Arkansas Press Services, Inc. is a subsidiary of Arkansas Press Association 411 South Victory, Little Rock, AR

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1 AdNews July 2015 Vol. 12 Issue 7 A MONTHLY PUBLICATION SUPPORTING APA-MEMBER ADVERTISING PROFESSIONALS ARKANSAS Arkansas Press Services, Inc. is a subsidiary of Arkansas Press Association 411 South Victory, Little Rock, AR INSIDE: Page 3 - Daily & Weekly Editorial Award Winners Page 5 - Convention Candids Special awards presented at SuperConvention Arkansas Democrat-Gazette employees won three of the four awards presented at the Arkansas Press Association (APA) 2015 SuperConvention s Honors Banquet earlier this month. Paul Smith won the Golden 50 Award. He was just 19 when he began his newspaper career at the El Dorado News-Times as an advertising dispatcher. He later left to help found a weekly newspaper in Texarkana, but was back in El Dorado as advertising director in Smith was 29 when he moved to Little Rock after the Hussman family purchased the Arkansas Democrat, and he played a huge role in the newspaper war that ensued with the Arkansas Gazette. He was there also to play a role when the Democrat emerged as the victor in the war and the two newspapers were merged into one, the Arkansas Democrat-Gazette. Chelsea Boozer, 2014 winner of the APA Outstanding Young Journalist Award, took home the Freedom of Information Award this year. Boozer continued on page 2 Nat Lea, president & CEO of WEHCO Media, presents Golden 50 award to Paul Smith. CALENDAR OCTOBER 1-3 National Newspaper Association 129th Convention & Trade Show St. Charles, Mo. NOVEMBER ArkLaMiss Circulation Conference Ameristar Casino & Hotel Vicksburg, MS JUNE 22-25, 2016 APA 2016 SuperConvention Bentonville, AR Working for you... JUNE Gross Advertising Sales $ 167, From The Field Feature Wallace: Basic ad sales have not changed Doug Wallace plans media campaign for one of his many clients. Even with all the changes that have taken place in newspaper production over the past 30 years, Doug Wallace says selling advertising has basically stayed the same. Wallace, senior ad representative for key and major accounts at the Northwest Arkansas Democrat-Gazette, says selling is still about relationships. It makes all the difference in the world to visit with someone face to face when selling anything, Wallace said. By getting to know your customers, you build a trust, and they know you are giving them the best advice you can. These days a newspaper ad salesperson needs to be a complete media rep. Newspapers are still an effective advertising tool, and it is my job to help customers get a return on their investment. I m happy when my customers do well. Wallace said when the recession hit, many businesses had the wind knocked out of them, and continued on page 6 July 2015 AdNews 1

2 SuperConvention continued from page 1 is the Little Rock City Hall reporter at the Arkansas Democrat- Gazette where she has worked for the past two-and-a-half years. She completed a B.A. in journalism at the University of Memphis, graduating summa cum laude, first in her class. Chelsea Boozer accepts the Freedom of Information award from John Bland, publisher of The Times Dispatch in Walnut Ridge. A winner of the national College Press Freedom Award presented by the Student Press Law Center, Boozer devoted much of her undergraduate career to holding campus police and student government accountable. While a student, she won a national Investigative Reporters and Editors Award and two national William Randolph Hearst Awards. Boozer was also named College Journalist of the Year by the Southeastern Journalism Conference and won a Mark of Excellence Award from the Society of Professional Journalists. Since she s been at the Democrat-Gazette, Boozer wrote a series of articles that led to the firing of a wastewater CEO and his chief executive. In 2014, she was selected along with 12 other American journalists for a weeklong Fulbright fellowship in Berlin. Earlier this year she won a first-place regional Great Plains Award for beat reporting. A Distinguished Service Award was presented to John Mobbs, who retired from the Arkansas Democrat-Gazette in 2012 after more than 25 years as advertising director. Mobbs directed the largest advertising staff in Arkansas. He was a long-time member of the Arkansas Advertising Federation and served as chairman of the ADDY Awards. Mobbs was a member of the Mid-West Advertising Executives Association and served twice as its president. He was also a member of the Sales & Marketing Executives International. Dr. Bill Downs, retired chairman of the Department of Mass Communications at Ouachita Baptist University (OBU), also was presented a Distinguished Service Award. Downs arrived at OBU in 1966 and served as director of public relations and taught in the Department of Journalism. He established OBU s national reputation as adviser of the Ouachitonian yearbook and The Signal newspaper, both of which consistently receive top national awards. Downs influenced scores of future newspaper reporters, photographers, editors and countless other communications-related jobs during his 41 years at the university. Those students are actively involved in newspapers, magazines, advertising and other careers through the United States. Their work reflects the dedication, attention to detail and dedication to the truth that was taught by Downs. The Headliner of the Year Award was also presented at the SuperConvention. This year s recipient was Bret Bielema, head football coach at the University of Arkansas in Fayetteville. More than 300 people attended this year s SuperConvention. Next year s event is scheduled for June in Bentonville. Newly inducted APA President Rusty Fraser presents to John Mobbs, retired advertising director of the Arkansas Democrat-Gazette, the Distinguished Service Award for his work over several decades. 2 July 2015 AdNews Dr. Bill Downs, shown with wife Vera and John Schirmer of the Nashville Leader, proudly receives a Distinguished Service Award for his years as a dedicated journalism professor and mentor to his many students.

