...OUR HISPANIC COMMUNITY!
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- Edwin Carr
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1 T H E M O S T P O P U L A R P U B L I C A T I O N S I N C E The greatest advertising vehicle; the best advertising response targeted to the most important segment of the USA...OUR HISPANIC COMMUNITY! Imagine!... 25,000 copies, Circulation in 4 counties every week. More than 100,000 issues every month!
2 Why the Hispanics? Why printing? Why LaGanga Especial? Where do we go? How you can advertise with us?
3 We are changing the face of this nation... The USA has a total population of 308 million people. There are 50.4 million Hispanics in the USA! In the last 10 years the Hispanic community grew 43% The USA is second worldwide nation with more Hispanic! (Source: 2010 Census)
4 The states having the largest Hispanic population are: California 14 millions Texas 9.5 millions Florida 4.2 millions New York 3.4 millions Illinois 2 millions - California Hispanic population grew 27.8% in the last ten years. - California has a population of 37.2 million and 37.6% are Hispanics. (Source: 2010 Census)
5 From every 10 people in California, 4 are Latinos (Source: 2010 Census)
6 LaGanga Especial Circulation Area is: County Population Hispanics Percentage San Clara County 1,781, , % Santa Cruz County 262,382 84,092 32% Monterey County 415, , % San Benito County 55,269 31, % In Santa Clara County from every 10 people, 2.7 are Hispanics! In Santa Cruz County from every 10 people, 3.2 are Hispanics! In Monterey County from every 10 people, 5.5 are Hispanics! In San Benito County from every 10 people, 5.6 are Hispanics! (Source: 2010 Census)
7 Top 10 Hispanic markets from the nation are: 1: Los Angeles, California 8.1 million Hispanics buying power of $160 billions 2: New York, New York 4.6 million Hispanics buying power of $99.3 billions 3: Houston, Texas 2.1 million Hispanics buying power of $38.1 billions 4: Miami, Florida 2.0 million Hispanics buying power of $49.0 billions 5: Chicago, Illinois 2.0 million Hispanics buying power of $39.1 billions 6: Dallas/Ft. Worth, Texas 1.8 million Hispanics buying power of $33.1 billions 7: San Francisco, California 1.6 million Hispanics buying power of $41.0 billions 8: Phoenix, Arizona 1.5 million Hispanics buying power of $28.0 billions 9: San Antonio 1.3 million Hispanics buying power of $25.1 billions 10: McAllen, Texas 1.2 million Hispanics buying power of $16.0 billions
8 Top 10 Hispanic markets in California are: Place DMA #1 Los Angeles #2 San Francisco #3 Sacramento #4 San Diego #5 Fresno #6 Bakersfield #7 Monterey/Salinas/Santa Cruz #8 Santa Barbara #9 Palm Springs Monterey/Salinas/Santa Cruz buying power is Monterey/Salinas/Santa Cruz is one of the 10 largest DMA s in California and it s in the 50 largest DMA s of the nation. 26 th largest DMA in USA 7 th largest DMA in California (Source: Synovate 08) $5,919,453,600
9 San Jose is the 10th largest city in USA. #1 New York, N.Y. Population: 8,391,881 #2 Los Angeles, Calif. Population: 3,831,868 #3 Chicago, Ill. Population: 2,851,268 #4 Houston, Tex. Population: 2,257,926 #5 Phoenix, Ariz. Population: 1,601,587 #6 Philadelphia, Pa. Population: 1,547,297 #7 San Antonio, Tex. Population: 1,373,668 #8 San Diego, Calif. Population: 1,306,301 #9 Dallas, Tex. Population: 299,543 #10 San Jose, Calif. Population: 964,695 In San Jose 31.5% is Hispanic, this represent 303,863 people resident are Latinos. (Source: 2010 Census)
10 Important information you need to know about LaGanga Especial. 98% of Hispanics like to read their information in Spanish. The average Hispanic household is 4.5 people. 9 out of 10 Hispanics know LaGanga Especial. 8 out of 10 say they read LaGanga Especial. 6 out of 10 say they always read LaGanga Especial. LaGanga Especial has been in the Hispanic market for 15 years. We have a solid business relation with loyal customers advertising with LaGanga Especial for more than 14 consecutive years. (Source: Balden Associate LaGanga Study)
11 Why LaGanga Especial? We have been 15 years in the market. This give us the number #1 positioning for our footprint, been the largest Spanish publication in the Central California area. We have loyal customer advertising in our pages for more than 14 years. History speaks for its self! LaGanga Especial offers a large editorial variety, unique on its kind, totally pinpointed to our reader necessities. We offer entertainment comments and showbiz critiques, articles, notes, histories and local, national and international news. Our graphic design is made to please the eyes of our community at its best professional level, specially targeted to our market necessities. LaGanga Especial is the main central connection between our Monterey Bay and San Jose Hispanic community and our businesses and the Latino market community. Our content level and high impact response is due to: Editorial integrity. Greatest production quality and design. Strategic points of distribution. Excellent advertising support and marketing planning for our customers. Best advertising response for your money invested.
