Arkansas Press Services, Inc. is a subsidiary of Arkansas Press Association 411 South Victory, Little Rock, AR

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1 AdNews September 2015 Vol. 12 Issue 9 A MONTHLY PUBLICATION SUPPORTING APA-MEMBER ADVERTISING PROFESSIONALS ARKANSAS Arkansas Press Services, Inc. is a subsidiary of Arkansas Press Association 411 South Victory, Little Rock, AR INSIDE: Page 2 - NNA promotional materials available for download Page ArkLaMiss Conference Materials available to promote National Newspaper Week Oct This year marks the 75th anniversary of National Newspaper Week (NNW), October 4-10, This observance underscores the impact of newspapers to communities large and small. Your NNW content kit contains editorials, editorial cartoons, promotional ads and more that are available for download at no charge to newspapers across North America. NNW is sponsored and coordinated by Newspaper Association Managers, Inc., a consortium of North American trade associations representing the industry on a state and provincial, regional and national basis. The theme of this year s NNW is Power of the Press. NNW committee chair Layne Bruce, executive director of the Mississippi Press Association, is encouraging newspapers to participate by continued on page 2 CALENDAR SEPT OCT. 2 Inland Press webinar Revenue Diversification: A Case Study and Discussion of Commercial Content OCTOBER 1-3 National Newspaper Association 129th Convention & Trade Show St. Charles, Mo. NOVEMBER 5-6 ArkLaMiss Circulation, Marketing & Audience Development Conference Vicksburg, Miss. Working for you... AUGUST Gross Advertising Sales $ 279, From The Field Feature College class leads to ad career for Story Thanks to a marketing class at Arkansas State University (ASU), Tara Story was introduced to newspaper ad sales which has been a good career fit for The Jonesboro Sun major accounts manager. One day a girl in my marketing class announced that the Herald our college newspaper was looking for students to work on its advertising staff. So I worked there my last year at ASU, Story said. In 2003, Story graduated with a degree in journalism and took a job at the Trumann Democrat. There were only myself and two other employees on the staff so we did a little of everything we sold and designed ads, wrote stories and took photos, she said. After 18 months, Story took a job as classified adviser at the Commercial Appeal in Memphis. Then a year later she went to work as ad coordinator at the Memphis Business Journal. I was at the Memphis Business Journal for about four-and-a-half years when the recession hit, and since my job was a support position, I was laid continued on page 2 Tara Story has been the major accounts manager for The Sun in Jonesboro for three years. September 2015 AdNews 1

2 Newspaper Week continued from page 1 downloading these materials and devoting as many column inches as possible to reinforce the importance of newspapers to the communities and cities we serve. The committee is also asking newspapers to editorialize locally about how your newspaper is relevant to your community. This can be about your government watchdog role, coverage of community events, providing timely public notices, etc. Following NNW, these materials will remain on the website and can be accessed by newspapers for use throughout the year since the message is timeless National Newspaper Week logo available for download to use in your newspaper at nationalnewspaperweek.com. Newspaper Promotional Materials Available for Download at NationalNewspaperWeek.com National Newspaper Week logo, as seen at left. Column by Gene Policinski, chief operating officer of the Newseum Institute and of the Institute s First Amendment Center. (Approx. 800 words). Column by Ray Mosby, Editor and Publisher of The Deer Creek Pilot, Rolling Fork, Miss. Mosby is a two-time winner of the highest award for commentary writing presented by the Mississippi Press Association. (Approx. 800 words) Jack McElroy, editor of the Knoxville News Sentinel and President of the Tennessee Press Association offers an editorial on the relevance of this year s NNW theme: Power of the Press. (Approx. 