3 2015 Arkansas Press Association Better Newspaper Editorial Awards Daily Winners (Front Row, Left to Right) Fred Conley, Courier-Index, Marianna; Cathy Frye, Arkansas Democrat-Gazette, Little Rock; Megan Reynolds, Saline Courier, Benton; Linda Satter, Arkansas Democrat-Gazette, Little Rock; Zach Ahrens, Log Cabin Democrat, Conway; Benjamin Krain, Arkansas Democrat- Gazette, Little Rock; Chad Day, Arkansas Democrat-Gazette, Little Rock; Jeff Brasel, Newton County Times, Jasper; (Back Row, Left to Right) Richard Rasmussen, The Sentinel-Record, Hot Springs; Ronnie Bell, El Dorado News-Times; Chris Wessel, Jonesboro Sun; Dan Marsh, Banner-News, Magnolia; Kris Caraway, Batesville Daily Guard; Rusty Turner, Northwest Arkansas Democrat-Gazette; Josh Briggs, Saline Courier, Benton. Weekly Winners (Front Row, Left to Right) Dewayne Holloway, Montgomery County News, Mount Ida; Charles Goodin, Nashville News; D.E. Ray, Nashville News; Janelle Hessen, Herald Leader, Siloam Springs; Tammy Curtis, Villager Journal, Cherokee Village; Lori Freeze, Stone County Leader, Mountain View; Annette Beard, The Times of Northeast Benton County, Pea Ridge; Tom Throne, The Weekly Vista, Bella Vista; (Back Row, Left to Right) David Scolli, The Leader, Jacksonville; Sarah Campbell, The Leader, Jacksonville; Graham Thomas, Herald Leader, Siloam Springs; David Owens, Wynne Progress; Steve Leavell, Dover Times; John Bland; The Times Dispatch, Walnut Ridge; Jeff Dezort, Newton County Times, Jasper; John R. Schirmer, Nashville Leader; Jeff Brasel, Newton County Times, Jasper, Harold Coggins, Advance Monticellonian, Monticello; Garrick Feldman, The Leader, Jacksonville; Kent Marts, Herald Leader, Siloam Springs. July 2015 AdNews 3

4 General Excellence Winners (Left to Right) Kent Marts, Herald Leader, Siloam Springs; Tom Throne, The Weekly Vista, Bella Vista; Garrick Feldman, The Leader, Jacksonville; Megan Reynolds, Saline Courier, Benton; Kris Caraway, Batesville Daily Guard; David Bailey, Arkansas Democrat-Gazette, Little Rock. Photo of the Year IF Stone Award Benjamin Krain, photograher with the Arkansas Democrat-Gazette, accepts the award for Photo of the Year from Jay Edwards of The Daily Record in Little Rock. Investigative reporter Chad Day receives the IF Stone Award for his work at the Arkansas Democrat-Gazette. 4 July 2015 AdNews

