EMA 2016 FALL. Meeting. Rethink. Reinvent. Transform. October 26 29, The Westin Austin Downtown. Austin, Texas

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1 EMA 2016 FALL Meeting Rethink. Reinvent. Transform. October 26 29, 2016 The Westin Austin Downtown Austin, Texas

2 Greetings Message from the Chairman Dear Friends, The fall is rapidly approaching and I hope you will be joining us at our upcoming meeting in Austin, Texas. This is a new city for EMA. Austin, on the eastern edge of Texas Hill Country, is not only the state capital, but lays claim to being the "live music capital of the world." It is also home to the University of Texas and Formula 1's Circuit of the Americas raceway. EMA will hold its fall meeting in the Westin Austin Downtown Hotel, which is a brand new property and well located in downtown Austin. We are continuing our theme Rethink, Reinvent, Transform. We are excited to introduce a few new speakers and you will recognize some of our old favorites. Our Opening Keynote Speaker will be Robert Fry, Jr. who is Chief Economist at Robert Fry Economics where he analyzes the global economy. October 26-29, 2016 The Westin Austin Downtown Austin, Texas 2 The Foundation Forum will continue its examination of new technology and the mail. The Forum is featuring Robert Mattis, Vice President of Enterprise Innovation at Pitney Bowes World Headquarters in Stamford, CT. Bob leads a cross functional team that drives some of Pitney Bowes Strategic Innovation Initiatives. Following Bob will be Lisa Nieman, Esq., Director in the Risk Analysis Research Center within the USPS Office of Inspector General. Lisa s work involves understanding the evolving operations and needs of the postal community. The Public Policy General Session will include a presentation on the state of rural service in America and the need for postal transformation. You will also hear about some of the legislative and regulatory challenges of the election year and the demand destruction of paper. During the Postal Affairs Session, you will receive postal updates on informed visibility, selling postal programs to employees and customers and the 2016 promotions offered by the USPS. The Technical General Session will focus on a project update, followed by an overview of the printing and converting technology at the most recent global printing conference, Drupa, in Dusseldorf, Germany. The Management General Session will feature a presentation on the challenges and opportunities that paper recyclers face in today s market. You will also hear a presentation on what Millennials really think about mail, paper and envelopes. Rounding out our fall meeting will be a keynote presentation by Hayden Shaw who is an expert in generations and how they approach work and projects. He writes on generations and leadership for the Huffington Post and is an author and lecturer on generations and leadership. This is a winning combination of a great city, a new hotel and a terrific program we know you will enjoy. Please join us in Austin, Texas, October 26-29, Best regards, Ken Bernstein, Chairman

3 Schedule Events Wednesday, October 26, :00 am 4:00 pm Registration & Information Desk 10:00 am 11:30 am Board of Directors Meeting* 11:45 am 1:15 pm Foundation Board of Trustees Meeting* 1:30 pm 3:00 pm Public Policy Committee Meeting* 3:15 pm 4:15 pm Membership & Marketing Committee Meeting* 5:00 pm 6:00 pm First-Time Attendee/New Member Orientation/Reception 6:00 pm 7:30 pm Welcome Reception Evening Free Thursday, October 27, :30 am 9:00 am Continental Breakfast with Table Tops 7:30 am 3:00 pm Registration & Information Desk 8:00 am 9:30 am Opening General Session Keynote Speaker & Awards 9:30 am 9:45 am Refreshment Break with Table Tops 9:45 am 11:15 am General Session II Foundation Forum 11:15 am 12:45 pm Lunch with Table Tops 1:00 pm 2:30 pm General Session III Public Policy 2:30 pm 2:45 pm Refreshment Break with Table Tops 2:45 pm 4:15 pm General Session IV Postal Affairs Evening Free Friday, October 28, :30 am 9:00 am Continental Breakfast 7:30 am 11:15 am Registration & Information Desk 7:30 am 8:00 am Industry Partners (Associates) Business Meeting 8:00 am 9:30 am General Session V - Technical 9:30 am 9:45 am Refreshment Break 9:45 am 11:15 am General Session VI - Management 11:15 am 1:00 pm Lunch on Own 1:15 pm 2:45 pm Closing General Business Session - Keynote 2:45 pm 4:00 pm Meetings & Content Committee Meeting* 6:30 pm 10:30 pm Industry Partners Party Saturday, October 29, 2016 EMA 2016 Fall Meeting Rethink, Reinvent, Transform 3 Departures *Committee Members Only

4 October 26-29, 2016 The Westin Austin Downtown Austin, Texas 4 Session Topics Thursday, October 27 8:00 am 9:30 am OPENING GENERAL SESSION Robert C. Fry, Jr., PhD, CBE, Chief Economist, Robert Fry Economics LLC, will discuss current conditions in the global economy and the outlook for future growth, with emphasis on global manufacturing and the health of the overall U.S. economy. Among the topics covered will be growth in GDP and industrial production, the recovery of the U.S. housing sector, U.S. light vehicle sales, the strength of the U.S. dollar, inflation, and interest rates. Robert will pay special attention to the prices of oil and natural gas and their implications for economic growth. Rethink. Reinvent. Transform.