350 words) Editorial Cartoon by Marshall Ramsey, Pulitzer Prize finalist and author. Editorial cartoon by Ricky Nobile, longtime syndicated cartoonist and newspaper professional. Feature profile of Clay Mansell, young entrepreneur who has started three community newspapers since By Anthony Warren. With two photos. (Approx. 800 words) Crossword puzzle feature (originally offered in 2012; not date sensitive) From the field continued from page 1 off, Story said. Of course, I was upset. But looking back, it was a blessing. My dad had been diagnosed with cancer, and I was able to spend a lot of time with him and help my mother care for him the last year of his life. Plus, my plan had always been to move back to Northeast Arkansas to be near family before starting a family. I grew up in Trumann, and my husband is from Brookland. However, at the time we moved back, jobs were hard to find. So I took a class at H&R Block and worked there through that tax season. That led to an office administrative type job at another small company in town. I worked there for about a year and a half before coming to work at the Jonesboro Sun three years ago. I saw my current job at The Sun listed in a classified ad. It sounded very familiar much like my job at the Memphis Business Journal, which I loved. So I submitted my resume. As major accounts manager, Story works a lot through and faxes because her clients are in various cities around the United States. She coordinates all the newspaper s pre-prints. Most of her customers are companies like Walmart and Target. The only disadvantage of working with major accounts is the lack of control I have. It s hard to persuade these big companies that they need to advertise in local special sections. Plus, I have to go through an advertising agency to get an answer from the client. It s a long chain to go through, and sometimes by the time I get an answer, the section is already closed, she said. However, Story said a furniture store in Jonesboro that normally runs only one or two pre-prints a year was moving to a new location, and she was successful in selling the store an ad that ran every day for four weeks. We have an ad space on the top right corner of Page 1, and that was a big deal to get that furniture company to run a local ad for four weeks, she said. I think it proved to them that newspaper advertising actually works. Story said she has learned to take good notes when working with a customer, which helps to build relationships. If it is important to the client, then it should be important to the ad sales person. It will impress customers that you remember the details, she said. Ad sales people should always be a customer of their customers. Lisa A. Lynn, advertising director at The Sun, said Story is one of the best assets at the newspaper. Tara is an exemplary associate in our ad department, Lynn said. She is a rare combination of competency, caring and completeness. She cares very much for our customers and the quality of the product we produce. She sees a project through from start to finish. Tara is really outstanding. I couldn t ask for a better employee. Story and her husband, Tony, who also graduated from ASU, are Red Wolves fans and enjoy attending athletic events at the college especially football games. They have one daughter, Darby, who is 3. 2 September 2015 AdNews

3 Make plans to attend ArkLaMiss Conference Nov. 5-6 To register, visit arklamissconference.com. Conference registration deadline is Thursday, Oct. 29. Questions should be directed to Monica Gilmer at or The Arkansas Newspaper Foundation (ANF), the educational arm of the Arkansas Press Association (APA), has launched the AT&T It Can Wait Contest in Arkansas and is inviting APA newspapers to participate. The contest is for youths between and is provided free to all Arkansas newspapers through a partnership with ANF and AT&T. Karen Brown, executive director of the Foundation, made the announcement Tuesday. At the statewide level, the winner will receive a $500 prize. You can find appropriate local sponsors to pay for the space or to provide local prizes, said Brown. Sponsors might include insuranceagencies, AT&T local, medical centers, emergency services, dentists, doctors, car dealerships, police and fire departments, school board, chamber of commerce and the like. She also stated that sponsors must not include businesses that sell and promote adult material, tobacco or alcohol related items. Newspapers