5 APA Convention Candids 1 Jessica Ray, representative from the office of Attorney General Leslie Rutledge, takes notes during a convention session. 2 Triple Threat, a trio from Benton recently showcased on America s Got Talent, performs at the Friday Headliner of the Year Luncheon. 3 Ashley Wimberley, director of marketing at the Arkansas Press Association, Barry Arthur, assistant managing editor/photo and electronic media at the Arkansas Democrat-Gazette, and Heather Judd, web editor with Graves Publishing Company, lead a session on integrating print and digital media. 4 A group at Wednesday evening s Early Bird Dinner at Arkansas Children s Hospital, enjoy an up-close view of the Angel One helicopter on the hospital s helipad. 5 6 Trade show attendees putt for a chance for a prize at the UAMS booth. 7 Annette Beard, publisher and managing editor at The Times of Northeast Benton County in Pea Ridge, is all smiles after winning a trade show door prize from the Little Rock Convention & Visitors Bureau. 8 APA convention attendees rooting on the Arkansas Travelers after a dinner at Dickey-Stephens Park in North Little Rock Bob Moore, publisher of Carroll County Newspapers, shares a laugh with teammates before tee time at the annual APA Golf Tournament. July 2015 AdNews 5

6 From the field continued from page 1 newspapers were hit hard, too. I feel like we helped some customers stay in business, and we have worked hard to maintain our product. he said. He said the population growth in Northwest Arkansas, which is now at about a half a million people, has made for a good market, but a challenging one as well. The DMA in Northwest Arkansas covers 12 counties in the state as well as McDonald County in Missouri. It is based upon drive time since many people commute from Missouri to work in Northwest Arkansas. So we have a very unique situation. So unique that Wallace frequently travels to visit with advertising agencies in places like Minneapolis and Dallas to try and explain the situation. These out-of-state ad agency folks don t have a clue, and it s hard to explain, Wallace said. With Walmart headquartered here, they control a great deal of the media especially pre-prints and inserts with newspapers. So I have to travel to get in front of agency people more so than other media. Of course, digital and social media have changed how some businesses advertise. The Arkansas Democrat-Gazette is deep into social media and digital. We have part of our advertising staff totally dedicated to it. They can do anything customers need from creating digital ads to building complete websites. We are very flexible, and we have a large company behind us, he said. Wallace said the Northwest Arkansas Democrat-Gazette website (nwaonline.com) averages two million hits a month, and the newspaper s Whole Hog Sports site gets about a million. However, even with the growth of digital, the ad rep doesn t believe it is the savior to print. I have read that for every dollar lost in print advertising that it takes $9 online to bring it back. So we have an uphill battle especially with small mom and pop businesses. The big guys like Walmart are all about digital. So that s where it s at, and there s no end to digital. In fact, Walmart is going to mobile apps. So it is continually changing, he said. By getting to know your customers, you build a trust, and they know you are giving them the best advice you can. Wallace said the great thing about digital is the metrics and analytics that you can obtain to see if an ad is successful. That s unlike when Wallace graduated from the University of Arkansas in 1969 with a marketing degree and digital wasn t on the map yet. His first job out of college was with Sanger Harris, a large department store in Dallas. He moved back to his native Little Rock after several years and took a job as the ad manager for an appliance distributor. His newspaper advertising experience began with Donrey Media in Springdale in When the Democrat-Gazette started printing a Northwest Arkansas edition in 1997, Wallace moved over to work for WEHCO, Inc. Growing up in Little Rock and graduating from Catholic High, Wallace felt a connection with the Democrat-Gazette having delivered papers for both the old Arkansas Gazette and for the Democrat. Long before digital was in the picture, Wallace said one of his favorite ad campaigns was a vacation photo contest when he was working for the Springdale newspaper. We asked readers to take the Springdale paper with them on vacation, and then take a picture of them holding the newspaper at some location on their trip. They then had to have the photo printed and send it in to the newspaper office. I believe we had photos of people with the newspaper on every continent. Arkansans are a well-traveled bunch. It was extremely popular and a fun promotion. We printed a special section with the photos. People ate it up. However, now it would have to be a digital promotion since everything is instantaneous. Wallace says ad sales is difficult and not for everyone. Deadlines are stressful, and you have to stick with it to be successful, he said. I plan on continuing to fight the fight because I enjoy the folks I work with, and I like the challenge. In the News Eliza Gaines, who has served in several roles with newspapers owned by WEHCO Media, has been named vice president Eliza Gaines of audience development. In this capacity, Eliza will work with our editors and reporters on sharing ideas across our individual newspapers, evaluating new opportunities for content distribution and monetization and promoting efficiency through new technology tools, said Nat Lea, president & CEO of WEHCO Media. Gaines also has served as assistant publisher of the Democrat- Gazette and executive editor of the Sentinel-Record in Hot Springs. Tom Henry recently joined the Courier News in Blytheville as a staff writer. Having spent most of his life in Mississippi County, Henry earned an Tom Henry associate of arts degree from Arkansas Northeastern College in Blytheville before receiving both bachelor s and master s degrees in history from Arkansas State University in Jonesboro. The Blytheville Courier News has moved its website from couriernews. net to blythevillecourier.com. The new site has all of the features of the old one only the domain name has changed. addresses for newspaper staff members stay the same except they now end com. Also the Blytheville Courier News has partnered with its sister newspaper, The Osceola Times, to produce a new magazine called Women of Mississippi County. The publication features interesting local women. In the first edition the women include bankers, artists, police officers and more. 6 July 2015 AdNews

