LISTENING TO RADIO DURING SOCAL S TRAFFIC JAMS

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Ginger Golden
5 years ago
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1 LISTENING TO RADIO DURING SOCAL S TRAFFIC JAMS San Diego

2 NATIONAL CONGESTION RECESSION IS OVER Nearly all of the 9 million jobs that were lost during the Great Recession have been regained and the congestion problem is now worse than the prerecession levels. In 2014, congestion wasted an enormous amount of time, fuel, and money. Urban Americans traveled an extra 6.9 billion hours and purchased an extra 3.1 billion gallons of fuel totaling $160 billion. Congestion not only affects people who travel during peak periods, but also during off peak times. Approximately 41% of total delay occurs during off peak hours - midday and overnight - when travelers expect free-flow travel. In 5 years, the national congestion cost is projected to increase from $160 billion to $192 billion. National delay will grow to 8.3 billion hours in 2020, up 20% in just 5 years and it s safe to assume that the problem will only get worst for all urban areas especially Los Angeles which ranks 2 nd in hours of delay per commuter (80 hours), behind Washington D.C. (82 hours). Source: Texas A&M Transportation Institute and INRIX, 2015 Urban Mobility Scorecard, August 2015, Travel Time Index Rank.

3 There are over 17.5 million vehicles registered in SOUTHERN CALIFORNIA, over 2.5 million in San Diego Metro Source: DMV, Total Vehicles Registered, July 2015 (Los Angeles, Orange, Riverside, San Bernardino, Ventura, Imperial, Kern, Santa Barbara, San Diego, and San Luis Obispo Counties).

Travel Time Index MORE CONGESTION MEANS MORE TIME SPENT LISTENING TO RADIO IN CARS. San Diego drivers spent 24% more time on the roads than under normal conditions due to traffic congestion.

4 Travel Time Index MORE CONGESTION MEANS MORE TIME SPENT LISTENING TO RADIO IN CARS. San Diego drivers spent 24% more time on the roads than under normal conditions due to traffic congestion. And, in order to arrive on time for important freeway related trips, drivers had to plan more than twice as much travel time to account for delays such as bad weather, collisions, and construction Los Angeles-Long Beach- Anaheim San Francisco-Oakland, CA San Jose, CA Seattle, WA Honolulu, HI Travel Time Index A measure of congestion that focuses on each trip and each mile of travel. It is calculated as the ratio of travel time in the peak period to travel time in free-flow. A value of 1.43 for Los Angeles indicates that a 20-minute free-flow trip takes 28.6 minutes in the peak. Source: Texas A&M Transportation Institute and INRIX, 2015 Urban Mobility Scorecard, August 2015, Travel Time Index Rank.

PEOPLE IN SAN DIEGO DRIVE ALMOST 23 BILLION MILES

5 PEOPLE IN SAN DIEGO DRIVE ALMOST 23 BILLION MILES PER YEAR. The average peak traveler spends an extra 42 hours stuck in traffic each year, up 27 hours from 1982 when data was first collected. Source: Texas A&M Transportation Institute and INRIX, 2015 Urban Mobility Scorecard, August 2015, Travel Time Index Rank.

6 Travel delays due to traffic congestion caused Inland Empire drivers to waste more than 30.7 MILLION gallons of fuel. The cost of congestion was over $2.2 MILLION, or $1,316 per commuter. Source: Texas A&M Transportation Institute and INRIX, 2015 Urban Mobility Scorecard, August 2015, Travel Time Index Rank.

IN URBAN AREAS WITH POPULATION OVER 1 MILLION, STREETS HAVE MORE DELAY THAN FREEWAYS DURING BOTH PEAK AND OFF BEAK HOURS Percent of Delay Road Type and Time of Day Off Peak FREEWAYS 10.

7 IN URBAN AREAS WITH POPULATION OVER 1 MILLION, STREETS HAVE MORE DELAY THAN FREEWAYS DURING BOTH PEAK AND OFF BEAK HOURS Percent of Delay Road Type and Time of Day Off Peak FREEWAYS 10.0% Peak FREEWAYS 29.0% Peak STREETS 32.0% Off Peak STREETS 29.0% Source: Texas A&M Transportation Institute and INRIX, 2015 Urban Mobility Scorecard, August 2015, Travel Time Index Rank.