can download the contest information from the AdClearinghouse, which can be accessed from the APA website ( A user name and password will be required. A news release and flyer can be found in a folder titled AT&TANF It Can Wait Contest. The Arkansas Press Association (APA) has established a team for the upcoming Race for the Cure hosted by the Arkansas Affiliate of Susan G. Komen for the Cure, the most widely known, largest and bestfunded breast cancer organization in the United States. APA has created a team page to help bring attention to the upcoming event at this link: According to the APA team page, We are celebrating the victory over breast cancer for our colleague and friend, Kathy Edwards, APA s member services director. The team members encourage others to walk with them and/or make a donation toward ending breast cancer forever. This year s race takes place on Oct. 10 beginning at 7:30 a.m. An outstanding lineup of speakers is planned for the 2015 ArkLaMiss Circulation, Marketing & Audience Development Conference Nov. 5-6 at the Ameristar Hotel and Casino in Vicksburg, Miss. Paul Felicissimo, director of audience development for Gatehouse Media, will address the conference at the first general session on the afternoon of Nov. 5. Rick Brest with Subscriber Promotions will discuss building and retaining readers and revenue on the morning of Nov. 6. Helen Sosniecki, a newspaper management consultant, will be there to advise attendees on postal issues and hold one-on-one sessions to review individual postal statements. Registration for the two-day event is only $95 per person, and hotel rooms are available for only $69 per night until Oct. 21. Room reservations should be made directly with the AmeriStar Hotel by calling and using the group code ALM15. As in recent years, the meeting will be preceded by a round table for newspaper managers. Tim Reeves, publisher of The Vicksburg Post will moderate this program. There is no cost to attend, but you are asked to register in advance. Dennis Dunn, operations manager of The Anniston Star, will moderate the Hot Ideas session on the morning of Nov. 6 prior to Brest s general session. The last day to submit ideas is Oct. 30 since all of the submitted ideas will be presented in a booklet at the conference. Foundation launches It Can Wait contest AT&T It Can Wait Contest Further questions may be directed to Brown (arknewspaperfoundation@ gmail.com). The deadline for entries is Oct. 28. APA honors colleague with Race for the Cure team PRESS for Breasts September 2015 AdNews 3

4 In thenews David Scott Hoye David Scott Hoye of the Marble area in Madison County, has joined the staff of the Madison County Record in Huntsville as advertising manager. The announcement was made Tuesday by Ellen Kreth, publisher, and Matt Shelnutt, editor and general manager. A native of the Cleveland, Ohio area, Hoye went to work for the Lake County (Ohio) News Herald at the age of 13 selling newspaper subscriptions. He enjoyed a successful sales and marketing career for companies in the Cleveland and Chicago areas before moving to Madison County in The Ashley County Ledger in Hamburg was sold last month to Ashley County Publishing Company, Inc., which is owned by Charles Lancaster of Gadsden, Ala., and Barney White, publisher of The Ashley News Observer in Crossett, the Eudora Enterprise and the Chicot County Spectator in Lake Village. White, who has helmed the Crossett newspaper for 15 years, has assumed the role of publisher of the Hamburg publication as well. The acquisition followed the retirements of David Moyers, longtime publisher of the Ashley County Ledger, and Jan Roberts, the newspaper s bookkeeper for many years. Sheila Prescott will continue to serve as reporter for the Ledger and will be joined by additional staff. Whitney White, who has several years of administrative and newsroom experience, will serve as editor of the newlyacquired newspaper through the transition. Barney White is a past president and longtime board member of the Arkansas Press Association. The Malvern Daily Record has hired Joel L. Sullivan III to be part of the newspaper s editorial team. A graduate of Malvern High School, Sullivan went on to earn a masters degree in journalism from Regent University in Virginia Beach, Va. He recently returned to Arkansas after