78.0% Commercial Appeal Web Sites 353,940 7,576,432 Miami/Ft. Lauderdale DMA El Nuevo Herald (Miami) Daily El Nuevo Herald Sunday El Nuevo Herald 5-Day Cume El Nuevo Herald 4-Week Sunday Cume El Nuevo Herald 3,204,341 1,526,431 1,677, , , , , , , , , , , , ,707 Total 261, , ,691 18,163 32,656 46,043 56,282 44,021 64,308 34,689 65,355 37,930 34,928 15,263 10,564 Reach % 8.2% 9.5% 7.0% 5.1% 6.0% 6.8% 9.5% 10.3% 10.4% 8.1% 8.6% 8.2% 8.4% 4.9% 4.5% Total 308, , ,746 22,928 31,966 60,051 67,507 48,834 76,937 47,928 86,942 42,312 39,195 14,552 10,782 Reach % 9.6% 9.5% 9.8% 6.5% 5.9% 8.9% 11.4% 11.5% 12.5% 11.2% 11.4% 9.1% 9.4% 4.6% 4.6% Total 424, , ,785 30,869 50,987 94,769 88,626 59,822 99,848 62, ,853 61,525 45,964 22,730 15,016 Reach % 13.3% 13.0% 13.5% 8.7% 9.4% 14.1% 15.0% 14.0% 16.2% 14.5% 14.8% 13.3% 11.0% 7.2% 6.4% Total 424, , ,403 30,073 65,271 78,972 87,635 64,002 98,370 65, ,480 58,003 48,367 24,249 18,643 Reach % 13.2% 12.2% 14.2% 8.5% 12.0% 11.7% 14.8% 15.0% 16.0% 15.4% 14.7% 12.5% 11.6% 7.7% 7.9% El Nuevo Herald Web Sites 20, ,212 Miami Herald Daily Miami Herald Sunday Miami Herald 5-Day Cume Miami Herald 4-Week Sunday Cume Miami Herald Total 693, , ,024 65,280 84, , , , ,601 80, , , ,879 99,368 76,136 Reach % 21.7% 24.1% 19.4% 18.4% 15.5% 19.0% 25.6% 24.4% 26.1% 18.9% 17.3% 23.2% 25.9% 31.6% 32.4% Total 1,022, , , , , , , , , , , , , ,640 98,329 Reach % 31.9% 32.0% 31.8% 30.4% 30.5% 31.1% 35.8% 30.6% 32.0% 26.4% 31.1% 35.1% 36.1% 41.2% 41.9% Total 1,112, , , , , , , , , , , , , , ,758 Reach % 34.7% 38.2% 31.5% 39.8% 31.6% 35.0% 37.4% 33.4% 32.7% 31.8% 33.0% 37.9% 37.8% 45.2% 43.8% Total 1,360, , , , , , , , , , , , , , ,179 Reach % 42.5% 41.3% 43.5% 50.0% 44.1% 42.3% 45.3% 40.5% 35.4% 37.5% 42.7% 49.1% 46.3% 51.8% 48.2% Miami Herald Web Sites 1,815,119 11,179, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

24 Sun-Sentinel (South Florida) Daily Sun-Sentinel (South Florida) Sunday Sun-Sentinel (South Florida) 5-Day Cume Sun-Sentinel 4-Week Sunday Cume Sun- Sentinel Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 500, , ,083 31,385 62,656 84, ,667 77, ,278 55,466 96,212 62,643 91,321 69,732 57,131 Reach % 15.6% 17.1% 14.2% 8.8% 11.5% 12.6% 18.7% 18.1% 21.7% 13.0% 12.6% 13.5% 21.9% 22.2% 24.3% Total 730, , ,345 56, , , , , ,310 90, , , ,266 85,762 62,874 Reach % 22.8% 23.3% 22.3% 15.9% 18.6% 20.8% 25.4% 25.6% 28.2% 21.2% 21.5% 23.1% 31.1% 27.3% 26.8% Total 808, , ,568 71, , , , , ,695 99, , , , ,031 77,644 Reach % 25.2% 27.0% 23.6% 20.1% 21.9% 23.2% 30.5% 25.7% 28.1% 23.4% 23.1% 23.2% 31.4% 32.4% 33.1% Total 1,005, , , , , , , , , , , , , ,190 87,511 Reach % 31.4% 30.7% 32.0% 31.4% 30.1% 29.5% 31.1% 32.4% 34.1% 28.3% 29.0% 33.3% 40.1% 36.0% 37.3% Sun-Sentinel Web Sites 1,207,158 19,996,504 Milwaukee DMA Milwaukee Journal Sentinel Daily Milwaukee Journal Sentinel Sunday Milwaukee Journal Sentinel 5-Day Cume Milwaukee Journal Sentinel 4-Week Sunday Cume Milwaukee Journal Sentinel 1,678, , , , , , , , , , , , , ,621 69,933 Total 684, , ,146 52,211 90, , , , ,235 76, , , ,869 84,617 31,485 Reach % 40.8% 45.4% 36.4% 24.0% 32.2% 38.2% 43.7% 51.5% 53.5% 36.8% 44.1% 39.2% 43.8% 49.3% 45.0% Total 936, , ,313 98, , , , , ,904 94, , , , ,305 38,273 Reach % 55.8% 54.9% 56.6% 45.2% 49.0% 53.6% 58.2% 63.7% 64.2% 45.5% 60.7% 55.0% 57.6% 67.8% 54.7% Total 964, , , , , , , , , , , , , ,574 45,233 Reach % 57.5% 61.6% 53.6% 51.0% 52.7% 53.4% 58.8% 63.9% 65.4% 56.8% 59.9% 55.7% 56.7% 63.8% 64.7% Total 1,143, , , , , , , , , , , , , ,090 51,800 Reach % 68.1% 66.2% 70.0% 65.6% 60.5% 68.4% 70.9% 68.8% 73.6% 60.3% 71.2% 68.9% 69.3% 75.2% 74.1% Milwaukee Journal Sentinel Web Sites 1,247,980 24,260,999 Minneapolis/St. Paul DMA Minneapolis Star Tribune Daily Minneapolis Star Tribune Sunday Minneapolis Star Tribune 5-Day Cume Star-Tribune 4-Week Sunday Cume Star- Tribune 3,242,959 1,590,782 1,652, , , , , , , , , , , , ,995 Total 953, , ,668 58, , , , , , , , , , ,137 59,208 Reach % 29.4% 32.1% 26.8% 13.5% 20.5% 28.4% 31.9% 44.2% 39.1% 23.9% 26.6% 32.0% 33.5% 32.9% 35.0% Total 1,417, , , , , , , , , , , , , ,640 97,462 Reach % 43.7% 41.2% 46.2% 34.5% 35.8% 43.5% 48.1% 51.9% 48.6% 36.4% 38.6% 48.2% 51.1% 45.7% 57.7% Total 1,458, , , , , , , , , , , , , ,574 95,469 Reach % 45.0% 47.5% 42.5% 31.0% 35.7% 48.2% 48.2% 56.2% 49.6% 39.3% 43.4% 47.8% 49.1% 45.2% 56.5% Total 1,843, , , , , , , , , , , , , , ,281 Reach % 56.9% 53.7% 59.8% 53.8% 54.6% 55.7% 59.6% 60.1% 57.3% 46.4% 50.8% 57.2% 70.6% 64.3% 66.4% Star Tribune Web Sites 1,112,265 43,053, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

25 St. Paul Pioneer Press Daily St. Paul Pioneer Press Sunday St. Paul Pioneer Press 5-Day Cume St. Paul Pioneer Press 4-Week Sunday Cume St. Paul Pioneer Press Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 449, , ,165 52,675 49,544 78,588 93,796 74, ,285 52,241 89, ,356 78,254 70,406 27,631 Reach % 13.8% 15.6% 12.2% 12.2% 8.7% 11.5% 14.6% 17.8% 20.1% 12.5% 12.0% 15.8% 15.1% 17.4% 16.4% Total 644, , ,389 85,217 83, , ,261 93, ,745 83, , , ,690 95,320 49,695 Reach % 19.9% 19.9% 19.8% 19.7% 14.8% 21.4% 17.8% 22.5% 24.3% 19.9% 17.3% 20.7% 20.2% 23.6% 29.4% Total 758, , ,614 91,162 95, , , , , , , , , ,131 56,996 Reach % 23.4% 25.6% 21.3% 21.1% 16.8% 24.8% 24.7% 25.9% 27.1% 26.0% 18.4% 23.4% 24.9% 28.2% 33.7% Total 899, , , , , , , , , , , , , ,501 59,195 Reach % 27.7% 27.2% 28.2% 28.7% 24.6% 26.9% 26.0% 28.5% 33.2% 26.6% 27.3% 29.1% 25.1% 29.3% 35.0% Pioneer Press Web Sites 562,035 7,999,524 Mobile/Pensacola DMA Mobile Register Daily Mobile Register Sunday Mobile Register 5-Day Cume Mobile Register 4-Week Sunday Cume Mobile Register 976, , , , , , , , , , , ,290 94,753 71,027 30,119 Total 252, , ,344 27,332 33,771 43,000 48,997 44,434 54,481 40,290 60,909 49,119 29,767 19,042 9,688 Reach % 25.8% 24.4% 27.2% 20.2% 20.6% 23.1% 26.9% 33.0% 31.4% 23.4% 26.8% 23.8% 31.4% 26.8% 32.2% Total 314, , ,095 34,159 48,703 56,303 63,028 53,457 58,667 55,065 69,951 63,263 36,852 25,851 10,758 Reach % 32.2% 30.8% 33.5% 25.3% 29.8% 30.2% 34.5% 39.7% 33.8% 32.0% 30.8% 30.7% 38.9% 36.4% 35.7% Total 379, , ,652 45,312 60,205 77,047 70,117 57,341 69,474 65,239 87,640 75,655 41,560 28,647 11,260 Reach % 38.9% 37.9% 39.8% 33.5% 36.8% 41.3% 38.4% 42.6% 40.0% 38.0% 38.6% 36.7% 43.9% 40.3% 37.4% Total 410, , ,784 49,261 69,922 72,169 84,791 63,316 70,830 71,298 92,634 83,773 45,864 31,660 12,235 Reach % 42.0% 40.1% 43.8% 36.5% 42.7% 38.7% 46.5% 47.0% 40.8% 41.5% 40.8% 40.6% 48.4% 44.6% 40.6% Mobile Register Web Sites 811,038 22,318,563 Nashville DMA Tennessean (Nashville) Daily Tennessean Sunday Tennessean 5-Day Cume Tennessean 4-Week Sunday Cume Tennessean 1,788, , , , , , , , , , , , , ,163 76,826 Total 475, , ,661 32,522 62,266 82, ,636 75, ,769 52, , ,103 69,127 51,323 33,443 Reach % 26.6% 28.6% 24.7% 13.8% 18.9% 22.6% 32.0% 31.6% 40.8% 21.3% 25.0% 31.6% 30.7% 36.6% 43.5% Total 690, , ,071 69,012 95, , , , ,573 72, , , ,795 73,534 42,400 Reach % 38.6% 38.5% 38.7% 29.3% 29.1% 34.6% 47.1% 44.5% 47.8% 29.4% 34.9% 51.6% 45.7% 52.5% 55.2% Total 727, , ,217 86, , , , , ,610 80, , , ,612 73,571 48,486 Reach % 40.7% 43.8% 37.8% 36.5% 35.9% 38.2% 45.2% 42.4% 46.1% 32.4% 37.4% 49.5% 47.4% 52.5% 63.1% Total 938, , ,283 97, , , , , , , , , ,543 94,732 57,198 Reach % 52.5% 52.0% 53.0% 41.5% 49.8% 51.7% 61.6% 54.7% 53.2% 43.5% 48.3% 67.0% 62.0% 67.6% 74.5% Tennessean Web Sites 470,782 4,850, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

