Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
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1 DEFENSE.GOV WEEKLY REPORT Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer visits, 28% fewer unique pageviews, 14% fewer pageviews, and 10% fewer pageviews per visit. Navy.mil had 23% more visits, 14% more unique pageviews, 16% more total pageviews, and 6% fewer pageviews per visit. Marines.mil had 8% fewer visits, 14% fewer in unique pageviews, 13% fewer in total pageviews, and 5% fewer pageviews per visit. USACE.army.mil had 7% more visits, 6% more unique pageviews, 2% fewer total pageviews, and 9% fewer pageviews per visit. JCS.mil had 1% fewer visits, 7% fewer unique pageviews, 9% fewer total pageviews, and 8% fewer pageviews per visit. Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%. Sections Overview Visits to the Defense.gov homepage was up 12% and the news releases landing page was up 9.8%. Articles were up 13.2% and individual news releases were up 15.3%. 1 Defense.gov Weekly Report for Nov, 2017
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for Nov, 2017
3 FLAGSHIP SITES METRICS OVERVIEW 18-Nov 11-Nov % (+/-) Visits 705, ,969 5% Unique Pageviews 1,382,975 1,462,540-5% Total Pageviews 3,704,228 3,645,317 2% PV per Visit % 18-Nov 11-Nov % (+/-) Visits 279, ,996-5% Unique Pageviews 1,005,514 1,389,049-28% Total Pageviews 1,822,941 2,130,884-14% PV per Visit % 18-Nov 11-Nov % (+/-) Visits 643, ,188 23% Unique Pageviews 1,595,357 1,393,419 14% Total Pageviews 2,850,870 2,463,386 16% PV per Visit % 18-Nov 11-Nov % (+/-) Visits 268, ,218-8% Unique Pageviews 833, ,332-14% Total Pageviews 2,114,831 2,425,733-13% PV per Visit % 18-Nov 11-Nov % (+/-) Visits 54,703 51,054 7% Unique Pageviews 123, ,485 6% Total Pageviews 224, ,135-2% PV per Visit % 18-Nov 11-Nov % (+/-) Visits 24,079 24,275-1% Unique Pageviews 74,637 80,550-7% Total Pageviews 120, ,755-9% PV per Visit % 3 Defense.gov Weekly Report for Nov, 2017
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 11-Nov 4-Nov Defense.gov Visits Visits % (+/-) facebook 11.02% 6.51% 69% twitter 0.27% 0.29% -7% AF.mil Visits Visits % (+/-) facebook 7.87% 31.45% -75% twitter 0.16% 0.46% -66% Navy.mil Visits Visits % (+/-) facebook 41.49% 30.00% 38% twitter 0.74% 0.28% 163% Marines.mil Visits Visits % (+/-) facebook 3.51% 3.39% 4% twitter 0.03% 0.05% -33% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 18-Nov 11-Nov Traffic Source Visits Visits % (+/-) Direct 65.18% 64.88% 0% Google 11.47% 13.08% -12% links.govdelivery.com 0.91% 0.96% -5% nytimes.com 0.01% 0.02% -67% msn.com 0.03% 0.03% 5% baidu 0.11% 0.12% -7% reddit.com 0.05% 0.04% 28% yahoo 0.37% 0.46% -19% bing 1.15% 1.23% -7% referral vs. organic Visits Visits % (+/-) referral 29.59% 54.39% -46% organic 0.45% 0.54% -16% Top Level Domains Hits Hits % (+/-).com 11.44% 13.00% -12%.net 17.30% 19.16% -10%.mil 16.96% 14.17% 20%.gov 0.50% 0.49% 2%.edu 0.63% 0.47% 33% Feeds Visits Visits % (+/-) RSS 158, ,806 6% 4 Defense.gov Weekly Report for Nov, 2017
