Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
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1 DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. had 10% fewer Visits, 11% fewer Unique Visits, 3% more Total Pageviews, and 15% more Pageviews per Visit. AF.mil had 2% more Visits, 5% fewer Unique Visits, 2% more Total Pageviews, and no change in Pageviews per Visit. Navy.mil had 17% fewer Visits, 20% more Unique Visits, 26% more Total Pageviews, and 52% more Pageviews per Visit. Marines.mil had 4% fewer Visits, 8% fewer Unique Visits, 3% fewer Total Pageviews, and 1% more per Visit. USCG.mil had 4% fewer Visits, 6% fewer Unique Visit, 8% fewer Total Pageviews, and 4% fewer Pageviews per Visit. USACE.army.mil had 5% fewer Visits, 1% fewer Unique Visits, 9% fewer Total Pageviews, and 5% fewer Pageviews per Visit. JCS.mil had 12% fewer Visits, 9% fewer Unique Visits, 11% fewer Total Pageviews, and 1% more Pageviews per Visit. Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%. Sections Overview Visits to the dod.defense.gov Homepage were down 12.4%, while the News Releases (Landing Page) were down 6.4%. Individual news articles were up 16%, while individual news releases were down 19.4%. 1 Defense.gov Weekly Report for January 20 26, 2019
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for January 20 26, 2019
3 FLAGSHIP SITES METRICS OVERVIEW DoD.Defense.gov 26-Jan 19-Jan % (+/-) Visits 211, ,651-11% Unique Visits 470, ,836-3% Total Pageviews 2,227,612 2,244,499-1% PV per Visit % 26-Jan 19-Jan % (+/-) Visits 495, ,297-10% Unique Visits 710, ,827-11% Total Pageviews 3,700,102 3,598,211 3% PV per Visit % 26-Jan 19-Jan % (+/-) Visits 245, ,271 2% Unique Visits 1,096,735 1,151,777-5% Total Pageviews 1,706,974 1,677,942 2% PV per Visit % 26-Jan 19-Jan % (+/-) Visits 318, ,201-17% Unique Visits 1,062, ,881 20% Total Pageviews 2,819,554 2,232,581 26% PV per Visit % 26-Jan 19-Jan % (+/-) Visits 193, ,411-4% Unique Visits 670, ,823-8% Total Pageviews 3,402,577 3,510,763-3% PV per Visit % 26-Jan 19-Jan % (+/-) Visits 50,192 52,314-4% Unique Visits 109, ,695-6% Total Pageviews 214, ,055-8% PV per Visit % 26-Jan 19-Jan % (+/-) Visits 46,987 49,273-5% Unique Visits 106, ,442-1% Total Pageviews 174, ,303-9% PV per Visit % 26-Jan 19-Jan % (+/-) Visits 35,803 40,850-12% Unique Visits 82,192 90,774-9% Total Pageviews 279, ,730-11% PV per Visit % 3 Defense.gov Weekly Report for January 20 26, 2019
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 26-Jan 19-Jan Defense.gov Visits Visits % (+/-) facebook 1.64% 2.97% -45% twitter 0.57% 1.04% -46% AF.mil Visits Visits % (+/-) facebook 2.69% 3.40% -21% twitter 0.46% 0.56% -17% Navy.mil Visits Visits % (+/-) facebook 7.81% 23.11% -66% twitter 0.78% 0.54% 43% Marines.mil Visits Visits % (+/-) facebook 0.93% 0.64% 44% twitter 0.22% 0.09% 155% USCG.mil Visits Visits % (+/-) facebook 1.65% 3.08% -46% twitter 0.34% 0.47% -26% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 26-Jan 19-Jan Traffic Source Visits Visits % (+/-) Direct 59.00% 55.77% 6% Google 22.25% 21.90% 2% links.govdelivery.com 0.38% 0.75% -49% nytimes.com 0.00% 0.00% 12% msn.com 0.03% 0.09% -64% baidu 0.08% 0.05% 39% reddit.com 0.02% 0.06% -63% yahoo 0.53% 0.53% -1% bing 2.36% 2.50% -6% referral vs. organic Visits Visits % (+/-) referral 35.09% 37.80% -7% organic 2.44% 2.52% -3% Top Level Domains Hits Hits % (+/-).com 10.69% 10.10% 6%.net 23.30% 21.02% 11%.mil 16.23% 17.34% -6%.gov 0.93% 0.47% 99%.edu 0.66% 0.65% 1% Feeds Visits Visits % (+/-) RSS 19,127 18,181 5% 4 Defense.gov Weekly Report for January 20 26, 2019