26 New Orleans DMA New Orleans Times-Picayune Daily New Orleans Times- Picayune Sunday New Orleans Times- Picayune 5-Day Cume Times-Picayune 4-Week Sunday Cume Times- Picayune 1,325, , , , , , , , , , , , , ,022 60,121 Total 602, , ,808 63,818 78, , ,284 93, ,197 91, ,658 96,207 70,888 54,001 44,949 Reach % 45.5% 46.7% 44.4% 34.7% 33.6% 45.7% 48.6% 51.9% 58.4% 45.0% 48.3% 42.8% 47.5% 52.4% 74.8% Total 737, , ,136 69, , , , , , , , ,960 95,022 69,569 41,212 Reach % 55.7% 53.0% 58.0% 37.8% 47.2% 57.7% 63.9% 61.6% 63.0% 53.1% 56.5% 53.8% 63.7% 67.5% 68.5% Total 842, , , , , , , , , , , , ,299 75,188 51,014 Reach % 63.6% 64.3% 63.0% 56.6% 57.2% 62.8% 66.6% 67.1% 71.1% 60.6% 63.3% 62.0% 69.3% 73.0% 84.9% Total 901, , , , , , , , , , , , ,041 79,758 47,366 Reach % 68.0% 62.4% 73.1% 55.9% 67.5% 69.9% 72.7% 70.1% 69.4% 68.8% 66.9% 66.3% 78.5% 77.4% 78.8% Times-Picayune Web Sites 591,700 7,507,409 New York DMA Asbury Park Press Daily Asbury Park Press Sunday Asbury Park Press 5-Day Cume Asbury Park Press 4-Week Sunday Cume Asbury Park Press 15,680,056 7,414,789 8,265,267 1,781,112 2,798,736 3,331,448 2,961,713 2,126,603 2,680,444 1,592,751 2,881,347 2,654,132 2,436,460 2,293,230 2,022,440 Total 410, , ,937 34,519 38,495 63,878 93,171 77, ,221 45,587 71,355 64,157 79,927 61,808 58,160 Reach % 2.6% 2.7% 2.5% 1.9% 1.4% 1.9% 3.1% 3.6% 3.9% 2.9% 2.5% 2.4% 3.3% 2.7% 3.5% Total 560, , ,474 59,161 63, , ,982 91, ,910 57,669 92,683 99,166 99,464 91,414 76,897 Reach % 3.6% 3.6% 3.6% 3.3% 2.3% 3.2% 3.9% 4.3% 4.7% 3.6% 3.2% 3.7% 4.1% 4.0% 3.8% Total 644, , ,855 72,036 77, , , , ,215 67, , , ,639 91,030 93,740 Reach % 4.1% 4.0% 4.3% 4.0% 2.8% 3.6% 4.4% 4.7% 5.4% 4.3% 3.7% 4.3% 5.2% 4.0% 4.6% Total 729, , ,163 74,666 86, , , , ,454 76, , , , ,345 96,266 Reach % 4.6% 4.3% 5.0% 4.2% 3.1% 4.3% 4.9% 5.6% 6.1% 4.8% 4.4% 4.7% 5.4% 4.9% 4.8% Asbury Park Press Web Sites 341,464 8,632,149 Bergen Record Daily Bergen Record Sunday Bergen Record 5-Day Cume Bergen Record 4-Week Sunday Cume Bergen Record Total 420, , ,704 37,164 42,824 65,219 95,293 85,405 94,738 27,889 59,125 83,698 65,041 76,140 90,413 Reach % 2.7% 2.7% 2.7% 2.1% 1.5% 2.0% 3.2% 4.0% 3.5% 1.8% 2.1% 3.2% 2.7% 3.3% 4.5% Total 582, , ,324 33,511 81, , , , ,378 35,087 69, , , , ,150 Reach % 3.7% 3.9% 3.6% 1.9% 2.9% 3.6% 4.2% 4.7% 4.5% 2.2% 2.4% 4.5% 4.4% 5.1% 5.1% Total 682, , ,808 62, , , , , ,766 51,060 92, , , , ,950 Reach % 4.4% 4.5% 4.2% 3.5% 3.7% 4.0% 4.8% 5.0% 5.0% 3.2% 3.2% 5.2% 5.0% 5.5% 5.8% Total 760, , ,778 53, , , , , ,178 55, , , , , ,204 Reach % 4.9% 4.9% 4.8% 3.0% 3.8% 4.9% 5.5% 5.7% 5.8% 3.5% 3.5% 5.6% 5.7% 6.2% 6.5% The Record Web Sites 320,583 1,537, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

27 Journal News (NY) Daily Journal News Sunday Journal News 5-Day Cume Journal News 4-Week Sunday Cume Journal News Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 395, , ,941 38,428 36,659 79,294 74,765 63, ,219 33,373 64,070 72,160 65,977 67,348 66,357 Reach % 2.5% 2.6% 2.5% 2.2% 1.3% 2.4% 2.5% 3.0% 3.9% 2.1% 2.2% 2.7% 2.7% 2.9% 3.3% Total 497, , ,262 42,077 51,743 96,965 96,886 89, ,513 51,289 80,214 77,026 70,746 98,895 89,313 Reach % 3.2% 3.2% 3.1% 2.4% 1.8% 2.9% 3.3% 4.2% 4.5% 3.2% 2.8% 2.9% 2.9% 4.3% 4.4% Total 678, , ,218 83,514 82, , ,752 97, ,714 60, , , , , ,020 Reach % 4.3% 4.4% 4.3% 4.7% 3.0% 4.0% 4.8% 4.6% 5.2% 3.8% 3.9% 4.1% 4.4% 5.3% 6.0% Total 680, , ,943 61,106 89, , , , ,765 61, , ,905 97, , ,787 Reach % 4.3% 3.8% 4.8% 3.4% 3.2% 4.5% 4.6% 4.8% 5.2% 3.9% 3.8% 3.8% 4.0% 5.8% 5.5% Journal News Web Sites 333,009 1,977,882 New York Daily News Daily New York Daily News Sunday New York Daily News 5-Day Cume NY Daily News 4-Week Sunday Cume NY Daily News Total 2,650,955 1,432,121 1,218, , , , , , , , , , , , ,454 Reach % 16.9% 19.3% 14.7% 13.1% 16.4% 18.7% 18.2% 18.7% 14.9% 16.9% 19.6% 17.7% 17.6% 15.7% 13.5% Total 2,779,839 1,335,947 1,443, , , , , , , , , , , , ,860 Reach % 17.7% 18.0% 17.5% 14.4% 16.0% 17.5% 18.7% 19.2% 19.9% 22.6% 20.7% 19.1% 16.8% 14.6% 11.5% Total 4,363,196 2,291,436 2,071, , ,729 1,013, , , , , , , , , ,904 Reach % 27.8% 30.9% 25.1% 28.6% 28.4% 30.4% 29.5% 27.4% 22.0% 30.0% 31.6% 29.7% 25.7% 26.6% 22.2% Total 3,784,460 1,763,915 2,020, , , , , , , , , , , , ,792 Reach % 24.1% 23.8% 24.4% 22.3% 23.1% 23.4% 25.3% 25.8% 24.9% 30.0% 27.0% 26.5% 21.7% 20.7% 17.1% New York Daily News Web Sites 2,135,878 17,243,395 New York Post Daily New York Post Total 2,054,419 1,220, , , , , , , , , , , , , ,283 Reach % 13.1% 16.5% 10.1% 9.1% 12.6% 15.4% 13.1% 14.4% 12.4% 11.4% 12.5% 14.0% 15.1% 14.2% 14.0% Sunday New York Post Total 1,223, , ,029 91, , , , , , , , , , , ,923 Reach % 7.8% 9.3% 6.4% 5.2% 7.1% 8.0% 7.8% 8.3% 9.6% 7.2% 8.1% 7.9% 7.3% 9.1% 8.1% 5-Day Cume NY Post Total 3,315,268 1,915,256 1,400, , , , , , , , , , , , ,054 Reach % 21.1% 25.8% 16.9% 16.7% 20.7% 24.5% 23.0% 20.9% 18.5% 20.4% 21.9% 21.9% 22.7% 20.9% 22.4% 4-Week Sunday Cume NY Post Total 1,773, , , , , , , , , , , , , , ,985 Reach % 11.3% 13.1% 9.7% 10.6% 12.4% 10.9% 11.2% 10.6% 11.8% 11.4% 11.3% 11.8% 10.3% 12.8% 11.2% New York Post Web Sites 1,437,909 45,581, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