8 1 out of 7 people in the San Diego Metro left for work before 6am Source: U.S. Census, , American Community Survey, 5 Year Estimates, Table B08302.

9 56.5% of working adults in the San Diego Metro have driven 100+ miles in the past week. 23.1% have driven 250+ miles in the past week Source: Scarborough, R (August 2013 July 2014), San Diego Metro.

10 today s San Diego radio audience 2.5 Million Source: Nielsen Audio, Q2 2014, San Diego Metro, Persons 12+, Monday-Sunday, 6a-mid.

11 today s San Diego Employed radio audience 1.4 Million Source: Nielsen Audio Q2 2014, San Diego Metro, Employed Adults 18+, Monday-Sunday, 6a-mid.

RADIO TOPS ALL OTHER MEDIA IN OUTSIDE OF HOME USAGE % of overall usage done outside of home, by location Adults 25-54 76% 39% 36% 38% 23% 24% 23% 14% 10% 8% 9% 9% 2% 3% 5% 7% 8% 2% 12% 24%

12 RADIO TOPS ALL OTHER MEDIA IN OUTSIDE OF HOME USAGE % of overall usage done outside of home, by location Adults % 39% 36% 38% 23% 24% 23% 14% 10% 8% 9% 9% 2% 3% 5% 7% 8% 2% 12% 24% Car/Transit Work Other Total OOH AM/FM Radio TV Internet Newspaper Magazines Source: 2012 MBI USA TouchPoints Adults Note: TV includes time-shifted viewing; Internet includes PC, mobile & tablet; Newspaper and Magazine includes digital readership.

13 NEARLY ALL OF SAN DIEGO USES RADIO OUT OF HOME. IN REAL TIME. EVERY WEEK. Weekly Radio Usage 89.5% 90.4% 89.3% 91.5% 91.1% 90.8% 91.6% 91.5% 89.3% 92.7% P12+ P12-24 P18-34 P25-54 P35-64 P18-49 W25-54 M25-54 P18+ Employed P18+ Source: Nielsen Audio, Q2 2014, San Diego Metro, Monday-Sunday, 6a-mid.

14 Average Daily Cume WHEN AWAY FROM HOME, WORKING PEOPLE USE RADIO San diego Away from Home Listening Monday - Friday 5AM-MID Cume Comparison 450, , , , , , , ,000 50, p-12a 10p-11p 9p-10p 8p-9p 7p-8p 6p-7p 5p-6p 4p-5p 3p-4p 2p-3p 1p-2p 12p-1p 11a-12p 10a-11a 9a-10a 8a-9a 7a-8a 6a-7a 5a-6a Employed Adults Employed Hispanic Adults Adults 18+ Employed Adults Employed Adults 18+ Employed Women These are people who might use your business during the day or on their way home. Radio lets you reach them when and where it matters, and when virtually no other mass media can. Source: Nielsen Audio Q2 2014, San Diego Metro, Average Daily Cume persons, Monday Friday, 5am-mid.

15 ABOUT 9 OUT OF 10 WORKING PEOPLE IN SAN DIEGO LISTEN TO THE RADIO OUT OF HOME BETWEEN 5A AND 8P. Average Weekly Total Out of Home Average Daily Time Exposed Out of Home Average Weekly Total Average Daily Time Exposed Total Working Adults % 1: % 2:00 Working Adults % 1: :00 Hispanic Working Adults % 1: % 2:00 Working Adults % 1: % 1:30 Hispanic Working Adults % 1: % 1:45 Working Adults % 1: % 2:00 Working Adults 25-54/ HHI $75K+ 90.2% 1: % 1:45 Hispanic Working Adults % 2: % 2:00 Hispanic Working Adults Spanish Dominant 97.2% 2: % 2:15 Working Men % 1: % 2:00 Working Adults % 1: % 2:00 Source: Nielsen Audio, Q2 2014, San Diego Metro Ratings, Monday Friday, 5am-8pm.

ONLINE RADIO LISTENING COMPLEMENTS OVER-THE-AIR RADIO

THOM\Value of Radio ONLINE RADIO LISTENING COMPLEMENTS OVER-THE-AIR RADIO % of monthly Hispanic Online Radio listeners who listened to over-the-air AM/FM Radio Monday-Sunday, 6a-mid 96.5% 96.9% 97.2% 96.8%