5 SECTIONS OVERVIEW DEFENSE.GOV 26-Jan 19-Jan % of % of % +/- Section Visits Pageviews Visits Pageviews Website Website Change dod.defense.gov Homepage 13,945 92,376 16, , % 3.38% -12.4% Homepage 319,652 1,399, ,819 1,596, % 47.85% -5.9% News Landing Page 22,874 34,905 17,887 30, % 3.67% 32.2% Resources Landing Page 1,464 1,748 1,715 2, % 0.35% -11.8% Know Our Military Landing Page 14,810 20,294 16,616 22, % 2.09% -0.4% dod.defense.gov Articles 69, ,577 62, , % 12.76% 16.0% Articles 40, ,851 29, , % 3.78% 51.9% AFPS RSS 6,471 40,273 6,833 42, % 1.40% -2.1% News Lead Photos RSS 80 3, , % 0.03% -42.6% News Releases (landing page) 27, ,051 30,136 93, % 6.19% -6.4% Multimedia News Releases 58, ,161 74, , % 15.36% -19.4% News Releases RSS 3,551 26,824 3,480 30, % 0.71% 5.5% Transcripts 13, ,300 15, , % 3.20% -7.3% Transcripts RSS 1,627 9,559 1,155 12, % 0.24% 45.6% Advisories 17,548 32,791 17,606 33, % 3.62% 3.0% Advisories RSS 1,688 10,076 1,495 13, % 0.31% 16.7% Contracts 52, ,753 51, , % 10.65% 4.8% Contracts RSS 3,465 13,569 3,225 17, % 0.66% 11.1% Casualty update 2,763 3,097 3,376 3, % 0.69% -15.4% Photos Landing Page 57,185 72,668 71, , % 9.06% -11.1% Lead Photos Gallery % 0.08% 19.2% Videos Landing Page 11,610 14,388 14,242 17, % 1.79% -8.9% Leaders 8,856 11,133 9,533 12, % 1.20% 3.8% SecDef Landing Page 5,169 6,704 5,507 7, % 0.69% 4.9% DepSecDef Landing Page % 0.04% -4.5% CJCS Landing Page 1,313 1,574 1,469 1, % 0.19% -0.1% VCJCS Landing Page 1,018 1,244 1,096 1, % 0.14% 3.8% Bios 25,462 28,958 31,985 35, % 6.57% -17.7% Contact Us 3,741 5,132 4,013 5, % 0.51% 4.2% Sites Landing Pages Other Registered sites 3,565 4,352 3,320 3, % 0.68% 11.0% Social media % 0.02% -20.9% Pay and Benefits % 0.01% -32.1% Doing Business with DoD % 0.05% 2.9% Defense Budget , , % 0.05% 15.8% Defense Budget % 0.09% 23.8% Total 86.89% 86.75% 0.2% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) 5 Defense.gov Weekly Report for January 20 26, 2019
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published DOD Moves Closer to Implementing Changes to Transgender Policy dod.defense.gov/news/article/article/ /22/2019 DIA s China Military Power Report Details Leaders Strategy dod.defense.gov/news/article/article/ /15/2019 New Strategy Encourages Innovation, Better Intel Sharing dod.defense.gov/news/article/article/ /23/2019 Dunford: Allies, Partners to Gain Importance in Future dod.defense.gov/news/article/article/ /18/2019 Strong Missile Shield Protects U.S., Allies dod.defense.gov/news/article/article/ /17/2019 Top 5 Press Releases by Visits Press Release Visits Pageviews Published DOD Identifies Army Casualty dod.defense.gov/news/news-releases/news-release-view/article/ /23/2019 DOD Identifies Army Casualty dod.defense.gov/news/news-releases/news-release-view/article/ /18/2019 General Officer Announcements dod.defense.gov/news/news-releases/news-release-view/article/ /16/2019 DOD Identifies Three Operation Inherent Resolve Casualties dod.defense.gov/news/news-releases/news-release-view/article/ /18/2019 DOD Releases 2019 Basic Allowance for Housing Rates dod.defense.gov/news/news-releases/news-release-view/article/ /14/2018 Top 5 Biographies by Visits Bio Visits Pageviews Ray Mabus Chuck Hagel Patrick M. Shanahan James N. Mattis General Joseph F. Dunford, Jr Defense.gov Weekly Report for January 20 26, 2019
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
DEFENSE.GOV WEEKLY REPORT. May 20-26, Metrics Overview
DEFENSE.GOV WEEKLY REPORT May 20-26, 2018 Metrics Overview This week Defense.gov had 13% fewer Visits, 12% fewer Top Content Visits, 10% fewer Total Pageviews, and 3% more Pageviews per Visit. AF.mil had
Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
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