Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
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1 DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil had 1% more Visits, 4% fewer Top Content Visits, 1% more Total Pageviews, and no change in Pageviews per Visit. Navy.mil had 14% more Visits, 11% more Top Content Visits, 17% more Total Pageviews, and 3% more Pageviews per Visit. Marines.mil had 8% more Visits, 9% more Top Content Visits, 3% more Total Pageviews, and 4% fewer per Visit. USCG.mil had 76% more Visits, 79% more Top Content Visit, 72% more Total Pageviews, and 2% fewer Pageviews per Visit. USACE.army.mil had 8% fewer Visits, no change in Top Content Visits, 6% fewer Total Pageviews, and 2% more Pageviews per Visit. JCS.mil had 153% more Visits, 138% more Top Content Visits, 132% more Total Pageviews, and 8% fewer Pageviews per Visit. had 13% fewer Visits, 7% fewer Top Content Visits, 18% fewer Total Pageviews, and 5% fewer Pageviews per Visit. Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%. Sections Overview Visits to the Defense.gov Homepage were down 2%, the News Releases (Landing Page) was up 10.1%. Individual news articles were down 6.8%, while individual news releases were up 7.5%. 1 Defense.gov Weekly Report for December 2 8, 2018
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for December 2 8, 2018
3 FLAGSHIP SITES METRICS OVERVIEW dod.defense.gov 8-Dec 1-Dec % (+/-) Visits 224, ,851-19% Top Content Visits 541, ,744-14% Total Pageviews 2,163,810 2,475,756-13% PV per Visit % 8-Dec 1-Dec % (+/-) Visits 254, ,703 1% Top Content Visits 1,046,324 1,094,015-4% Total Pageviews 1,791,718 1,778,884 1% PV per Visit % 8-Dec 1-Dec % (+/-) Visits 380, ,149 14% Top Content Visits 954, ,849 11% Total Pageviews 2,686,281 2,292,804 17% PV per Visit % 8-Dec 1-Dec % (+/-) Visits 244, ,771 8% Top Content Visits 893, ,665 9% Total Pageviews 3,687,068 3,565,233 3% PV per Visit % 8-Dec 1-Dec % (+/-) Visits 44,223 25,100 76% Top Content Visits 95,648 53,546 79% Total Pageviews 217, ,982 72% PV per Visit % 8-Dec 1-Dec % (+/-) Visits 48,534 52,494-8% Top Content Visits 106, ,695 0% Total Pageviews 177, ,204-6% PV per Visit % 8-Dec 1-Dec % (+/-) Visits 46,434 18, % Top Content Visits 112,410 47, % Total Pageviews 305, , % PV per Visit % 8-Dec 1-Dec % (+/-) Visits 489, ,513-13% Top Content Visits 1,065,632 1,151,610-7% Total Pageviews 4,038,289 4,928,372-18% PV per Visit % 3 Defense.gov Weekly Report for December 2 8, 2018
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 8-Dec 1-Dec Defense.gov Visits Visits % (+/-) facebook 1.47% 2.39% -38% twitter 1.13% 2.13% -47% AF.mil Visits Visits % (+/-) facebook 2.92% 2.48% 18% twitter 0.44% 0.28% 56% Navy.mil Visits Visits % (+/-) facebook 8.46% 6.68% 27% twitter 0.59% 0.43% 36% Marines.mil Visits Visits % (+/-) facebook 1.94% 0.68% 185% twitter 0.08% 0.09% -10% USCG.mil Visits Visits % (+/-) facebook 0.95% 0.67% 41% twitter 0.04% 0.02% 170% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 8-Dec 1-Dec Traffic Source Visits Visits % (+/-) Direct 54.23% 50.04% 8% Google 24.94% 18.24% 37% links.govdelivery.com 0.69% 0.73% -6% nytimes.com 0.00% 0.00% 121% msn.com 0.03% 0.03% 12% baidu 0.05% 0.08% -36% reddit.com 0.05% 0.04% 24% yahoo 0.56% 0.33% 71% bing 2.43% 1.97% 23% referral vs. organic Visits Visits % (+/-) referral 39.34% 44.57% -12% organic 2.54% 2.13% 20% Top Level Domains Hits Hits % (+/-).com 11.01% 17.44% -37%.net 21.44% 21.74% -1%.mil 24.72% 22.81% 8%.gov 0.59% 0.40% 47%.edu 0.79% 0.63% 25% Feeds Visits Visits % (+/-) RSS 19,346 19,468-1% 4 Defense.gov Weekly Report for December 2 8, 2018
