HVAC&R Industry enewsletter

Transcription

1 Brand Report For Six Month Period Ending in December 2017 BRAND REPORT PURPOSE This report provides a comprehensive and detailed outlook on the total reach, penetration and circulation of ASHRAE Media, which comprises: ASHRAE.org, Supplier-Sponsored Webinars, The HVAC&R Industry enewsletter, esociety newsletter and ASHRAE Handbook Online. Fields Served: design, installation, maintenance and operation of heating, refrigerating, air-conditioning, ventilating and piping systems Tullie Circle NE Atlanta, GA Definition of Recipient Qualification: includes firms with the principle activity of consulting engineering, architectural and engineering service, design-build, contractor for HVAC&R, property management and development, industry facility management, commercial/retail building service, public utility, government, military, educational institution, distributor/wholesaler, manufacturer, manufacturer s representation, sales engineering, research institution and others allied to the fields served. Professional titles include: consulting engineer, design engineer, project/application engineer, vice president of engineering, chief engineer, corporate officer and owner, sales engineer, facility manager and engineer, purchasing agent, estimator, and others allied to the fields served. CHANNELS ASHRAE Journal (print & digital) ASHRAE.org HPB Magazine (print & digital) ASHRAE Handbook Online Webinars HVAC&R Industry enewsletter esociety Newsletter HPBmagazine.org HPB Newsletter EXECUTIVE SUMMARY ASHRAE Media provides a circulation universe of more than 9 million impressions interested in ASHRAE communications in Brand Non-paid Paid Average ASHRAE.org Unique Readers 1,378, ,890 per month HPB Magazine Readers 129,519 64,761 per issue ASHRAE Journal Unique Readers 137, ,558 57,454 per issue ASHRAE Journal newsletter Unique Readers 1,258,013 52,417 per newsletter esociety newsletter Unique Readers 206,191 17,183 per newsletter HVAC&R Industry Unique Readers 4,977,688 95,725 per newsletter HPB newsletter Unique Readers 811,448 67,621 per newsletter Handbook Online Unique Users - 8,327 13,757 per year HPBmagazine.org Unique Readers 77,323 6,444 per month Supplier Webinars HPB Registrants 8,915 1,114 per webinar Supplier Webinars AJ Registrants 17,995 1,636 per webinar TOTALS 9,003, ,885 60,476

2 ASHRAE JOURNAL PRINT & DIGITAL EDITIONS Total Average Qualified Paid & Nonpaid Circulation: 57,454 Paid Circulation Print Only 7,373 Digital Only 3,317 Print & Digital (Unduplicated from Above) 35,499 Total Average Qualified Paid 46,189 Nonpaid Circulation Print Only 6,939 Digital Only 443 Print & Digital (Unduplicated from Above) 3,883 Total Nonpaid 11,265 Source: December 31, 2017 AAM Publisher s Statement FEBRUARY 2018 A S H R A E J O U R N A L THE MAGAZINE OF HVAC&R TECHNOLOGY AND APPLICATIONS ASHRAE.ORG Renewable Energy Technology for Cold Storage Article Headline Placement Are Ducted Article Mini-Splits Headline Worth It Article Occupant Headline Modeling Placement Are Ducted Mini-Splits Worth It? Occupant Modeling Cleanroom Air Lock Performance Article Thermal Headline Comfort: Placement Designing Article for People Headline Cleanroom Airlock Performance Thermal Comfort: Designing for People ASHRAE.org 115K Unique Monthly Visitors 2017 Page Views Unique Readers Sessions January 480, , ,554 February 360, , ,735 March 418, , ,813 April 376, , ,162 May 380, , ,443 June 390, , ,305 July 343, , ,750 August 399, , ,326 September 374, , ,028 October 425, , ,312 November 407, , ,792 December 355, , ,335 TOTAL 4,713,285 1,378,679 2,085,555 AVERAGE 392, , ,796 HPB PRINT & DIGITAL EDITIONS WINTER All ASHRAE Members receive HPB by print, or both. Total Average Qualified Circulation 64,761 Print Only 20,060 Digital Only 41,203 Print & Digital (Unduplicated from Above) 3,498 HIGH PERFORMING BUILDINGS Real Buildings Real Data Adaptive Reuse For Hawaii Hangars NOAA Daniel K. Inouye Regional Center Shaping a Sustainable Fire Station Fire Station 20 A Union of Comfort and Performance J. Wayne Reitz Union AHR Expo to Be Bigger, More Innovative Published by

3 ASHRAE HANDBOOK ONLINE Total Average Qualified Circulation: 13, Paid Subscriptions Unpaid Subscriptions added Net Active Subscriptions January ,093 12,835 Febuary ,178 12,797 March ,302 13,122 April ,527 13,177 May 1,016 12,559 13,575 June ,632 13,509 July ,200 13,847 August ,624 14,239 September ,798 14,364 October ,782 14,393 November ,047 14,621 December ,018 14,608 TOTAL 8, , ,087 AVERAGE ,063 13,757