28 Newark Star-Ledger Daily Newark Star-Ledger Sunday Newark Star-Ledger 5-Day Cume Star-Ledger 4-Week Sunday Cume Star- Ledger Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 1,103, , ,229 80, , , , , ,102 70, , , , , ,013 Reach % 7.0% 7.5% 6.7% 4.5% 5.1% 5.9% 7.8% 10.0% 9.1% 4.4% 5.3% 7.5% 8.2% 10.6% 8.5% Total 1,593, , , , , , , , ,338 96, , , , , ,433 Reach % 10.2% 10.3% 10.1% 7.4% 8.1% 10.6% 11.1% 11.8% 11.3% 6.1% 8.3% 11.1% 12.2% 14.3% 11.8% Total 1,671, , , , , , , , , , , , , , ,396 Reach % 10.7% 11.5% 9.9% 9.1% 9.4% 9.8% 11.3% 12.5% 11.8% 8.5% 8.5% 12.2% 11.7% 14.4% 12.3% Total 2,067, ,011 1,094, , , , , , , , , , , , ,744 Reach % 13.2% 13.1% 13.2% 12.1% 11.2% 13.8% 14.2% 14.2% 13.4% 8.7% 11.1% 14.0% 15.6% 17.5% 15.6% Star-Ledger Web Sites 949,812 22,156,504 Newsday (NY) Daily Newsday Total 1,618, , , , , , , , , , , , , , ,096 Reach % 10.3% 10.4% 10.3% 9.8% 7.6% 9.0% 10.8% 13.6% 12.1% 6.5% 10.3% 9.6% 10.1% 14.7% 12.3% Sunday Newsday Total 1,522, , , , , , , , ,266 84, , , , , ,249 Reach % 9.7% 9.4% 10.0% 7.0% 7.6% 9.2% 10.4% 12.6% 11.3% 5.3% 8.5% 8.3% 12.0% 14.5% 12.6% 5-Day Cume Newsday Total 2,517,862 1,189,287 1,328, , , , , , , , , , , , ,163 Reach % 16.1% 16.0% 16.1% 18.6% 13.1% 14.9% 17.1% 17.7% 16.4% 11.4% 16.2% 15.8% 17.2% 19.9% 18.0% 4-Week Sunday Cume Newsday Total 1,911, ,428 1,003, , , , , , , , , , , , ,577 Reach % 12.2% 12.2% 12.1% 8.5% 9.7% 12.3% 12.8% 15.1% 14.1% 7.4% 10.5% 10.3% 14.9% 17.4% 16.7% Newsday Web Sites 2,569,180 27,706,919 Norfolk/Portsmouth/Newport News DMA Daily Press (Newport News) Daily Press Sunday Daily Press 5-Day Cume Daily Press 1,401, , , , , , , , , , , , , ,939 69,570 Total 243, , ,327 24,543 37,958 48,811 35,454 43,681 53,295 23,543 60,174 54,976 39,246 23,644 15,914 Reach % 17.4% 18.0% 16.8% 11.9% 15.3% 16.8% 13.5% 24.7% 24.7% 13.4% 17.2% 16.7% 21.9% 18.9% 22.9% Total 300, , ,821 29,814 54,323 63,716 50,939 46,370 55,491 32,324 70,655 73,358 45,487 25,004 21,052 Reach % 21.5% 21.1% 21.8% 14.4% 21.9% 21.9% 19.3% 26.2% 25.8% 18.5% 20.2% 22.3% 25.4% 20.0% 30.3% Total 375, , ,976 44,200 63,689 78,395 64,679 56,665 67,890 41,405 89,802 90,675 53,117 31,743 22,203 Reach % 26.8% 25.9% 27.6% 21.4% 25.6% 27.0% 24.5% 32.1% 31.5% 23.6% 25.7% 27.6% 29.6% 25.4% 31.9% Total 391, , ,205 50,810 75,740 78,627 64,628 57,623 64,160 45,387 96,134 89,523 52,309 30,372 22,510 Reach % 27.9% 26.0% 29.7% 24.6% 30.5% 27.0% 24.5% 32.6% 29.8% 25.9% 27.5% 27.2% 29.2% 24.3% 32.4% 4-Week Sunday Cume Daily Press Daily Press Web Sites 175,093 1,300, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

29 Virginian-Pilot (Norfolk) Daily Virginian-Pilot Sunday Virginian-Pilot 5-Day Cume Virginian-Pilot 4-Week Sunday Cume Virginian- Pilot Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 481, , ,295 48,517 79,574 93, ,920 70,027 81,187 50, , ,978 73,204 54,488 25,211 Reach % 34.3% 33.9% 34.7% 23.5% 32.0% 32.3% 40.9% 39.6% 37.7% 28.6% 29.7% 39.8% 40.8% 43.6% 36.2% Total 586, , ,725 53,428 93, , ,824 78,612 86,929 66, , ,014 85,173 62,117 30,456 Reach % 41.9% 38.2% 45.4% 25.9% 37.7% 45.2% 54.2% 44.5% 40.4% 38.0% 38.0% 47.7% 47.5% 49.7% 43.8% Total 713, , ,747 94, , , ,840 89, ,240 79, , ,859 98,093 70,314 36,493 Reach % 50.9% 50.1% 51.6% 45.7% 46.8% 51.4% 61.0% 50.4% 47.9% 45.3% 47.2% 57.4% 54.7% 56.3% 52.5% Total 770, , , , , , ,717 92, ,293 78, , , ,310 79,424 40,257 Reach % 55.0% 51.6% 58.1% 48.9% 53.5% 59.7% 62.5% 52.6% 48.9% 44.6% 52.7% 60.8% 59.8% 63.6% 57.9% Virginian-Pilot Web Sites 420,945 6,925,023 Oklahoma City DMA Oklahoman (Oklahoma City) Daily Oklahoman Sunday Oklahoman 5-Day Cume Oklahoman 4-Week Sunday Cume Oklahoman 1,266, , , , , , , , , , , , ,292 87,007 44,628 Total 419, , ,141 32,889 40,884 70,504 91,549 78, ,809 56,089 97,452 79,943 62,045 43,130 17,027 Reach % 33.1% 35.6% 30.8% 17.2% 18.3% 30.5% 39.3% 47.0% 47.6% 31.3% 31.5% 36.1% 41.6% 49.6% 38.2% Total 616, , ,373 63,971 83, , ,406 99, ,932 88, , ,149 83,226 55,458 21,986 Reach % 48.7% 46.1% 51.1% 33.5% 37.3% 51.5% 53.8% 59.4% 56.8% 49.4% 49.8% 54.2% 55.7% 63.7% 49.3% Total 634, , ,664 60,080 90, , , , ,777 93, , ,602 80,950 58,223 26,560 Reach % 50.1% 51.4% 48.8% 31.5% 40.5% 47.0% 59.8% 60.3% 61.3% 52.3% 50.4% 53.1% 54.2% 66.9% 59.5% Total 788, , ,783 96, , , , , , , , , ,194 66,662 25,567 Reach % 62.3% 59.6% 64.8% 50.6% 52.8% 66.6% 66.6% 70.0% 67.2% 65.1% 61.3% 72.6% 72.5% 76.6% 57.3% Daily Oklahoman Web Sites 322,644 10,906,533 Orlando/Daytona Beach/Melbourne DMA Daytona Beach News-Journal Daily Daytona Beach News- Journal Sunday Daytona Beach News- Journal 5-Day Cume Dayton Beach News- Journal 4-Week Sunday Cume Daytona Beach News-Journal 2,532,587 1,225,787 1,306, , , , , , , , , , , , ,730 Total 218, , ,950 17,032 8,331 32,269 38,758 36,069 86,362 36,330 51,840 49,435 20,891 15,364 4,200 Reach % 8.6% 8.9% 8.4% 6.3% 2.0% 6.7% 8.5% 10.2% 15.5% 9.3% 9.5% 9.0% 6.2% 6.8% 3.8% Total 267, , ,338 27,483 16,343 39,515 48,137 42,247 93,956 48,177 56,532 64,083 33,013 15,441 4,885 Reach % 10.6% 10.5% 10.7% 10.1% 3.9% 8.2% 10.6% 12.0% 16.8% 12.3% 10.3% 11.6% 9.8% 6.8% 4.4% Total 328, , ,307 36,191 24,751 53,030 66,536 47, ,854 59,445 71,797 74,642 38,230 18,657 9,395 Reach % 13.0% 13.9% 12.1% 13.3% 6.0% 11.0% 14.6% 13.5% 18.1% 15.2% 13.1% 13.5% 11.3% 8.2% 8.4% Total 330, , ,497 31,407 24,808 58,790 66,641 46, ,597 59,875 65,832 83,246 42,796 19,795 7,800 Reach % 13.1% 12.8% 13.4% 11.6% 6.0% 12.2% 14.6% 13.2% 18.4% 15.3% 12.0% 15.1% 12.7% 8.7% 7.0% Daytona Beach News-Journal Web Sites 124, , NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

30 Orlando Sentinel Daily Orlando Sentinel Sunday Orlando Sentinel 5-Day Cume Orlando Sentinel 4-Week Sunday Cume Orlando Sentinel Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 712, , ,239 56,177 75, , , , ,705 89, , , ,917 79,603 43,639 Reach % 28.1% 28.7% 27.6% 20.7% 18.2% 28.9% 29.4% 36.2% 32.4% 23.0% 26.1% 33.6% 33.1% 35.1% 39.1% Total 961, , ,404 73, , , , , , , , , , ,098 57,927 Reach % 38.0% 38.8% 37.2% 27.2% 35.4% 37.7% 40.5% 42.9% 40.2% 33.1% 34.4% 41.8% 44.9% 50.3% 51.8% Total 1,084, , , , , , , , , , , , , ,716 52,049 Reach % 42.8% 44.6% 41.1% 40.4% 39.8% 41.7% 46.8% 47.6% 41.0% 38.8% 42.4% 46.8% 47.3% 51.0% 46.6% Total 1,252, , , , , , , , , , , , , ,895 62,293 Reach % 49.5% 48.4% 50.5% 50.3% 47.4% 48.5% 51.8% 51.2% 48.3% 44.2% 45.6% 52.0% 58.2% 61.2% 55.8% Orlando Sentinel Web Sites 876,329 11,292,299 Philadelphia DMA Allentown Morning Call Daily Allentown Morning Call Sunday Allentown Morning Call 5-Day Cume Morning Call 4-Week Sunday Cume Morning Call 5,846,194 2,769,456 3,076, , ,651 1,180,565 1,133, ,999 1,065, ,761 1,191,573 1,058,353 1,007, , ,357 Total 285, , ,428 41,328 25,807 40,421 62,253 44,148 71,250 33,356 54,806 55,792 53,072 33,283 25,885 Reach % 4.9% 5.3% 4.5% 5.7% 2.7% 3.4% 5.5% 5.6% 6.7% 4.9% 4.6% 5.3% 5.3% 4.4% 5.7% Total 371, , ,470 42,202 47,663 62,824 81,345 53,307 83,664 45,749 83,989 77,901 54,717 44,648 29,672 Reach % 6.3% 6.5% 6.2% 5.8% 5.0% 5.3% 7.2% 6.8% 7.9% 6.8% 7.0% 7.4% 5.4% 5.9% 6.5% Total 397, , ,341 52,189 51,475 60,895 85,100 65,578 82,521 45,870 85,351 78,793 67,142 44,346 35,100 Reach % 6.8% 7.5% 6.2% 7.1% 5.4% 5.2% 7.5% 8.3% 7.7% 6.8% 7.2% 7.4% 6.7% 5.8% 7.7% Total 463, , ,220 54,522 69,204 83,729 94,877 65,155 96,278 58, ,620 91,313 71,947 55,618 35,988 Reach % 7.9% 7.7% 8.1% 7.5% 7.3% 7.1% 8.4% 8.3% 9.0% 8.7% 8.7% 8.6% 7.1% 7.3% 7.9% Morning Call Web Sites 344,278 5,040,544 Philadelphia Daily News Daily Philadelphia Daily News 5-Day Cume Philadelphia Daily News Total 576, , ,184 85, , ,693 97,318 68,532 61,764 62, , ,437 96,725 62,843 39,913 Reach % 9.9% 12.9% 7.1% 11.6% 13.2% 11.7% 8.6% 8.7% 5.8% 9.3% 9.2% 12.6% 9.6% 8.3% 8.8% Total 923, , , , , , , , , , , , , ,971 59,268 Reach % 15.8% 19.4% 12.5% 20.4% 19.0% 19.3% 13.4% 14.5% 9.5% 14.9% 14.4% 18.3% 15.9% 14.2% 13.0% Philadelphia Inquirer/Daily News Web Sites 1,225,332 13,535,202 Philadelphia Inquirer Daily Philadelphia Inquirer Sunday Philadelphia Inquirer 5-Day Cume Philadelphia Inquirer 4-Week Sunday Cume Philadelphia Inquirer Total 945, , ,528 39, , , , , , , , , , , ,972 Reach % 16.2% 18.8% 13.8% 5.4% 11.9% 13.4% 15.5% 22.1% 26.7% 16.1% 13.5% 14.7% 15.9% 22.1% 24.6% Total 1,878, , , , , , , , , , , , , , ,224 Reach % 32.1% 32.8% 31.5% 18.4% 27.1% 32.3% 33.7% 38.9% 39.2% 29.9% 29.3% 30.5% 32.1% 39.8% 39.2% Total 1,499, , , , , , , , , , , , , , ,091 Reach % 25.6% 28.3% 23.3% 17.6% 22.8% 23.9% 24.2% 31.5% 32.8% 24.8% 22.0% 23.9% 26.6% 33.0% 35.5% Total 2,517,483 1,201,035 1,316, , , , , , , , , , , , ,302 Reach % 43.1% 43.4% 42.8% 29.0% 39.4% 45.4% 46.0% 47.9% 46.6% 39.5% 39.5% 42.9% 44.7% 50.2% 52.9% Philadelphia Inquirer/Daily News Web Sites 1,225,332 13,535, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