12 What do you need to know about our publication? The name LaGanga Especial means Special Bargain. It was born in 1996 as TV listing. Then by the years became one of the most popular shoppers magazine in the Monterey Bay Area. It was custom designed for the Hispanic market. More stories and articles were added to its pages and after many transformations and expanding to more and more areas, became what it is today; a powerful tool to make connection to the Hispanic community. LaGanga Especial is written in the best Spanish by professional journalist. Our editorial is relevant at very different levels, offering our readers the latest entertainment and showbiz comments and histories of our Latino international artists. We also publish information about health, diet and way of living for a better life. For our Latino women we include cosmetic tips, the latest on fashion, exercise routines and sentimental advises. For our Latino man we dedicate pages about the best sports around America, Mexico and South America. For those ones who like the news, we publish what has been relevant during the week on the news to inform at a local, national and international level. LaGanga Especial is one of the best advertising vehicles and the greatest alternative for your business. Without any doubt we are an intelligent tool for your marketing needs. Call us (831)
13 Circulation and delivery: 25,000 issues every week Certified circulation every Friday Free distribution to 4 counties Indoor over the counter, outdoor, rack and street boxes Distributed in high density Hispanic population neighborhoods. We have a weekly return of 1.9%. This means people runs to pick-up one issue every Friday. (ask for our publisher statement certified by CAC)
14 LaGanga Especial Distribution: 25,000 TOTAL SANTA CRUZ SANTA CLARA SAN BENITO Footprint area Santa Cruz Co. Monterey Co. San Benito Co. Santa Clara Co. MONTEREY
15 LaGanga Especial distribution by cities (Monterey Bay Area & San José) Capitola Castroville Chular Felton Freedom Gilroy Gonzalez Greenfield Hollister King City Los Banos Marina Monterey Morgan Hill Salinas San Jose San Juan Bautista. 100 San Martin Santa Cruz Scotts Valley... 5 Seaside Soledad Soquel Watsonville TOTAL 25,000 Santa Cruz San Jose Watsonville Gilroy Hollister Salinas Seaside Monterey Gonzales Soledad Greenfield Los Banos King City
16 Format and sizes Double Truck GUTTER 1" 13 Col x 9.75" 21" x 9.75" 10 Folio.25 Full Page 1/2 Page H 1/2 Page V 1/4 Page 1/8 Page 1/12 Page Front Page WIDTH x HEIGHT 6 Col x 9.75" 10" x 9.75" 6 Col x 4.75" 10" x 4.75" 3 Col x 9.75" 4.937" x 9.75" 3 Col x 4.75" 4.937" x 4.75" 3 Col x 2.25" 4.937" x 2.25" 2 Col x 2.25" 3.25" x 2.25" 2 Col x 1.35" 3.25" x 1.35" Column Columns 3.25 Gutter Per Column Inch (PCI) 3 Columns Columns Columns Columns 10
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