5 SECTIONS OVERVIEW DEFENSE.GOV 8 Dec 1 Dec % of Section Visits Pageviews Visits Pageviews Website Homepage 18, ,924 22, , % 3.58% -2.0% News Landing Page % 0.08% 49.8% Resources Landing Page 1,280 1,535 1,489 1, % 0.24% -0.5% Face of Defense Landing Page 5,061 5,085 3,838 3, % 0.61% 52.7% Week in Photos % 0.02% 5.5% Photo Essays % 0.06% 25.4% Articles 84, , , , % 16.80% -6.8% Special Features 22,092 33,164 21,891 32, % 3.49% 16.8% AFPS RSS 7,556 33,591 8,378 40, % 1.34% 4.4% News Lead Photos RSS % 0.05% 9.1% News Releases (landing page) % 0.01% 10.1% Multimedia News Releases 75, ,612 81, , % 12.95% 7.5% News Releases RSS 3,702 20,277 2,964 20, % 0.47% 44.6% Transcripts 29, ,507 25, , % 4.08% 31.2% Transcripts RSS 1,825 5,064 1,578 5, % 0.25% 33.9% Advisories 25,344 42,226 25,580 42, % 4.08% 14.7% Advisories RSS 1,400 5,982 1,520 6, % 0.24% 6.6% Contracts 61, ,529 71, , % 11.46% -1.2% Contracts RSS 2,854 8,844 2,940 9, % 0.47% 12.4% Casualty update % 0.00% % Photos Landing Page % 0.00% #DIV/0! Lead Photos Gallery % 0.00% #DIV/0! Videos Landing Page % 0.00% #DIV/0! Leaders % 0.00% #DIV/0! SecDef Landing Page % 0.01% 22.9% DepSecDef Landing Page % 0.01% 12.1% CJCS Landing Page % 0.00% #DIV/0! VCJCS Landing Page % 0.00% #DIV/0! Bios 37,059 42,126 32,508 36, % 5.19% 32.0% Speeches 23, ,691 23, , % 3.68% 16.1% Speeches RSS 544 6, , % 0.09% 6.9% Sec Def Speeches RSS 251 1, , % 0.04% 11.3% Contact Us % 0.05% 2.4% Sites Landing Pages Other Registered sites 1,556 1,763 1,607 1, % 0.26% 12.1% Social media % 0.01% 63.9% Pay and Benefits % 0.00% -11.8% Doing Business with DoD % 0.03% 31.7% Defense Budget % 0.02% 111.6% Defense Budget , , % 0.03% 102.9% Total 58.38% 55.77% 4.7% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) 5 Defense.gov Weekly Report for December 2 8, 2018 % of Website % +/- Change
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published Tributes Flow in as Nation Mourns Passing of George H.W. Bush dod.defense.gov/news/article/article/ / /1/2018 Mattis: Bush Taught Others to Live A Life without Regret dod.defense.gov/news/article/article/ / /1/2018 Bush s Legacy Includes Decisive Military Action dod.defense.gov/news/article/article/ / /1/2018 Defense Strategy Arresting Erosion of U.S. Military Advantage dod.defense.gov/news/article/article/ / /1/2018 America Bids Goodbye to President George H.W. Bush dod.defense.gov/news/article/article/ / /5/2018 Top 5 Press Releases by Visits Press Release Visits Pageviews Published DOD Statement on Open Skies Flight Over Ukraine View/Article/ / /6/2018 DOD Identifies Army Casualty View/Article/ / /3/20178 General Officer Announcement View/Article/ / /30/2018 Statement by Secretary of Defense James N. Mattis on the Passing of President George H.W. Bush View/Article/ / /1/2018 Flag Officer Announcement View/Article/ / /6/2018 Top 5 Biographies by Visits Bio Visits Pageviews Ray Mabus Chuck Hagel General Mark A. Milley James N. Mattis General Joseph F. Dunford, Jr Defense.gov Weekly Report for December 2 8, 2018
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
DEFENSE.GOV WEEKLY REPORT. May 20-26, Metrics Overview
DEFENSE.GOV WEEKLY REPORT May 20-26, 2018 Metrics Overview This week Defense.gov had 13% fewer Visits, 12% fewer Top Content Visits, 10% fewer Total Pageviews, and 3% more Pageviews per Visit. AF.mil had
Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
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