31 Phoenix DMA Arizona Republic Daily Arizona Republic Sunday Arizona Republic 5-Day Cume AZ Republic 4-Week Sunday Cume AZ Republic 3,225,087 1,602,874 1,622, , , , , , , , , , , , ,136 Total 1,052, , ,535 69, , , , , , , , , , ,054 59,088 Reach % 32.6% 34.0% 31.3% 16.5% 16.4% 33.6% 37.8% 42.4% 48.9% 25.3% 28.5% 37.0% 40.1% 47.6% 45.4% Total 1,402, , , , , , , , , , , , , ,364 76,479 Reach % 43.5% 43.5% 43.5% 27.2% 31.6% 45.4% 48.8% 54.0% 53.4% 33.9% 41.3% 51.2% 49.8% 54.7% 58.8% Total 1,585, , , , , , , , , , , , , ,809 79,455 Reach % 49.2% 52.0% 46.4% 37.9% 36.3% 49.8% 54.2% 57.8% 59.4% 40.9% 44.2% 54.1% 61.9% 60.9% 61.1% Total 1,832, , , , , , , , , , , , , ,906 93,789 Reach % 56.8% 55.1% 58.5% 42.9% 47.3% 62.5% 61.6% 64.7% 60.6% 45.0% 54.5% 65.4% 65.0% 66.9% 72.1% Arizona Republic Web Sites 1,607,516 22,636,059 Pittsburgh DMA Pittsburgh Post-Gazette Daily Pittsburgh Post-Gazette Sunday Pittsburgh Post-Gazette 5-Day Cume Post-Gazette 4-Week Sunday Cume Post- Gazette 2,267,934 1,070,228 1,197, , , , , , , , , , , ,968 78,222 Total 608, , ,712 50,078 59,407 97, , , ,380 84, , ,526 98,791 89,276 30,312 Reach % 26.8% 27.8% 25.9% 18.4% 18.3% 24.0% 30.9% 32.2% 32.3% 23.6% 25.4% 27.2% 33.7% 46.5% 38.8% Total 888, , ,448 60,111 99, , , , , , , , , ,107 46,709 Reach % 39.2% 38.3% 39.9% 22.1% 30.7% 41.2% 42.4% 46.0% 45.1% 38.4% 37.4% 40.6% 45.6% 57.9% 59.7% Total 918, , ,401 95,731 92, , , , , , , , , ,300 44,762 Reach % 40.5% 41.1% 39.9% 35.2% 28.4% 39.0% 44.4% 47.2% 44.6% 37.4% 38.6% 44.1% 46.5% 61.1% 57.2% Total 1,160, , ,356 93, , , , , , , , , , ,656 56,602 Reach % 51.2% 48.5% 53.5% 34.5% 49.4% 53.6% 54.5% 58.7% 51.7% 49.2% 51.0% 54.9% 55.9% 68.1% 72.4% Pittsburgh Post-Gazette Web Sites 1,301,199 13,238,697 Pittsburgh Tribune-Review Pittsburgh DMA Daily Tribune-Review Sunday Tribune-Review 5-Day Cume Tribune Review 4-Week Sunday Cume Tribune- Review Total 2,267,934 1,070,228 1,197, , , , , , , , , , , ,968 78,222 Reach % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total 250, , ,553 22,929 23,294 38,609 55,607 42,318 67,934 30,752 61,579 47,737 42,129 19,674 9,677 Reach % 11.1% 13.1% 9.2% 8.4% 7.2% 9.5% 12.6% 13.4% 13.4% 8.6% 14.2% 11.0% 14.4% 10.2% 12.4% Total 382, , ,017 37,262 47,382 68,416 75,624 54,797 99,371 52,061 87,974 83,958 55,217 26,753 8,588 Reach % 16.9% 17.8% 16.0% 13.7% 14.6% 16.8% 17.1% 17.4% 19.6% 14.5% 20.4% 19.4% 18.8% 13.9% 11.0% Total 413, , ,076 54,702 47,803 68,699 87,022 63,544 91,910 52,404 95,083 69,923 68,610 46,242 14,913 Reach % 18.2% 22.0% 14.9% 20.1% 14.7% 16.9% 19.7% 20.2% 18.2% 14.6% 22.0% 16.2% 23.4% 24.1% 19.1% Total 513, , ,982 58,572 59,392 94, ,666 74, ,955 75, , ,858 72,043 33,528 14,930 Reach % 22.6% 24.0% 21.4% 21.6% 18.3% 23.3% 23.7% 23.7% 23.9% 21.0% 27.2% 25.7% 24.6% 17.5% 19.1% Tribune-Review Web Sites 579,138 10,575, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

32 Portland DMA Portland Oregonian Daily Portland Oregonian Sunday Portland Oregonian 5-Day Cume Portland Oregonian 4-Week Sunday Cume Portland Oregonian 2,184,743 1,075,341 1,109, , , , , , , , , , , ,197 83,689 Total 766, , ,098 67, , , , , ,007 86, , , , ,367 39,920 Reach % 35.1% 37.2% 33.0% 25.0% 25.3% 31.8% 39.9% 44.8% 43.9% 31.3% 34.9% 34.4% 38.0% 54.0% 47.7% Total 965, , , , , , , , , , , , , ,402 48,450 Reach % 44.2% 45.2% 43.2% 42.4% 35.8% 39.2% 50.2% 46.5% 52.3% 39.7% 44.2% 42.2% 49.4% 60.2% 57.9% Total 1,129, , , , , , , , , , , , , ,800 51,380 Reach % 51.7% 53.4% 50.1% 47.5% 44.0% 49.0% 56.0% 59.4% 55.3% 50.3% 53.1% 52.0% 53.8% 66.7% 61.4% Total 1,259, , , , , , , , , , , , , ,442 57,483 Reach % 57.7% 57.8% 57.5% 52.7% 55.6% 54.6% 63.9% 56.6% 60.9% 54.1% 56.8% 59.3% 63.1% 70.8% 68.7% Oregonian Web Sites 646,475 6,428,962 Providence/New Bedford DMA Providence Journal Daily Providence Journal Sunday Providence Sunday Journal 5-Day Cume Providence Journal 4-Week Sunday Cume Providence Journal 1,264, , , , , , , , , , , , , ,352 67,193 Total 431, , ,869 38,807 48,079 76,579 85,831 72, ,459 55,711 73,448 86,542 75,399 56,811 33,307 Reach % 34.1% 36.7% 31.9% 23.8% 23.2% 30.2% 35.9% 43.6% 46.7% 37.7% 31.4% 36.9% 34.5% 39.4% 49.6% Total 586, , ,843 57,006 79, , ,476 87, ,177 67, , , ,660 74,629 43,576 Reach % 46.3% 45.6% 47.0% 35.0% 38.6% 45.9% 47.8% 52.0% 56.0% 45.5% 49.2% 46.9% 48.8% 51.7% 64.9% Total 630, , ,968 79,543 90, , ,830 90, ,208 72, , , ,406 80,519 45,808 Reach % 49.8% 54.5% 45.7% 48.9% 43.7% 49.1% 49.2% 54.0% 54.3% 48.9% 50.8% 54.8% 47.8% 55.8% 68.2% Total 730, , ,395 77, , , ,235 99, ,981 86, , , ,213 88,525 52,498 Reach % 57.7% 56.3% 59.0% 47.9% 56.4% 57.6% 59.9% 59.1% 62.7% 58.3% 60.8% 60.0% 59.1% 61.3% 78.1% Providence Journal Web Sites 333,889 6,716,751 Raleigh/Durham DMA Raleigh News & Observer Daily Raleigh News & Observer Sunday Raleigh News & Observer 5-Day Cume News & Observer 4-Week Sunday Cume News & Observer 1,901, , , , , , , , , , , , , ,611 91,966 Total 390, , ,995 34,988 57,261 72,333 92,391 64,248 69,692 29,754 55,752 75,948 70,768 71,913 37,612 Reach % 20.6% 22.4% 18.9% 13.2% 15.2% 18.0% 26.1% 27.2% 26.0% 13.0% 12.0% 21.9% 28.0% 36.6% 40.9% Total 533, , ,222 48,210 81, , ,963 78,426 75,540 37,700 89, ,162 97, ,210 43,295 Reach % 28.0% 29.3% 26.9% 18.2% 21.6% 30.0% 36.5% 33.2% 28.1% 16.5% 19.3% 31.2% 38.7% 52.5% 47.1% Total 620, , ,246 65, , , ,477 87,413 93,378 51, , , ,054 99,392 56,488 Reach % 32.6% 34.9% 30.5% 24.7% 29.5% 32.4% 37.7% 37.1% 34.8% 22.3% 24.1% 35.5% 40.4% 50.6% 61.4% Total 750, , ,939 71, , , , , ,930 68, , , , ,966 58,448 Reach % 39.5% 39.1% 39.9% 27.0% 34.6% 44.3% 46.5% 43.4% 38.7% 30.0% 33.5% 43.4% 46.4% 61.5% 63.6% News & Observer Web Sites 397,782 6,716, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

