THE BA50 BRAND. Follow BA50

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Megan Barber
5 years ago
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1 BA MEDIA KIT

2 THE BA50 BRAND Better After 50 is the premier online magazine for edgy, hip, baby boomer women embracing the next phases of their lives. Our mission Provide hand-curated content on topics boomers care about most, including: fashion, romance, sex, empty-nester living, fitness, health and spirituality. What makes us different BA50 founders Ronna and Felice truly embody a Better After 50 lifestyle. They are dedicated to inspiring other women through their weekly writing, their energy, their humor, and their honest and unselfconscious style. They invite skilled and sophisticated writers to reveal stories that are heartfelt, humorous and heady. That s why BA50s listen. That's why our community has doubled in size in the last year. Follow BA50

3 THE BA50 LOWDOWN Become an affiliate of a niche market site for women that has shown consistent month-over-month growth for the past year. Reader Demographic1 99% of readers are women age % of readers have HHI >$100K 84% of readers are college graduates 95% of readers live in an urban environment Readership 1.5M total unique visitors for 2015 (projected) 4.5M pageviews for 2015 (projected)* 25K subscribers to triweekly newsletter 15K engaged Facebook fans 8.8K Twitter followers with 152.2K monthly imps 1.1K Pinterest followers *According to 2015 Google Analy5cs 1 According to 2014 BA50 reader survey

4 THE BA50 LINEUP Our weekly editorial schedule is as follows: Occurrences Daily Monthly Tuesdays Thursdays Fridays Content Published New content of interest Monthly gic guides NewsleDer sent to subscribers and 6-8 new ar5cles around a theme 3-4 new ar5cles on sex/da5ng/ rela5onships: Rela5onship Thursday 2-3 new ar5cles around fashion and a movie or theater review: Fashion Friday *According to 2014 Webalizer Analy5cs

5 THE BA50 OFFERINGS Better After 50 is proud to announce an array of new advertising opportunities for our valued advertisers. Please contact to discuss specific rates and availability to fit your budget Above-the-fold banner ads Sponsored Posts Advertorials Product Reviews Gift Guides Link Endorsement / Social Media Pushes

6 BANNER ADS Placement Leaderboard (top of every page) Wide Skyscraper Rectangle Ad NewsleDer Banner Ad Size 728x90px 300x600px 300x250px 468x60px Insert mock here Insert mock here

7 SPONSORED POSTS An upcoming article of your choice will contain your brand s logo in the header and will be featured on our homepage for one week, with optional added social media (Facebook and Twitter) support! We also suggest that sponsors purchase Header placement on one of our weekly direct mail newsletters with your logo, and direct link to your site (see Sponsored Newsletter ). Insert mock here

8 ADVERTORIALS + PRODUCT REVIEWS The editorial team at BA50 will work with your brand to write an informative article in the BA50 voice, all about your product! In order to maintain the integrity of our site, we allow limited advertorials every month, so contact us now to reserve a placement! We also suggest that sponsors purchase Header placement on one of our weekly direct mail newsletters with your logo, and direct link to your site (see Sponsored Newsletter ). Insert mock here

9 BA50 GIFT-GUIDE EDITORIAL CALENDAR Month Gift Guide Concept Copy Deadline Publish Date January Get in Shape 1/09/15 1/13/15 February Romance 2/06/15 2/10/15 March 50 th Birthday Presents 3/06/15 3/10/15 April Mother s Day 4/10/15 4/14/15 May Father s Day 5/08/15 5/12/15 June Beach Theme 6/05/15 6/09/15 July Online Courses for Fall/Adult Education 7/10/15 7/14/15 ideas August Back to College/School 8/07/15 8/11/15 September Kitchen/Food 9/04/15 9/08/15 October Aging Parent/ Adult Children 10/09/15 10/13/15 November Holiday Gift Guide + Grandchildren 11/06/15 11/10/15 December Stocking Stuffer 12/04/15 12/08/15

BA50 GIFT-GUIDE SPENDING TIERS Gift Guide Ad Packages Price Buy 1 listing $75 Buy 2 listings (Save $20) $130 Buy 3 listings (Save $40) $185 Buy 4 listings (Save $60) $240 Buy 5 listings (Save $80)

10 BA50 GIFT-GUIDE SPENDING TIERS Gift Guide Ad Packages Price Buy 1 listing $75 Buy 2 listings (Save $20) $130 Buy 3 listings (Save $40) $185 Buy 4 listings (Save $60) $240 Buy 5 listings (Save $80) $295 Buy 6 listings (Save $90) $360 Months Gift Guide Name Deadline Print Dates Sept/Oct 50 th Birthday Gifts 9/1/15 9/30/15 Nov/Dec Holiday Gifts 10/30/15 11/3/15+ Jan/Feb Romance 12/29/15 1/5/16+ Mar/Apr 50 th Birthday Gifts 2/26/16 3/1/16+ May Mother s Day 4/29/16 5/3/16+ June/July Gifts for Dads and Brides 5/31/16 6/3/16* +Tuesday Edi5on *Friday Edi5on

LINK ENDORSEMENT + SOCIAL PUSHES No article necessary just send us a few words, a great picture of your product, and a link we will connect your product with our highly engaged exclusive niche of

11 LINK ENDORSEMENT + SOCIAL PUSHES No article necessary just send us a few words, a great picture of your product, and a link we will connect your product with our highly engaged exclusive niche of women on Twitter and Facebook. If applicable, we will also include on one of our extremely active Pinterest pages and growing Instagram following! We are happy to host Twitter parties for your products (please ask for details.) Insert mock here

12 We look forward to working with you! Best, Ronna and Felice

Digital Media Kit 2014

Digital Media Kit 2014 charlottemagazine.com Reach an audience that is involved, affluent, and influential by advertising on the city s premier lifestyle website-now in a new responsive design! We offer