5 Session Topics Thursday, October 27 9:45 am 11:15 am General Session II: Foundation Forum Robert Mattis, Vice President Enterprise Innovation, Pitney Bowes, will share work Pitney Bowes has done including real, in market testing - as they strive to Reinvent Mail through the convergence of physical +digital communications. Lisa M. Nieman, Director, Marketing Initiatives, U.S. Postal Service Office of Inspector General, will speak on the evolving role of mail in the marketing industry. She will share research the OIG has done on how new technologies can engage consumers and lead to better mail response rates, and which of those technologies the Postal Service is now exploring. 1:00 pm 2:30 pm General Session III: Public Policy Paul Swartz, Director of Government Affairs, National Rural Letter Carriers Association, will brief you on issues which define postal matters in rural America and the key issues for his membership. Tom Howard, Vice President of Government Affairs, Domtar, has been very involved in everything from postal reform, to paper demand destruction to getting out the message on sustainability. Tom will also share his thoughts on what Congress will look like after the election of Bill Berkley, President & CEO, Tension Corp., will discuss the demand destruction of paper and where strides still need to be made in the future. 2:45 pm 4:15 pm General Session IV: Postal Affairs Lon Robinson, Director, Research & Development, Tension Corp., will brief you on the latest happenings with the Mailers Technical Advisory Committee and discuss key mail and envelope structuring issues that you need to implement for your company. Kurt Ruppel, Marketing Services Manager, IWCO Direct, will talk about a new USPS program, Informed Delivery, which has become a concern for mailers and envelope manufacturers due to its potential impact on consumers interaction with mail. Daryl Walsh, Executive Vice President, MackayMitchell Envelope Company and the newest member of our Postal Affairs Team, will offer suggestions and tips for getting information from USPS resources. Steve Hart, Manager Direct Sales, Mac Papers Envelope Converters, will discuss Mac Papers marketing parameters of the USPS Incentive program and how it is communicated to their client base and their plans to continue communicating its success to the marketplace going forward. EMA 2016 Fall Meeting Rethink, Reinvent, Transform 5

6 Session Topics Friday, October 28 8:00 am 9:30 am General Session V: Technical Bob Tees, Vice President & General Manager, Mac Papers Envelope Converters, will moderate a panel discussion on the new technologies displayed at Drupa. The members of the panel, Lon Robinson, Tension Corp.; Danny Bower, Papercone Corp. and Paul Siegle, Priority Envelope, will present what they think are the standout technologies from the show. 9:45 am 11:15 am General Session VI: Management October 26-29, 2016 The Westin Austin Downtown Austin, Texas 6 Danielle Siegle is a member of the Pi Sigma Epsilon student organization at the University of Wisconsin-Eau Claire. Her organization has been doing market research to find out what college students and millennials really think of mail, paper and of course envelopes! During this presentation, Danielle will be speaking about what her generation thinks of the current mail process, their overall knowledge on the industry and what they think could be beneficial for the industry moving forward. Myles Cohen, President of Pratt Industries and Chapter President of the Institute of Scrap Recycling Industries, Inc. Paper Stock Industries Chapter, will present the trends, challenges, and opportunities paper recyclers face today. Over the past few years, paper recycling markets have gone through a reduction in commodity pricing, causing some necessary changes in the infrastructure of recovered paper collection and processing. The changes and shifts paper recyclers have had to overcome in order to remain viable has transformed the industry and Cohen will discuss these dynamics and its impact on paper recycling. 1:15 pm 2:45 pm Closing General Business Session Ken Bernstein, EMA Chairman and President & CEO, United Envelope LLC, will give his outgoing chairman s speech and recognize the outgoing Board of Directors. Jim Beard, President, Papercone Corp., will provide the nominating committee report. Ron Wilson, President, Love Envelopes, Inc., will provide his incoming chairman s remarks. Closing Keynote Speaker: Haydn Shaw, author of Sticking Points: How to Get 4 Generations Working Together in the 12 Places They Come Apart and FranklinCovey s bestselling workshops Leading Across Generations and Working Across Generations, has researched and helped clients regarding generational differences for over twenty years. He also writes on generations and leadership for the Huffington Post. He will expound on Sticking Points: How to Get the 4 Generations Working Together. You will learn what the differences are among the generations what sticking points the differences create for organizations, teams, and even families how marketing approaches must change to reach the younger generations what attracts and keeps younger employees how these differences will complicate the mass exodus of the Boomers from the full-time workforce over the next decade