33 Richmond/Petersburg DMA Richmond Times-Dispatch Daily Richmond Times-Dispatch Sunday Richmond Times- Dispatch 5-Day Cume Times-Dispatch 4-Week Sunday Cume Times- Dispatch 1,009, , , , , , , , , , , , , ,009 55,441 Total 404, , ,279 31,428 42,750 79,729 87,334 72,330 91,373 35,404 82,487 91,017 73,170 56,934 29,573 Reach % 40.1% 44.4% 36.2% 23.9% 26.3% 38.5% 43.4% 51.4% 54.9% 30.1% 36.8% 43.3% 48.6% 48.7% 53.3% Total 541, , ,368 52,109 80, , ,151 85,018 96,180 48, , ,540 91,680 78,495 42,087 Reach % 53.7% 52.8% 54.5% 39.6% 49.8% 52.0% 59.7% 60.5% 57.8% 41.2% 50.2% 56.8% 60.9% 67.1% 75.9% Total 588, , ,211 62,361 80, , ,737 89, ,514 62, , ,802 97,976 74,853 44,508 Reach % 58.3% 59.9% 56.9% 47.4% 49.3% 58.6% 62.5% 64.0% 65.8% 52.9% 54.0% 60.3% 65.1% 64.0% 80.3% Total 674, , ,134 76, , , ,077 99, ,066 64, , , ,867 90,264 46,053 Reach % 66.8% 64.8% 68.7% 57.8% 67.0% 69.7% 69.6% 70.5% 63.7% 55.3% 62.8% 68.7% 79.6% 77.1% 83.1% Richmond Times-Dispatch Web Sites NA NA Roanoke/Lynchburg DMA Roanoke Times Daily Roanoke Times Sunday Roanoke Times 5-Day Cume Roanoke Times 4-Week Sunday Cume Roanoke Times 866, , , , , , , , , , , , ,934 41,360 16,830 Total 245, , ,237 15,535 32,181 40,899 47,504 46,410 62,774 37,989 60,111 55,062 32,161 16,559 6,819 Reach % 28.3% 30.9% 25.9% 12.8% 24.6% 26.8% 29.7% 36.1% 36.3% 22.7% 29.2% 35.8% 31.2% 40.0% 40.5% Total 309, , ,464 30,525 43,013 54,088 57,556 56,039 68,562 55,770 74,086 68,147 45,071 18,691 8,794 Reach % 35.7% 36.5% 35.0% 25.1% 32.9% 35.4% 36.0% 43.6% 39.6% 33.3% 36.0% 44.3% 43.8% 45.2% 52.3% Total 363, , ,997 43,172 45,548 60,779 67,758 66,891 79,756 63,018 92,815 76,726 47,922 20,103 9,296 Reach % 42.0% 45.3% 38.9% 35.5% 34.9% 39.8% 42.4% 52.0% 46.1% 37.6% 45.2% 49.9% 46.6% 48.6% 55.2% Total 407, , ,736 52,644 69,141 70,097 70,917 64,312 80,560 71,309 94,848 87,897 52,545 20,766 9,659 Reach % 47.0% 47.7% 46.4% 43.3% 52.9% 45.9% 44.3% 50.0% 46.5% 42.5% 46.1% 57.1% 51.0% 50.2% 57.4% Roanoke Times Web Sites 149,571 1,850,236 Rochester DMA 776, , , , , , , , , , , , ,068 60,994 26,076 Rochester Democrat and Chronicle Daily Rochester Democrat and Total 405, , ,017 34,736 46,377 77,356 88,892 67,028 91,341 49,777 90,598 91,981 71,288 40,233 15,009 Chronicle Reach % 52.3% 56.3% 48.6% 32.9% 38.6% 50.5% 58.2% 62.0% 67.1% 44.2% 53.4% 56.4% 59.4% 66.0% 57.6% Sunday Rochester Democrat and Total 541, , ,016 58,904 71, , ,423 85, ,832 71, , ,893 94,977 47,911 20,750 Chronicle Reach % 69.8% 69.5% 70.0% 55.8% 59.5% 69.6% 71.6% 78.8% 80.6% 63.8% 66.3% 76.5% 79.1% 78.6% 79.6% 5-Day Cume Democrat and Total 553, , ,884 59,553 73, , ,342 83, ,954 72, , ,219 97,344 50,336 23,122 Chronicle Reach % 71.3% 75.8% 67.3% 56.4% 61.5% 73.5% 77.5% 77.0% 77.8% 64.6% 71.8% 70.6% 81.1% 82.5% 88.7% 4-Week Sunday Cume Democrat Total 623, , ,053 74,312 89, , ,836 94, ,954 83, , , ,061 53,519 22,582 and Chronicle Reach % 80.4% 77.4% 83.1% 70.3% 74.9% 77.3% 84.4% 87.2% 86.6% 74.3% 79.7% 85.6% 87.5% 87.7% 86.6% Democrat and Chronicle Web Sites 362,584 8,284, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

34 Sacramento/Stockton/Modesto DMA Sacramento Bee Daily Sacramento Bee Sunday Sacramento Bee 5-Day Cume Sacramento Bee 4-Week Sunday Cume Sacramento Bee 2,898,991 1,418,948 1,480, , , , , , , , , , , , ,465 Total 654, , ,983 55,372 84, , , , ,177 61, , , ,761 96,597 54,089 Reach % 22.6% 23.7% 21.5% 13.6% 16.2% 19.6% 26.0% 28.5% 32.6% 15.7% 21.9% 24.5% 24.7% 32.1% 40.2% Total 871, , ,787 83, , , , , ,391 82, , , , ,742 57,631 Reach % 30.1% 29.6% 30.5% 20.5% 24.0% 30.2% 32.3% 33.7% 39.7% 21.2% 27.3% 35.3% 36.4% 39.8% 42.9% Total 1,016, , , , , , , , , , , , , ,486 75,536 Reach % 35.1% 36.7% 33.5% 30.8% 28.3% 33.4% 39.1% 38.9% 40.6% 26.7% 32.7% 35.5% 40.7% 45.4% 56.2% Total 1,191, , , , , , , , , , , , , ,834 76,045 Reach % 41.1% 39.5% 42.6% 34.1% 36.9% 40.4% 45.9% 41.6% 46.7% 31.1% 38.5% 46.7% 47.0% 49.5% 56.6% Sacramento Bee Web Sites 758,388 9,608,097 Salt Lake City DMA Deseret Morning News (Salt Lake City) Daily Deseret Morning News Sunday Deseret Morning News 5-Day Cume Deseret Morning News 4-Week Sunday Cume Deseret Morning News 1,761, , , , , , , , , , , , , ,086 87,364 Total 216, ,738 92,583 33,853 34,612 29,431 40,440 26,048 51,937 26,092 41,086 45,875 42,145 23,003 19,826 Reach % 12.3% 14.1% 10.5% 10.0% 8.9% 9.1% 13.6% 13.7% 23.5% 10.9% 10.0% 12.1% 16.8% 15.9% 22.7% Total 262, , ,501 44,033 43,842 35,078 51,875 31,986 55,651 28,119 57,799 48,098 44,482 29,883 27,968 Reach % 14.9% 15.7% 14.1% 12.9% 11.3% 10.8% 17.5% 16.8% 25.2% 11.7% 14.1% 12.7% 17.7% 20.6% 32.0% Total 345, , ,482 54,983 63,771 59,914 65,399 36,563 64,473 33,482 73,562 71,588 63,790 39,743 29,570 Reach % 19.6% 23.5% 15.8% 16.2% 16.4% 18.5% 22.0% 19.2% 29.2% 13.9% 17.9% 18.9% 25.4% 27.4% 33.8% Total 381, , ,697 75,040 89,359 52,381 63,591 37,156 63,755 44,499 77,017 76,478 63,468 39,778 32,368 Reach % 21.6% 21.0% 22.3% 22.1% 23.0% 16.2% 21.4% 19.5% 28.8% 18.5% 18.7% 20.2% 25.3% 27.4% 37.0% Deseret Morning News Web Sites 401,211 3,077,769 Salt Lake Tribune Daily Salt Lake Tribune Sunday Salt Lake Tribune 5-Day Cume Salt Lake Tribune 4-Week Sunday Cume Salt Lake Tribune Total 297, , ,507 43,804 53,907 52,890 59,580 42,665 44,443 34,737 59,374 65,118 52,349 31,033 27,844 Reach % 16.9% 18.6% 15.2% 12.9% 13.9% 16.3% 20.1% 22.4% 20.1% 14.5% 14.4% 17.2% 20.8% 21.4% 31.9% Total 379, , ,505 58,616 68,716 68,752 84,886 49,805 48,499 45,222 95,293 77,147 57,827 37,456 23,127 Reach % 21.5% 21.2% 21.9% 17.2% 17.7% 21.2% 28.6% 26.1% 21.9% 18.8% 23.2% 20.4% 23.0% 25.8% 26.5% Total 499, , ,509 87, ,791 95,261 93,147 61,661 58,674 61, , ,102 82,507 52,502 35,138 Reach % 28.3% 30.4% 26.3% 25.8% 26.4% 29.4% 31.4% 32.4% 26.5% 25.8% 27.6% 28.8% 32.9% 36.2% 40.2% Total 545, , ,960 90, , , ,067 63,288 62,006 68, , ,659 88,442 52,125 34,705 Reach % 31.0% 30.0% 32.0% 26.8% 29.5% 33.2% 36.1% 33.2% 28.1% 28.4% 34.0% 26.8% 35.2% 35.9% 39.7% Salt Lake Tribune Web Sites 497,499 2,464, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

35 San Antonio DMA San Antonio Express-News Daily San Antonio Express-News Sunday San Antonio Express- News 5-Day Cume Express-News 4-Week Sunday Cume Express- News 1,559, , , , , , , , , , , , , ,944 45,422 Total 553, , ,611 40,964 74, , ,379 99, ,728 85, , ,290 84,250 51,787 22,846 Reach % 35.5% 37.4% 33.7% 18.5% 25.8% 33.2% 38.5% 49.7% 49.5% 29.6% 33.7% 46.3% 46.2% 48.0% 50.3% Total 889, , ,572 98, , , , , , , , , ,054 67,822 27,934 Reach % 57.0% 56.1% 57.9% 44.4% 48.9% 57.8% 60.3% 68.3% 63.8% 56.5% 59.9% 67.3% 60.3% 62.8% 61.5% Total 826, , ,729 84, , , , , , , , , ,181 72,273 30,874 Reach % 53.0% 56.4% 49.8% 38.0% 47.9% 53.5% 55.7% 63.8% 59.6% 46.8% 50.5% 63.0% 64.2% 67.0% 68.0% Total 1,082, , , , , , , , , , , , ,470 85,064 35,972 Reach % 69.4% 67.3% 71.4% 59.1% 64.0% 71.5% 74.7% 77.4% 69.8% 69.6% 69.7% 78.0% 77.0% 78.8% 79.2% Express-News Web Sites 388,694 5,896,637 San Diego DMA San Diego Union-Tribune Daily San Diego Union-Tribune Sunday San Diego Union-Tribune 5-Day Cume San Diego Union- Tribune 4-Week Sunday Cume San Diego Union-Tribune 2,234,498 1,113,924 1,120, , , , , , , , , , , , ,488 Total 802, , ,493 68, , , , , ,870 70, , , , ,494 75,647 Reach % 35.9% 38.8% 33.1% 21.6% 23.2% 30.0% 43.9% 46.9% 56.3% 26.2% 33.0% 39.5% 44.2% 46.8% 44.4% Total 1,037, , ,459 94, , , , , , , , , , ,815 92,550 Reach % 46.4% 46.2% 46.7% 29.5% 35.8% 44.3% 55.3% 57.7% 60.1% 41.1% 45.4% 46.1% 54.9% 56.5% 54.3% Total 1,187, , , , , , , , , , , , , , ,227 Reach % 53.2% 56.4% 49.9% 43.3% 42.1% 53.9% 57.9% 60.3% 64.9% 44.2% 51.3% 54.7% 62.1% 66.7% 60.5% Total 1,337, , , , , , , , , , , , , , ,384 Reach % 59.9% 55.8% 63.9% 46.9% 52.9% 59.9% 63.6% 67.3% 70.9% 52.0% 60.2% 60.3% 68.0% 69.3% 66.5% San Diego Union-Tribune Web Sites 1,639,866 14,997,762 San Francisco/Oakland/San Jose DMA Contra Costa Times Daily Contra Costa Times Sunday Times (Contra Costa Newspapers) 5-Day Cume Contra Costa Times 4-Week Sunday Cume Contra Costa Times 5,194,909 2,562,777 2,632, , ,980 1,119,173 1,019, , , , , , , , ,832 Total 313, , ,682 23,224 32,412 61,379 64,562 55,879 75,684 19,686 51,357 44,256 65,267 56,260 51,400 Reach % 6.0% 5.9% 6.1% 4.1% 3.3% 5.5% 6.3% 8.0% 9.5% 4.4% 5.6% 5.7% 7.2% 6.6% 6.9% Total 376, , ,171 23,752 39,705 73,464 89,905 65,665 84,193 26,942 58,258 63,977 70,579 70,418 62,952 Reach % 7.3% 6.3% 8.1% 4.2% 4.0% 6.6% 8.8% 9.4% 10.5% 6.1% 6.4% 8.3% 7.8% 8.2% 8.5% Total 471, , ,114 47,780 66,133 99, ,913 65,684 86,253 27,873 84,279 75,473 92,186 85,763 66,686 Reach % 9.1% 9.4% 8.8% 8.4% 6.7% 8.9% 10.4% 9.4% 10.8% 6.3% 9.3% 9.7% 10.1% 10.0% 9.0% Total 479, , ,939 42,009 55,163 98, ,456 75, ,965 35,334 78,896 81,132 82,660 88,037 81,327 Reach % 9.2% 7.5% 10.9% 7.4% 5.5% 8.8% 10.4% 10.9% 12.6% 8.0% 8.7% 10.5% 9.1% 10.3% 10.9% Contra Costa Times Web Sites 264,968 1,860, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

