MEDIA KIT. Daily Journal. Fergus Falls. Newspapers, Inc. Daily Journal Early Edition Fergus Falls The Magazine
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1 Fergus Falls Newspapers, Inc. MEDIA KIT Early Edition Fergus Falls The Magazine
2 HAS THE LARGEST MARKET PENETRATION 76% MARKET PENETRATION Our reach Many sales people will describe copies, households, geography, channels, cars and so on and so on. What matters is whether people consumed the. Pulse Research asked residents in the region: Did you interact with this? 64% 42% fergusfallsjournal.com 76% both combined (there is an overlap of people who consume both) 71% 50% 39% 20% CABLE TV THIS WEEK S SHOPPING NEWS LAKES RADIO LAKE & HOME PUBLICATIONS OUR REACH BEATS ALL OTHER MEDIA. WE OFFER MORE LOCAL NEWS. Nobody else provides as much local and comprehensive news, sports and photography as the. We care greatly about the communities we cover.
3 Ad prices include color, 1 run in and Size 1 run in Early Edition (inches) Open 4x 13x 26x 52x Full page (6 columns x 21 ) $2, $2, $1, $1, $1, Dominant (5 columns x 18 ) 90.0 $1, $1, $1, $1, $1, Half Page (6 columns x 10.5 ) 63.0 $1, $1, $1, $ $ Quarter (3 columns x 10.5 ) 31.5 $ $ $ $ $ Eighth (3 columns x 5 ) 15.0 $ $ $ $ $ Twelfth (2 columns x 5 ) 10.0 $ $ $ $ $ Sixteenth (2 columns x 3 ) 6.0 $ $ $ $99.26 $89.80 Business Card (2 columns x 2 ) 4.0 $87.60 $80.62 $75.43 $66.17 $59.87 Premium Positions Open 26 Weeks 52 Weeks Front Page Strip Front Page Big Foot Inside Top Strips Inside Bottom Strips Lifestyle Front Page Strip Preprints Open Price Per Thousand Digitial Advertising per thousand views Open 26 Weeks 52 Weeks Big Block Tile E-Newsletter - Top Ads E-Newsletter - Other Open Rate $14.95 Non-profit $13.65 National $20.75 Color $2.95 Early Edition Open Rate $8.95 Distribution 4700 Early Edition 4800 Local Display (inches for width) 1 column column column column column column 10 stock page 2.445x4 ADVERTISING DEADLINES MONDAY EDITION Friday 1 pm TUESDAY EDITION Monday 9 am WEDNESDAY EDITION Tuesday 9 am THURSDAY EDITION Wednesday 9 am FRIDAY EDITION Thursday 9 am WEEKEND EDITION Friday 9 am EARLY EDITION Wednesday 1 pm DISPLAY ADVERTISING RATES CONTACT THE DAILY JOURNAL SALES STAFF Mary Tom Ben
4 ENGAGE 8.17 MILLION digital and print readers each year Fergus Falls Newspapers, Inc. publishes a daily newspaper, 24/7 website, a shopper, magazines and special sections that report the news and explore the culture of the area with professional, dynamic articles and photographs. Our publications include the, fergusfallsjournal.com, Early Edition, Fergus Falls The Magazine, Lakes Journal, Sports Journal, Your Health, Progress, Resorter and Innovation. The has won statewide awards for journalism, photography and advertising. Fergus Falls is the main community in our coverage area; however, we regularly shine the spotlight on cities in Otter Tail, Grant, Douglas and Wilkin counties. We are conveniently ocated at the corner of East Channing Avenue and Pebble Lake Road.
5 CLASSIFIED ADVERTISING RATES CLASSIFIED CONTRACT $120 per month (52 weeks) 25 words or less or a 1x1 box ad daily and in every Early Edition. Display Rates Open rate...$20.25 per column inch Special messages...$14.75 per column inch Employment...$21.25 per column inch Service Directory (monthly) 1x1...$72 1x1.5...$82 1x2...$92 1x2.5...$102 1x3...$111 Early Edition classifieds Open rate...$14.40 pci Real Estate 21 Consecutive Days...$147 total (including EE) 2x1.5 print ad 21 Runs Every Other Day...$168 total (including 3 EE runs) 2x1.5 print ad Garage Sales 1 time...$15 (1 free signs) 2 times...$20 (2 free signs) 3 times...$30 (3 free signs) Word Rates Employment - Fergus Falls...$0.50 per word, per insertion (25 word minimum) Business/Rental - Fergus Falls...$0.35 per word, per insertion (15 word minimum) Private Party - Fergus Falls...$0.30 per word, per insertion (15 word minimum) BONUS FOR SIGNING RECEIVE 1/2 PRICE CLASSIFIED DISPLAY AD Classified Display (inches) 1 column column column column column column 10 CLASSIFIEDS DEADLINES MONDAY EDITION Friday 2:30 pm TUESDAY EDITION Monday 10:30 am WEDNESDAY EDITION Tuesday 10:30 am THURSDAY EDITION Wednesday 10:30 am FRIDAY EDITION Thursday 10:30 am WEEKEND EDITION Friday 1 pm EARLY EDITION Wednesday 5 pm CONTACT THE DAILY JOURNAL CLASSIFIEDS SPECIALIST Anna classifieds@ fergusfallsjournal.com fax:
6 DEMOGRAPHICS $100K 52% 23% of Otter Tail County families earn $100,000 or more annually. Fergus Falls residents over 25 who 30% have attained a bachelor s degree or higher. It is one of the best- educated regional centers in Minnesota. Female Readers 48% Male Readers Social audience 5,215 Reader Age Percentage 18% 23% 59% 56 Average Reader Age Otter Tail County 79% home ownership rate Fergus Falls 61% home ownership rate Daily subscribers 4,208 Facebook followers 1,344 Twitter followers Demographic information from U.S. Census 2013 & Reader information from Pulse Research, Inc., Portland, Oregon pulseresearch.com. Results from telephone survey conducted over a two-week period in July 2014.
