REACH CALIFORNIA S LEADING MARKETS

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2 REACH CALIFORNIA S LEADING MARKETS With a combined daily average of 3.3 million readers, California One is an advertiser s smartest buy.» CALIFORNIA Adult population of over 27.7 million Over 12.5 million households Ranked as the 8th largest economy in the world Home to 98 Fortune 1000 companies» CALIFORNIA ONE Covering markets representing 71% of California s adult population Covering markets representing 70% of California s households Home to the entertainment industry, Silicon Valley and wine valleys, significant economic regions of California Home to 54% of California s 98 Fortune 1000 companies» OVER 3.3 MILLION DAILY READERS» 63.8 MILLION ONLINE PAGE VIEWS» 12.7 MILLION UNIQUE ONLINE VISITORS Sources: Claritas 2008; CA Dept of Finance; CNN Money.com/Fortune May 2009; 2009 R1 Scarborough Report; Mediamark Research 2007; Omniture Apr-Jun 09 average

3 DELIVERING DIVERSE & AFFLUENT READERS CALIFORNIA ONE DAILY READERS COMPRISE A RICH DEMOGRAPHIC PROFILE. Male % Female % 149 Age % Age % Age % Age % Age % Age % Married % Own Home % 100 College Educated (1+ years) % Working Women* % White Colllar* % HH Income 50k % HH Income 75k % HH Income 100k % White % African-American % Asian % Other % Hispanic % AWARD- WINNING LOCAL COVERAGE California One readers are 49% more likely to read the local news section of their newspaper. California One Readers Average L.A./S.F. DMA Adult Base: 3,048,900 measured California One daily readers Source: 2009 R1 Scarborough Report, average-issue reach * % of total employed

4 NUMBER ONE IN TOTAL READERSHIP AND MARKET CIRCULATION Combining the Los Angeles and San Francisco Bay Area/Northern California markets, California One gives advertisers an opportunity to reach one of the fastest growing consumer populations in the nation. TOTAL READERSHIP California One Buy 3,512,300 Sunday 3,304,100 Daily New York Times 441,700 Sunday 345,900 Daily Wall St. Journal 528,500 Daily USA Today 270,000 Daily TOTAL PAID CIRCULATION California One Buy 1,210,709 Sunday 1,175,453 Daily New York Times 104,772 Sunday 71,911 Daily Wall St. Journal 206,799 Daily USA Today 116,012 Daily Source: 2009 R1 Scarborough Report; Mediamark Research 2007; CA One ABC Fas-Fax 3-09; ABC Audits 2008 Note: Combined survey readership and readers per copy estimates

5 REACH MORE EXCLUSIVE READERS Businesses that advertise with California One get through to an exclusive audience. The vast majority of our readers consider us their one and only source for information. Advertisers who use California One benefit from less competition and a more attentive audience. EXCLUSIVE, NON-READERS OF NY TIMES, WALL ST. JOURNAL, USA TODAY, L.A. TIMES OR THE SAN FRANCISCO CHRONICLE California One Buy 2,351,200 Sunday 2,263,900 Daily % OF DUPLICATED CALIFORNIA ONE READERS NY Times 4% Sunday 3% Daily Wall St. Journal 5% Daily USA Today 3% Daily LA Times 19% Sunday 14% Daily San Francisco Chronicle 8% Sunday 7% Daily Note: Exclusive readership does not include Northern California Group Source: 2009 R1 Scarborough Report

6 DELIVERING A DIVERSE & AFFLUENT INTERACTIVE AUDIENCE» 63.8 MILLION PAGE VIEWS PER MONTH» 12.7 MILLION UNIQUE VISITORS PER MONTH CA ONE INTERACTIVE AUDIENCE Men % Women % Age % Age % Age % Age % Age % Age % Married % Own Home % College Educated (1+ years) % Working Women* % White Collar* % HH Income 50k % HH Income 75k % HH Income 100k % White % African American % Asian % Other % Hispanic % CALIFORNIA ONE ADVERTISING SOLUTIONS Reach the vast California One audience through these highly-targeted options:» behavioral targeting (BT)» daypart targeting» geographic targeting» demographic targeting, and» specific news or channel targeting California One Interactive ad formats provide variety and flexibility:» display» marketing» mobile» video» network placement * % of total employed Sources: 2009 R1 Scarborough Report, 30-day audience; Omniture, Apr-Jun 09 average

