EXHIBITOR & SPONSOR PROSPECTUS RFMA 2018! WHAT IS RFMA 2018? PHOENIX CONVENTION CENTER. BUSINESS IS HAPPENING at

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1 EXHIBITOR & SPONSOR PROSPECTUS EXPOSE YOUR PRODUCTS AND SERVICES TO TOP DECISION-MAKERS FROM HUNDREDS OF RESTAURANT COMPANIES OVER THREE ACTION- PACKED DAYS! WHAT IS RFMA 2018? RFMA 2018 is the premier annual event for restaurant facility professionals to gather with peers, vendors and other industryshapers under one big roof. It s three days of building relationships, learning from speakers and education sessions, sharing knowledge, networking, and gathering new resources. All in a fun-filled setting surrounded by the restaurant industry s best and brightest. THE BOTTOM LINE? BUSINESS IS HAPPENING at RFMA 2018! PHOENIX CONVENTION CENTER PHOENIX, AZ MARCH 4-6 In some cities a giant concrete box passes for a convention center. Not in Phoenix. Inspired by the red-rock walls and turquoise waters of the Grand Canyon, the Phoenix Convention Center is one of the most beautiful and sophisticated convention centers in the United States. When you step out of the Phoenix Convention Center, you enter the heart of downtown Phoenix. From the doors of the center, you re just steps away from the comforts of your hotel, the cuisine and cocktails of nearby restaurants, and the nightlife of Phoenix s urban core.

2 OVERVIEW WHO ATTENDS? PURCHASING ROLE 5 % 9 % Specify Products/ Services No Role WHO ATTENDS - BY NUMBER OF RESTAURANTS MANAGED , Over 1,000 WHO ATTENDS - BY SEGMENTS 30 % TYPES OF OWNERSHIP 56 % Decision Maker Influence Decision Casual Dining Ice Cream/Coffee/Tea/Sandwich Fast Casual Fine Dining Lounge/Bar Grocery Store Quick Serve Movie Theatre Gas Station/C-Store Childcare/Healthcare % 5 % Corporate Chain SOME BRANDS THAT ATTENDED RFMA 2017 Franchisee Independent 86 % *Based on demographic data provided by RFMA 2017 Conference Attendees. ATTENDEE SATISFACTION 98% of Attendees would recommend the RFMA Annual Conference to their peers 94% of Attendees felt they had ample networking opportunities At the end of RFMA 2017, 81% of Attendees were already committed to attend RFMA 2018

3 BENEFITS OF EXHIBITING This is a highly targeted audience. If you are trying to reach Restaurant Facility Professionals who oversee the repair, maintenance, and remodel of restaurant facilities, equipment and grounds, there is no better place to reach them than at RFMA 2018! All exhibitor delegate registrations are also full conference registrations. This means you get to attend the opening and closing events, as well as all the great Education and General Sessions alongside our Attendees. Golf can be added to your registration for an additional fee. This can also be a great added value as we feel the best way to get the most out of your exhibiting experience is to interact with our attendees at every possible opportunity. NETWORKING OPPORTUNITIES 8.5 exclusive Exhibit Hall hours Attendees can pre-schedule appointments with our online networking, through which you will receive requests for appointments from Restaurant Facility Professionals. Express Exchange is a sort of reverse exhibit hall. Restaurateurs will be seated at a table and exhibiting companies will have the opportunity to present a brief 2-minute introduction of the products or services you offer. This will allow Restaurant Attendees to be exposed to many new companies in their areas of interest and make plans to visit you on the exhibit floor for more in-depth information. This is open to Exhibitors and Sponsors only. Exhibiting companies will sign up on-site and may send ONE representative to participate. Sponsors get additional admissions based on sponsorship level. THE BOTTOM LINE? BUSINESS IS HAPPENING at RFMA 2018! EXHIBITOR FEES The exhibitor fees to reach this very targeted segment of the restaurant industry are one of the best values anywhere for a comparable conference. Rate RFMA Member* Non-Member Inline 10 x10 $3,700 $4,700 *A one-year vendor membership with RFMA starts at $550 **For multiple booths, multiply the number of booths by the rate. WHAT S INCLUDED WITH YOUR BOOTH: Company listing on Conference Website and Mobile App, including a 65-word company description Two full-conference registrations and the opportunity to purchase up to two additional registrations for $425 Pre-show Mailing Lists starting 1/15/18 Post-show Mailing List RFMA 2018 Exhibitor logo to use in marketing materials and post on your website Link from your booth space on the Conference Website s Exhibit Hall map to your company s website Promotion in RFMA s Facilitator Magazine 7 x 44 identification sign 8 high pipe and drape back wall with 4 high draped side rails Free entry to Express Exchange Access to sponsor a foursome at the golf outing WHO MIGHT I MEET AT RFMA 2018? CLICK HERE to view a sample of the 2018 Attendee List. CLICK HERE to view the CURRENT 2018 Exhibitor List. Odds are, your competition will be exhibiting at RFMA RFMAANNUALCONFERENCE.COM

4 SCHEDULE AT A GLANCE SATURDAY, MARCH 3 8:00am - 5:00pm 10:00am - Noon Noon - 1:30pm 1:30pm - 3:30pm 5:30pm - 7:00pm Exhibitor Move-in Committee Meetings Committee Lunch w/speaker Committee Meetings SUNDAY, MARCH 4 6:30am - 2:30pm 7:00am - 7:00pm Cocktail Reception for all Committees and Board of Directors Golf Tournament (8am shotgun start additional fee and pre-registration required) Registration Open 8:00am - 10:00am Fun Run with Group Warm-Up/Stretch benefitting RFMA Gives additional fee 8:00am - 3:30pm 8:00am - 4:00pm 11:30am - 1:00pm 2:00pm - 3:30pm 3:30pm - 4:00pm 4:00pm - 5:30pm Workshops (additional fee) Exhibit Hall Set-up Females in Facilities Group Event (additional fee pre-registration required) New Member Café 6:00-7:30pm Opening Party 7:30pm on Express Exchange Restaurant Orientation Express Exchange (Sponsors Enter at 4:00, Exhibitors at 4:15) Open Time for Entertaining WANT TO JOIN US? VISIT RFMAANNUALCONFERENCE.COM OR CONTACT ANNAJI SAILER, CRFP (972) EXT. 6 ANNAJI@RFMAONLINE.COM MONDAY, MARCH 5 6:30am - 6:00pm 7:00am - 8:00am 7:00am - 8:00am 8:00am - 9:15am 9:30am - 11:00am 9:30am - 11:00am 11:15am - 1:45pm 2:00pm - 3:00pm 3:00pm - 3:30pm 3:00pm - 4:30pm 3:00pm - 4:30pm 4:30pm - 6:30pm 6:30pm on Registration Open Continental Breakfast CRFP Breakfast (by invitation only) TUESDAY, MARCH 6 Opening General Session with Board Introductions, RFMA Gives & Keynote Presentation Restaurant Roundtable Session Vendor Voice Session with Exhibitor Boot Camp and speaker (Refreshment Breaks in each session above) Exhibit Hall with Lunch on the Floor Concurrent Education Sessions Refreshment Break RFMA Resource Lounge Open Pre-Scheduled Exhibitor Appointments Exhibit Hall Open with Cocktails on the Floor Open Time for Entertaining 7:00am - 5:00pm Registration Open 7:00am - 8:00am Continental Breakfast 7:00am - 9:00am RFMA Resource Lounge Open 7:30am - 8:30am RIFtalks (RFMA s version of TEDtalks) 7:30am - 8:30am Pre-Scheduled Exhibitor Appointments 8:30am - 10:30am Refreshment Break on Exhibit Floor 10:45am - 11:45am Concurrent Education Sessions Noon - 2:00pm General Session Luncheon and RFMy Awards 2:00pm - 4:00pm Exhibit Hall Open with Dessert 4:00pm Exhibit Hall Teardown 4:15pm - 5:30pm Restaurant Roundtable Session 6:30pm Transportation to Closing Party 7:00pm - 10:00pm Closing Party

5 SPONSORSHIP OPPORTUNITIES Add one of these great options to your exhibiting experience! 85% OF EXHIBITORS AND SPONSORS CONSISTENTLY RENEW ON-SITE AT THE RFMA ANNUAL CONFERENCE CONFERENCE SPONSORS ARE VIEWED BY ATTENDEES 50% MORE OFTEN All Sponsorships include these benefits to expand your Brand Awareness: Company logo on all sponsor signage in the conference registration area, in front of the Exhibit Hall and banners welcoming all. Company logo on Mini Map & Schedule in registration bags Recognition in the Opening General Session Video Company logo in RFMA s Facilitator magazine in all conference ads from the time you become a sponsor through the Conference Recap issue. Company Logo on the RFMA 2018 Website Priority Listing on Conference Mobile App with logo included Choice of the best spaces on the floor! PLATINIUM SPONSOR $35,000 Premium 20x40 Island booth Sixteen (16) Delegate Registrations GOLD SPONSOR $25,000 Premium 20x20 Booth Eight (8) Delegate Registrations Booth spaces available: 533, 539, 739 SILVER SPONSOR $15,000 Premium 10x20 Booth Booth spaces available: 548, 549, 711, 747, 810, 825, 846, 1143, 1146, 1147, 1150, 1151, 1304, 1318 BRONZE SPONSOR Premium 10x10 Booth Booth spaces available: 119, 715, 751, 814, 1042, 1140, 1144, RFMA TODAY SPONSOR Starting on Sunday, each and every Attendee will receive our RFMA Today