DEFENSE.GOV WEEKLY REPORT. May 20-26, Metrics Overview
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1 DEFENSE.GOV WEEKLY REPORT May 20-26, 2018 Metrics Overview This week Defense.gov had 13% fewer Visits, 12% fewer Top Content Visits, 10% fewer Total Pageviews, and 3% more Pageviews per Visit. AF.mil had 52% fewer in Visits, 35% fewer Top Content Visits, 37% fewer Total Pageviews, and 33% more in Pageviews per Visit. Navy.mil had 119% more Visits, 51% more Top Content Visits, 46% more Total Pageviews, and 33% fewer in Pageviews per Visit. Marines.mil had 18% fewer Visits, 16% fewer in Top Content Visits, 4% fewer in Total Pageviews, and 17% more Pageviews per Visit. USCG.mil had 14% fewer Visits, 13% fewer in Top Content Visits, 3% fewer Total Pageviews, and 12% more Pageviews per Visit. USACE.army.mil had 2% more Visits, 26% fewer in Top Content Visits, 19% fewer in Total Pageviews, and 21% fewer Pageviews per Visit. JCS.mil had 13% fewer Visits, 12% fewer Top Content Visits, 15% fewer in Total Pageviews, and 2% fewer Pageviews per Visit. Direct traffic to defense.gov had no changes, referrals had no changes, and organic search was down 8%. Sections Overview Visits to the Defense.gov Homepage were down 2.3%, the News Releases (Landing Page) was up 0.2% Individual news articles were up 8.1%, while individual news releases were down 7.2%. 1 Defense.gov Weekly Report for May 20-26, 2018
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for May 20-26, 2018
3 FLAGSHIP SITES METRICS OVERVIEW 26-May 19-May % (+/-) Visits 716, ,096-13% Top Content Visits 1,499,393 1,700,046-12% Total Pageviews 4,794,506 5,341,534-10% PV per Visit % 26-May 19-May % (+/-) Visits 273, ,799-52% Top Content Visits 1,033,446 1,589,540-35% Total Pageviews 1,742,759 2,745,696-37% PV per Visit % 26-May 19-May % (+/-) Visits 1,027, , % Top Content Visits 1,997,030 1,324,881 51% Total Pageviews 4,390,956 3,005,047 46% PV per Visit % 26-May 19-May % (+/-) Visits 236, ,163-18% Top Content Visits 800, ,598-16% Total Pageviews 3,598,163 3,742,814-4% PV per Visit % 26-May 19-May % (+/-) Visits 61,595 71,419-14% Top Content Visits 119, ,341-13% Total Pageviews 249, ,357-3% PV per Visit % 26-May 19-May % (+/-) Visits 57,065 55,695 2% Top Content Visits 124, ,383-26% Total Pageviews 263, ,480-19% PV per Visit % 26-May 19-May % (+/-) Visits 37,536 43,338-13% Top Content Visits 77,738 88,548-12% Total Pageviews 200, ,649-15% PV per Visit % 3 Defense.gov Weekly Report for May 20-26, 2018
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 26-May 19-May Defense.gov Visits Visits % (+/-) facebook 6.04% 5.95% 2% twitter 0.53% 0.99% -47% AF.mil Visits Visits % (+/-) facebook 8.75% 44.13% -80% twitter 0.45% 0.33% 36% Navy.mil Visits Visits % (+/-) facebook 58.93% 26.58% 122% twitter 0.43% 0.46% -6% Marines.mil Visits Visits % (+/-) facebook 3.14% 8.67% -64% twitter 0.05% 0.06% -27% USCG.mil Visits Visits % (+/-) facebook 6.12% 11.06% -45% twitter 0.10% 0.07% 41% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 26-May 19-May Traffic Source Visits Visits % (+/-) Direct 71.49% 71.41% 0% Google 11.82% 11.91% -1% links.govdelivery.com 0.71% 0.67% 7% nytimes.com 0.00% 0.00% -23% msn.com 0.01% 0.02% -51% baidu 0.11% 0.12% -6% reddit.com 0.30% 0.06% 432% yahoo 0.23% 0.23% 1% bing 1.06% 1.00% 5% referral vs. organic Visits Visits % (+/-) referral 24.37% 24.41% 0% organic 0.28% 0.30% -8% Top Level Domains Hits Hits % (+/-).com 21.50% 28.46% -24%.net 13.80% 14.87% -7%.mil 25.83% 27.20% -5%.gov 0.33% 0.39% -14%.edu 0.34% 0.45% -25% Feeds Visits Visits % (+/-) RSS 152, ,261-13% 4 Defense.gov Weekly Report for May 20-26, 2018
