The Game 102.9FM/750AM Target Audience + Stats
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2 The Game 102.9FM/750AM Target Audience + Stats 102.9FM/750AM The Game has more live and local radio programming than any other talk station in Portland and is the only sports station on the FM Dial! Giving our listeners a better listening experience FM/750AM is home to the #1 Sports Broadcaster in Oregon. The station is targeted locally for the year males reaching over 45k Facebook followers.
3 The Game 102.9FM/750AM Target Audience + Stats 118,000+ Weekly listeners Hosts Dan Patrick, Justin and DeVon, John Canzano Live&Local Live and local talent from the studio in Downtown PDX Consistency strong and consistent with adults Acquisition listeners are more likely to purchase in many categories: Auto, Attorney services, male lifestyle products, electronics, heating and air conditioners, video games, lawn and garden, mattress, high end products +78% Of listeners attended college +61% Of listeners earn $75k + 45,000+ Followers on Facebook Community our station is one of the sponsors for The Bald Faced Truth Foundation. Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average
4 The Game 102.9FM/750AM Target Audience + Stats Target Audience Males in late thirties - early forties Over 63% of the audience falls in the A35-64 demo 81% male / 19% female Also effective with A45-54 & A65+ 59% have no children under 18 living at home 43% have a college degree or more and over 34% have some college Over 68% are homeowners 61% of the audience earns an income of $75k+ 82% work full or part-time and over 13% are retired Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average
5 The Game 102.9FM/750AM Target Audience + Stats The Game Listeners Are in the Market to Buy Brake repair (last 12 mos). Index 186 Spent between $100-$249 on lawn or garden items. Index 179 Home improvement (last 12 mos). Index 171 Drink beer. Index 175. Own a foreign SUV. Index 161 Purchased carpeting or flooring covering. Index 159 Attended any professional sports event (last 12 mos). Index 150 Tax preparation service (last 12 mos). Index 146 Landscaping (last 12 mos). Index 142 Shopped at Sporting Good Stores (last 3 mos). Index 138 Spent between $100-$499 on athletic shoes (last 12 mos). Index 136 Went camping (last 12 mos). Index 120 Source: Nielsen Ratings Tapscan Mar16-Feb17 *18+ Nielsen recent 3-month average, market average 100
6 The Game 102.9FM/750AM Personalities The Dan Patrick Show Dan Patrick is one of America s legendary sports journalists and a revered member of the national media industry. In 1989 Patrick started at ESPN. During his 18 years at ESPN, Patrick was most notably recognized for his many years as co-host of Sports Center. In 1998, Patrick received a Sports Emmy Award in the Studio Host category. In 2000, Patrick was named the National Sportscaster of the Year by the National Sportscasters and Sportswriters Association, making him just the second cable commentator to receive the honor. In 2011, Patrick was once again been nominated for a Sports Emmy for the Outstanding Sports Personality Studio Host Category. Patrick has a fully interactive website at danpatrick.com, with live blogging, videos, audio, and listener interaction. He has also created his very own digital fan loyalty program called Dan Nation that has over 90,000 members. Patrick continues to build upon his independent brand by growing his distribution platforms in radio, TV, internet, magazines, and even movies but he isn t done yet. By continuing to innovate, Patrick will remain as one of the leading sports broadcasters and premium brands in the business.
7 The Game 102.9FM/750AM Personalities Justin & DeVon Justin Myers Oregon raised, Justin has hosted his own radio shows since Before joining 750/102.9 The GAME he has covered Oregon Ducks Football and Basketball locally in Eugene. He also worked in 710 ESPN Seattle where he hosted a mid-day show and was the pre/post-game host of the Seattle Mariners. Excited to be back in his home state and be in Portland. Like any great Oregonian Justin a fitness junkie and beer enthusiast. He is always open to a round of golf and the way to his heart is through his dog Crash. DeVon Pouncey DeVon Pouncey was born in Berkeley, CA January 12, 1993 and is the father of Lily Rae Pouncey. He grew up in Vallejo, CA and attended Rodriguez High School where he was a threeyear varsity basketball player. Upon finishing high school, Pouncey attended Diablo Valley College where he had a twoyear playing career as a team captain and an all-conference selection. After his two-year stint at Diablo Valley College Pouncey transferred to Pacific University in Forest Grove, Oregon where he received a Bachelor of Arts degree in General Media (2016). During his basketball career at Pacific, Pouncey was the recipient of the Hard-Hat award ( ), Team Most Inspirational Award ( ), Sportsmanship Award ( ), and All-Conference Honorable Mention ( ). During Pouncey s time at Pacific University he took on internships as a Sports Information Director Student Assistant, as well a Production team intern for 102.9/750 The Game's "The Bald Faced Truth" Radio Show. Pouncey was also a hand-picked student advocate/host for a Sports Colloquium that took place during the Fall semester of In addition, he produced and hosted an on-campus radio show called Vibin With Pounce on Boxer Radio. He currently hosts a weekly podcast titled Wake Up and Win with DeVon Pouncey (itunes and SoundCloud). During his spare time he likes to spend time with family, play pick-up basketball, and DJ.