7 UNMATCHED PURCHASING POWER With well over 500 billion in local consumer spending, the California One market offers businesses a goldmine in their own backyard. The benefit of advertising with California One is not only reaching one of the nation s largest populations of consumers, but reaching well-established, upwardly mobile communities with billions in buying power. With so many six-figure income households, California One readers are highly receptive to targeted advertising and extremely influential in affecting the bottom line. CONSUMER SPENDING California One BILLION New York, New York DMA Chicago, Illinois DMA BILLION 429 BILLION Philadelphia, Pennsylvania DMA BILLION Washington DC - Maryland - Virginia DMA 146 BILLION HOUSEHOLDS WITH INCOME 100K PLUS California One New York, New York DMA Chicago, Illinois DMA 830,467 Washington, DC Maryland Virginia DMA 817,755 COLLEGE EDUCATED ADULTS California One New York, New York DMA Chicago, Illinois DMA 2,421,250 2,158,322 7,330,294 9,681,673 3,515,998 Note: Cal One Market includes 11-county Philadelphia, Pennsylvania DMA SF DMA, LA DMA, Monterey DMA, Eureka DMA, plus Yolo, Tehama, Butte and Glenn Counties 2,602,167 Source: Claritas 2008

8 CALIFORNIA S GOLDEN MEDIA BUY With millions of readers in Los Angeles and the San Francisco Bay Area, California One is a must buy for the best coverage of California s top two media markets. What s more, with an unprecedented amount of well-established, upscale communities and high concentration of college educated adults, California One s consumer markets are the premier place to advertise. offers 27 award-winning local newspapers in California s two largest markets all with one powerful & effective buy has the most paid circulation in its market has the largest group of exclusive daily readers in its market delivers a market with over 500 billion annually in consumer spending is powered by one of the nation s largest newspaper companies, MediaNews Group, Inc. serves more than 2.4 million households with income over 100,000 per year delivers 9.6 million college educated readers attracts 12.7 million unique visitors each month to its cutting-edge web sites Source: Claritas 2008; Omniture Apr-Jun 09 average

9 THE LARGEST MEDIA BUY IN CALIFORNIA With award-winning local coverage there s no better way to reach millions of valuable customers in Los Angeles, the San Francisco Bay Area and other parts of Northern California Maximize your advertising potential with the far-reaching scope of California One and the marketing power of 27 local news leaders.» Los Angeles Newspaper Group Los Angeles Daily News Press-Telegram of Long Beach Pasadena Newspaper Group San Gabriel Valley Tribune Pasadena Star-News Whittier Daily News Daily Breeze of Torrance Inland Valley Daily Bulletin San Bernardino Sun Redlands Daily Facts» BAY AREA NEWS GROUP San Jose Mercury News Contra Costa Times The Oakland Tribune/Alameda Times-Star Marin Independent Journal San Mateo County Times The Daily Review of Hayward The Argus of Fremont Tri-Valley Herald/San Ramon Valley Herald Vallejo Times-Herald The Vacaville Reporter Santa Cruz Sentinel» NORTHERN CALIFORNIA GROUP Monterey Herald Chico Enterprise Record/ Oroville Mercury Register Eureka Times-Standard Woodland Daily Democrat Lake County Record Bee Red Bluff Daily News Ukiah Daily Journal» CA ONE NETWORK OF ONLINE SITES mercurynews.com insidebayarea.com contracostatimes.com marinij.com siliconvalley.com santacruzsentinel.com montereyherald.com chicoer.com times-standard.com thereporter.com timesheraldonline.com dailydemocrat.com ukiahdailyjournal.com redbluffdailynews.com record-bee.com orovillemr.com dailynews.com dailybreeze.com sgvtribune.com presstelegram.com sbsun.com dailybulletin.com la.com pasadenastarnews.com whittierdailynews.com redlandsdailyfacts.com