video via recapping the conference from the previous day at RFMA brought to them by YOU! You will be identified at the beginning or end of the video. Check out the videos from last year on RFMA s YouTube Channel! You also receive 1 additional Delegate registration! WIFI CO-SPONSOR Great Exposure every time an attendee opens the Conference WiFi. Company Logo integrated into main splash page and on exhibit hall map One (1) additional delegate registration RFMA 2018 MOBILE APP CO-SPONSOR There is no printed program book, so the RFMA 2018 Mobile App is the entire conference in the palm of each Attendee s hand! Great exposure every time an attendee opens the Mobile App. Your company logo and booth number will be integrated into the main splash page and on rotating banners on other pages. 1 extra Delegate registration included in this sponsorship!

6 SPONSORSHIP OPPORTUNITIES RFMY AWARDS LUNCHEON SPONSOR $25,000 Sit-down luncheon hosted by a Keynote speaker who presents recognition awards. Ability to select the best available premium 10x10 booth space Six (6) delegate registrations Top billing at session with company logo on menu cards Sponsor Representative to introduce speaker RAFFLE SPONSOR The RFMA Restaurant Raffle gathers the crowd! Restaurant Attendees collect raffle tickets at education sessions and conference activities. At the end of each Exhibit Hall session we pull the tickets of the winners for valuable prizes. You must be present to win, so no Restaurant Attendee misses this! As the Raffle sponsor your logo will be printed on 5,000 raffle tickets. One sponsoring company executive will participate in the announcement of the winner of each raffle drawing and will take a picture with the winner for inclusion in Facilitator magazine and on the RFMA website. The selection of the prize(s) for the raffle is the right of RFMA. PARTY TIME TWO GREAT OPPORTUNITIES OPENING PARTY SPONSOR Primary Sponsors Limited to 4 companies. 1 Additional Delegate Registration Extensive logo recognition at the Opening Party Branded item at the event approved by RFMA Supporting Sponsor $5,000 Logo recognition at the Opening Party CLOSING PARTY SPONSOR Primary Sponsors Limited to 4 companies. 1 Additional Delegate Registration Extensive logo recognition at the Closing Party Branded item at the event selected by RFMA Supporting Sponsor - $5,000 Logo recognition at the Closing Party EXTRA EXPOSURE ON THE EXHIBIT FLOOR EXHIBIT HALL LUNCHEON SPONSOR* Recognition on signage at entrance and food and beverage stations 1 Additional Delegate Registration EXHIBIT HALL RECEPTION SPONSOR* Recognition on signage at entrance and bars GIVE ME A BREAK! CONTINENTAL BREAKFAST SPONSOR Monday or Tuesday Recognition on signage at the food and beverage stations during this event Company banner can be hung behind the station 1 Additional Delegate Registration REFRESHMENT BREAK SPONSOR Monday or Tuesday $5,000 Recognition on signage at the food and beverage stations during this event BRANDED ITEMS ATTENDEES USE! Registration Bag Sponsor $15,000 Lanyard Sponsor $15,000 Hotel Key Cards Sponsor Water Bottle Sponsor Conference Pen Sponsor $7,000 GOLF SPONSORSHIPS GOLF BAG SPONSOR $5,000 GOLF BREAKFAST SPONSOR $5,000 Recognition on signage at the event One Executive to welcome the golfers to the breakfast and outing GOLF LUNCHEON SPONSOR $5,000 Recognition on signage at the event Company Executive to introduce the golf awards along with RFMA Board Chairman EDUCATION SPONSORSHIPS SIGNATURE SPEAKER SERIES SPONSOR $5,000 Limited to 3 companies. Be part of the highly regarded speaker series. As the co-sponsor, you will have the opportunity to introduce one session in front of an audience full of restaurant attendees! Sponsor logos will be on the Signature Speakers session listing on Mobile App and on session signs. NOTE: IF YOU ARE NOT A CURRENT RFMA MEMBER ADD $1,000 TO ALL SPONSORSHIP PRICES READY TO RESERVE? CONTACT ANNAJI SAILER, CRFP (972) EXT. 6 ANNAJI@RFMAONLINE.COM