5 SECTIONS OVERVIEW DEFENSE.GOV Homepage 286, , , , % 18.53% 12.0% News Landing Page 23,782 70,050 26,133 74, % 1.79% -3.8% Resources Landing Page 4,604 5,926 4,274 6, % 0.29% 13.9% Face of Defense Landing Page 4,295 5,911 4,818 7, % 0.33% -5.7% Week in Photos 4,264 5,650 4,531 6, % 0.31% -0.5% Photo Essays 7,544 9,249 6,925 9, % 0.47% 15.2% Articles 200, , , , % 12.82% 13.2% Special Features 43,211 87,315 56, , % 3.87% -19.3% AFPS RSS 41, ,798 41, , % 2.83% 6.0% News Lead Photos RSS 4,915 17,208 5,023 17, % 0.34% 3.5% News Releases (landing page) 28, ,055 27,503 99, % 1.88% 9.8% Multimedia News Releases 76,854 92,651 70,468 84, % 4.82% 15.3% News Releases RSS 28, ,828 28, , % 1.92% 6.9% Transcripts 21,949 77,874 21,806 81, % 1.49% 6.4% Transcripts RSS 13,000 74,807 12,933 78, % 0.88% 6.3% Advisories 9,137 20,445 11,809 19, % 0.81% -18.2% Advisories RSS 9,418 44,316 10,062 46, % 0.69% -1.0% Contracts 59,579 93,454 51,002 69, % 3.49% 23.5% Contracts RSS 22, ,088 22, , % 1.55% 4.8% Casualty update 1,985 2,775 2,056 3, % 0.14% 2.1% Photos Landing Page 6,996 11,414 6,165 10, % 0.42% 20.0% Lead Photos Gallery 4,857 7,862 4,278 7, % 0.29% 20.1% Videos Landing Page 2,927 4,065 3,303 3, % 0.23% -6.3% Channel 1 4,216 5,355 5,170 8, % 0.35% -13.8% Channel ,104 1, % 0.08% -53.7% Channel % 0.04% -50.2% Channel % 0.03% -48.7% Channel % 0.03% -49.6% Channel % 0.03% -50.2% Leaders 1,890 2,937 2,631 3, % 0.18% -24.0% SecDef Landing Page 8,552 11,806 7,917 13, % 0.54% 14.2% DepSecDef Landing Page 2,591 3,496 1,948 5, % 0.13% 40.7% CJCS Landing Page 1,043 1, , % 0.05% 37.4% VCJCS Landing Page 992 1, , % 0.05% 35.2% Bios 35,251 42,138 33,217 43, % 2.27% 12.2% Speeches 9,320 66,245 12,629 69, % 0.86% -22.0% Speeches RSS 3,866 47,686 3,946 50, % 0.27% 3.6% Sec Def Speeches RSS 8,780 29,313 8,764 28, % 0.60% 5.9% Contact Us 6,711 9,494 6,507 9, % 0.44% 9.1% Sites Landing Pages Other 18 Nov 11 Nov % of Website Section Visits Pageviews Visits Pageviews Visits (18 Nov) % of Website Visits (11 Nov) Registered sites 2,049 2,376 2,757 4, % 0.19% -21.4% Social media % 0.01% -28.3% Pay and Benefits % 0.00% 30.6% Recovery Act 1,978 5,219 1,786 5, % 0.12% 10.8% Doing Business with DoD % 0.02% 1.8% Defense Budget % n/a 37.0% Defense Budget % n/a 12.5% Total 42.94% 39.82% 7.8% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) % +/- Change (Visits)* 5 Defense.gov Weekly Report for Nov, 2017
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Published Visits Pageviews Honorably Discharged Vets Now Have Online Exchange Shopping Privileges 11/14/2017 8,537 9,528 Mattis Embarks on Trip to Military Facilities in Colorado, California 11/16/2017 5,990 7,127 Night Work: Mechanics Keep Helos Flying in the Sunlight ww.defense.gov/news/article/article/ /11/2017 5,427 6,102 Dunford: U.S. Military Advantage Over Russia, China Eroding ww.defense.gov/news/article/article/ /16/2017 4,847 5,883 Mattis, Georgia s Defense Minister Discuss Security Issues at Pentagon 11/13/2017 4,455 5,140 Top 5 Press Releases by Visits Press Release Published Visits Pageviews DoD Identifies Army Casualty View/Article/ /12/ ,560 12,338 General Officer Announcements View/Article/ /15/2017 7,036 8,277 General Officer Announcements View/Article/ /16/2017 6,195 7,576 DoD Releases Sexual Assault Local Installation Data View/Article/ /17/2017 3,616 4,412 DOD Identifies Army Casualty View/Article/ /15/2017 2,256 2,935 Top 5 Biographies by Visits Bio Visits Pageviews Jim Mattis 2,639 3,358 Patrick Shanahan 1,450 1,678 Genera l Jos eph F. Dunford 1,441 1,872 General Paul J. Selva 1,029 1,398 Genera l Jos eph L. Votel Defense.gov Weekly Report for Nov, 2017
Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
DEFENSE.GOV WEEKLY REPORT. May 20-26, Metrics Overview
DEFENSE.GOV WEEKLY REPORT May 20-26, 2018 Metrics Overview This week Defense.gov had 13% fewer Visits, 12% fewer Top Content Visits, 10% fewer Total Pageviews, and 3% more Pageviews per Visit. AF.mil had
This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
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