7 APA's 2015 Perfect Performance Club When businesses and organizations schedule newspaper advertising through Arkansas Press Services (APS), it is important that all the ads run correctly and on time. The Arkansas Press Association Board of Directors wishes to recognize member newspapers that run ads error free. APA s Perfect Performance Club a listing of all member newspapers that have run every ad scheduled through APS this year with no errors will run every month in AdNews. At the end of the year, APS will reward newspapers still on the list for their staffs hard work and dedication to perfection. Alma Journal Amity The Standard Arkadelphia The Daily Siftings Herald Batesville Arkansas Weekly Batesville Daily Guard The Beebe News Bella Vista The Weekly Vista Benton The Saline Courier Berryville Carroll County News Midweek Berryville Carroll County News Weekend Edition Blytheville Courier News Booneville Democrat Brinkley The Central Delta Argus-Sun Calico Rock White River Current Carlisle Independent Charleston Express Cherokee Village Villager Journal Clarksville Johnson County Graphic Conway Log Cabin Democrat Crossett The Ashley News Observer Danville Yell County Record Dardanelle Post-Dispatch Des Arc White River Journal DeWitt Era-Enterprise The Dover Times El Dorado News-Times England Democrat Eudora Enterprise Eureka Springs Lovely County Citizen Fairfield Bay News Farmington Washington County Enterprise-Leader Fayetteville Free Weekly Flippin The Mountaineer Echo Fordyce News-Advocate Forrest City Times-Herald Fort Smith Times Record Glenwood Herald Gravette Westside Eagle Observer Greenwood Democrat Gurdon Times Hamburg Ashley County Ledger Hampton South Arkansas Sun Harrisburg The Modern News Harrison Daily Times Hazen Grand Prairie Herald Heber Springs Sun-Times The Helena World Horseshoe Bend Pacesetting Times Hot Springs The Sentinel-Record Hot Springs Village Voice Huntsville Madison County Record Imboden The Ozark Journal Jacksonville Patriot Jacksonville The Leader Jasper Newton County Times Jonesboro The Sun Lake Village Chicot County Spectator Little Rock Arkansas Business Little Rock Arkansas Times Little Rock The Daily Record Lonoke Democrat Magnolia Banner-News Malvern Daily Record Manila The Town Crier Mansfield The Citizen Marianna Courier-Index McCrory Woodruff County Monitor- Leader-Advocate The Melbourne Times The Mena Star Monticello Advance Monticellonian Morrilton Conway County Petit Jean Country Headlight Mountain Home The Baxter Bulletin Mountain View Stone County Leader Murfreesboro Diamond Nashville Leader North Little Rock The Times Northwest Arkansas Democrat-Gazette The Osceola Times Paragould Daily Press Paris Express Pea Ridge The Times Perryville Perry County Petit Jean Country Headlight Pine Bluff Commercial Prescott Nevada County Picayune Rison Cleveland County Herald Rogers Morning News Russellville The Courier Salem The News/Areawide Media Searcy The Daily Citizen The Sheridan Headlight Sherwood Voice Siloam Springs Herald-Leader Star City Lincoln American Star City Lincoln Ledger Van Buren Press Argus-Courier Waldron News Walnut Ridge The Times Dispatch West Memphis Times White Hall Journal Wynne Progress 99 Papers Remain in "Perfect" Standing July 2015 AdNews 7