5 SECTIONS OVERVIEW DEFENSE.GOV 26 May 19 May % of Section Visits Pageviews Visits Pageviews Website Homepage 337,347 1,637, ,444 1,799, % 23.03% -2.3% News Landing Page 21,366 59,521 24,175 65, % 1.42% 0.2% Resources Landing Page 1,080 1,602 1,031 1, % 0.06% 18.8% Face of Defense Landing Page 1,788 3,273 1,710 2, % 0.10% 18.6% Week in Photos 1,419 2,653 1,626 2, % 0.10% -1.1% Photo Essays 4,750 8,314 5,514 10, % 0.32% -2.3% Articles 263, , , , % 16.28% 8.1% Special Features 29,658 61,570 60, , % 3.53% -44.0% AFPS RSS 39, ,293 44, , % 2.65% 0.6% News Lead Photos RSS 7,702 17,909 9,400 21, % 0.55% -7.1% News Releases (landing page) 32, ,753 36, , % 2.13% 0.2% Multimedia News Releases 82, , , , % 5.96% -7.2% News Releases RSS 27, ,62 32, , % 1.90% -4.3% Transcripts 31,882 86,189 33,153 95, % 1.95% 9.0% Transcripts RSS 13,332 70,994 15,393 71, % 0.91% -1.8% Advisories 23,262 57,089 25,670 68, % 1.51% 2.7% Advisories RSS 10,051 36,722 11,682 41, % 0.69% -2.4% Contracts 73, ,273 74, , % 4.36% 11.7% Contracts RSS 20,438 89,157 23,379 90, % 1.38% -0.9% Casualty update 3,285 4,461 4,261 5, % 0.25% -12.6% Photos Landing Page 1,761 2,856 1,719 2, % 0.10% 16.2% Lead Photos Gallery 3,645 7,380 4,042 7, % 0.24% 2.2% Videos Landing Page 1,645 2,511 1,513 2, % 0.09% 23.3% Leaders 1,263 1,612 1,404 2, % 0.08% 2.0% SecDef Landing Page 2,594 4,013 2,593 4, % 0.15% 13.4% DepSecDef Landing Page 1,238 1,682 1,284 2, % 0.08% 9.3% CJCS Landing Page 778 1, % 0.03% 67.4% VCJCS Landing Page 747 1, % 0.03% 80.6% Bios 32,905 42,817 37,821 60, % 2.22% -1.4% Speeches 25,560 77,347 27, , % 1.61% 5.6% Speeches RSS 3,234 49,835 4,016 46, % 0.24% -8.7% Sec Def Speeches RSS 8,504 22,182 9,918 26, % 0.58% -2.8% Contact Us 6,898 10,894 7,334 11, % 0.43% 6.6% Sites Landing Pages Other % of Website % +/- Change Registered sites 1,733 2,015 2,063 2, % 0.12% -4.8% Social media % 0.01% -4.8% Pay and Benefits % 0.01% -45.1% Doing Business with DoD % 0.02% 14.4% Recovery Act 944 3,144 1,391 3, % 0.08% -32.1% Defense Budget % 0.01% -22.4% Defense Budget , , % 0.02% -18.2% Total 44.81% 44.90% -0.2% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".)Note: As of Feb 4, 2018, Channels 1 through 6 have been removed from statistics reports due to new live streaming sites. 5 Defense.gov Weekly Report for May 20-26, 2018
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published Navy SEAL Receives Medal of Honor for Afghanistan Actions in /24/2018 Service Members Must be Physically Ready for Deployment, Troxell Says /22/2018 USS Milius Brings Enhanced Missile Defense to U.S. 7th Fleet /15/2018 Operation Roundup Targets ISIS Remnants in Syria /21/2018 Mattis Swears In DoD s First Chief Management Officer /18/2018 Top 5 Press Releases by Visits Press Release Visits Pageviews Published General Officer Announcement /18/2018 General Officer Announcement /18/2018 Flag Officer Announcements /18/2018 General Officer Announcements /17/2018 General Officer Announcements /16/2018 Top 5 Biographies by Visits Bio Visits Pageviews James N. Mattis General Joseph F. Dunford, Jr James H. Baker Patrick M. Shanahan Robert Wilkie Defense.gov Weekly Report for May 20-26, 2018
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
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