8 The Game 102.9FM/750AM Personalities The Bald Faced Truth with John Canzano John Canzano is the host of The Bald Face Truth. Ranked nationally as one of the Top 20 sports radio hosts and twice named National Sports Columnist of The Year in the last decade by the Associated Press. Canzano is a fivetime Oregon sportswriter/broadcaster of the year and is nationally accredited sports columnist for The Oregonian. The largest social media following in Portland media with over 55,000 followers (@JohnCanzanoBFT). Canzano is a television commentator on Portland s NBC Affiliate KGW-TV and is married to Anna Canzano, the weekend anchor on Portland s CBS affiliate, KOIN-TV. Canzano and his wife are the Founders of the Bald Face Truth Foundation a 501c3 non-profit organization that helps kids in art, music, education and athletics.
9 Portland Timbers SPORTS Oregon Ducks Seattle Mariners
10 The Game 102.9FM/750AM Digital Assets Streaming spots Streaming player banner Video pre-roll :15 Wall Paper 300 x 250 in content Station mobile applications Text messaging Winning Weekend Concert Pre-sales Facebook contesting Video Channels Station mobile applications Programmatic- Retargeting- Search Targeting Social Media Sweepstakes
11 The Game 102.9FM/750AM Website WEBSITE 1029thegame.com
12 The Game 102.9FM/750AM Hot Sheet MONDAY - FRIDAY SATURDAY 6a 9a 9a - 12p 12p 3p 7p 2a [F] 7p 10p The Dan Patrick Show Justin & DeVon The Bald Faced Truth w/ John Canzano Mariners/ CBS Sports Friday Night Live 12a 7a 7a 8a 8a -10a 10a-11a 11a-8p CBS Radio Sports Northwest Outdoors Teeing Up BBQ Nation Ducks Football/College Football/Mariners/Timbe rs 12a 7a 7a 8a 10a -12m CBS Radio Sports PROGRAMMING IS POWER 102.9FM/750AM The Game has more live and local radio programming than any other talk station in Portland and is the only sports station on the FM Dial! Giving our listeners a better listening experience. A commitment to bring more live sports and local content than any other station in Portland is our foundation. Home to the Oregon Ducks and on air personalities like John Canzano. A top 20 radio personality in the country according to TALKERS and in 2016 he was named Oregon sports broadcaster of the year. Grilling On The Greens BIG GAMES Oregon Ducks Portland Timbers NFL Seattle Mariners March Madness Super Bowl Olympics DIGITAL ADVERTISING :15 video pre-roll in streaming player Streaming commercials Display banner ads run of site or geo-targeted Text campaign and mobile advertising newsletters to KXTG community opt-in users NFL/Mariners/Timbers Own Home, - 45,000 + Facebook followers 67.90% - Facebook contests, sponsored posts and tile ads -Advertising directory listings --Home to Five Time sports broadcaster of the year John Canzano Male, 81% 0% 15.90% 20.80% 33.30% 16.50% 13.60% P P P P P P k+ 75k-100k 50k-75k 35k-50k 25k-35k Under 25k 3.60% 7.90% 6.50% Listener Age Income 16.30% 21.40% Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average 44%
The Game 102.9FM/750AM Target Audience + Stats
The Game 102.9FM/750AM Target Audience + Stats 102.9FM/750AM The Game has more live and local radio programming than any other talk station in Portland and is the only sports station on the FM Dial! Giving
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