Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
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1 DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit. AF.mil had 24% fewer Visits, 23% fewer Top Content Visits, 28% fewer Total Pageviews, and 5% fewer Pageviews per Visit. Navy.mil had 24% fewer Visits, 24% fewer Top Content Visits, 0% change in Total Pageviews, and 30% more Pageviews per Visit. Marines.mil had 29% fewer Visits, 37% fewer Top Content Visits, 40% fewer Total Pageviews, and 16% fewer per Visit. USCG.mil had 1% fewer Visits, 2% fewer Top Content Visit, 18% fewer Total Pageviews, and 17% fewer Pageviews per Visit. USACE.army.mil had 32% fewer Visits, 26% fewer Top Content Visits, 32% fewer Total Pageviews, and 0% change in Pageviews per Visit. JCS.mil had 33% fewer Visits, 36% fewer Top Content Visits, 51% fewer Total Pageviews, and 26% fewer Pageviews per Visit. Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%. Sections Overview Visits to the DoD.Defense.gov Homepage were down 25%, the News Releases (Landing Page) was down 44.8%. Individual news articles were up 0.3%, while individual news releases was down 19.6%. 1 Defense.gov Weekly Report for December 23-29, 2018
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for December 23-29, 2018
3 FLAGSHIP SITES METRICS OVERVIEW DoD.Defense.gov 29-Dec 22-Dec % (+/-) Visits 209, ,706-6% Top Content Visits 439, ,955-11% Total Pageviews 1,884,875 2,076,980-9% PV per Visit % 29-Dec 22-Dec % (+/-) Visits 177, ,681-24% Top Content Visits 773,265 1,006,992-23% Total Pageviews 1,120,842 1,549,346-28% PV per Visit % 29-Dec 22-Dec % (+/-) Visits 236, ,222-24% Top Content Visits 595, ,040-24% Total Pageviews 2,100,795 2,107,048 0% PV per Visit % 29-Dec 22-Dec % (+/-) Visits 147, ,641-29% Top Content Visits 484, ,147-37% Total Pageviews 2,071,064 3,479,650-40% PV per Visit % 29-Dec 22-Dec % (+/-) Visits 38,021 38,285-1% Top Content Visits 78,732 80,603-2% Total Pageviews 139, ,050-18% PV per Visit % 29-Dec 22-Dec % (+/-) Visits 28,473 41,847-32% Top Content Visits 64,342 86,920-26% Total Pageviews 100, ,268-32% PV per Visit % 29-Dec 22-Dec % (+/-) Visits 24,426 36,609-33% Top Content Visits 55,543 86,570-36% Total Pageviews 118, ,371-51% PV per Visit % 29-Dec 22-Dec % (+/-) Visits 302, ,361-31% Top Content Visits 770,187 1,001,344-23% Total Pageviews 2,587,280 4,159,085-38% PV per Visit % 3 Defense.gov Weekly Report for December 23-29, 2018
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 29-Dec 22-Dec Defense.gov Visits Visits % (+/-) facebook 3.35% 2.59% 29% twitter 1.34% 1.54% -13% AF.mil Visits Visits % (+/-) facebook 2.73% 2.89% -6% twitter 0.33% 0.46% -29% Navy.mil Visits Visits % (+/-) facebook 6.50% 9.99% -35% twitter 1.21% 0.93% 31% Marines.mil Visits Visits % (+/-) facebook 0.74% 2.08% -65% twitter 0.10% 0.09% 9% USCG.mil Visits Visits % (+/-) facebook 6.52% 1.69% 285% twitter 0.10% 0.05% 96% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 29-Dec 22-Dec Traffic Source Visits Visits % (+/-) Direct 49.95% 52.46% -5% Google 26.86% 22.97% 17% links.govdelivery.com 0.11% 0.40% -73% nytimes.com 0.00% 0.01% -64% msn.com 0.03% 0.03% -8% baidu 0.08% 0.05% 71% reddit.com 0.17% 0.34% -51% yahoo 1.13% 0.66% 72% bing 2.04% 2.54% -20% referral vs. organic Visits Visits % (+/-) referral 45.14% 41.53% 9% organic 2.07% 2.59% -20% Top Level Domains Hits Hits % (+/-).com 10.23% 10.46% -2%.net 21.29% 16.06% 33%.mil 12.15% 24.50% -50%.gov 0.27% 0.78% -65%.edu 0.20% 0.43% -53% Feeds Visits Visits % (+/-) RSS 17,783 19,340-8% 4 Defense.gov Weekly Report for December 23-29, 2018
