Grand Slam for. Children

Transcription

1 Andre Agassi s 14 th Annual Grand Slam for Children Follow Up PACKET

2 Thank you for participating in Distinctive Assets Talent Gifting for the 11th Annual Latin GRAMMY Awards. Enclosed you will find press resulting from our media outreach related to this event. The original Internet articles that correspond to the screen captured copies attached herein can be easily located using Google or any other search engine; we ve simply included copies for your reference/convenience. More detailed information about any of these websites is available at should you be interested in demographics, page views, etc. Additional press opportunities may present themselves throughout the year (in addition to several pending articles/segments), and we will be sure to keep your product/service in mind for any future media consideration. Be sure to update us about celebrity redemptions, success stories and press you might secure through your own publicity efforts, using your Latin GRAMMY Awards participation as leverage. You will also receive copies of any electronic media in which you were mentioned (under separate cover), either via web link or DVD. We look forward to working together again in the near future. Carpe Diem, The DA Press Department

3 PRESS RELEASE pg.1

4 PRESS RELEASE pg.2

5 Talent invite

6 Signature Enclosure (cover and back)

7 Signature Enclosure (inside)

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9 scenes from the gift lounge Please note: Lounge clients received a complete disk of all photos taken with talent at their gift station. If you did not receive this disk, please contact your sales representative immediately for a replacement copy.

10 The Gift Bag Each Latin GRAMMY presenter/performer received an official Gift Bag at their hotel upon check in. There was also an in-lounge Gift Bag Display area (shown above right) where all gift bag items were showcased.

11 PRESS RELEASES Our official press release was posted on dozens of newswires and websites dedicated to client-generated news releases, including PRNewswire.com PR.com PRLog.net PR-Inside.com BusinessWire.com 1888PressRelease.com Forbes.com Business Wire Sys-Com Media Additionally, many clients posted blogs and created Latin GRAMMY content on their own websites to help generate online traffic, contests and Google searches. Many of your press releases were picked up by dozens of bloggers, fan sites and online news sources!

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16 Triunfo Magazine ad page

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20 amaraaccion/videos-de-luces-camaraaccion/video/ /mira-el-botin-para-los Univision is the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households.

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44 RADIO INTERVIEWS Numerous radio interviews were conducted as well as listener giveaways with Latin GRAMMY Gifts as the featured prizes: WAFZ La Ley 92.1 FM / 1490 AM K107.5 La Variedad KVEG KLUC Univision Radio (Tony Dnadrades) KLOVE

45 PRESS DISCLAIMER Distinctive Assets extensively promotes and pursues all forms of media coverage before, during and after our events. However, we have no editorial control over what products are chosen for any particular story. Though we facilitate introductions and book interviews, the specific results are in the hands of the journalists and segment producers themselves. Choosing one product over another is based on many factors, none of which are determined by Distinctive Assets. Please remember that participating in an award show with Distinctive Assets is a celebrity placement opportunity only; you are not hiring us as a full-service PR company. Though we pride ourselves on being an effective additional PR resource for you, the best results can be achieved when your Marketing Department uses the foundation we have laid and the momentum we have created to push your brand to the next level. We look forward to working with you in the near future. Many of our long-term partners have found that multi-show participation increases their odds of receiving press attention. If you have any questions on how to utilize this experience in the future promotion of your product or for an upcoming calendar of events, please contact your account representative. There are also several outstanding press pieces (including segments which aired on FOX and Univision) which we will forward to you under separate cover as soon as we receive them.

46 CONTACT US 913 S. Mansfield Avenue Los Angeles, CA