2016 SPONSORSHIP PACKAGES.

Transcription

1 2016 SPONSORSHIP PACKAGES

2 ELITE TRAVELER TOP 100 RESTAURANTS IN THE WORLD Now in its fifth year, the Elite Traveler Top 100 Restaurants in the World awards garners a global interest reaching more than 300 million people in 2015 through extensive PR coverage and was viewed online at EliteTraveler.com more than 13 million times over the past 12 months. The 2016 event will be the first year to host an exclusive award ceremony held in New York City. Sponsors, Local Media and High Net Worth individuals will be invited to attend an exclusive evening dedicated to celebrating the best and most innovative individuals in the culinary world. This exclusive awards ceremony will commence with a Champagne reception and canapés designed by a three Michelin Star chef and followed by a seated awards ceremony. The awards will be extensively covered in the magazine with a 13 page feature in the May/June edition AWARD CATEGORIES Top Restaurant in the World Readers Choice Chef of the Year Young Chef of the Year Lifetime Achievement Chef of the Year voted for by Chefs 2

3 ELITE TRAVELER MAGAZINE AND WEBSITE Elite Traveler is the only BPA-audited publication for the private jet travelers with distribution on-board private jets and private jet terminals in more than 100 countries, reaching 630,059 UHNW global individuals per issue. Our reader has an average median household income of $2.28 million. Re-launched in January 2015 the magazine is beautiful, contemporary and authoritative. Each issue will provide detailed information covering all aspects of travel and luxury, including travel news, fashion, jewelry, watches, spirits, autos, jets, yachts and real estate. EliteTraveler.com is a global leader in its field, attracting more than 500,000 ultra-high-net-worth-individuals to the website each month. The Elite Traveler Top 100 Restaurants in the World section of the website has been re-designed and includes interesting facts and figures, interviews with the world s leading chefs and galleries of the world s best dishes. Twitter Facebook Instagram Regular updates leading up to the event Live Twitter feed at the event #EliteTop100 Chefs, Restaurants and Press to Re-Tweet Regular updates leading up to, during and post event Live postings of the event on Facebook Campaign to engage consumers to vote Regular updates leading up to the event, during and post event #EliteTravelerMagazine #EliteTop100 Chefs, Restaurants and Press to be tagged and reposted 3

4 PR CAMPAIGN A global PR campaign will be launched to support the event which will be tailored towards sponsor requirements. In 2015 this PR campaign reached more than 300 million people. There will be extensive coverage in Elite Traveler s May/June 2016 issue with a 13 page feature in the magazine. London is officially one of the best places to eat in the world London is crowned the third best culinary destination in the world in a poll World's best 100 restaurants for the 'private jet lifestyle' TOP TOP 10 WINNING RESTAURANTS #1 Alinea Chicago, USA #2 El Cellar de Can Roca Girona, Spain #3 Azurmendi Larrabetza, Spain #4 Eleven Madison Park New York, USA #5 The Fat Duck Bray, UK #6 Robuchon Macau, China #7 Per Se New York, USA #8 Las Pergola Rome, Italy #9 Le Bernardin New York, USA #10 Osteria Francescana Modena, Italy As featured in... Elite Traveler names Alinea world's best restaurant Chef Grant Achatz, right, works in the kitchen of his restaurant Alinea in Chicago. By Phil Vettel Foodies' favourites: Dinner with Heston Blumenthal in London Photo: Mandarin Oriental By Saffron Alexander Top 10 global restaurants of the super rich When it comes to eating out, the 1 percent are less likely to pop down to their local diner and more likely to jet across the world in search of the latest foodie trend. Super-rich lose taste for London restaurants Claer Barrett Chef Heston Blumenthal outside The Fat Duck restaurant, which slipped to 5th position in Elite Traveler's survey Where The 1 Percent Dines: The 10 Best Restaurants In The World The Huffington Post By Carly Ledbetter Michelin stars and celebrity chefs: Elite Traveler voters take an average of 41 private jet trips a year JAMES DUNN Monday 06 April 2015 Heston Blumenthal s The Fat Duck, in Bray, Berkshire, was the only restaurant in the UK to make the top ten Ben Gurr/The Times Published at 12:01AM, April Brazil is in list of best 2015 restaurants in the world In the ranking prepared by the magazine Elite Traveler, DOM and Roberta Sudbrack appear in the top 100 establishments rant Andrew Fairlie na Heston Blumenthal s The Fat Duck, in Bray, Berkshire, was the 4

5 METHODOLOGY Each year Elite Traveler readers are polled for their favorite restaurants producing a top 100 list driven by the votes of paying customers. In 2015 there were 4,000 votes from readers. In 2016 readers will be asked to vote on their favorite restaurants, chefs, young chefs and which culinary maestro deserves the lifetime Elite Traveler achievement award. Chefs will also be polled on who they believe is chef of the year. With the average Elite Traveler reader taking 41 private jet trips a year, making an impact on these readers clearly resonates with some of the world s leading chefs. It s really important for us to have that unbiased opinion come through. There s a lot of ways in which restaurants can climb ladders in certain rating systems. Whether it s through a PR or having a lot of friends or knowing people at events. So it s always very gratifying to get recognized by (Elite Traveler) a system that doesn t pander to that. I think a lot of the other ratings systems and guidebooks are taking note. Because, quite honestly, a lot of chefs tend to complain about the unfairness of certain systems and I think it s really refreshing to have an evaluation based on people¹s experience when you don t even know that they re in the restaurant. It could be anybody, so it s really nice. Grant Achatz, Alinea It s the highest recognition a restaurant may receive. We ultimately cook to awake senses and emotions. All our work, research and creativity point to their (the diners ) experience. Joan Roca, El Cellar Can de Roca I am very proud of achieving this award and that everyone who has come to Azurmendi has enjoyed their individual experience. I hope they have enjoyed the pleasure of tasting the food and dining at the restaurant... I treat all of my guests as equally important, as though it is their very first time coming to the restaurant. So it is a real pleasure to be voted for by the readers of Elite Traveler. Eneko Atxa, Azurmendi 5