7 Social Networking Wednesday, October 26, :00 pm 6:00 pm First Time Attendee/New Member Orientation & Reception New members, prospects, first-time attendees and spouses are invited to attend this special orientation. You will receive a brief overview of the Association from the EMA and GEA leadership. Following the orientation, there will be a reception where you can mix and mingle with the EMA leadership, committee chairs and hosts. 6:00 pm 7:30 pm Welcome Reception All attendees are invited to the Welcome Reception. This is a great way to begin your meeting experience. Come meet colleagues and make new contacts. Friday, October 28, :30 pm 10:30 pm Denim and Diamonds Ladies, wear your bejeweled blue jeans and tops with sparkling bling and, of course, your diamonds! Men, put on a nice pair of jeans and a nice button-down shirt and you re at the most comfortable formal party you ve ever been to. Cowboy boots are a nice wardrobe compliment, and when you re in Texas, it s not bad manners to wear your cowboy hat indoors. Step through the beautiful Denim and Diamonds entrance and up to the bar and order a beverage under the crystal chandelier. Dance the night away to a favorite local country band and learn some line dance moves from the fun instructors. If dancing isn t your thing, then sit down in the casino and try your luck at Texas Hold Em Poker, Black Jack and more. Your night of Denim and Diamonds will be a ritzy and glitzy evening! Social Networking EMA 2016 Fall Meeting Rethink, Reinvent, Transform 7

8 October 26-29, 2016 The Westin Austin Downtown Austin, Texas 8 Reg & Travel General Information By registering for this meeting you signify that you have read, understand, and agree to abide by EMA s policies on registration, housing, cancellation, spouse/guest registration, and entertainment. Please visit for complete details. Each registrant must use a separate form or register separately online and each attendee employed by a member company must register. Spouses will have a separate registration fee and children not employed by a member company are not required to pay the registration fee. If registering via mail, return a copy of the registration form to EMA and keep a copy for your records. All registrations must include payment in full. How to Register Use the enclosed registration form, or visit the EMA website at to register online or download the meeting registration form. MAIL You may mail your registrations, including payment in full, directly to the EMA office using the enclosed self-addressed envelope. ONLINE You may register online, by visiting & click on My EMA Portal. FAX Registrations may be faxed to the EMA office at Note: Registration confirmations will be sent following receipt of registrations & payment in full. See registration form for registration fees. What to Wear The average temperatures in late-october are a high of 79 and low of 58 Fahrenheit. Business casual is the recommended attire for all committee meetings and sessions. Suggested attire for the sessions includes slacks, polo-type shirts or button-down collared shirts for the men. Slacks, skirts, polo-type shirts or blouses are suggested for the women. Dress for the Welcome Reception is business attire, jacket optional. Denim and Diamonds is the suggested attire for the party.

9 Austin The heart of the Lone Star State is known for being one of the friendliest spots in the nation. Maybe it s because of the good food, the abundance of creative souls who live in the area or the fact that there s always music in the air. Whatever the reason, the same warm, down-home vibe permeates the places and spaces that make the city what it is: The Live Music Capital of the World. Travel Information Recently named Best Domestic Airport in the U.S., Austin-Bergstrom International Airport (ABIA) makes it easy to get to and from Austin by air. All major American airlines serve ABIA, with roughly 300 daily flights to 45+ nonstop destinations and 80 direct (same plane) destinations. Getting to and from the airport - and all around town - is easy. Most major rental car companies are available at ABIA. The Westin Austin Downtown is approximately 16 minutes from the Austin- Bergstrom International Airport. Taxi Taxi fares (meter) are approximately $40+ one way, depending on traffic. Car Rental There is no need to rent a car to get around Austin. But if you would like car rental details, EMA has partnered with Avis and AWD Number J has been assigned for our event. Please use this number to take advantage of the EMA group discount for your car rental needs. Please feel free to contact their Meetings and Conventions Department at should you have any special needs or requests, and to ensure you receive the best rate possible based upon your individual travel needs. Parking Valet Parking is $40 per day. Accessible Accommodations If you require any special accommodations to participate in any of the meetings or other activities, please indicate your specific needs on the enclosed registration form or contact the EMA office at EMA 2016 Fall Meeting Rethink, Reinvent, Transform 9

10 Hotel The Westin Austin Downtown 310 East 5th Street, Austin, TX, (866) The Westin Austin Downtown Hotel is one of the premiere downtown Austin hotels, located one block from the 6th Street Entertainment District, just footsteps to the latest foodie hotspots, historic sites, October 26-29, 2016 The Westin Austin Downtown Austin, Texas 10 legendary live music venues, eclectic shops and year-round outdoor fun. The hotel features a state of the art fitness center and heated outdoor rooftop pool and bar.

