2009 HollywooF A-List Doggie Gift Bag Follow Up PACKET PACKET

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1 2009 HollywooF A-List Doggie Gift Bags Follow Up PACKET

2 Thank you for participating in Distinctive Assets 2009 HollyWOOF A List Doggie Gift Bags. Enclosed you will find press resulting from our media outreach related to this special promotion. The original Internet articles that correspond to the screen captured copies attached herein can be easily located using Google or any other search engine; we ve simply included copies for your reference/convenience. More detailed information about any of these websites is available at should you be interested in demographics, page views, etc. Additional press opportunities may present themselves throughout the year, and we will be sure to keep your product/service in mind for any future media consideration. i Be sure to update us about celebrity redemptions, success stories and press you might secure through your own publicity efforts, using HollyWOOF participation as leverage. We look forward to working together again in the near future. Carpe Diem, The DA Press Department

3 PRESS RELEASE

4 PRESS RELEASE Page 2

5 Front side Signature Enclosure Back side

6 Recipients Fergie Tori Spelling Alicia Silverstone Miley Cyrus Ricky Martin Jai Rodriguez Charlize Theron Paris Hilton Drew Barrymore Mickey Rourke Hayden Panettiere Martha Stewart Rachael Ray Oprah Winfrey Kathy Griffin Katherine Heigl Rachel Bilson Amanda Bynes Denise Richards Mischa Barton Nicole Richie Ellen DeGeneres Glenn Close Hilary Duff Justin Timberlake

7 Official Gift Bag Photo Please note: This photo was intended to provide media with a sense of the breadth and depth of the gift bag inclusions and overall contents...not as a photo shoot for any particular product. The individual product JPEGs you supplied along with your PR form were made available to press representatives upon request.

8 PRESS RELEASES Clients successfully posted individual press releases about their fabulous products/services on dozens of newswires and websites dedicated to client-generated news releases, including PRNewswire.com PR.com PRLog.net PR-Inside.com BusinessWire.com 1888PressRelease.com Forbes.com Business Wire Additionally, many clients posted blogs and created HollyWOOF content on their own websites to help generate online traffic, contests and Google searches. We commend you for using our celebrity seeding services in this proactive manner. While we always encourage it, this year more clients than ever took advantage of these tools! Many of your press releases were picked up by dozens of bloggers, fan sites and online news sources!

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28 A photo of Jessica Biel and Tina enjoying one of A photo of Jessica Biel and Tina enjoying one of the many gifts in the HollyWoof gift bag delivered to their front door.

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31 Pending press A number of long-lead publications and other media outlets have confirmed pending articles/segments, including: Exotic DVM Veterinary Magazine Modern Dog Let s Make a Deal (CBS) Pet Planet Magazine Live Like a Star

32 PRESS DISCLAIMER Distinctive Assets pursues all forms of media coverage before, during and after our events. However, we have no editorial control over what products are chosen for any particular story. Though we facilitate t introductions, ti the specific results are in the hands of the journalists and segment producers themselves. Choosing one product over another is based on many factors, none of which are determined by Distinctive Assets. Please remember that the HollyWOOF promotion is a celebrity placement opportunity only; you are not hiring us as a full-service PR company. Though we pride ourselves on being an effective additional PR resource for you, the best results can be achieved when your Marketing Department uses the foundation we have laid and the momentum we have created to push your brand to the next level. We look forward to working with you in the near future. Many of our long-term partners have found that multi-show participation p increases their odds of receiving press attention. If you have any questions on how to utilize this experience in the future promotion of your product or for an upcoming calendar of events, please contact your account representative.

33 CONTACT US 913 S. Mansfield Avenue Los Angeles, CA