ARKANSAS. VOL. 11 NO. 38 THURSDAY, SEPTEMBER 22, 2016 SERVING PRESS and STATE SINCE 1873

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1 1 2 TOM ROUNDTABLE FEATURED AT ARKLAMISS EVENT LARIMER S POTPOURRI ARKANSAS press ASSOCIATION ARKANSAS Publisher WEEKLY VOL. 11 NO. 38 THURSDAY, SEPTEMBER 22, 2016 SERVING PRESS and STATE SINCE 1873 Throwback Thursday APA MEETING CIRCA 1900 There is not much information on this photo from the APA archive to determine just what the occasion was but it was likely an APA convention in May of 1900 judging by the badges being worn by those in the photo. The photo was actually torn in half and part of the identification was lost, but the images in the photo remain fairly clear. Oct. 1 deadline for filing USPS form October 1 is the deadline for filing the United States Postal Service From 3526, the Statement of Ownership, Management and Circulation, to maintain privileges under the Periodicals Class mailing permit. Most newspapers utilizing the mail for distribution of their newspapers do so under a Periodicals Class permit. One of the requirements of using this permit is to file this form annually. In addition to filing Form 3526 with the USPS, newspapers with Periodicals Class mailing permits must publish the form in their newspapers. Daily newspapers must publish the form by October 10, while non-dailies may publish the form in any edition during October. Filing the form and publishing it in the newspaper is a requirement to continue to enter newspapers into the mail stream using a Periodicals Class permit. The reports can be picked up at most post offices, or they can be downloaded from about.usps.com/forms/ps3526.pdf. Managers roundtable again featured at ArkLaMiss The newspaper managers roundtable will again be a feature of the annual ArkLaMiss circulation and marketing conference set for Thursday and Friday, November 10-11, at the Ameristar Casino Hotel in historic Vicksburg, Miss. The roundtable was added to the ArkLaMiss schedule three years ago and was so popular that it s been made a regular feature of the annual gathering that attracts newspaper managers at all levels from the tri-state area. This group will, in a facilitated discussion address myriad challenges and solutions facing newspapers in an ever-evolving environment. The roundtable will begin at 8:30 a.m. Thursday morning, Nov. 10, and concluding before lunch. The ArkLaMiss meeting will begin right after lunch. Both will meet in the same room at the Ameristar. You may also register for the popular annual conference at a site created by the Mississippi Press Association for this purpose. While you re at it you may also apply for the $200 grant from the Arkansas Newspaper Foundation to help defray the expense of attending the annual conference. Check out details of the grants on the APA web site under the ANF heading. The ArkLaMiss conference is a joint effort of the Arkansas, Louisiana and Arkansas Press Associations. The three rotate responsibility for the conference programming, and this year it s Louisiana s turn. Be watching for more details on the programming for the ArkLaMiss in the near future.