7 APPLICATION & AGREEMENT FOR EXHIBITION SPACE Company Name (Exhibitor): (Please provide company name as you wish it to appear on all promotional materials) Contact: Title: Address: City: State: Zip: Contact Phone: Main Company Phone: Fax: (required): Website: BOOTH RATES Exhibit Space rates per 10 x10 booth: $3,700 member $4,700 non-member Booth fee includes: 2 Delegate registrations and option to purchase 2 additional registrations. A 22 x 5 identification sign and space outlined in pipe and drape. CANCELLATION DATE FOR BOOTH SPACE IS JULY 31, THERE ARE NO REFUNDS FOR CANCELLATION AFTER THIS DATE. *2018 membership dues must be paid in full prior to the RFMA 2018 Annual Conference to take advantage of member pricing. If dues are not paid prior to the 2018 conference you will be billed the $1,000 difference for the non-member rate. RFMA shall have the right to make such rules and regulations with the Exhibitor as it may deem proper and may amend them at any time, and RFMA shall have the full power in the matter of interpretation and enforcement thereof. The Rules and Regulations Governing Exhibits accompanying this Agreement are incorporated herein by reference of Exhibitor agrees to abide by said rules and regulations, as well as any others included in RFMA Conference materials. This Agreement cannot be varied, modified or canceled by the Exhibitor without the express written consent of an authorized representative of RFMA. Signature: Date: Complete, sign and return with a check made payable in U.S. Dollars to RFMA Mail payment to: RFMA P.O. Box Dallas, Texas RFMA Use For further information, contact: Annaji Sailer, CRFP (972) Ext. 6 annaji@rfmaonline.com Booth Assigned: Booth Size: Approved By: Invoice #: Date Assigned:

8 APPLICATION & AGREEMENT FOR EXHIBITION SPACE The undersigned, (hereinafter referred to as Exhibitor ) herby applies for exhibit booth space during RFMA 2018 Conference (hereinafter referred to as Conference ) to be held at the hotel for the presentation of products or services designated above and for no other purpose, subject to the conditions, rules, regulations and requirements hereinafter set forth. This application shall, upon written acceptance by RFMA, constitute a binding agreement between the parties. It is understood that this agreement is a license and not a lease and that no leasehold or tenancy is intended to be or shall be created as a result of this agreement. All applications submitted must be accompanied by payment of the total space fee. It is the policy of RFMA to deposit all checks received in partial or full payment of the total space, subject to the availability of space. By depositing such check, RFMA is under no obligation and has in no way obligated itself to provide any exhibit space and RFMA shall not be liable for its failure to provide. RFMA shall make every effort to accommodate a request for exhibit space, and all assignments will be subject to review and acceptance by the Exhibitor within two weeks of written notice of the space assignment by RFMA. If RFMA is unable to provide acceptable exhibit space, RFMA shall refund in full the deposit payment. RFMA reserves the right to cancel this agreement if the initial 50 percent payment is not made or if the total space fee for participation shall not have been paid in full by the deadline. Upon such cancellation for non-payment, RFMA shall be entitled to receive as liquidated damages from the sums paid on account of the contract licensed or otherwise, 50 percent of the total space fee on this agreement. As a condition of the performance of this contract, Exhibitors must be in full compliance and current with all obligations and any debts owing to including but not limited to RFMA and its related entities. If the exhibitor should cancel this agreement, Exhibitor shall be liable for the following charges for liquidated damages: 50 percent of the total space fee if cancellation is prior to April 30, 2017; 100 percent of the total space fee if the cancellation is made after July 31, Cancellation becomes effective upon receipt, by RFMA, of written notice from Exhibitor. In the event that the exhibitor does not make the presentation as provided herein or fails to comply in any respect with the terms of the agreement, RFMA shall have the right without notice to the exhibitor to license replacement of said space to any person or organization, and the exhibitor agrees to pay any deficiency, loss or damage sustained by RFMA as a consequence of such failure to occupy said space as provided in the agreement. In addition, it is agreed that should RFMA be unable to license the remainder of said space as herein provided, RFMA shall have the right to occupy said