4 HVAC&R INDUSTRY enewsletter Average Unique Open Rate: 20% 2017 Received Tracked Opens Unique Opens Unique Open Rate January 375, ,936 82,278 22% February 379, ,998 75,880 20% March 479, , ,111 21% April 383, ,595 80,203 21% May 386, ,091 80,734 21% June 482, ,967 97,153 20% July 380, ,541 75,974 20% August 476, ,522 95,568 20% September 379, ,180 73,141 19% October 384, ,898 76,728 20% November 483, ,724 95,915 20% December 387, ,019 76,790 20% TOTAL 4,977,688 1,716,633 1,010,475 20% AVERAGE 432, ,454 89,550 20% THE esociety enewsletter Average Unique Open Rate: 18% 2017 Received Tracked Opens Unique Opens Unique Open Rate January 92,253 31,881 19,461 21% February 91,331 28,803 18,019 20% March 95,551 31,808 19,683 21% April 95,010 32,915 19,867 21% May 94,411 25,772 15,426 16% June 93,392 25,634 15,121 16% July 90,593 21,901 14,152 16% August 94,388 25,368 15,490 16% September 93,472 27,810 17,246 18% October 94,973 26,348 14,977 16% November 95,528 31,027 18,275 19% December 96,361 29,075 18,474 19% TOTAL 1,127, , ,191 18% AVERAGE 93,939 28,195 17,183 18%

5 ASHRAE JOURNAL NEWSLETTER Average Unique Open Rate: 28% 2017 Received Tracked Opens Unique Opens Unique Open Rate January 101,327 53,943 28,574 28% February 97,900 48,646 26,564 27% March 103,731 55,827 32,435 31% April 108,599 56,699 32,211 30% May 107,893 52,059 28,141 26% June 107,093 45,179 24,864 23% July 110,909 53,008 29,397 27% August 106,042 48,319 26,171 25% September 105,090 51,027 30,600 29% October 104,527 52,333 29,423 28% November 102,615 55,663 30,733 30% December 102,287 54,681 30,303 30% TOTAL 1,258, , ,416 28% AVERAGE 104,834 52,282 29,118 28% HPBmagazine.org 2017 Page Views Unique Visitors January 12,183 4,976 February 14,459 6,201 March 15,405 6,843 April 11,554 5,228 May 10,609 4,625 June 12,260 5,272 July 24,392 5,198 August 29,333 7,622 September 29,984 7,273 October 31,606 7,803 November 28,582 8,273 December 17,479 8,009 TOTAL 237,846 77,323 AVERAGE 19,821 6,444 HPB NEWSLETTER 2017 Recipients Unique Opens Unique Open Rate January 67,730 17,685 26% February 67,410 16,992 25% March 67,139 16,046 24% April 69,477 16,163 23% May 69,269 16,034 23% June 68,809 16,832 24% July 68,484 15,929 23% August 68,154 15,813 23% September 69,669 15,562 22% October 69,383 16,452 24% November 69,091 15,772 23% December 56,833 12,800 23% TOTAL 811, ,080 24% AVERAGE 67,621 16,007 24%

6 ASHRAE JOURNAL S SUPPLIER WEBINAR SERIES (one per month) Average Qualified Registration 1,632 Average Total Viewers 967 Average Live Viewers 715 Average Time Viewed 59 minutes for one-hour broadcast Average On-Demand Viewers 367 Average Technical Questions Asked 145 Presenters include Uponor, Mitsubishi, Grundfos, Selkirk, & AHRI HPB MAGAZINE S SUPPLIER WEBINAR SERIES (one per month) Average Qualified Registration 1,114 Average Unique Viewers 624 Average Live Viewers 497 Average Duration for Viewers Average On-Demand Viewers 168 Average Technical Questions Asked minutes for one-hour broadcast Presenters include Rittal, FLEXIM, Mitsubishi, Evapco, Vaisala, Nortec, Taco Comfort Solutions, & Baltimore AirCoil Company ASHRAE Media Consultants A. Northeast U.S. Nelson & Miller Associates Denis O'Malley 5 Hillandale Ave., Suite 101 Stamford, CT sales@nelsonmiller.com (203) B. Southeastern U.S. Millennium Media, Inc. Doug Fix, Lori Gernand-Kirtley 590 Hickory Flat Road Alpharetta, GA dougfix@mail.ashrae.org Phone (770) Lori Gernand lg@lindenassoc.com (281) C. Ohio Valley LaRich & Associates Tom Lasch 512 East Washington St. Chagrin Falls, OH tlasch@larichadv.com (440) D. Midwestern U.S. Kingwill Company Baird Kingwill, Jim Kingwill 664 Milwaukee Ave., Suite 201 Prospect Heights, IL barry@kingwillco.com, jim@kingwillco.com (847) E. Southwestern U.S. Lindenberger & Associates, Inc. Gary Lindenberger; Lori Gernand-Kirtley 7007 Winding Walk Dri., Suite 100 Houston, TX gl@lindenassoc.com; lg@lindenassoc.com (281) F. Canada and Western U.S. LaRich & Associates 512 East Washington St. Chagrin Falls, OH Nick LaRich nlarich@larichadv.com Tom Lasch tlasch@larichadv.com (440) Korea YJP & Valued Media Co., Ltd. YongJin (YJ) Park Kwang-il Building #905, Dadong-gil 5, Jung-gu, Seoul, 04521, KOREA (Republic of) hi@yjpvm.kr Fax: Europe & Middle East ASHRAE Journal W. Stephen Comstock comstock@ashrae.org +32 (0) ASHRAE Media 1791 Tullie Circle, NE Atlanta, GA Mark Owen ASHRAE Director of Publications & Education (404) mowen@ashrae.org Greg Martin Associate Publisher, ASHRAE Media Advertising (678) Fax: (678) gmartin@ashrae.org Vanessa Johnson Advertising Production and Operations Coordinator (678) Fax: (678) vjohnson@ashrae.org Ann Morris Audience Development Coordinator (678) amorris@ashrae.org International & Job Board Advertising; Reprint Requests Greg Martin, Associate Publisher gmartin@ashrae.org (678)