36 San Francisco Chronicle Daily San Francisco Chronicle Sunday San Francisco Chronicle 5-Day Cume SF Chronicle 4-Week Sunday Cume SF Chronicle Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 1,055, , ,669 67, , , , , ,346 70, , , , , ,514 Reach % 20.3% 22.3% 18.4% 11.8% 13.4% 19.7% 22.0% 28.0% 26.9% 16.0% 15.7% 22.2% 21.2% 24.3% 26.4% Total 1,239, , ,069 83, , , , , ,296 68, , , , , ,023 Reach % 23.9% 23.5% 24.2% 14.7% 15.1% 22.1% 28.6% 30.4% 31.9% 15.4% 17.9% 25.8% 23.4% 30.3% 31.2% Total 1,640, , , , , , , , , , , , , , ,015 Reach % 31.6% 35.4% 27.9% 32.2% 25.9% 29.5% 33.6% 34.6% 36.0% 25.0% 28.5% 34.2% 33.2% 35.3% 37.1% Total 1,730, , , , , , , , , , , , , , ,160 Reach % 33.3% 33.7% 33.0% 25.3% 27.1% 33.4% 36.6% 37.9% 38.3% 24.5% 27.0% 36.6% 33.6% 39.3% 41.6% San Francisco Chronicle Web Sites 3,480,721 33,616,775 San Jose Mercury News* Daily San Jose Mercury News Sunday San Jose Mercury News 5-Day Cume San Jose Mercury News 4-Week Sunday Cume San Jose Mercury News Total 717, , ,600 58, , , ,600 95, ,100 41,800 80, , , , ,800 Reach % 12.9% 14.6% 11.2% 9.9% 9.8% 14.3% 13.3% 14.0% 15.5% 7.4% 10.9% 11.7% 14.1% 19.5% 18.8% Total 808, , ,200 72, , , , , ,500 49,600 86, , , , ,200 Reach % 14.5% 15.2% 13.8% 12.1% 9.9% 16.2% 15.9% 17.4% 15.9% 8.8% 11.7% 11.9% 15.6% 22.2% 21.0% Total 998, , ,300 95, , , , , ,200 54, , , , , ,300 Reach % 17.9% 19.7% 16.2% 15.9% 15.5% 21.0% 18.3% 19.4% 16.7% 9.7% 18.3% 16.8% 19.2% 24.6% 23.8% Total 980, , , , , , , , ,900 60, , , , , ,300 Reach % 17.6% 18.4% 16.9% 17.2% 14.3% 20.5% 17.6% 19.0% 17.1% 10.8% 15.1% 14.8% 20.5% 26.4% 24.2% San Jose Mercury News Web Sites 1,230,328 12,059,724 Santa Rosa Press Democrat Daily Santa Rosa Press Democrat Sunday Santa Rosa Press Democrat 5-Day Cume Press Democrat 4-Week Sunday Cume Press Democrat Total 246, , ,676 35,270 24,303 36,425 54,201 46,242 50,227 15,436 37,912 55,163 35,224 39,909 33,292 Reach % 4.7% 4.4% 5.0% 6.2% 2.4% 3.3% 5.3% 6.6% 6.3% 3.5% 4.2% 7.1% 3.9% 4.7% 4.5% Total 247, , ,099 28,264 30,873 40,989 54,616 41,244 51,857 17,049 41,594 51,326 33,653 45,754 32,575 Reach % 4.8% 4.4% 5.1% 5.0% 3.1% 3.7% 5.4% 5.9% 6.5% 3.8% 4.6% 6.6% 3.7% 5.4% 4.4% Total 361, , ,449 48,922 40,098 63,812 83,170 66,114 59,658 31,769 61,045 64,449 53,128 60,487 46,144 Reach % 7.0% 6.9% 7.0% 8.6% 4.0% 5.7% 8.2% 9.5% 7.5% 7.2% 6.7% 8.3% 5.8% 7.1% 6.2% Total 341, , ,189 39,224 48,640 66,189 70,554 57,761 58,912 24,803 55,116 71,772 49,430 61,215 38,395 Reach % 6.6% 6.6% 6.5% 6.9% 4.9% 5.9% 6.9% 8.3% 7.4% 5.6% 6.1% 9.3% 5.4% 7.2% 5.2% Press Democrat Web Sites 109,082 3,310,840 * Print audience data supplied by The Gallup Organization 35 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

37 Seattle/Tacoma DMA Seattle Post-Intelligencer Daily Seattle Post-Intelligencer Sunday Seattle Times & Post- Intelligencer 5-Day Cume Post-Intelligencer 4-Week Sunday Cume Times & Post-Intelligencer 3,392,696 1,673,235 1,719, , , , , , , , , , , , ,587 Total 428, , ,149 35,664 45,930 74, ,806 74,741 83,123 40,927 82,700 89,479 98,710 60,858 29,386 Reach % 12.6% 14.4% 10.9% 8.8% 7.4% 10.6% 16.5% 16.2% 16.3% 9.6% 11.9% 11.2% 17.2% 18.1% 17.9% Total 1,032, , ,096 83, , , , , ,382 91, , , , ,179 77,111 Reach % 30.4% 29.5% 31.4% 20.8% 22.4% 29.3% 35.6% 38.0% 35.7% 21.5% 28.1% 29.1% 36.2% 44.9% 46.9% Total 701, , ,706 70, , , , , ,861 66, , , ,299 89,267 45,320 Reach % 20.7% 24.4% 17.1% 17.5% 17.3% 18.3% 24.1% 26.9% 20.4% 15.6% 20.8% 20.0% 25.2% 26.5% 27.5% Total 1,365, , , , , , , , , , , , , ,025 90,409 Reach % 40.2% 39.6% 40.8% 32.4% 34.5% 38.1% 45.3% 48.1% 42.3% 31.1% 37.5% 40.2% 45.2% 58.5% 54.9% Seattle Post-Intelligencer Web Sites 1,321,894 14,263,558 Seattle Times Daily Seattle Times Sunday Seattle Times & Post- Intelligencer 5-Day Cume Seattle Times 4-Week Sunday Cume Seattle Times & Post-Intelligencer Total 565, , ,030 37,830 71, , ,986 88, ,386 43, , , ,022 86,080 46,524 Reach % 16.7% 17.5% 15.9% 9.4% 11.5% 16.1% 20.6% 19.1% 22.0% 10.4% 14.5% 16.9% 20.8% 25.6% 28.3% Total 1,032, , ,096 83, , , , , ,382 91, , , , ,179 77,111 Reach % 30.4% 29.5% 31.4% 20.8% 22.4% 29.3% 35.6% 38.0% 35.7% 21.5% 28.1% 29.1% 36.2% 44.9% 46.9% Total 947, , , , , , , , ,115 87, , , , ,158 65,799 Reach % 27.9% 29.5% 26.3% 27.9% 22.9% 26.5% 31.7% 30.7% 28.4% 20.6% 25.5% 28.0% 31.0% 38.1% 40.0% Total 1,365, , , , , , , , , , , , , ,025 90,409 Reach % 40.2% 39.6% 40.8% 32.4% 34.5% 38.1% 45.3% 48.1% 42.3% 31.1% 37.5% 40.2% 45.2% 58.5% 54.9% Seattle Times Web Sites 1,993,675 14,317,328 Tacoma News Tribune Daily Tacoma News Tribune Sunday Tacoma News Tribune 5-Day Cume Tacoma News Tribune 4-Week Sunday Cume Tacoma News Tribune Total 306, , ,084 23,498 32,684 57,487 70,814 51,983 70,136 43,082 75,233 70,784 52,900 21,817 12,230 Reach % 9.0% 8.5% 9.6% 5.8% 5.3% 8.1% 10.3% 11.2% 13.7% 10.2% 10.8% 8.8% 9.2% 6.5% 7.4% Total 351, , ,048 36,280 38,081 73,882 69,636 55,149 78,717 51,180 84,811 77,702 69,014 22,976 14,133 Reach % 10.4% 9.4% 11.3% 9.0% 6.1% 10.5% 10.1% 11.9% 15.4% 12.1% 12.2% 9.7% 12.0% 6.8% 8.6% Total 474, , ,175 48,058 61,975 92, ,900 73,845 90,453 56, , ,642 87,714 37,172 20,084 Reach % 14.0% 14.0% 14.0% 11.9% 10.0% 13.1% 15.6% 16.0% 17.7% 13.4% 15.4% 14.5% 15.3% 11.0% 12.2% Total 470, , ,491 46,180 57, , ,126 65,787 91,280 65, , ,718 90,614 31,586 15,942 Reach % 13.9% 12.3% 15.4% 11.4% 9.3% 14.7% 15.2% 14.2% 17.9% 15.4% 16.3% 13.3% 15.8% 9.4% 9.7% Tacoma News Tribune Web Sites 206,582 1,436, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

