COVERAGE R-D-F DMA Hispanic Population Density and Coverage Map

Transcription

1 2013 MEDIA KIT

2 SNAPSHOT Univision 40 (WUVC) launched in UniMás (formerly TeleFutura) launched in 2004 WUVC-TV-Univision 40, is North Carolina s first Spanish-language television station WUVC Univision 40 and UniMás serve the local Hispanic community living in 23 counties in central North Carolina Univision 40 is the first television station in North Carolina to create a Spanish-language, local newscast and a primetime weekend talk show In August, 2011, WUVC launched the first Spanish-language, 30- minute newscast in the state of North Carolina. Noticias 40 airs Monday-Friday at 6:00pm and 11:00pm Both stations have full production capabilities WUVC s programming includes the Univision Network s blockbuster lineup including, novelas (long-run miniseries)-the most popular genre in Spanish-language television today, national newscasts, local newscast, variety shows, children s programming, musical specials, movies and world-class sporting events Univision 40 and UniMás provide extensive coverage of major sporting events including the World Cup, Gold Cup, Confederations Cup, Champion s League, Copa America, MLS and the popular Mexican League soccer

3 COVERAGE 2012 R-D-F DMA Hispanic Population Density and Coverage Map Geoscape. American Marketscape DataStream 2010 Series. Produced by the Geoscape Intelligence System (GIS) The data herein contained will be used exclusively for advertising/media decisions related to Univision. Any other use must be explicitly licensed from Geoscape.

4 CONTACTS GENERAL MANAGER NATIONAL SALES MANAGER Josh Melnick Scott Dumon p p e. e. OFFICE MANAGER Vivian Montalvo p e. ACCOUNT EXECUTIVES PRODUCTION Shirley Davenport Kevin Booker p p e. e. Alejandro Santana TRAFFIC p f e. e. Alberto Rodriguez COMMUNITY AFFAIRS p Irene Gonzalez e. p e. BUSINESS OFFICE MARKETING AND PROMOTIONS Terry Cooper Yvonne Cerna p p e. e.

5 Univision Communications, Inc. is the premier Spanish-language media company in the United States. Univision is headquartered in Los Angeles with television network operations in Miami, radio operations in Dallas and television and radio stations and sales offices in major cities throughout the United States. UNIVISION COMMUNICATIONS, INC. DIVISIONS OF UNIVISION COMMUNICATIONS INC INCLUDE: Univision Network. The most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households UniMás Network. A general-interest Spanish-language broadcast television network reaching 85% of U.S. Hispanic Households Univision Television Group. Which owns and operates 27 Univision Network television stations and 3 non-univision television station UniMás Television Group. Which owns and operates 31 TeleFutura Network television stations Galavision. The country's leading Spanish-language cable network Univision Radio. The leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico Univision Online. The premier Spanish-language Internet destination in the U.S. located at

6 R-D-F MARKET FACTS THE HISPANIC OPPORTUNITY 292,000 Hispanics in the Raleigh-Durham-Fayetteville DMA (Est. 2012) 10% of the population Household Income of $53K $3.3 billion consumer group 82% speak Spanish at home ONE OF THE FASTEST GROWING DMA S IN THE COUNTRY R-D-F HISPANICS ARE YOUNGER AND HAVE LARGER FAMILIES Persons Per Household: 3.6 (vs. 2.4 for Non-Hispanics) Median Age: 25 (vs. 39 for Non-Hispanics) *2009 Global Insights Hispanic Monitor, Avg HH income, Raleigh-Durham DMA *S2011 Nielsen Universe Estimates, Average persons per HH, Raleigh-Durham DMA

7 UNIVISION AND UNIMÁS PROGRAMMING

8 LOCAL NEWS AND COMMUNITY SHOW NOTICIAS 40 Weekdays, 6:00 pm- 6:30 pm ET and 11:00 pm - 11:30pm NOTICIAS 40 is North Carolina s FIRST, daily, local Spanish-Language news source and continues to be the lead provider of news and information for the Hispanic community. Launched in April, 2004, NOTICIAS 40 brought the Raleigh-Durham-Fayetteville Hispanic community 2-minute local news updates that directly impact the local Hispanic population. In February, 2011, WUVC launched the first, 30- minute, Spanish-language newscast in the state of North Carolina. VIDA CAROLINA Sundays, 6:00pm 6:30pm ET on Univision and Sundays, 7:00 and 7:30 am ET on TeleFutura With community news, special guests and a spotlight on local current events, VIDA CAROLINA provides Hispanic viewers with information about their own community in their own language. Airing every Saturday morning on Univision and repeated Sunday mornings on TeleFutura, VIDA CAROLINA is Univision 40 s first locally produced weekend program. Every week, VIDA CAROLINA aims to deliver information important to the Latino community as well as show the cultural diversity among Hispanics in the area!