7 SPRING 2017 FERGUS FALLS THE MAGAZINE Magazine format in full color and glossy stock distributed quarterly on the 25th of the month. PUBLICATIONS FALL 2016 VOL. 2 NO. 2 FERGUS FALLS RUG HOOKING IS AN AMERICAN ART FORM THE FLIP SIDE OF FLAPJACKS THE MAGAZINE THE ATTORNEY ISSUE Women lawyers populate local legal community FALL 2016 SPRING 2017 VOL. 2 NO. 4 FERGUS FALLS FABULOUS 7MAKOVERS EATING BY EXAMPLE MEET MS. SENIOR AMERICA MINNESOTA THE MAGAZINE SUMMER 2017 VOL. 3 NO. 1 FERGUS FALLS FUN TWIN 3SETS THE MAGAZINE PEANUT ALLERGIES & KIDS MEETTHE MALMSTROMS: BATTLE LAKE ADVOCATES SUMMER 2017 PREMIUM POSITION FULL BACK COVER Only $ 1,125 Single Issue Price $1,255 PREMIUM POSITION FULL PAGE INSIDE FRONT, INSIDE BACK, PAGE 1 OR PAGE 2 Only $ 1,035 Single Issue Price $1,149 PREMIUM POSITION 1/3 PAGE VERTICAL ADJACENT TO TABLE OF CONTENTS Only $ 399 Single Issue Price $445 FULL PAGE Only $ 735 Single Issue Price $825 w/bleed: x no bleed: x DEADLINES & DISTRIBUTION Issue Sales Deadline Distribution Fall edition 2017 September 30, 2017 October 25, 2017 Winter edition 2018 December 30, 2017 January 25, 2018 Spring edition 2018 April 1, 2018 April 25, 2018 Summer edition 2018 July 1, 2018 July 25, 2018 Your Health 1 TIME 6 TIME Full page...$624 $469 Half page...$344 $259 Quarter page...$184 $149 Eighth page...$94 $79 Advertising deadlines: 10th of every month Publishing dates: last Saturday of the month 1/4 PAGE $ 299 When you buy 1/2 PAGE HORIZONTAL Only $ 535 Single Issue Price $605 1/2 horizontal: x 5 1/2 vertical: 3.85 x Single Issue Price $335 1/4 page: 3.85 x 5 1/3 PAGE VERTICAL 1/3 PAGE SQUARE $ 399 Single Issue Price $445 1/3 vertical: 2.51 x /3 square: x 5 DISCOUNTS FOR MULTIPLE BUYS 1 MO. 5 MOS. COLOR Full page... $699 $639 $120/issue Half page... $409 $350 $60/issue Quarter page... $229 $205 $30/issue Sixth page...$175 $150 $23/issue Eighth page...$125 $105 $15/issue Mailing dates: First Friday of the month Advertising deadlines: March 30, April 23, May 21, June 25, July 23 OTHER NOTEWORTHY PUBLICATIONS THROUGHOUT THE YEAR PROGRESS Publishes in February RESORTER MAGAZINE Publishes May-August INNOVATION Publishes in September SPORTS JOURNAL Glossy magazine publishes November, April September For a complete list of promotional products contact your advertising representative today!
8 WITH 1.59 MILLION COPIES PRINTED AND 3.84 MILLION PRINT READERS ANNUALLY, Fergus Falls offers the most convenient, accessible and effective way to reach your customer in Otter Tail County and beyond. 108,084 Desktop/Laptop 83,979 Mobile/ Tablet 9,800 Magazine* 112,922 Newsletter MONTHLY READERSHIP BREAKDOWN 336,139 Newspaper 117,600 Annual Fergus Falls The Magazine Readership 80,805+ Early Edition Readership 30,364+ Monthly Lakes Journal Readership Apr-Aug
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