38 Spokane DMA Spokane Spokesman-Review Daily Spokane Spokesman- Review Sunday Spokane Spokesman- Review 5-Day Cume Spokesman-Review 4-Week Sunday Cume Spokesman-Review 776, , , , , , , , , , , ,450 88,299 41,146 14,446 Total 256, , ,081 26,094 25,854 35,429 59,557 45,950 63,557 32,873 62,042 56,424 42,502 18,360 5,879 Reach % 33.0% 34.4% 31.7% 22.5% 20.8% 25.8% 39.1% 41.9% 46.5% 26.3% 33.1% 37.8% 48.1% 44.6% 40.7% Total 327, , ,734 33,755 40,695 53,277 74,971 59,761 65,464 47,180 83,645 68,912 47,515 22,588 9,765 Reach % 42.3% 41.7% 42.8% 29.1% 32.8% 38.8% 49.2% 54.5% 47.9% 37.7% 44.7% 46.1% 53.8% 54.9% 67.6% Total 381, , ,444 39,090 45,174 65,992 88,673 65,135 76,947 59,496 87,375 81,579 54,902 26,812 10,037 Reach % 49.1% 48.6% 49.6% 33.7% 36.4% 48.0% 58.2% 59.4% 56.3% 47.5% 46.7% 54.6% 62.2% 65.2% 69.5% Total 419, , ,475 44,877 57,126 79,287 93,853 69,152 75,324 61, ,312 87,217 59,452 27,440 10,747 Reach % 54.1% 51.4% 56.7% 38.7% 46.1% 57.7% 61.6% 63.0% 55.1% 49.3% 56.8% 58.4% 67.3% 66.7% 74.4% Spokesman-Review Web Sites 230,351 1,217,548 St. Louis DMA St. Louis Post-Dispatch Daily St. Louis Post-Dispatch Sunday St. Louis Post-Dispatch 5-Day Cume St. Louis Post- Dispatch 4-Week Sunday Cume St. Louis Post-Dispatch 2,342,085 1,115,932 1,226, , , , , , , , , , , , ,447 Total 727, , ,435 72,991 74, , , , ,128 92, , , , ,922 56,866 Reach % 31.0% 36.0% 26.5% 24.6% 19.3% 28.1% 38.3% 35.8% 38.1% 25.4% 26.6% 32.1% 33.8% 44.8% 52.0% Total 1,105, , ,414 94, , , , , , , , , , ,344 69,453 Reach % 47.2% 46.2% 48.2% 31.8% 39.8% 47.2% 53.8% 52.8% 53.5% 41.5% 45.7% 42.6% 54.5% 65.5% 63.5% Total 1,107, , , , , , , , , , , , , ,389 76,929 Reach % 47.3% 52.5% 42.5% 46.9% 42.7% 43.2% 50.2% 52.3% 49.2% 44.1% 43.0% 46.7% 52.4% 60.2% 70.3% Total 1,431, , , , , , , , , , , , , ,528 78,095 Reach % 61.1% 58.1% 63.8% 52.5% 56.3% 64.5% 66.5% 64.0% 59.7% 55.2% 57.8% 60.7% 71.3% 74.4% 71.4% St. Louis Post-Dispatch Web Sites 806,456 32,273,948 Syracuse DMA Syracuse Post-Standard Daily Syracuse Post-Standard Sunday Syracuse Post-Standard 5-Day Cume Syracuse Post- Standard 4-Week Sunday Cume Syracuse Post-Standard 703, , , , , , ,362 92, , , , ,663 86,556 51,768 26,154 Total 301, , ,544 31,157 37,154 52,140 61,248 50,184 69,881 38,169 68,403 71,916 41,211 26,966 11,145 Reach % 42.9% 45.1% 40.9% 27.7% 33.4% 39.1% 46.3% 54.4% 57.4% 34.7% 45.3% 50.1% 47.6% 52.1% 42.6% Total 409, , ,478 53,202 54,640 81,762 78,528 59,869 81,133 58,680 88,803 94,434 54,659 32,081 15,444 Reach % 58.2% 55.3% 60.9% 47.3% 49.1% 61.4% 59.3% 64.9% 66.7% 53.3% 58.8% 65.7% 63.1% 62.0% 59.1% Total 426, , ,973 53,405 63,548 75,376 86,654 63,555 83,939 57,811 93,565 93,875 59,892 35,343 17,835 Reach % 60.6% 61.2% 60.2% 47.5% 57.1% 56.6% 65.5% 68.9% 69.0% 52.5% 62.0% 65.3% 69.2% 68.3% 68.2% Total 486, , ,089 60,296 70, ,076 95,549 67,656 91,435 72, , ,673 64,184 39,485 16,164 Reach % 69.2% 65.4% 72.8% 53.6% 63.6% 75.9% 72.2% 73.4% 75.2% 66.0% 70.0% 73.6% 74.2% 76.3% 61.8% Syracuse Post-Standard Web Sites 354,959 20,702, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

39 Tampa/St. Petersburg DMA Sarasota Herald-Tribune (Tampa/Ft. Myers)* Daily Sarasota Herald-Tribune Sunday Sarasota Herald-Tribune 5-Day Cume Herald-Tribune 4-Week Sunday Cume Herald- Tribune 3,968,482 1,900,652 2,067, , , , , ,022 1,117, , , , , , ,570 Total 230, , ,563 9,120 15,016 26,292 32,093 39, ,801 26,946 49,198 46,402 38,899 24,191 15,558 Reach % 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% 5.8% Total 268, , ,108 13,921 13,654 31,248 41,318 44, ,904 31,657 54,416 54,767 45,565 26,465 19,090 Reach % 6.8% 6.7% 6.9% 3.7% 2.5% 4.6% 6.2% 7.6% 11.1% 5.2% 5.9% 7.4% 9.9% 8.5% 6.3% Total 338, , ,727 24,445 31,036 45,617 45,241 56, ,338 42,744 73,077 70,048 57,584 31,973 18,241 Reach % 8.5% 8.6% 8.4% 6.5% 5.7% 6.8% 6.8% 9.7% 12.1% 7.0% 7.9% 9.4% 12.5% 10.3% 8.0% Total 356, , ,266 17,705 21,478 48,528 55,234 66, ,065 41,904 76,182 72,720 60,987 31,896 25,131 Reach % 9.0% 8.3% 9.6% 4.7% 3.9% 7.2% 8.3% 11.3% 13.2% 6.9% 8.2% 9.8% 13.2% 10.3% 9.0% Sarasota Herald-Tribune Web Sites 114,004 9,196,147 St. Petersburg Times Daily St. Petersburg Times Sunday St. Petersburg Times 5-Day Cume St. Petersburg Times 4-Week Sunday Cume St. Petersburg Times Total 704, , ,768 45,264 64,344 89, , , , , , ,225 93,115 67,794 45,655 Reach % 22.5% 22.8% 22.2% 14.8% 14.6% 16.5% 19.9% 28.0% 31.9% 22.9% 21.8% 21.0% 25.7% 27.6% 29.9% Total 901, , ,059 83,181 82, , , , , , , , ,306 76,466 54,231 Reach % 28.8% 28.9% 28.7% 27.2% 18.8% 25.5% 28.0% 33.6% 34.6% 31.2% 28.2% 28.2% 28.2% 31.1% 35.5% Total 1,049, , ,964 91, , , , , , , , , ,988 81,261 62,005 Reach % 33.5% 33.5% 33.5% 30.0% 27.2% 29.6% 32.2% 38.1% 38.9% 33.0% 34.2% 32.7% 35.3% 33.1% 40.5% Total 1,182, , , , , , , , , , , , , ,787 70,054 Reach % 37.7% 37.2% 38.2% 37.6% 33.1% 39.0% 34.8% 40.8% 39.6% 38.9% 37.1% 37.0% 36.9% 43.4% 45.8% St. Petersburg Times Web Sites 1,347,644 10,207,966 Tampa Tribune Daily Tampa Tribune Sunday Tampa Tribune 5-Day Cume Tampa Tribune 4-Week Sunday Cume Tampa Tribune Total 506, , ,136 26,966 71,337 67, ,007 85, ,307 85, ,401 89,071 65,506 50,043 26,049 Reach % 16.2% 17.1% 15.3% 8.8% 16.2% 12.4% 19.8% 18.9% 17.5% 18.1% 15.9% 15.2% 18.1% 20.4% 17.0% Total 730, , ,104 55,741 91, , , , , , , ,020 88,406 57,836 41,180 Reach % 23.3% 23.0% 23.6% 18.3% 20.7% 25.0% 27.7% 25.1% 21.7% 21.6% 24.4% 24.1% 24.4% 23.5% 26.9% Total 819, , ,990 61, , , , , , , , ,333 92,444 80,550 52,542 Reach % 26.2% 27.4% 25.1% 20.3% 26.9% 25.3% 33.1% 26.7% 23.7% 25.2% 24.4% 28.8% 25.5% 32.8% 34.4% Total 1,010, , ,914 91, , , , , , , , , ,038 90,506 48,585 Reach % 32.3% 31.6% 32.9% 30.1% 37.1% 35.6% 36.1% 30.4% 26.8% 31.9% 32.4% 35.1% 30.4% 36.8% 31.8% Tampa Tribune Web Sites 939,320 14,978,872 * Sarasota Herald-Tribune data represents total readership in two DMAs: Tampa and Ft. Myers. Reach is based on percent of readers in both DMAs combined. 38 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