having lived outof-state for 30 years. For 17 of those years Sullivan worked as a lawyer. He will cover law enforcement and governmental affairs. Sue Silliman Joel L. Sullivan III Sue Silliman, general manager of The Camden News, has been named general manager of the Banner-News in Magnolia. Silliman is a 32-year employee of WEHCO Media and has been with The Camden News for 28 years, said Terri Leifeste, president of Palmer Newspapers. Silliman will divide her time between Magnolia and Camden. She takes the place of Susan Gill, who is retiring after more than 30 years with the Banner-News. Two reporters and an editor have moved to new positions in the Arkansas Democrat-Gazette and Arkansas Online newsroom. Glen Chase, who was covering agriculture for the Democrat-Gazette has been named senior wire editor. Chase, 56, joined the newspaper in 1993 and has been a reporter, deputy city editor and city editor. He is a graduate of the University of Maine in Orono and a resident of Conway. Amanda Roberts, 34, who previously worked the wire desk, Glen Chase has been named assistant city editor. Having joined the newspaper as a copy editor in 2008, she now supervises reporters covering Little Rock and North Little Rock, federal courts and military. She is a graduate of the University of Arkansas, Fayetteville. Gavin Lesnick Gavin Lesnick became Arkansas Online s first reporter in He now leads the multimedia news team as its senior online editor. Lesnick, 30, is a Maryland native and graduate of the University of Indiana, Bloomington. Bill Elderton, former general manager for the Hot Springs Village Voice, has been named general manager of the Sentinel-Record in Hot Springs. Elderton, 72, has also worked for the Camden News, the Arkansas Democrat-Gazette in Little Rock and as publisher of several newspapers in Arkansas and two in Mississippi. He began his career in advertising working Amanda Roberts for his hometown newspaper The Springdale Morning News (now the Northwest Arkansas Democrat-Gazette). The Sentinel-Record is owned by WEHCO Media. Robert Honeycutt has been named the new office manager of The Weekly Vista in Bella Vista. Honeycutt, 36, took over the position from Barbara Paulos, who retired in July after more than 20 years with the newspaper. Honeycutt previous worked for Northwest Arkansas Newspapers in the classified department. A Dallas Robert Honeycutt Bill Elderton native, Honeycutt has lived in northwest Arkansas since September 2015 AdNews

5 APA's 2015 Perfect Performance Club When businesses and organizations schedule newspaper advertising through Arkansas Press Services (APS), it is important that all the ads run correctly and on time. The Arkansas Press Association Board of Directors wishes to recognize member newspapers that run ads error free. APA s Perfect Performance Club a listing of all member newspapers that have run every ad scheduled through APS this year with no errors will run every month in AdNews. At the end of the year, APS will reward newspapers still on the list for their staffs hard work and dedication to perfection. Alma Journal Amity The Standard Arkadelphia The Daily Siftings Herald Batesville Arkansas Weekly The Beebe News Bella Vista The Weekly Vista Benton The Saline Courier Berryville Carroll County News Midweek Berryville Carroll County News Weekend Edition Blytheville Courier News Booneville Democrat Brinkley The Central Delta Argus-Sun Calico Rock White River Current Carlisle Independent Charleston Express Cherokee Village Villager Journal Clarksville Johnson County Graphic Conway Log Cabin Democrat Crossett The Ashley News Observer Danville Yell County Record Des Arc White River Journal DeWitt Era-Enterprise The Dover Times El Dorado News-Times England Democrat Eudora Enterprise Eureka Springs Lovely County Citizen Fairfield Bay News Farmington Washington County Enterprise-Leader Fayetteville Free Weekly Flippin The Mountaineer Echo Fordyce News-Advocate Forrest City Times-Herald Fort Smith Times Record Glenwood Herald Gravette Westside Eagle Observer Greenwood Democrat Gurdon Times Hamburg Ashley County Ledger Hampton South Arkansas Sun Harrisburg The Modern News Harrison Daily Times Hazen Grand Prairie Herald Heber Springs Sun-Times The Helena World Horseshoe Bend Pacesetting Times Hot Springs The Sentinel-Record Hot Springs