Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
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1 DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. had 44% more Visits, 29% more Unique Visits, 53% more Total Pageviews, and 6% more Pageviews per Visit. AF.mil had 16% more Visits, 17% more Unique Visits, 34% more Total Pageviews, and 15% more Pageviews per Visit. Navy.mil had 19% more Visits, 25% more Unique Visits, 51% more Total Pageviews, and 26% more Pageviews per Visit. Marines.mil had 19% more Visits, 20% more Unique Visits, 44% more Total Pageviews, and 21% more per Visit. USCG.mil had 41% fewer Visits, 48% more Unique Visit, 49% more Total Pageviews, and 6% more Pageviews per Visit. USACE.army.mil had 38% more Visits, 45% more Unique Visits, 49% more Total Pageviews, and 8% more Pageviews per Visit. JCS.mil had 39% more Visits, 51% more Unique Visits, 91% more Total Pageviews, and 37% more Pageviews per Visit. Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%. Sections Overview Visits to the dod.defense.gov Homepage were up 4.5%, while the News Releases (Landing Page) were up 1.3%. Individual news articles were up 30.8%, while individual news releases were up 13.7%. 1 Defense.gov Weekly Report for January 6 12, 2019
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for January 6 12, 2019
3 FLAGSHIP SITES METRICS OVERVIEW DoD.Defense.gov 12-Jan 5-Jan % (+/-) Visits 226, ,030 16% Unique Visits 480, ,952 15% Total Pageviews 2,394,326 2,175,467 10% PV per Visit % 12-Jan 5-Jan % (+/-) Visits 527, ,311 44% Unique Visits 759, ,951 29% Total Pageviews 4,040,231 2,638,792 53% PV per Visit % 12-Jan 5-Jan % (+/-) Visits 238, ,688 16% Unique Visits 1,052, ,677 17% Total Pageviews 1,739,529 1,301,436 34% PV per Visit % 12-Jan 5-Jan % (+/-) Visits 317, ,684 19% Unique Visits 812, ,421 25% Total Pageviews 3,028,921 2,005,341 51% PV per Visit % 12-Jan 5-Jan % (+/-) Visits 206, ,638 19% Unique Visits 742, ,557 20% Total Pageviews 3,776,583 2,622,704 44% PV per Visit % 12-Jan 5-Jan % (+/-) Visits 52,703 37,435 41% Unique Visits 123,344 83,365 48% Total Pageviews 244, ,079 49% PV per Visit % 12-Jan 5-Jan % (+/-) Visits 52,483 37,976 38% Unique Visits 114,909 79,221 45% Total Pageviews 192, ,528 49% PV per Visit % 12-Jan 5-Jan % (+/-) Visits 38,520 27,623 39% Unique Visits 92,556 61,296 51% Total Pageviews 294, ,166 91% PV per Visit % 3 Defense.gov Weekly Report for January 6 12, 2019
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 12-Jan 5-Jan Defense.gov Visits Visits % (+/-) facebook 1.50% 1.83% -18% twitter 2.43% 3.15% -23% AF.mil Visits Visits % (+/-) facebook 1.93% 3.01% -36% twitter 0.20% 0.89% -77% Navy.mil Visits Visits % (+/-) facebook 14.06% 11.89% 18% twitter 0.95% 1.29% -26% Marines.mil Visits Visits % (+/-) facebook 0.70% 0.57% 23% twitter 0.05% 0.06% -9% USCG.mil Visits Visits % (+/-) facebook 0.32% 0.18% 74% twitter 0.02% 0.01% 47% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 12-Jan 5-Jan Traffic Source Visits Visits % (+/-) Direct 52.95% 51.40% 3% Google 22.96% 22.26% 3% links.govdelivery.com 0.52% 0.52% -1% nytimes.com 0.00% 0.01% -31% msn.com 0.03% 0.03% 6% baidu 0.22% 0.87% -75% reddit.com 0.12% 0.15% -21% yahoo 0.55% 0.59% -7% bing 2.78% 2.54% 10% referral vs. organic Visits Visits % (+/-) referral 40.88% 42.28% -3% organic 2.85% 2.56% 11% Top Level Domains Hits Hits % (+/-).com 48.46% 35.70% 36%.net 9.44% 17.13% -45%.mil 13.58% 10.73% 27%.gov 0.30% 0.26% 18%.edu 0.50% 0.26% 94% Feeds Visits Visits % (+/-) RSS 16,227 15,619 4% 4 Defense.gov Weekly Report for January 6 12, 2019
