This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
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1 DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil had 3% fewer Visits, 2% fewer Top Content Visits, 2% fewer Total Pageviews, and 1% more Pageviews per Visit. Navy.mil had 10% more Visits, 4% more Top Content Visits, 1% fewer Total Pageviews, and 10% fewer Pageviews per Visit. Marines.mil had 10% more Visits, 9% more Top Content Visits, 5% more Total Pageviews, and 4% fewer per Visit. USCG.mil had 6% more Visits, 8% more Top Content Visit, 8% more Total Pageviews, and 2% more Pageviews per Visit. USACE.army.mil had 2% fewer Visits, 5% fewer Top Content Visits, 9% more Total Pageviews, and 11% more Pageviews per Visit. JCS.mil had 4% fewer Visits, 1% fewer Top Content Visits, 6% fewer Total Pageviews, and 2% fewer Pageviews per Visit. had 1% more Visits, 6% more Top Content Visits, no change in Total Pageviews, and 1% fewer Pageviews per Visit. Direct traffic to defense.gov was down 1%, referrals were up 4%, and organic search was down 11%. Sections Overview Visits to the Defense.gov Homepage were down 8.9%, the News Releases (Landing Page) was up 137.6%. Individual news articles were down 3.2%, while individual news releases was up 14%. 1 Defense.gov Weekly Report for November 4 10, 2018
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for November 4 10, 2018
3 FLAGSHIP SITES METRICS OVERVIEW dod.defense.gov 10-Nov 3-Nov % (+/-) Visits 230, ,274 2% Top Content Visits 576, ,830-8% Total Pageviews 2,471,489 3,462,886-29% PV per Visit % 10-Nov 3-Nov % (+/-) Visits 279, ,753-3% Top Content Visits 1,147,597 1,167,562-2% Total Pageviews 1,792,403 1,825,125-2% PV per Visit % 10-Nov 3-Nov % (+/-) Visits 329, ,948 10% Top Content Visits 875, ,490 4% Total Pageviews 2,377,975 2,407,478-1% PV per Visit % 10-Nov 3-Nov % (+/-) Visits 261, ,997 10% Top Content Visits 932, ,307 9% Total Pageviews 3,746,454 3,551,937 5% PV per Visit % 10-Nov 3-Nov % (+/-) Visits 46,161 43,627 6% Top Content Visits 100,166 93,126 8% Total Pageviews 227, ,590 8% PV per Visit % 10-Nov 3-Nov % (+/-) Visits 49,727 50,571-2% Top Content Visits 105, ,528-5% Total Pageviews 203, ,366 9% PV per Visit % 10-Nov 3-Nov % (+/-) Visits 40,741 42,521-4% Top Content Visits 101, ,526-1% Total Pageviews 295, ,811-6% PV per Visit % 10-Nov 3-Nov % (+/-) Visits 525, ,120 1% Top Content Visits 1,204,116 1,140,669 6% Total Pageviews 4,174,693 4,180,945 0% PV per Visit % 3 Defense.gov Weekly Report for November 4 10, 2018
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 10-Nov 3-Nov Defense.gov Visits Visits % (+/-) facebook 1.80% 1.18% 52% twitter 0.68% 1.14% -41% AF.mil Visits Visits % (+/-) facebook 5.82% 6.38% -9% twitter 0.41% 0.40% 1% Navy.mil Visits Visits % (+/-) facebook 4.30% 3.66% 18% twitter 2.87% 0.25% 1040% Marines.mil Visits Visits % (+/-) facebook 1.46% 0.94% 55% twitter 0.13% 0.05% 184% USCG.mil Visits Visits % (+/-) facebook 0.23% 0.20% 16% twitter 0.04% 0.01% 184% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 10-Nov 3-Nov Traffic Source Visits Visits % (+/-) Direct 58.68% 58.97% -1% Google 22.90% 22.27% 3% links.govdelivery.com 0.64% 0.59% 9% nytimes.com 0.00% 0.00% -90% msn.com 0.02% 0.03% -26% baidu 0.08% 0.09% -15% reddit.com 0.10% 0.04% 162% yahoo 0.44% 0.48% -8% bing 2.27% 2.51% -9% referral vs. organic Visits Visits % (+/-) referral 35.93% 34.63% 4% organic 2.42% 2.71% -11% Top Level Domains Hits Hits % (+/-).com 6.64% 6.80% -2%.net 18.22% 20.35% -10%.mil 21.85% 29.36% -26%.gov 0.36% 0.38% -6%.edu 0.48% 0.54% -11% Feeds Visits Visits % (+/-) RSS 19,247 18,741 3% 4 Defense.gov Weekly Report for November 4 10, 2018