Village Voice Huntsville Madison County Record Imboden The Ozark Journal Jacksonville Patriot Jacksonville The Leader Jasper Newton County Times Jonesboro The Sun Lake Village Chicot County Spectator Little Rock Arkansas Business Little Rock Arkansas Times Little Rock The Daily Record Lonoke Democrat Magnolia Banner-News Malvern Daily Record Manila The Town Crier Mansfield The Citizen Marianna Courier-Index McCrory Woodruff County Monitor- Leader-Advocate The Melbourne Times The Mena Star Monticello Advance Monticellonian Morrilton Conway County Petit Jean Country Headlight Mountain Home The Baxter Bulletin Mountain View Stone County Leader Murfreesboro Diamond Nashville Leader North Little Rock The Times Northwest Arkansas Democrat-Gazette The Osceola Times Paragould Daily Press Paris Express Pea Ridge The Times Perryville Perry County Petit Jean Country Headlight Pine Bluff Commercial Prescott Nevada County Picayune Rison Cleveland County Herald Rogers Morning News Russellville The Courier Salem The News/Areawide Media Searcy The Daily Citizen The Sheridan Headlight Sherwood Voice Siloam Springs Herald-Leader Star City Lincoln American Star City Lincoln Ledger Van Buren Press Argus-Courier Waldron News West Memphis Times White Hall Journal Wynne Progress 96 Papers Remain in "Perfect" Standing September 2015 AdNews 5

6 October Monthly Sales Planner Sunday Monday Tuesday Wednesday Thursday Friday Saturday Call List Columbus Day No Mail National Boss Day Halloween October is Halloween Safety Month and Halloween! Call on costume rental shops, party supply stores, arts and crafts stores, fabric stores, u-pick orchards, bakeries and caterers. Adopt-A-Shelter-Dog Month. Call on your advertising list to run an ad featuring a photo of a shelter dog. They get exposure and community involvement while your local animal shelters get the help. Women s Small Business Month. Do a Women in Business section. Call on any of your local woman-owned businesses for ads! Also call on the Chamber of Commerce or city officials and see if they d like an ad saluting women-owned businesses in the community. National Pizza Month. Local pizza shops can run coupons or specials. Movie theatres and DVD rental shops can team with the pizzerias to promote a Dinner and a Movie daily deal. 6 September 2015 AdNews

7 September CASH WINNERS Shelly Garth Batesville Daily Guard Shelly sold four regional ads and one statewide ad totaling $1,100. She earns $100 in bonus cash. CONGRATS! Dwight Kistner Carroll County News, Berryville Dwight was the first to sell a DAN ad in August. He wins $100 in bonus money and a chance to win the Little Rock Tours package. The package is valued at $2,500, and the winner will be announced on September 30. This fall - all treats - no tricks for the Network sales reps! BY LINDA HIGGS, ADVERTISING NETWORKS MANAGER Dear ad managers and sales reps, Have you exhausted your options with your clients and want some fresh ideas that could solidify your relationship and put you in the driver s seat with them? Do you want to offer them new options that will generate new business? Could you use some extra bonus money or commission this fall? Now is the time to focus! 1. Win $50 Bonus Cash! Be the first one to sell a new ad (any size), into the networks by Oct. 31 and win $50 cash plus 50% of the revenue of the sales for your newspaper. The winner will be announced on Nov Win $150 Cash! Do you have a festival or special event in 2016 that you would like to really promote and draw a larger crowd to your area? This could be the very idea that could add SHAZAM to your event. It has worked for others and can work for your community! Sell a 2x2 ad into the Calendar of Events section of our 2016 Media Directory and be eligible to win $150. The deadline to close the sale is Nov. 20. (See attached flyer for details). Your client receives a $100 rebate for ad placement in the networks in There s going to be a winner, it could be you! Drawing will be held on Dec Win $100 Holiday Cash! Or two tickets to the opening night performance of Elvis Lives. Celebrate the King of Rock-N-Roll Friday, October 23. Sell one new regional or statewide ad into any of the Arkansas Press Services Networks Programs between Oct. 1 - Oct. 14 and earn a chance to win $100 CASH or four tickets. The order must be faxed to