2 Tom Larimer s Potpourri The name above this column, Potpourri, means a little of this and a little of that. That s what you ll get today. If you haven t already started, it s time to be giving some serious consideration to attending the annual ArkLaMiss circulation and marketing conference to be held Nov at the Ameristar Casino Hotel in Vicksburg, Miss. This conference has been going on for years, although an exact number of years seems to elude the principals in the event, namely the representatives from the Arkansas, Louisiana and Mississippi press associations who combine forces to stage this annual event. It doesn t really matter how long it s been going on I suppose but that it continues to do so and does so I believe because it remains highly relevant to newspapers in the tri-state area. This conference started out as solely a circulation conference designed to bring together professional newspaper circulators from the tri-state area to talk about how better to do that thing they do. That thing started out to be delivering the newspapers and maintaining the circulation list. The role of the newspaper circulator changed dramatically over the years. One day we woke up and expected our circulation people not only to deliver our products but also to SELL the product, as in marketing it to the coverage area. Many circulators were not prepared to assume this new role. Helping them to be prepared was one of the original reasons for starting the ArkLaMiss conference. It is a mission that has remained relevant all these years as the newspaper model has shifted continuously as the industry evolves. The role of the circulator in all of this has continued to grow, and the challenges along with it. A few years ago the brain trust of the ArkLaMiss conference decided to try a newspaper managers roundtable to bring together newspaper managers at all levels to discuss whatever issue or issues that were vexing them at the time. Publishers, general managers, production managers, circulation and market directors and editors attend this facilitated session. This short but fast-paced session addresses a lot of issues all of us in the newspaper business face, but more importantly it also addresses some solutions that may be working at some participating newspapers. This ArkLaMiss session became an instant hit and was added permanently to the conference schedule. You can find information on the ArkLaMiss on the APA web site at You really should plan on attending. You ve still got a few days but only that to prepare for the annual filing of the USPS Form 3526, the Statement of Ownership, Management and Circulation. This filing is a requirement of holding and using a Periodicals Class mailing permit from the USPS, and Oct. 1 is the deadline for filing the form with the post office. Failing to do so can put your Periodicals Class permit in jeopardy. In addition, the USPS regulations require that you also publish the form in your newspaper. Daily newspapers have until Oct. 10 after filing the form to publish it, and non-dailies must publish the form in one of their October editions to be compliant. You can get the forms at most post offices or you can download one from online at Form 3526 contains information on just what it says, ownership, management and circulation of the newspaper. It is from this form that we take information for the annual Arkansas Media Directory, including your circulation figures and management team. It doesn t take a great deal of time to complete the form, but it does need to be done in the next few days and published after the filing deadline. If you were waiting until the last minute to get started, we re nearing it. There were approximately 60 people in the room when the third Freedom of Information Act (FOIA) roadshow was staged in Hempstead Hall on the campus of the University of Arkansas Community College in Hope. That is I believe an excellent number attending one of these events. Attorney General Leslie Rutledge was there and addressed the group briefly. Chancellor Chris Thomason introduced her. I did my usual bit welcoming those attending on behalf of the newspapers of Arkansas, and giving a brief history of the FOIA. We have done these events for the past several years in partnership with the Attorney General. The events started under Dustin McDaniel and have continued during the administration of General Rutledge. The Hope event was the third of four planned for the year. The fourth and final FOIA roadshow event of the year is set for Thursday, October 13, on the campus of the University of Central Arkansas in Conway. If you are anywhere near there you should plan on attending, and if you newspaper is anywhere near there you should help us publicize the event. These roadshow sessions are great at educating office holders, records custodians, law enforcement officers and so forth on their responsibilities under the law. There continues to be a lot of misconceptions about the FOIA. These roadshow sessions have been great at clearing up some of those while at the same time answering the many questions that those attending bring with them. We spend a lot of time an energy defending the FOIA at each session of the Arkansas legislature. As good as the law is, there are those who think it can be improved by being watered down. It can t. One of the best defenses of the FOIA is education. That means educating those who don t understand the law, or those who have lost sight of its original intent. As stated here before, that intent was to keep government at all levels in the state operating in the bright light of day and not behind closed doors; that the public meetings and the public records in the state be open and accessible to the public. It is a simple premise but it remains a relevant one for the people of Arkansas who have been well served by the FOIA since the late Gov. Winthrop Rockefeller signed it into law on Valentine s Day in Have a great week! Tom Arkansas Publisher Weekly 2 September 22, 2016

3 National Newspaper Week Oct. 2-8; Materials coming This year we mark the 76th anniversary of National Newspaper Week (NNW), October 2-8, an annual observance that celebrates and emphasizes the impact of newspapers to communities large and small all over. Materials for NNW will be available for download at www. NationalNewspaperWeek.com beginning Friday, September 23. The content kit will contain editorials, editorial cartoons, promotional ads and more, all available for download at no charge to daily and non-daily newspapers across North America. Newspaper Association Managers, Inc., the consortium of North American trade associations representing the industry on a Live coverage expands audience: webinar topic Live coverage is the latest mobile and social trend to help journalists reach new audiences, and a Thursday, October 13, webinar from Online Media Campus can help you with that. Sports journalists can connect with fans via live, play-by-play broadcasts on internet radio. Reporters can enhance their storytelling on Facebook Live with a solid list of best practices and tools like Mevo and SnapChat s My Story can be used to create flip book style visuals with the latest details pushing your story to the top of followers feeds. In this session we will concentrate on best practices and using cost effective tools to get the most out of live coverage. Deadline to register for the webinar is Monday, October 10. The registration fee is $35, and any number of newspaper staff can view the webinar for the same fee. Register and get more information at www. onlinemediacampus.com. The instructor for this webinar is Val Hoeppner, a digital journalist, state and provincial, regional and national basis sponsor NNW. This year s theme is Way to Know! The aim is to applaud and underscore newspaper media s role as the leading provider of news in print, online or in palms via mobile devices. APA newspapers are encouraged to celebrate National Newspaper Week by downloading these materials and devoting as many column inches as possible to reinforce the importance of the newspaper to your communities. Local editorial support about your newspaper s unique relevance is encouraged to compliment the special week. Since the principle is timeless, the materials, new and archived, remain on the website and accessible year-round as a continuing resource. teacher, trainer and media strategist. Hoeppner spent 20 years in newsrooms as a photojournalist, newsroom leader and multimedia director. She also spent five years working with journalism professionals, educators and students in her role as director of education for the Freedom Forum Diversity Institute. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, Val Hoeppner universities and media conferences to train journalists in mobile, social, video and multi-platform storytelling. She is also the Professional Journalist in Residence at Middle Tennessee State University. The Arkansas Press Association partners with Online Media Campus to provide these webinars at reduced rates. Tools for Live Reporting Webinar Thursday, October 13 2:00-3:00 p.m. EDT 1:00-2:00 p.m. CDT Registration Fee: $35 Registration Deadline: October 10 Arkansas Publisher Weekly 3 September 22, 2016