5 SECTIONS OVERVIEW DEFENSE.GOV 29 Dec 22 Dec % of Section Visits Pageviews Visits Pageviews Website Homepage 11,819 61,639 17, , % 3.59% -25.0% News Landing Page % 0.13% -36.2% Resources Landing Page ,106 1, % 0.22% -22.5% Face of Defense Landing Page 2,369 3,278 4,733 4, % 0.96% -43.8% Week in Photos % 0.04% -69.0% Photo Essays % 0.07% -7.8% Articles 61, ,595 68, , % 13.87% 0.3% Special Features 16,956 27,288 19,668 27, % 3.99% -3.2% AFPS RSS 7,835 35,252 8,184 37, % 1.66% 7.5% News Lead Photos RSS 297 2, , % 0.06% 10.1% News Releases (landing page) % 0.01% -44.8% Multimedia News Releases 48, ,850 67, , % 13.60% -19.6% News Releases RSS 2,962 21,241 3,251 20, % 0.66% 2.3% Transcripts 17, ,158 21, , % 4.36% -9.8% Transcripts RSS 1,392 5,539 1,569 5, % 0.32% -0.4% Advisories 20,453 35,489 24,548 39, % 4.98% -6.5% Advisories RSS 1,210 7,684 1,547 7, % 0.31% -12.2% Contracts 38, ,241 61, , % 12.39% -29.0% Contracts RSS 2,212 9,412 2,701 10, % 0.55% -8.1% Casualty update 2,793 3,717 4,354 4, % 0.88% -28.0% Photos Landing Page % 0.00% #DIV/0! Lead Photos Gallery % 0.00% #DIV/0! Videos Landing Page % 0.00% #DIV/0! Leaders % 0.00% #DIV/0! SecDef Landing Page % 0.02% -12.1% DepSecDef Landing Page % 0.00% 702.0% CJCS Landing Page % 0.00% #DIV/0! VCJCS Landing Page % 0.00% #DIV/0! Bios 73,127 98,510 37,829 43, % 7.67% 117.0% Speeches 16, ,511 20, , % 4.20% -10.1% Speeches RSS 430 7, , % 0.10% -4.0% Sec Def Speeches RSS 217 2, , % 0.05% -5.6% Contact Us % 0.05% 20.0% Sites Landing Pages Other % of Website Registered sites 2,685 2,862 1,645 1, % 0.33% 83.3% Social media % 0.01% 44.6% Pay and Benefits % 0.00% 89.1% Doing Business with DoD % 0.03% -10.2% Defense Budget % 0.05% -18.5% Defense Budget , % 0.06% -22.0% Total 50.45% 57.76% -12.7% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) % +/- Change 5 Defense.gov Weekly Report for December 23-29, 2018
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published Marshall Center Program Engages Experts to Address Cyberspace Challenges, Threats dod.defense.gov/news/article/article/ /21/2018 President Signs Fiscal 2019 Defense Authorization Act at Fort Drum Ceremony dod.defense.gov/news/article/article/ /13/2018 Task Force Commander: ISIS Forces Degraded From Caliphate to Caves dod.defense.gov/news/article/article/ /11/2018 Navy Undersecretary Visits Allies to Build Military-to-Military Ties in Europe dod.defense.gov/news/article/article/ /20/2018 Artificial Intelligence Can Free Imagery Analysts to Focus More on the Unknown dod.defense.gov/news/article/article/ /14/2018 Top 5 Press Releases by Visits Press Release Visits Pageviews Published General Officer Assignments dod.defense.gov/news/news-releases/news-release-view/article/ /21/2018 DOD Releases 2019 Basic Allowance for Housing Rates dod.defense.gov/news/news-releases/news-release-view/article/ /14/2018 General Officer Announcement dod.defense.gov/news/news-releases/news-release-view/article/ /12/2018 DOD Releases Report on Enhancing Security and Stability in Afghanistan dod.defense.gov/news/news-releases/news-release-view/article/ /20/2018 Flag Officer Announcement dod.defense.gov/news/news-releases/news-release-view/article/ /6/2018 Top 5 Biographies by Visits Bio Visits Pageviews Patrick M. Shanahan Ray Mabus Chuck Hagel James N. Mattis General Joseph F. Dunford, Jr Defense.gov Weekly Report for December 23-29, 2018
This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
DEFENSE.GOV WEEKLY REPORT. May 20-26, Metrics Overview
DEFENSE.GOV WEEKLY REPORT May 20-26, 2018 Metrics Overview This week Defense.gov had 13% fewer Visits, 12% fewer Top Content Visits, 10% fewer Total Pageviews, and 3% more Pageviews per Visit. AF.mil had
USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
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