or ed to linda@ arkansaspress.org or eva@arkansaspress.org by 5 p.m. Nov. 5, to be eligible to win. Winner will be announced Nov Win four tickets & four great buffet meals to Murry s Dinner Playhouse December Show. Be the first to sell a SCAN or DAN ad in October and win 4 tickets to Murry s Dinner Playhouse production of Out of Order Dates: Nov Dec. 31. Winner will be announced Nov Kick off Christmas Season! Be the first sales rep to sell a network ad and win $100 holiday cash or win two tickets to the opening night performance of Neil Berg s Broadway Holiday direct from New York, December 18 at the Maumelle Performing Art Center. For more information, Linda Higgs, linda@arkansaspress.org, or Eva Bakalekos, eva@arkansaspress.org or call Arkansas Media Directory FIRST PLACE: CALICO ROCK SUNRISE by BOBBY BURTON, The Daily Record, Little Rock SECOND PLACE: Sparklers at Sunset by Kris Caraway THIRD PLACE: Downtown Walking Bridge by Bobby Burton Published bythe ARKANSAS PRESS ASSOCIATION $40.00 Published by THE ARKANSAS PRESS ASSOCIATION $40.00 October Network Alerts! The Calendar of Events (COE) Promotion is starting NOW! Sell a COE 2x2 ad and win $150 cash. Drawing will be held December 1. If you have a festival, a school, or any event, see how you can easily set your customers up now for sales in 2016 by offering them a beautiful, inexpensive, color ad in the 2016 Media Directory Calendar of Events! It is easy and affordable, and will actually save your advertiser even more money! See the attached flyer for details! September 2015 AdNews 7

8 ATTENTION: AD MANAGERS & SALES REPS 2015 Arkansas Media Directory FIRST PLACE: CALICO ROCK SUNRISE by BOBBY BURTON, The Daily Record, Little Rock ANNOUNCING THE CALENDAR OF EVENTS COMBO WIN $150 CASH DRAWING ON DECEMBER 1! Do you have a popular festival, special event or training seminar in your area that can be promoted through our new Calendar of Events section of the 2016 Arkansas Media Directory? THE PLAN: 1. Your newspaper will provide pricing information and samples of the Arkansas Media Directory s Calendar of Events section to your local Chamber of Commerce or the chairman of the event. The cost of the full color ad is $85. Ad space must be reserved by November 20. Ad copy is due to the Arkansas Press Services by November 20. APS will design ad for additional $35. The event should be held during the months of February through December (The APA Media Directory will be distributed late January 2016). SECOND PLACE: Sparklers at Sunset by Kris Caraway THIRD PLACE: Downtown Walking Bridge by Bobby Burton Published bythe ARKANSAS PRESS ASSOCIATION $40.00 Published by THE ARKANSAS PRESS ASSOCIATION $ You can obtain additional coverage for your clients by offering The Calendar of Events Combo promotion. Offer your client a combo into the DAN 2X2 or 2X4 Display Ad Network. Be prepared to share information regarding the ARDAN prices and coverage. The DAN 2x2 Program is the most advanced advertising network in Arkansas, reaching more than 1.2 million readers! WHY THE MEDIA DIRECTORY? APA produces the only Arkansas Media Directory. The Directory is one of the most sought after publications in Arkansas. It is known as Arkansas most complete source of media and advertising information. You ll find information and contacts for Arkansas newspapers, Arkansas news bureaus, other publications, radio and TV stations, state constitutional officers, elected officials, and much, much more! The directory is distributed throughout Arkansas and many other states as well. WHAT S IN IT FOR YOU? You will be assisting your town by creating awareness of the event! More people will know about the event than ever before! You will be responsible for drawing more people to your special event in 2016, meaning more revenue for your area. Your newspaper will earn 50% of the sales of ads sold into the DAN 2x2 Network. Sell your client on the COMBO PLAN and you will be eligible to win $150 cash prize on Dec. 1! Your client will recieve discounted rates! When your client purchases a combo ad in our directory and the DAN 2x2 Network, APS will give your client a $100 discount for any 2x2 ad sold regionally into the networks to promote the event in A $200 discount will be given for a 2x4 or 2x2 ad placed statewide. Your client will love you! 8 September 2015 AdNews