KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice
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1 FOR FURTHER INFORMATION: JP Shin Community Relations Manager KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice Seattle News Viewers End Their Day with KIRO 7 Eyewitness News at 11PM KIRO 7 Eyewitness News is the #1 Monday through Friday late newscast in the key Adult demographic, according to the June 2012 Nielsen ratings survey: M-F Late News Adult Rating KIRO-11PM KING-11PM KOMO-11PM KCPQ-10PM KONG-10PM KZJO-9PM June 2012 marks the 8 th Nielsen ratings survey in a row in which KIRO 7 Eyewitness News was the most watched Monday through Friday late newscast in Seattle. During the June survey period, KIRO 7 Eyewitness News jumped 60% in its share of the Adult audience from last year, driving its ranking from 4 th place to 1 st in this important demographic. Page 1 of 6
2 KIRO 7 EYEWITNESS NEWS Earns Late News Ratings Crown More Seattle Viewers Choose KIRO 7 Eyewitness News KIRO 7 Eyewitness News is the only late newscast to grow its year to year share of the late news audience, showing impressive increases at the competition s expense: M-Fri Late News A25-54 Share Trend June 2011 June 2012 % Change KIRO (11PM) % KING (11PM) % KOMO (11PM) % KCPQ (10PM) % KONG (10PM) KZJO (9PM) Page 2 of 6
3 KIRO 7 EYEWITNESS NEWS Tops the Ratings Charts Impressive Results for KIRO 7 Eyewitness News at 11PM KIRO 7 Eyewitness News at 11PM isn t just the top rated late newscast in Seattle, it s also the highest rated Monday-Friday Seattle newscast all day long. And for the 2 nd month in a row, KIRO 7 Eyewitness News at 11PM outperforms all other half hour newscasts in LPM markets on the west coast, across all dayparts. June 2012 Market Stns/Cbl Nts Item Day Start Rank Rating SEATTLE KIRO CBS KIRO-7 11 PM MON-FRI 11:00 p PORTLAND KGW NBC NEWSCH 8 AT 11 MON-FRI 11:00 p SEATTLE KING NBC KING-5 NWS MON-FRI 11:00 p SEATTLE KING NBC KING 5NWS-6.30 MON-FRI 6:30 p PORTLAND KATU ABC KATU NWS AT 11 MON-FRI 11:00 p SACRAMENTO KCRA NBC KCRA 3 RPT 5PM MON-FRI 5:00 p SEATTLE KING NBC KING 5NWS-5 MON-FRI 5:00 p SEATTLE KGW NBC NEWSCH 8 AT 6 MON-FRI 6:00 p PORTLAND KOIN CBS KOIN LCL6@11P MON-FRI 11:00 p SEATTLE KOMO ABC KOMO4NWS-6P MON-FRI 6:00 p SACRAMENTO KCRA NBC KCRA 3 RPT 6PM MON-FRI 6:00 p SACRAMENTO KCRA NBC KCRA3RPT 630PM MON-FRI 6:30 p LOS ANGELES KABC ABC EYWITNWS 11P MON-FRI 11:00 p PORTLAND KPTV FOX 11 OCLOCK NWS MON-FRI 11:00 p SACRAMENTO KCRA NBC KCRA3 NIGHT TM MON-FRI 11:00 p Page 3 of 6
4 Seattle News Viewers are Starting Their Day with KIRO 7 EYEWITNESS NEWS More News Viewers Watch KIRO 7 Eyewitness News KIRO 7 s impressive increases are not limited to late news. More news viewers are choosing KIRO 7 Eyewitness News in other key news dayparts as well. KIRO 7 s two hour news block from 5-7AM is ranked #2 among Adults 25-54, and shows sizable share increases in the critical 6-7AM time period: M-F KIRO 7 Eyewitness 6AM Share Trend % +43% 10 7 A25-54 W25-54 Jun 11 Jun 12 Page 4 of 6
5 Seattle News Viewers Watch KIRO 7 EYEWITNESS NEWS Mid-Day Success for KIRO 7 Eyewitness News At noon, KIRO 7 Eyewitness News continues its growth story, doubling its share of the important W25-54 demo at the competition s expense: M-F Noon News Women Share % % 4 KIRO KING Jun-11 Jun-12 M-F Noon News Women Rtg. KIRO (12-12:30PM) 1.0 KING (12-1PM) 0.8 #1 Page 5 of 6
6 KIRO 7 EYEWITNESS NEWS Is a Cox Media Group Station and CBS Affiliate Serving Western Washington About Cox Media Group Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at Page 6 of 6
KIRO 7 EYEWITNESS NEWS Wins Late News Ratings Crown
FOR FURTHER INFORMATION: J.P. Shin Community Relations Manager 206.728.7777/jpshin@kirotv.com KIRO 7 EYEWITNESS NEWS Wins Late News Ratings Crown Seattle News Viewers Choose KIRO 7 Eyewitness News at 11PM
KIRO 7 EYEWITNESS NEWS Holds Late News Ratings Crown
For further information: JP Shin Community Relations Manager 206.728.7777 jpshin@kirotv.com KIRO 7 EYEWITNESS NEWS Holds Late News Ratings Crown Seattle News Viewers Choose KIRO 7 Eyewitness News at 11PM
KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice
FOR FURTHER INFORMATION: J.P. Shin Community Relations Manager 206.728.7777/jpshin@kirotv.com Is Seattle s Late News Choice Seattle News Viewers Watch KIRO 7 Eyewitness News at 11PM KIRO 7 Eyewitness News
Seattle News Viewers Weather the Storm With KIRO 7 EYEWITNESS NEWS
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