9 NEWS/TALK/VARIETY DESPIERTA AMÉRICA! (Univision) Monday - Friday, 7:00 am - 10:00 am ET Hosts Karla Martínez, Raúl Gonzalez, Chiquinquirá Delgado and Poncho de Anda add humor and entertainment to the traditional early-morning news format. Along with traditional news updates from anchors Satcha Pretto and Felix De Bedout, Despierta América! offers lively discussions on a wide variety of topics, including home and family issues, consumer information, show business news, and interviews with Latin celebrities..

10 ENTERTAINMENT EL GORDO Y LA FLACA (Univision) Monday - Friday, 4:00 pm - 5:00 pm ET Univision s two most popular entertainment reporters, Raul de Molina and Lili Estefan, join forces for this daily gossip/talk show that brings viewers interviews and the latest word on all their favorite celebrities. SÁBADO GIGANTE (Univision) Three fun-filled hours of comedy skits, amateur talent contests, emotional family reunions, and performances by the biggest Latin music stars, Sábado Gigante is Univision s longest running program. It appears in the Guinness Book of World Records as the longest running variety show in television history. Sábado Gigante is the #1 program on Saturday nights among Hispanics and is rated as more of coviewing event for moms and kids 2-11 than American Idol, Dancing with the Stars, and The Voice.

11 NEWS MAGAZINE PRIMER IMPACTO (Univision) Monday - Friday, 5:00-6:00 pm ET Breaking events, incredible images, and emotionally gripping stories are presented each and every weekday on Univision s top-rated Primer Impacto. Bárbara Bermudo and Ilia Calderón along with a team of seasoned journalists to bring viewers the latest and most fascinating reports from across the country and around the world. In addition, viewers get the latest show biz news from entertainment reporter Tony Dandrades, national weather reports from Jackie Guerrido, and an astrology segment with renowned expert Walter Mercado. A multiple winner of the prestigious Edward R. Murrow Award, Primer Impácto works hard to bring accuracy and excellence to its viewers like no other newsmagazine on television today. AQUI Y AHORA (Univision) Tuesdays, 10:00-11:00 pm ET Each week, Univision s primetime newsmagazine brings viewers an hour of compelling in-depth investigations, consumer reports and hard-hitting interviews.

12 PRIMETIME NOVELAS Monday - Friday, 1:00 pm - 4:00 pm & 7:00 pm - 10:00 pm ET These uniquely Latin continuing series have the power to keep viewers hooked from their very first episodes to their thrilling, often surprising ending. And unlike the American soap operas they re often compared to, novelas appeal to men as much as to women, and many are watched regularly by the entire family.

13 NETWORK NEWS NOTICIERO UNIVISION (Univision) Monday-Sunday, 6:30 pm - 7:00 pm, 11:30 pm - 12:00 am ET Acknowledged by millions of U.S. Hispanics as the most accurate and trustworthy news source in the nation, Noticiero Univision offers in-depth coverage of both national and international events/issues most important to them. AL PUNTO (Univision) Sundays, 10:00 am - 11:00 am ET As we enter an election year when Hispanics will play a pivotal role in our nation s political landscape, being well informed has never been more important.now each Sunday, awardwinning journalist and Noticiero Univision anchor Jorge Ramos will take an in-depth look at the week s top stories and most important newsmakers. And when it comes to discussing Hispanic issues, he ll make sure his guests get straight to the point. Al Punto brings the most colorful and controversial issues of the day to Spanish-speaking viewers in a way they ve never seen before with compelling analysis and expert opinion. And that s the real point of this program.