40 Toledo DMA Toledo Blade Daily Toledo Blade Sunday Toledo Blade 5-Day Cume Toledo Blade 4-Week Sunday Cume Toledo Blade 816, , , , , , , , , , , , ,703 59,381 23,087 Total 271, , ,501 27,062 28,186 44,123 58,481 47,527 66,433 33,646 59,851 53,149 42,416 24,061 12,081 Reach % 33.3% 34.8% 31.9% 23.5% 20.8% 29.1% 36.8% 43.4% 45.5% 24.9% 32.6% 31.4% 40.9% 40.5% 52.3% Total 386, , ,700 43,768 52,932 75,234 84,133 57,839 72,741 52,066 79,213 83,121 61,077 33,406 14,741 Reach % 47.4% 46.5% 48.2% 38.0% 39.1% 49.7% 53.0% 52.8% 49.8% 38.5% 43.1% 49.1% 58.9% 56.3% 63.8% Total 399, , ,701 48,961 50,750 73,182 87,987 60,442 78,359 51,798 85,822 77,639 64,373 32,834 19,561 Reach % 49.0% 52.4% 45.8% 42.5% 37.5% 48.3% 55.4% 55.2% 53.6% 38.3% 46.7% 45.8% 62.1% 55.3% 84.7% Total 486, , ,756 62,019 70,503 94, ,997 70,115 87,201 68,485 97, ,766 74,751 41,132 18,803 Reach % 59.6% 59.1% 60.0% 53.8% 52.0% 62.4% 64.2% 64.1% 59.7% 50.7% 53.1% 63.0% 72.1% 69.3% 81.4% Toledo Blade Web Sites 421,160 9,560,122 Tucson DMA Arizona Daily Star Daily Morning Arizona Daily Star Sunday Arizona Daily Star 5-Day Cume Arizona Daily Star 4-Week Sunday Cume Arizona Daily Star 818, , , , , , , , , , , ,199 93,531 56,239 21,969 Total 267, , ,819 22,740 28,016 44,529 58,712 36,261 77,281 36,890 61,052 63,175 38,434 24,494 10,629 Reach % 32.7% 35.8% 29.7% 20.2% 19.9% 30.3% 39.4% 32.6% 48.8% 26.0% 30.3% 42.1% 41.1% 43.6% 48.4% Total 420, , ,905 42,224 57,444 70,218 82,872 66, ,333 68, ,181 90,189 49,260 33,107 15,660 Reach % 51.4% 52.1% 50.8% 37.6% 40.8% 47.7% 55.6% 60.0% 64.0% 47.9% 52.7% 60.0% 52.7% 58.9% 71.3% Total 394, , ,686 48,150 49,528 61,510 88,509 54,174 92,183 60,437 97,345 82,141 51,376 37,070 14,433 Reach % 48.1% 53.5% 43.1% 42.9% 35.2% 41.8% 59.4% 48.7% 58.2% 42.5% 48.4% 54.7% 54.9% 65.9% 65.7% Total 526, , ,665 59,865 78,926 92, ,039 77, ,423 83, , ,248 64,897 39,872 19,552 Reach % 64.3% 62.9% 65.6% 53.3% 56.0% 62.8% 67.2% 69.7% 74.1% 58.5% 68.7% 70.7% 69.4% 70.9% 89.0% Arizona Daily Star Web Sites 206,166 1,555,347 Tulsa DMA Tulsa World Daily Tulsa World Sunday Tulsa World 5-Day Cume Tulsa World 4-Week Sunday Cume Tulsa World 980, , , , , , , , , , , , ,403 63,780 26,112 Total 312, , ,083 21,053 33,068 50,696 70,598 55,881 81,210 42,121 74,848 62,349 41,097 32,155 11,273 Reach % 31.9% 35.1% 28.9% 16.4% 20.3% 28.0% 38.2% 39.6% 44.6% 25.2% 34.6% 34.4% 35.6% 50.4% 43.2% Total 495, , ,402 57,764 73,232 94,704 94,609 76,687 98,563 64, , ,863 64,031 42,744 18,265 Reach % 50.6% 51.6% 49.6% 45.0% 44.9% 52.3% 51.2% 54.3% 54.2% 38.5% 55.8% 56.3% 55.5% 67.0% 69.9% Total 476, , ,924 47,187 66,698 86,800 96,098 81,667 97,682 65, , ,286 66,643 44,614 16,444 Reach % 48.6% 49.5% 47.7% 36.8% 40.9% 48.0% 52.0% 57.9% 53.7% 39.1% 49.6% 57.1% 57.7% 69.9% 63.0% Total 627, , ,790 91,277 95, , ,173 92, ,661 91, , ,714 80,972 49,292 21,296 Reach % 64.0% 62.9% 65.0% 71.1% 58.9% 64.7% 62.9% 65.4% 63.0% 54.6% 70.6% 67.8% 70.2% 77.3% 81.6% Tulsa World Web Sites 79,422 1,600, NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

41 Washington, D.C. DMA Washington Post Daily Washington Post Sunday Washington Post 5-Day Cume Washington Post 4-Week Sunday Cume Washington Post 4,504,960 2,168,651 2,336, , ,775 1,003, , , , , , , , , ,683 Total 1,817, , , , , , , , ,020 84, , , , , ,235 Reach % 40.3% 43.4% 37.5% 28.4% 27.5% 37.0% 47.8% 50.9% 51.9% 23.9% 31.6% 37.6% 42.8% 48.7% 55.2% Total 2,394,447 1,137,621 1,256, , , , , , , , , , , , ,579 Reach % 53.2% 52.5% 53.8% 36.7% 39.7% 53.0% 61.0% 63.9% 63.3% 37.6% 44.3% 49.0% 55.5% 60.9% 70.4% Total 2,577,765 1,301,723 1,276, , , , , , , , , , , , ,076 Reach % 57.2% 60.0% 54.6% 49.3% 48.7% 55.0% 63.0% 65.6% 62.2% 41.5% 47.7% 54.6% 59.2% 67.7% 71.4% Total 2,940,909 1,353,608 1,587, , , , , , , , , , , , ,307 Reach % 65.3% 62.4% 67.9% 54.0% 57.0% 65.4% 70.5% 73.4% 70.1% 49.6% 55.6% 63.2% 66.7% 73.4% 81.8% Washington Post Web Sites 7,838, ,567,902 Washington Times Daily Washington Times Sunday Washington Times 5-Day Cume Washington Times 4-Week Sunday Cume Washington Times Total 263, , ,782 17,199 24,602 60,041 51,311 47,243 62,990 14,716 36,024 34,164 52,939 62,843 51,908 Reach % 5.8% 7.2% 4.6% 3.3% 2.9% 6.0% 5.7% 7.6% 10.4% 4.2% 5.2% 4.5% 6.2% 7.6% 7.2% Total 164,525 93,910 70,615 17,516 18,672 32,424 28,211 21,927 45,775 10,601 21,805 23,681 33,570 36,162 28,933 Reach % 3.7% 4.3% 3.0% 3.3% 2.2% 3.2% 3.1% 3.5% 7.5% 3.0% 3.2% 3.1% 4.0% 4.4% 4.0% Total 433, , ,861 37,272 54,903 92,558 88,069 77,571 82,761 30,675 56,071 65,130 81,694 93,411 90,086 Reach % 9.6% 11.8% 7.6% 7.1% 6.6% 9.2% 9.7% 12.4% 13.6% 8.7% 8.2% 8.6% 9.6% 11.3% 12.6% Total 259, , ,752 29,610 54,330 44,205 41,332 31,713 58,772 16,670 39,172 42,600 50,240 57,286 37,212 Reach % 5.8% 5.8% 5.7% 5.6% 6.5% 4.4% 4.6% 5.1% 9.7% 4.7% 5.7% 5.6% 5.9% 6.9% 5.2% Washington Times Web Sites 1,138,612 8,598,156 West Palm Beach/Fort Pierce DMA* Palm Beach Post* Daily Palm Beach Post Sunday Palm Beach Post 5-Day Cume Palm Beach Post 1,193, , , , , , , , , , , , , , ,796 Total 456, Reach % 38.3% 40.8% 35.9% 23.3% 30.7% 30.6% 41.9% 45.6% 45.2% 34.1% 35.3% 42.0% 42.4% 44.7% 36.8% Total 560, , ,381 35,144 64,205 95, ,887 87, ,058 62,552 72, ,320 98,848 66,926 58,571 Reach % 47.0% 47.2% 46.8% 32.9% 40.6% 46.0% 51.3% 54.0% 49.0% 48.8% 42.6% 54.6% 48.8% 51.4% 44.4% Total 632, Reach % 53.0% 55.9% 50.3% 52.3% 49.6% 51.4% 57.2% 58.5% 50.4% 55.4% 48.8% 56.6% 60.6% 59.4% 45.6% Total 629, Reach % 52.8% 52.9% 52.6% 44.7% 47.1% 53.1% 57.1% 58.6% 52.3% 54.4% 47.9% 59.8% 58.6% 55.5% 47.8% 4-Week Sunday Cume Palm Beach Post Palm Beach Post Web Sites 988,791 5,061,543 * Print audience and DMA data supplied by The Gallup Organization 40 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

42 Sun-Sentinel (South Florida)* Daily Sun-Sentinel Sunday Sun-Sentinel 5-Day Cume Sun-Sentinel 4-Week Sunday Cume Sun- Sentinel Total Men Women Age Age Age Age Age Age 65+ HHI $25,000 - $34,999 HHI $35,000 - $49,999 HHI $50,000 - $74,999 HHI $75,000 - $99,999 HHI $100 - $149,999 HHI $150,000+ Total 193,972 90, ,863 8,804 7,904 18,430 36,306 28,501 94,027 21,584 38,484 34,153 28,805 36,456 17,574 Reach % 14.0% 13.6% 14.4% 7.0% 4.4% 7.8% 15.5% 15.1% 22.5% 13.3% 11.6% 12.6% 15.6% 23.9% 18.8% Total 232, , ,165 7,043 16,912 31,769 42,455 31, ,702 24,167 50,666 43,908 32,725 40,221 20,071 Reach % 16.8% 15.4% 18.2% 5.6% 9.5% 13.4% 18.2% 16.9% 24.6% 14.9% 15.2% 16.2% 17.7% 26.3% 21.4% Total 287, , ,179 18,979 21,514 39,598 55,140 36, ,951 29,931 58,879 56,226 43,812 49,736 21,763 Reach % 20.8% 20.3% 21.3% 15.0% 12.1% 16.7% 23.6% 19.6% 27.5% 18.5% 17.7% 20.7% 23.7% 32.6% 23.2% Total 319, , ,918 20,365 41,261 46,791 51,924 42, ,720 30,529 71,014 60,821 38,842 58,921 26,676 Reach % 23.1% 22.3% 23.9% 16.1% 23.2% 19.7% 22.2% 22.4% 28.0% 18.8% 21.4% 22.4% 21.0% 38.6% 28.5% Sun-Sentinel Web Sites 1,207,158 19,996,504 Wichita/Hutchinson DMA Wichita Eagle Daily Wichita Eagle Sunday Wichita Eagle 5-Day Cume Wichita Eagle 4-Week Sunday Cume Wichita Eagle 866, , , , , , , , , , , ,943 94,480 64,444 21,639 Total 234, , ,375 23,397 31,526 41,669 54,144 30,461 53,753 31,925 47,997 53,865 37,643 30,952 11,137 Reach % 27.1% 27.7% 26.6% 19.8% 22.3% 25.7% 32.6% 27.6% 31.9% 23.9% 21.7% 28.8% 39.8% 48.0% 51.5% Total 369, , ,225 39,420 56,417 73,021 75,172 49,891 75,358 47,616 80,896 85,178 54,479 44,243 14,033 Reach % 42.6% 43.8% 41.4% 33.3% 39.8% 45.1% 45.3% 45.2% 44.8% 35.6% 36.6% 45.6% 57.7% 68.7% 64.9% Total 356, , ,736 46,796 61,037 67,577 72,924 42,806 65,311 44,841 80,133 83,724 56,779 43,429 12,396 Reach % 41.1% 44.0% 38.4% 39.5% 43.1% 41.7% 43.9% 38.8% 38.8% 33.5% 36.3% 44.8% 60.1% 67.4% 57.3% Total 471, , ,167 52,981 87,080 93,589 91,934 59,987 85,882 65, , ,197 67,607 51,713 14,770 Reach % 54.4% 54.9% 53.9% 44.7% 61.5% 57.8% 55.4% 54.3% 51.0% 49.2% 46.3% 61.1% 71.6% 80.2% 68.3% Wichita Eagle Web Sites 480,736 6,585,043 * Sun-Sentinel reach percent based on DMA numbers supplied by Scarborough Research 41 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings.

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