11 Dining Overview Located on the ground floor of The Westin Austin Downtown, Stella San Jac is a Southern-style restaurant that offers an eclectic Austin-American menu. The fullservice Austin restaurant features an open kitchen and outdoor seating, as well as a bar and lounge that hosts local musicians on a weekly basis. Additional Information The following guest room rates have been guaranteed for the EMA 2016 Fall Meeting. EMA group rates will be honored over the meeting dates and for reservations arriving up to three days prior to the meeting and departures up to three days after the meeting, based on availability. EMA Guestroom Rates: Traditional $299.00US + tax for single/double occupancy Please make your hotel reservations now by calling or online at Please mention the EMA 2016 Fall Meeting when making your reservation. The EMA special group rate will be available until September 28 or until the room block is sold out. Reservation requests received after September 28 or once the room block is full will be accepted on a space and rate available basis. A deposit equal to one night s room rate is required to hold each reservation. A charge of one (1) night s room plus tax will be charged for any cancellations within five (5) days of arrival. 11 EMA 2016 Fall Meeting Rethink, Reinvent, Transform

12 Future Meeting Dates EMA 2017 Spring Meeting April 26-29, 2017 Turnberry Isle Miami Aventura, FL EMA 2018 Spring Meeting April 11-14, 2018 The Broadmoor Colorado Springs, CO Rethink. Reinvent. Transform. EMA WE HAVE MOVED! 700 South Washington Street Suite 260 Alexandria, VA

13 Registration EMA 2016 Fall Meeting October 26-29, 2016 The Westin Austin Downtown Austin, Texas 3 Easy Ways to Register: Complete Sections A through D 1 MAIL: EMA, 700 S. Washington St., Suite 260, Alexandria, VA ONLINE: 3 FAX: A. MEETING REGISTRATION INFORMATION (Please print or type full name of registrant) Each participant from a member company must register for the meeting on a separate form. Companions, non-industry related children and/or guests may be included on one form. If you have questions, please contact the EMA office at (703) REGISTRANT (Last, First / Nickname for Badge) SPOUSE/COMPANION (Last, First / Nickname for Badge) CHILD (Last, First / Nickname for Badge) GUEST If Attending Entire Meeting (Last, First / Nickname for Badge) COMPANY BUSINESS PHONE (with area code) MAILING ADDRESS CITY, STATE, ZIP ADDRESS This is my first Meeting. I would like to be a member host to a first-time attendee. B. REGISTRATION FEES (All fees to accompany this registration. Funds must be paid in U.S. Dollars) Meeting registration fees include admittance to all meeting functions as listed on the enclosed Schedule of Events, with the exception of events with limited attendance as noted and Optional Activities with separate fees listed below. Regular, International Affiliate and Prospective Members ONLY! On or Before September 23 - Each Registrant $ After September 23 - Each Registrant $ Associate, Marketing Intermediary Members ONLY: On or Before September 23 First registrant from an organization $ 1, nd - 6th registrant from an organization $ 1, After September 23 First registrant from an organization $ 1, nd - 6th registrant from an organization $ 1, Spouse/Guest Registration Fees $ C. EVENTS Industry Partners Party: The cost of dinner is included in your registration fee for one registered member and their registered spouse/ companion. If you have additional guest/children that you would like to attend the Party. See cost below. Member Spouse Total Attendee(s) Guest/Children $150 each Total = $ Not attending Industry Partners Party D. TOTAL FEES AND PAYMENT INFORMATION Please TOTAL ALL Registration & Optional Fees = $ Please check one: Check VISA MC AMEX Name on card: Signature: Card #: Exp. Date (3) or (4) Digit security code OTHER REQUIREMENTS Special Dietary Requests: (Only special requirements will be honored.) b Accessible Accommodations: Please indicate any special requirements, or call the EMA office at (703) CANCELLATIONS: Refunds are given for meeting registrations ONLY. Cancellations received in writing on or before September 23, 2016 will receive a full refund less a $100 processing fee. Cancellations received in writing between September 23 October 14 will receive a 50% refund. No refund will be given after October 14, Complete and return payment to: EMA, 700 S. Washington St., Ste. 260 Alexandria, VA Fax: +1 (703) PLEASE KEEP A COPY OF THIS FORM FOR YOUR RECORDS. Off-Site Registration Fee (Only if you are not staying at host hotel; waived if home residence is within 25 miles of hotel) $ Date Sent to EMA Date Received by EMA