8 August Monthly Sales Planner Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 Call List August is American Adventures Month. Call on anything that can be interpreted as an adventure provider of whatever sort, anything out of the usual daily routine day camps, canoe rentals, horseback riding, campgrounds, martial arts classes, art and pottery classes, climbing walls, sports lessons, activity centers, go-kart tracks, roller rinks. Arkansas' Tax Free Weekend is scheduled for Aug The timing of the event is ideal for parents who need to pick up school supplies, art supplies, clothing, shoes and other back-to-school shopping items. The Tax Free Weekend applies to clothing and footwear priced less than $100 per item, accessories priced at less than $50 per item and school supplies. 8 July 2015 AdNews

9 Join our Statewide Network team! It PAY$ to PLAY! EVA BAKALEKOS, NETWORK ADVERTISING COORDINATOR Is there really anything worse than watching a boring game? Advertising can be like a game. When I worked for a newspaper, I remember one sales meeting where the ad manager was working hard to pump some life into the bored sales staff. She was trying to be very energetic and infectious to those of us who wanted to be motivated, but in looking around, some were doodling on their note pads, some were looking at their watches, some with arms folded, leaning back, looking through slits of their eyes...the worst body language a salesperson can have! The manager was trying to push home the theory behind newspaper readership vs. circulation, which is that in every household there were an average of 2.5 readers per subscription. She tried to joke We re sure the two are whole people but not sure which half left over actually reads the paper...then she stopped for comedic effect and laughter, both of which were minimal. Finally, the silence was broken by bad-body-language-girl who dryly commented... Well, let s hope it s the top half I hate to think what they would be doing with the bottom half... That comment, sadly enough, was actually the highlight and most memorable point of the sales meeting! It s NOT BORING at the NETWORK DEPARTMENT at Arkansas Press Association (APA)! We are constantly searching for EXCITED, MOTIVATED players for our network team!! Did you know that you, as a newspaper sales rep can actually be an extension of the APA Network Sales staff without ever leaving your office? You can, just by selling any of the APA network products which enables you to place your customer s ad in up to 109 Arkansas newspapers!! You can offer statewide or regional coverage! The readership of the Arkansas statewide network is over two million! Now that s exciting! Check out the recent network team of players below they consist of our APA network manager, consultants and the players at member newspapers! All of these reps have sold network ads, made money for their newspaper and collected cash bonuses, trips and/or prizes! These are excited and motivated players who have made the Network Game well worth playing! It PAY$ to PLAY! For more information, contact Linda or Eva at Network Scoreboard Linda Higgs Neil McConnell Eva Bakalekos 1. Dwight KistNer - Carroll CouNty News, Berryville $125 BoNus MoNey 2. DiaNe Newcomb - Carroll CouNty News, Berryville $35 BoNus MoNey 3. Shelly Garth - The Daily Guard, Batesville $25 BoNus MoNey 4. Cathy BraNgmaN - SaliNe Courier, BeNton $25 BoNus MoNey Cathy Brangman Dwight Kistner Diane Newcomb Shelly Garth Networks Testimony MANY, MANY Calls Dwight Kistner, Carroll County News, Berryville Print is working well for my advertiser! I recently suggested to my advertiser that he should upgrade his classified ad and run it statewide in our Arkansas network of papers. I explained that he would reach a larger audience of prospective buyers. He agreed! From the very first week my client s Statewide Classified ad came out in the network papers, he received many, many, calls, which resulted in three potential buyers for his business that s for sale. A very quick, simple ad and my newspaper, Carroll County News, netted $ in revenue for the ten minutes it took to write it up. Plus, I earned bonus money as well! July 2015 AdNews 9