5 SECTIONS OVERVIEW DEFENSE.GOV 10 Nov 3 Nov % of Section Visits Pageviews Visits Pageviews Website Homepage 26, ,398 31, , % 5.09% -8.9% News Landing Page % 0.06% 100.7% Resources Landing Page 1,386 1,935 1,525 2, % 0.24% -1.2% Face of Defense Landing Page 2,909 3,142 2,675 2, % 0.43% 18.3% Week in Photos % 0.02% 70.1% Photo Essays , % 0.07% 15.1% Articles 119, , , , % 21.42% -3.2% Special Features 21,640 30,656 19,110 99, % 3.05% 23.1% AFPS RSS 6,989 41,211 6,798 37, % 1.08% 11.8% News Lead Photos RSS 196 2, , % 0.05% -32.1% News Releases (landing page) % 0.00% 137.6% Multimedia News Releases 64, ,271 61, , % 9.75% 14.0% News Releases RSS 4,569 30,513 4,042 26, % 0.64% 22.9% Transcripts 23, ,887 29, , % 4.75% -13.2% Transcripts RSS 1,422 10,186 1,342 8, % 0.21% 15.2% Advisories 24,222 74,419 23,208 49, % 3.70% 13.5% Advisories RSS 1,320 11,700 1,013 8, % 0.16% 41.7% Contracts 65, ,048 67, , % 10.78% 5.8% Contracts RSS 2,835 14,017 2,703 11, % 0.43% 14.1% Casualty update % 0.00% % Photos Landing Page % 0.00% % Lead Photos Gallery % 0.00% 8.7% Videos Landing Page % 0.00% #DIV/0! Leaders % 0.00% #DIV/0! SecDef Landing Page % 0.02% -32.0% DepSecDef Landing Page , % 0.01% -19.1% CJCS Landing Page % 0.00% #DIV/0! VCJCS Landing Page % 0.00% #DIV/0! Bios 32,191 36,906 31,724 41, % 5.06% 10.3% Speeches 22, ,204 20, , % 3.30% 17.5% Speeches RSS , , % 0.09% 20.4% Sec Def Speeches RSS 285 3, , % 0.04% 10.3% Contact Us , % 0.11% -34.3% Sites Landing Pages Other Registered sites 2,112 2,456 1,602 2, % 0.26% 43.4% Social media % 0.02% 7.1% Pay and Benefits % 0.01% -25.4% Doing Business with DoD % 0.02% 20.4% Defense Budget % 0.04% -0.7% Defense Budget , , % 0.05% 0.6% Total 58.44% 56.12% 4.1% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) 5 Defense.gov Weekly Report for November 4 10, 2018 % of Website % +/- Change
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published Don t Stand in Line: TSA Precheck Open to Military, DOD Civilians dod.defense.gov/news/article/article/ / /8/2018 U.S. Benchmarking Capabilities Against China, Russia, Dunford Says dod.defense.gov/news/article/article/ / /6/2018 Dunford Discusses Military Support to DHS dod.defense.gov/news/article/article/ / /6/2018 Mattis Shares Threat Pictures Behind New National Defense Strategy dod.defense.gov/news/article/article/ / /31/2018 Security Meeting Examines Wartime Control of Forces in South Korea dod.defense.gov/news/article/article/ / /31/2018 Top 5 Press Releases by Visits Press Release Visits Pageviews Published Defense Department Announces Cost of Living Increase to Retired Pay View/Article/ / /6/2018 DOD Identifies Army Casualty View/Article/ / /4/20178 General Officer Assignments View/Article/ / /29/2018 Statement by Secretary of Defense James N. Mattis on Refueling Saudi Coalition Aircraft View/Article/ / /9/2018 Navy to Christen Expeditionary Fast Transport Puerto Rico View/Article/ / /8/2018 Top 5 Biographies by Visits Bio Visits Pageviews Ray Mabus Chuck Hagel Patrick M. Shanahan James N. Mattis General Joseph F. Dunford, Jr Defense.gov Weekly Report for November 4 10, 2018
USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
DEFENSE.GOV WEEKLY REPORT. May 20-26, Metrics Overview
DEFENSE.GOV WEEKLY REPORT May 20-26, 2018 Metrics Overview This week Defense.gov had 13% fewer Visits, 12% fewer Top Content Visits, 10% fewer Total Pageviews, and 3% more Pageviews per Visit. AF.mil had
Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
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