Herald-Tribune. Sarasota/Bradenton/Venice Market

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1 Herald-Tribune Sarasota/Bradenton/Venice Market

2 Sarasota/Bradenton/Venice Market

3 Sarasota/Bradenton/Venice is the fifth largest market in the state of Florida. Top 10 Florida Markets Population Miami/Ft Lauderdale 5,596,237 Tampa/St Petersburg 2,785,799 Orlando 2,147,820 Jacksonville 1,378,862 Sarasota/Bradenton/Venice 711,029 Ft Myers 619,668 Lakeland 597,536 Melbourne 554,289 Daytona Beach 507,877 Pensacola 462,011 The population has grown 23% in the last 10 years nearly double the national rate adding an average of more than 1,100 people a month. Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

4 In Sarasota/Bradenton/Venice The population fluctuates from almost 600,000 in summer to 900,000 in winter. Average Population by Month (000) The market offers massive year-long opportunity, with a 50% boost during the winter season Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Nielsen Market Demographics Herald-Tribune Circulation Department. Calculations by Herald-Tribune Marketing Department.

5 Sarasota/Bradenton/Venice is the wealthiest major market in Florida. Top 10 Florida Markets $/Cap Sarasota/Bradenton/Venice $29,112 Fort Myers $28,594 Jacksonville $25,976 Melbourne $25,599 Miami/Ft Lauderdale $25,454 Tampa/St Petersburg $25,068 Orlando $24,053 Daytona Beach $22,825 Pensacola $21,762 Lakeland $21,326 USA $27,034 Spendable income per capita is $2,000 higher than the national average. Source: Nielsen Claritas Aggregate Income is $20,699,230,000. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

6 Sarasota/Bradenton/Venice is the oldest major metropolitan market in the country. Oldest Major Metros Median Age Sarasota/Bradenton/Venice 48.6 Melbourne, FL 45.1 Fort Myers, FL 44.6 Daytona Beach, FL 44.2 Youngstown, OH 42.5 Pittsburgh, PA 42.4 Scranton/Wilkes-Barre, PA 42.1 Portland, ME 41.6 Tampa/St Petersburg, FL 40.7 Buffalo, NY 40.6 USA 37.0 Sophisticated consumers with substantial nest eggs are excellent prospects for nearly every business. Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.

7 In Sarasota/Bradenton/Venice Working people age significantly outnumber retirees age 65 and older. Population by Age Group 27% 19% Most of the market is not retired; major opportunities also exist among families with children. 13% 41% <18 18 to to Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

8 In Sarasota/Bradenton/Venice Consumer spending per capita is more than $1,400 above the national average. Consumer Spending Per Capita $19,954 $18,515 Sarasota/Bradenton/Venice US Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

9 In Sarasota/Manatee/Charlotte After three recession years, sales began to grow in 2010 and continue in Gross Taxable Sales ($Billion) Sales appeared to bottom out in 2009 and are bouncing back more strongly each year TD 11TD Source: Florida Department of Revenue. To-Date (TD) is January-September.

10 Herald-Tribune Media have received the nation s highest awards for journalism Pulitzer Prize Winner: Investigative Reporting Florida s Insurance Nightmare on property insurance 2010 Pulitzer Prize Finalist: Investigative Reporting Flipping Fraud on fraudulent real estate deals 2008 Pulitzer Prize Finalist: Local Reporting Broken Trust on abusive teachers 2007 FSNE Gold Medal: Public Service Rep Mark Foley s boyhood abuse by a priest 2006 Knight-Batten Award of Distinction IBISEYE.com 2004 SPJ Spot News Coverage Hurricane Charley The outstanding journalism of the Herald-Tribune Media Group attracts a quality audience, creating quality customers for your business. * FSNE Florida Society of Newspaper Editors, SPJ Society of Professional Journalists

11 The Herald-Tribune publishes four separate editions seven days a week. The Herald-Tribune publishes almost 900 local stories a month nearly 30 every single day. Commitment to local communities makes the Herald-Tribune a must read for nearly 300,000 consumers. With flexible zoned advertising, you can reach them all or only the ones that matter most to you.

12 A smorgasbord of sections targets consumers with a variety of interests. Monday Tuesday Wednesday Every week of the year, advertisers have the opportunity to ask consumers for their business at the best possible time: when they are reading the latest news about the things they sell. Thursday Friday Saturday

13 Affordable, high-impact inserts and tabons run every day in the Herald-Tribune. The Herald-Tribune lets you target your customers any day you want, right down to the zip code where they live.

14 Niche publications help consumers get the most out of life on the Gulf Coast. With long shelf life, advertising in these reference guides works for your business all year.

15 The Herald-Tribune has the eighth largest circulation of any newspaper in Florida. Total Circulation Daily Sunday St Petersburg Times 263, ,306 Orlando Sentinel 179, ,909 Miami Herald 164, ,028 South Florida News/Sun Sentinel 162, ,605 Tampa Tribune 154, ,393 Florida Times-Union 113, ,348 Palm Beach Post 107, ,241 Sarasota Herald-Tribune 76,569 96,234 Treasure Coast News/Press-Tribune 73,809 93,173 Daytona Beach News/Journal 66,879 86,851 Your message will appear in one of Florida s largest and most influential sources of news and information. Source: Latest Audit Bureau of Circulations annual reports

16 In Sarasota/Bradenton/Venice The Herald-Tribune reaches more than 260,000 adults nearly half the market. Audience Reach 263,000 45% From Tampa Bay to Charlotte Harbor, thousands of people turn to the Herald- Tribune for news and advertising. Source: Scarborough Research, Past week. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

17 In Sarasota/Bradenton/Venice The Herald-Tribune reaches the market s most responsive, substantial consumers. Key Demographics SBV Herald-Tribune Total Adults 579, ,000 45% HHI $100,000 or more 86,000 46,000 53% Avg HH Income $65,100 $70,100 College graduate or more 155,000 88,000 57% Professional/Manager 114,000 63,000 55% Retired 178, ,000 56% Own home 441, ,000 48% Home value $500,000 or more 27,000 20,000 74% Avg Home Value $261,000 $303,000 Herald-Tribune advertising works so well because it delivers affluent consumers at the height of their purchasing power. Source: Scarborough Research, Past week. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

18 Almost 4,000 local businesses advertise in the Herald-Tribune. Total Advertisers 3,700 Thousands of local businesses rely on Herald-Tribune Media advertising to help them thrive because it works. Source: Herald-Tribune Media Group Accounting Department 2010