10 ASCAN! Announcing ASCAN s BIG 31st Birthday Celebration! And ASCAN s Super Sign-On Bonus! The Arkansas Statewide Classified Network will soon celebrate its 31st year of operation! Between July 1 and Sept. 15, in honor of the 31st birthday, we are offering to all new newspaper members joining ASCAN or any of the other networks programs a Sign-on Bonus! THIS IS AN EXCELLENT TIME TO JOIN OUR STATEWIDE PROGRAM. These programs can become great resources for your newspaper! NEW MEMBERS WILL RECEIVE THE FOLLOWING: An end-of-the-year rebate beginning November 2016 (partial rebate in 2015) One free 25-word employment ad in The Daily Connection and The Arkansas Statewide Classified Connection! Please contact us if you have any questions or comments. Sign on today and be eligible to receive the end-of-the-year rebate, FREE advertising, FREE employment ad and much more! Yes, I would like to Sign on and become a new member of the ASCAN Program. Yes, I would like to Sign on and become a new member of the DAN 2x2 Program. Name of newspaper: Your Name: Mailing address: Contact person at newspaper: Fax this form to Linda Higgs, Arkansas Press Services, July 2015 AdNews

11 October 15-17, 2015 Knoxville, Tenn. Held on campus at the School of Journalism and Electronic Media at the University of Tennessee in Knoxville, The Institute of Newspaper Technology will offer classes in InDesign, Photoshop, Page Design for Print & Web, Networking, Digital Tools, Video on the Web, Illustrator, Illustration, Adobe Bridge, PDF Troubleshooting and much more! We re finally ready! The faculty is assembled. The schedule is ready. The online registration is set up. And, boy, do we have some exciting news to share concerning the October session of the Institute of Newspaper Technology. Held on campus at the School of Journalism and Electronic Media at the University of Tennessee in Knoxville, The Institute of Newspaper Technology will offer classes in InDesign, Photoshop, Page Design for Print & Web, Networking, Digital Tools, Video on the Web, Illustrator, Illustration, Adobe Bridge, PDF Troubleshooting and much more! The 2015 session, which runs Oct , includes a couple of new faces, as well as some favorites from previous years, in its lineup of instructors. And for the first time, classes will be offered with topics outside the traditional technology realm. Now days, most attendees wear several hats. With that in mind, this year s Institute of Newspaper Technology includes sessions, Improve relationships to increase revenue and What younger readers want, led by Kevin Schwartz (St. Petersburg, FL), noted expert in the world of collegiate media. John Hatcher (Duluth, MN), popular speaker and expert in news writing, will be on hand to teach, Cultivating your reporting skills and Using the latest tools to improve your news gathering skills. You ll be pleased to know that returning faculty include Ed Henninger (South Carolina), one of the most popular Institute faculty members. Ed s classes in newspaper redesign and design techniques get almost perfect evaluations every year. Tracey Trumbull, Chattanooga, former photographer and photo editor with the Knoxville News Sentinel and Chattanooga Times Free Press, will be on the schedule. For the first time, the Institute will offer a photography tract, aimed at reporters and others who want to develop more skills as photographers, whether they are using high end cameras or smart phones to take pictures. Both Trumbull and Rob Heller, professor at UT, will offer photography classes with titles that include: Developing an eye for news photography, Photography with a phone, Focusing on your community, and Digital visual storytelling. Veteran Institute favorite Lisa Griffin will be teaching classes in Cloud technology, Being an IT guru and Adobe Illustrator basics. Kevin Slimp will be teaching basic and advanced classes in Photoshop and InDesign, with other favorite software classes on the schedule. Classes take place approximately 9 a.m. until 4:30 p.m. on Thursday and Friday, followed by a half day of classes on Saturday morning. Evening events are scheduled, usually in nearby Market Square, a favorite stop for Institute attendees. In addition, your registration includes attendance to the Institute graduation banquet on Friday evening. Housing is available at a greatly discounted rate at Hilton Hotel in Downtown Knoxville for $99 per night, including parking. Transportation between the hotel and classes is available at no charge each day. For more information about the Institute, Kevin Slimp, institute director, at kevin@kevinslimp.com, or visit www. NewspaperInstitute.com. July 2015 AdNews 11