5 SECTIONS OVERVIEW DEFENSE.GOV 12 Jan 5 Jan % of % of % +/- Section Visits Pageviews Visits Pageviews Website Website Change dod.defense.gov Homepage 17, ,878 14,098 87, % 3.39% 4.5% Homepage 381,879 1,623, , , % 38.06% 32.1% News Landing Page % 0.10% -9.9% Resources Landing Page 1,256 1, , % 0.24% 9.5% Know Our Military Landing Page 13,422 19,048 11,992 18, % 2.03% -13.0% dod.defense.gov Articles 78, ,191 51, , % 12.43% 30.8% Articles 42, ,028 48, , % 8.30% -33.3% AFPS RSS 6,260 36,088 6,308 40, % 1.52% -14.1% News Lead Photos RSS , % 0.04% -10.3% News Releases (landing page) 20,271 71,588 17,329 89, % 4.17% 1.3% Multimedia News Releases 61, ,051 46, , % 11.19% 13.7% News Releases RSS 2,784 22,463 2,575 26, % 0.62% -6.4% Transcripts 11, ,150 10, , % 2.63% -11.1% Transcripts RSS 1,255 5,738 1,221 11, % 0.29% -11.0% Advisories 20,834 37,401 23,914 42, % 5.75% -24.6% Advisories RSS 1,180 7,128 1,051 14, % 0.25% -2.8% Contracts 47, ,091 41, , % 10.07% -2.3% Contracts RSS 2,619 10,042 2,302 15, % 0.55% -1.5% Casualty update 2,844 3,236 2,696 3, % 0.65% -8.6% Photos Landing Page 66,997 82,689 57,145 71, % 9.69% -8.9% Lead Photos Gallery % 0.08% -36.7% Videos Landing Page 10,790 14,455 11,204 15, % 1.90% -25.2% Leaders 9,755 12,613 11,561 15, % 1.96% -34.4% SecDef Landing Page 5,840 7,730 6,198 8, % 1.05% -26.8% DepSecDef Landing Page % 0.03% 65.5% CJCS Landing Page 1,382 1,757 1,436 1, % 0.24% -25.2% VCJCS Landing Page 998 1,280 1,115 1, % 0.19% -30.5% Bios 42,365 49,405 47,397 56, % 11.39% -22.6% Contact Us 3,782 5,194 3,262 4, % 0.55% -9.9% Sites Landing Pages Other Registered sites 2,365 2,644 2,489 2, % 0.60% -17.7% Social media % 0.01% 19.8% Pay and Benefits % 0.01% -33.0% Doing Business with DoD % 0.03% 27.4% Defense Budget , , % 0.07% 14.9% Defense Budget % 0.08% 64.5% Total 83.53% 88.57% -5.7% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) 5 Defense.gov Weekly Report for January 6 12, 2019
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published DoD Releases Annual Report on Sexual Assault in Military dod.defense.gov/news/article/article/ /1/2018 Shanahan: Former Defense Secretary Brown Shaped U.S. Military for Decades dod.defense.gov/news/article/article/ /6/2019 U.S. Will Pick Up Pace in Race to Space With China, DOD Official Says dod.defense.gov/news/article/article/ /8/2019 Commander Stresses Importance of Indo-Pacific Partnerships dod.defense.gov/news/article/article/ /9/2019 Shanahan Stresses National Defense Strategy in First Meetings as Acting Secretary dod.defense.gov/news/article/article/ /3/2019 Top 5 Press Releases by Visits Press Release Visits Pageviews Published Defense Department Announces Departure of Chief of Staff dod.defense.gov/news/news-releases/news-release-view/article/ /5/2019 DOD Releases 2019 Basic Allowance for Housing Rates dod.defense.gov/news/news-releases/news-release-view/article/ /14/2018 Statement by Acting Secretary of Defense Patrick M. Shanahan on the Passing of Former Secretary of Defense Harold Brown dod.defense.gov/news/news-releases/news-release-view/article/ /5/2019 Statement by Acting Chief Spokesperson Charles E. Summers on Appointment of Eric D. Chewning as Chief of Staff to the Secretary of Defense dod.defense.gov/news/news-releases/news-release-view/article/ /8/2019 DOD Launches Talent Exchange Pilot Program to Strengthen the Acquisition Workforce dod.defense.gov/news/news-releases/news-release-view/article/ /19/2019 Top 5 Biographies by Visits Bio Visits Pageviews Ray Mabus Patrick M. Shanahan Kevin M. Sweeney Chuck Hagel Dana W. White Defense.gov Weekly Report for January 6 12, 2019
Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
DEFENSE.GOV WEEKLY REPORT. May 20-26, Metrics Overview
DEFENSE.GOV WEEKLY REPORT May 20-26, 2018 Metrics Overview This week Defense.gov had 13% fewer Visits, 12% fewer Top Content Visits, 10% fewer Total Pageviews, and 3% more Pageviews per Visit. AF.mil had
Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
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