How Social Computing Impacts Society

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1 How Social Computing Impacts Society Irwin King Department of Computer Science and Engineering The Chinese University of Hong Kong Irwin King. All rights reserved.

2 Sand from Centuries Past Send Future Voices Fast

3 Interdependence is and ought to be as much the ideal of man as selfsufficiency. Man is a social being. Mahatma Gandhi

4 A Brief History of the World

5 A Brief History of the World Time Magazine Birth of Internet IBM Desktop PC Apple Macintosh Birth of XML Person of the Year Industrial Revolution Information Age Internet Age WWW Age Attention Age ENIAC The MITS Altair Apple II Time Magazine Person of the Year Birth of WWW Birth of Web 2.0

6

7 Billionaires Shuffle 2007 William Gates Warren Buffett 2008 Warren Buffett Mark Zuckerberg Facebook in Carlos Slim Helu & family Carlos Slim Helu & family 2008 at 23 and $1.5 billion later... William Gates

8 Top 10 Most Populated Countries as of July ,500 1,250 1, ,335 1,177 Millions China India United States Indonesia Brazil Pakistan Bangladesh Nigeria Russia Japan

9 Top 10 Most Populated Countries as of February ,500 1,250 1, ,335 1,177 Millions China India FacebookUnited States Indonesia Brazil Pakistan Bangladesh Nigeria Russia Japan

10 Facebook s Global Audience

11 Facebook s Growth Stats

12 Global Internet Traffic Alexa as of May China USA Japan India Brazil Global Baidu Google Yahoo.jp Google.in Google Google QQ Yahoo FC2 Google Orkut.br Yahoo Sina Facebook Google.jp Yahoo Google.cn YouTube YouTube Orkut.in Windows Live Universo Online Taobao Myspace Rakuten YouTube YouTube YouTube Facebook Windows Live MSN Livedoor Blogger Globo MSN 7 Google Windows Live Ameblo.jp Rediff MSN Wikipedia 8 9 Sohu Wikipedia mixi Facebook Google Blogger Youku Craigslist Wikipedia Wikipedia Yahoo Baidu 10 Yahoo EBay Google Windows Live Terra Myspace

13 EU Commission on Social Computing

14 EU Commission on Social Computing

15 Social Computing with Web 2.0 Web as a medium vs. Web as a platform Read-Only Web vs. Read-and-Write Web Static vs. Dynamic Restrictive vs. Freedom & Empowerment Technology-centric vs. User-centric Limited vs. Rich User Experience Individualistic vs. Group/Collective Behavior Consumer vs. Producer Transactional vs. Relational Top-down vs. Bottom-up People-to-Machine vs. People-to-People Search & browse vs. Publish & Subscribe Closed application vs. Service-oriented Services Functionality vs. Utility Data vs. Value

16 The Brave New Words unfriendtweet tag cloud avatar blogsphere twitterati defriend sexting hashtags Folksonomy Twisdom

17 Social Networking Sites Example of Social Networking Sites: FaceBook, MySpace, Blogger, QQ, etc. The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA

18 Social Search Social Search Engine Leveraging your social networks for searching The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA

19 Social Media

20 Social News/Mash Up

21 On-line Games and Virtual Communities

22 Second Life

23 Social Bookmarking

24 Social Entertainment

25 Social Recommendations

26 Social Knowledge Sharing

27 Social Computing Revolution Connectivity Collaboration Communities

28 Social Analytics/Informatics

29 Politics

30 Commerce Social marketing Who are the brokers? Who can exert the most influence on buying/selling? How much should one advertise?

31 Public Health People s behavior can be monitored Google predicts flu trends... What is on people s mind translates to search queries The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA

32 Twitter Pop Culture Twisdom: Twitter Wisdom A Philosopher Ponders Life in 140 Characters or Less I don t know the key to success, but the key to failure is trying to please everybody. Bill Cosby Do what you know in your soul is right! It is a miserable state of mind to have few things to desire, and many things to fear. Francis Bacon The Longest Poem In the World-the awesome twitter poem! 956,644 verses this morning and ~4,000 a day! The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA

33 The YouTube Generation

34 The Age of FaceBook

35 Social Media vs. Anti-Social Media? Being on-line vs. being face-to-face Being superficial in relating vs. creating a rich experience of relationship Being disrupted vs. being in command of your personal space Being educated on-line vs. being mentored in person The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA

36 The Future of Social Computing Technologies and social media will continue to advance at a very rapid pace... Social Computing impacts significantly to culture, commerce, humanities,... Join the flow or be left behind?

37 Q & A

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