14 REALITY NUESTRA BELLEZA LATINA (Univision) Sundays, March-May, 2013, 8:00 pm - 10:00 pm ET Nuestra Belleza Latina brings some of Hispanic America s most beautiful and talented women together to face-off in a fierce competition that goes way beyond appearances. 75 contestants, ultimately narrowed down to 12 finalists, live together in a luxurious mansion as they compete each week in a series of challenges designed to test their character and willpower. PEQUEÑOS GIGANTES (Univision) June-September, 2013, Primetime 28 kids, three hosts and seven judges come together to create a unique and charming talent competition that seeks to find the most-gifted child entertainers. Future singers, actors, dancers and comedians take the stage to deliver their best, but in the end, only one will take home the ultimate prize. A giant showdown no doubt!

15 SPORTS NEWS REPUBLICA DEPORTIVA (Univision) Sundays, 12:00 pm - 2:00 pm ET The latest sports news from Univision s Fernando Fiore and special guests. Hispanic sports fans will get the latest scores and highlights, as well as interviews with the biggest names in the sports world. CONTACTO DEPORTIVO (UniMás) Monday Sunday, 11:00 pm 11:30 pm ET The #1 nightly sports news show in Spanish, Contacto Deportivo feeds sports-hungry fans with highlights, scores and the inside story of the teams and leagues they care most about: soccer from Central and South America, but also U.S. sports where Hispanic athletes are making news. Each weeknight includes special feature segments that focus in on specialized sports and also show the fun side of our favorite plays.

16 SPORTS FUTBOL LIGA MEXICANA Sundays, 1:00 pm, 3:00 pm, 5:00 pm or 7:00 pm ET Univision proudly presents the best division One soccer from Mexico's top professional league. Featuring such teams as UNAM and America, these are the teams that L.A. Hispanics have been cheering for their entire lives. Major League Soccer Saturdays, 4:00 pm ET, March-November TeleFutura has Spanish-language exclusive rights to 21 Major League Soccer games. In 2007 the league adopted the designated player rule, which allowed each club to sign a superstar. While England s David Beckham was the first player inked under the new rules, the league is clearly focused on bringing in star Latin talent. Games feature the teams from the top U.S. Hispanic markets like Los Angeles, New York, Houston and Chicago.

17 SPECIALS PREMIO LO NUESTRO Thursday, February 14, 2013, 8:00 pm 11:00 pm ET Now in its 25 th anniversary, Premio Lo Nuestro, is the longestrunning Spanish-language Latin music awards show in TV history. Nominations are based on Nielsen airplay tracking data and the winners are determined by popular vote. It features 35 categories, representing all the most popular music genres. LATIN GRAMMY November 14, 2013, 8:00 pm 11:00 pm ET Univision, widely regarded as Spanish-language television s Mega-Event network, is proud to present the Latin music industry s most coveted award: The Latin GRAMMY. The Latin Recording Academy and its members honor Latin music from all over the world in a glitter-filled, star-studded evening celebrating musical excellence.

18 TRAFFIC Univision 40 s Traffic Department must receive creative 48 hours before it is scheduled to air (not including weekends). During holidays they need to be received five days before it is scheduled to air Commercials are accepted in DVC Pro format only Commercials must meet Univision s broadcast standards. Univision reserves the right to reject any commercial that does not meet our broadcast standards Univision requires that all verbal and written Spanish be properly spelled and grammatically correct. We do not accept commercials with English language (verbal or written). We do not accept commercials that are dubbed in Spanish over a person that was taped while speaking English Traffic instructions are due 48 business hours before the commercial is scheduled to air Spot air times can be provided the day before the start of the campaign CONTACT: fax e. WUVCTrafficDepartment@univision.net

19 PRODUCTION Standard commercial production is comprised of three hours of taping and three hours of editing Standard taping occurs in a continuous three hour period, Monday through Friday from 8am-5pm Our standard production price is $750. Price negotiable depending on schedule Talent will not be provided Logos should be provided to the production department in.jpeg;.bmp;.tif;.eps;.psd;.pdd;.pdf; or.pdp format After the commercial has been completed, the client can make basic revisions. More complicated revisions that require more than one hour of edit time will be billed at $100/hour

20 BUSINESS OFFICE Univision s standard practice is 30 days net of invoice date for clients that have Univision credit For Cash-In-Advance (CIA) clients: Payments need to be received in advance of air date We accept money orders, company checks AND CREDIT CARDS (with prior approval). We do not accept cash. CONTACT: Terry Cooper p e. tcooper@univision.net

21 WUVC-Univision Falls of Neuse Rd. Suite 660 Raleigh, NC (919)