6 TIMELINES March 31st - April 12th 2016 The Elite Traveler Top 100 Restaurants are launched via a live social media countdown from during the ceremony. The headline sponsor will be included in each tweet, alongside an agreed hash tag #. The awards will be live on Twitter, Facebook and Instagram. April 12th 2016 Once the is announced the Chef of the Year, Young Chef of the Year and Lifetime Achievement Awards will be announced live on social media. Interesting infographics and insightful interviews and analysis from industry leaders, winning chefs and multi-millionaire voters will be live on the new Elite Traveler Top 100 Restaurants in the World section of the website. April 12th 2016 Press releases will be sent to news desks, food and travel writers across the world that are not attending the awards.there will be an overall press release and a press release to each individual city. April 12th 2016 An with the associated Elite Traveler Top 100 logo and branding guidelines will be sent to the winning restaurants, chefs and PR representatives. This logo will be used on the restaurants and chefs websites, social media accounts and press releases. March 31st April 12th 2016 Daily PR interviews will take place on television, radio, web and in print. The majority of these will continue over the first week. Other indirect coverage will come out over the next 12 months.. April 12th 2016 April 11th 2017 Throughout the entire year website traffic will continue to visit the awards and the subsequent guides. In there were 13 million views on the awards and subsequent guides. Across 2015 and 2016 insightful articles will continue to be written on the awards online and in the magazine. 6

7 TITLE SPONSOR Sponsor will have partner naming rights of the Elite Traveler Top 100 Restaurants in the World. PRINT 2 full page ads or custom content in Elite Traveler s May/June 2016 issue In-Book Naming Rights: Joint Naming Rights with logo featured on all 13-pages of the Top 100 Restaurants in the World feature in the May/June 2016 Issue PRICE AVAILABLE UPON REQUEST DIGITAL the Top 100 Restaurants in the World microsite 12 Web Features Branding on live count down of the awards 4 Dedicated Blasts 2 Week Site Skin featured on the launch date of Post Event Coverage: Photo Gallery of the event with joint naming rights on the Top 100 Restaurants in the World microsite SOCIAL MEDIA Sponsor featured on all social media channels and photo gallery on Facebook showcasing sponsor s presence at event PUBLIC RELATIONS New York City event Company name on awards distributed at Logo and naming rights on press release, videos and post event coverage EVENT Table of up to 10 guests to attend the event Representative from company to present Restaurant of the Year award Representative from the company to speak at the awards 2 page spread in the event program Premium branding and partnered installation at event Video Interview with Elite Traveler s Luxury Editor to be featured on the EliteTraveler.com website Logo featured on Step & Repeat Inclusion in gift bag Logo inclusion on digital invitation 7

8 CATEGORY EXCLUSIVITY Gold Package is limited to 2 Sponsors PRINT Full page ad in Elite Traveler s May/June 2016 Issue DIGITAL 7-Day Site Skin featured on the Top 100 Restaurants in the World microsite Rich Media Banners: Geo-Targeting up to 500,000 impressions on the Top 100 pages (728x90 and 300x250) 6 Web Features 1 Video Feature 4 Dedicated Blasts PUBLIC RELATIONS Naming rights on press release, videos and post event coverage PRICE AVAILABLE UPON REQUEST SOCIAL MEDIA Sponsor featured on all social media channels and photo gallery on Facebook showcasing sponsor s presence at event EVENT Tickets to attend Top 100 event Signage at event Cover 4 in event program Premium branding and partnered installation at event Video Interview with Elite Traveler s Luxury Editor to be featured on the EliteTraveler.com website Logo featured on Step & Repeat Inclusion in gift bag Logo inclusion on digital invitation 8

9 Silver Package is limited to 8-10 Sponsors DIGITAL 7-Day Site Skin Featured on the Top 100 Restaurants in the World microsite Rich Media Banners: Geo-Targeting up to 300,000 impressions on the Top 100 pages (728x90 and 300x250) 4 Web Features 2 Dedicated Blasts PUBLIC RELATIONS SOCIAL MEDIA Naming rights on press release, videos and post event coverage Sponsor featured on all social media channels and photo gallery on Facebook showcasing sponsor s presence at event EVENT 4 tickets to attend the event Full page in event program to be featured on the EliteTraveler.com website Logo featured on Step & Repeat Inclusion in gift bag Logo inclusion on digital invitation Video Interview with Elite Traveler s Luxury Editor PRICE AVAILABLE UPON REQUEST 9

10 DIGITAL on the Top 100 pages (728x90 and 300x250) 1 Video Feature SOCIAL MEDIA PUBLIC 1 Web Feature Featured on the website for a 12-month period Rich Media Banners: Geo-Targeting up to 500,000 impressions Sponsor featured on all social media channels and photo gallery on Facebook showcasing sponsor s presence at event RELATIONS Naming rights on press release, videos and post event coverage PRICE AVAILABLE UPON REQUEST DIGITAL Geo-Targeting up to 250,000 impressions on Top 100 pages (728x90 and 300x250) + Video Feature PRICE AVAILABLE UPON REQUEST 10