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1 Subscriber Profile and Market Information
2 Your highway to TRUE TEXAS since 1974.
3 Texas Highways is TRUE TEXAS What is True Texas? A fiery brew of fierce independence and unmatched grit, tempered by the friendliest and most diverse folks you ll ever meet. It s legendary food, breathtakingly big vistas, and a healthy dose of bravado. The True Texas spirit transcends generations, lifestyles, political affiliations, and geographic boundaries.
4 OUR MISSION Tell Texas stories through TRAVEL Texas Highways inspires travel to and within the Lone Star State to readers all over the world. Since 1974, we ve produced award-winning editorial and photography in celebration of the state s People, Places, and Wide-Open Spaces. Texas Highways is for those who call Texas home, whether or not they re lucky enough to live here. Topics Average weight per issue 56% Travel 24% History & Culture 15% Food & Drink 5% Events
5 OUR BRAND ECOSYSTEM 1.3 MILLION+ Reached Each Month Texas Highways is gaining visibility with a new generation of Texans through the magazine, website, monthly enewsletters, and social media. 490,000+ readership * 100,000+ average monthly sessions 750,000+ monthly Facebook reach 100,000+ enewsletter Subscribers * Based on Texas Highways Profile Survey 2013 Readex Inc.
6 Your highway to TEXAS NOW
7 READER PROFILE LOYAL and Highly ENGAGED Average Subscription Tenure 11.5 years Percentage of readers that have read four of the last four issues 85% Percentage of readers also visiting 48% Percentage of readers visiting Texas destination as a result of reading Texas Highways 73% Based on Texas Highways Profile Survey 2013 Readex Inc.
8 READER PROFILE AFFLUENT and EDUCATED Average Household Income compared to $73,915 Texas mean household income * Bachelor s Degree or Higher compared to 27% Texas average * $115,000 57% Age Breakdown WEBSITE MAGAZINE FACEBOOK Based on Texas Highways Profile Survey 2013 Readex Inc., Google Analytics, and Facebook Insights. * US Census Bureau 2014 American Community Survey
9 DISTRIBUTION 490,000+ Readers LUBBOCK 1.7% of circulation DALLAS/ FORT WORTH 20.3% of circulation EL PASO 1.0% of circulation HOUSTON 16.4%of circulation AUSTIN 9.8% of circulation CORPUS CHRISTI 1.8% of circulation SAN ANTONIO 6.9% of circulation LAREDO 2.0% of circulation RURAL/ SMALLER AREAS 32.7% of circulation UNITED STATES (Outside Texas) 6.9% of circulation INTERNATIONAL 0.3% of circulation
10 Your highway to TEXAS PEOPLE
11 ACCOLADES An AWARD WINNING Brand In the last five years, Texas Highways has brought home 40 awards from the annual International Regional Magazine Association awards. 17 Editorial Awards 9 Photography Awards 10 Design Awards 4 Website Awards
12 Your highway to TEXAS EVENTS
13 EDITORIAL HIGHLIGHTS Annual Issues Featuring Readers FAVORITE TOPICS Big Bend Country Wildflowers Summer Fun Texas Gulf Coast Readers Choice
14 Your highway to TEXAS TASTES
15 EDITORIAL HIGHLIGHTS READERS CHOICE Momentum Since 2014, the annual Readers Choice feature gives readers a chance to voice their opinion on Texas top travel destinations. The popularity and engagement of this new feature has been overwhelming, with thousands of votes via phone, , Facebook, and letters.
16 In days gone by, I flipped through Texas Highways as a country gal s overview, but today your wonderful magazine has climbed the ladder to become a serious must read. Doris Richeson, Possum Kingdom Lake For more information, contact: AJR Media Group Oakhurst Dr., Suite 201 Spring, TX Phone Fax TexasHighways@AJRMediaGroup.com
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