4 Circulation Marketing Audience Development Conference November Vicksurg, Miss.

5 2016 Circulation Marketing Audience Development Conference November Vicksurg, Miss. September 14, 2016 Dear Publishers and Circulation Executives: Fall is on its way and so is the 2016 ArkLaMiss Circulation, Marketing & Audience Development Conference. The event will be held Nov at the Ameristar Hotel and Casino in Vicksburg. The agenda includes great sessions for both daily and non-daily publications, large and small. This year we are excited to welcome Gary and Helen Sosniecki, as featured speakers. They will speak on USPS Changes, Mailing Savings and what is and isn t working with respect to paywalls. As in recent years, the meeting will be preceded by a Round Table for Newspaper Managers. This session will touch on a number of topics. We are grateful to David Specht Jr. of Specht Newspapers for moderating this program. There is no cost to attend, but advance registration is required. Our venue at the Ameristar is the longtime home of ArkLaMiss. They are providing a great room rate of $69 nightly. You can find more information on making your reservations inside this packet. Please make sure to reserve your room by October 31. As always, it will be a fun, interesting, informative and entertaining conference for a very reasonable cost. Please take the time to complete the registration form for yourself and your key personnel and return it to the address listed. We look forward to seeing you in Vicksburg this November. Cordially, Aaron Armand, Vice President of Circulation The Advocate, Baton Rouge Conference Chairman Arkansas Press Association arkansaspress.org Louisiana Press Association lapress.com Mississippi Press Association mspress.org

6 2016 ArkLaMiss Tentative Schedule Wednesday, November 9 Some registrants and host will check in Thursday, November 10 8:00 a.m. Registration Opens Outside Vendors Set up 9:00 a.m. Newspaper management roundtable 11:00 a.m. Lunch available Heritage Buffet 1:00 p.m. Opening Session & Welcome 1:30 p.m. Vendor Showcase USPS Changes/Mailing Savings In this session, Helen Sosniecki will be reviewing USPS changes that have happened recently and those on the horizon. She will also be sharing money saving tips for submitting your periodical postage forms. Bring your forms! One-on-One sessions with Helen to review your 3541s will be available by appointment for the rest of the conference! 3:00 p.m. Break with Vendors 3:30 p.m. Paywalls- What s working & what isn t In this session, Gary Sosniecki will moderate an interactive discussion about the digital side of circulation, touching on paywalls, e-editions, bundling with print and industry trends. Learn how to increase circulation revenue from your website. Postal Q&A s (by appointment only) 4:45 p.m. Free time & Hotel Check in 5:30 p.m Hospitality Reception with Vendors 7:00 p.m. Dinner on your own Friday, November 11 8:00 a.m. Breakfast Buffet 8:30 a.m. Hot Ideas Exchange- Dennis Dunn 9:45 a.m. Break with Vendors 10:30 a.m. Potpourri Discussion moderated by Aaron Armand What s working what s not? How did you deliver in a crisis? What do you think about Mathers Economics? 11:30 a.m. Open Mic & Conference Wrap-up

7 REGISTRATION FORM Or register arklamissconference.com November 10-11, 2016 AmeriStar Hotel & Casino Vicksburg, Miss. Room rate: $69 Call Group code: SARKLA6 Hotel cutoff: October 31st Newspaper/Company Name Street Address City/State/Zip Phone Fax Check the box next to registrant s name if attending the Nov. 10 Newspaper Managers Roundtable at 9 am. There is no added cost. o Name o Name o Name TOTAL REGISTRANTS x $95.00 = Vendor sponsorship contribution: Total Amount Due: Exhibiting during this conference? o YES $ $ $ o NO PAYMENT o Visa o Mastercard o AMEX o Check enclosed o Bill me Card No: Exp. Date: CVN # Signature REGISTRATION DEADLINE IS MONDAY, OCT. 31, 2016 Return form with payment to: ArkLaMiss, 404 Europe St., Baton Rouge, LA or Fax to Questions? Contact Mitch Droge, , ext. 107 mitch@lapress.com