space for its own purpose without prejudice to its rights against Exhibitor pursuant to this agreement, including but not limited to the payment of the balance of the fee. Exhibitor will not sublicense any part of the space herein provided for without the express written consent of an authorized representative of RFMA. In the event that the conference and/or exhibition premises are destroyed or rendered unavailable for any reason whatsoever (whether before or during the scheduled period) the rights of the exhibitors under this agreement shall terminate and the exhibitor shall and does herby waive all claims for damages or compensation for the cancellation. In the event that an alternate location or room for the exhibition becomes necessary, RFMA reserves the right to re-assign booth space at its discretion as may be necessary. If because of unforeseen circumstances it is found necessary to cancel the exhibition and/or to close the exhibition on any day or days or to vary the announced hours the exhibition is open to visitors, RFMA reserves the right to do so at its sole discretion. CHARACTER OF PRESENTATION AND SPACE USE: RFMA reserves the right to approve all presentations and space use. Sales presentations will not include any derogatory remarks directed at another Exhibitor s products or services. PHOTOGRAPHIC EQUIPMENT is not permitted in the exhibit hall without the express consent of an authorized RFMA representative. REGISTRATION: All employees of exhibitor should apply for and wear a registration badge for proper identification. Each 10x10 exhibit space will be entitled to one (2) Delegate registration without additional cost, all sessions and social events of the conference as part of the fee stated in the agreement. Additional representatives must be paid for and registered separately in order to attend sessions and gain access to the exhibit hall. RECEIPT OF GOODS: Exhibitor is responsible for the shipment and delivery of equipment and material for its exhibits to the hotel/exhibit facility. It should be addressed as stated in your exhibitor manual, so that equipment and materials will reach the desired location. RFMA assumes no responsibility for any losses that may be incurred due to loss, theft, and damage or otherwise. COMPLIANCE WITH LAWS: Exhibitor must comply with all existing and/or amended Federal, State, City and other local and jurisdictional laws, regulations and rules that may be in force before and during the exhibition and conference period. The exhibitor assumes all responsibility for any and all loss, theft or damage to exhibitor s displays, equipment and other property while on the hotel, and hereby waives any claim or demand it may have against the hotel or its affiliates arising from such loss, theft or damage. In addition, the exhibitor agrees to defend (if requested), indemnify and hold harmless RFMA and the hotel and their respective parent, subsidiary and other related or affiliated companies from and against any liabilities, obligations, claims, damages, suits, costs and expenses, including, without limitation, attorneys fees and costs, arising from or in connection with the exhibitor s occupancy and use of the exhibition premises or any part thereof or any negligent act, error or omission of the exhibitor or its employees, subcontractors or agents. INSURANCE AND LIABILITY: Exhibitors who desire insurance on their exhibits and/or their personnel must place the same at their own expense. RFMA will not be responsible for any losses or injuries sustained by the exhibitor or its employees or agents or any of their property for any cause whatsoever while at or while enroute to or from the conference. The exhibitor agrees to make no claim for any reason whatsoever against RFMA, the hotel or their respective parent. In addition, exhibitor acknowledges that RFMA and the hotel do not maintain insurance covering Exhibitor s property, and that it is the sole responsibility of the exhibitor to obtain business, theft and property damage insurance covering such losses by the exhibitor. DECORATIONS, SIGNS, ETC.: RFMA will provide one required standard sign, draped background, side railings and sides. The Exhibitor must provide all other equipment in conjunction with the exhibit, unless otherwise stipulated. Only the name of the firm covered by the exhibitor s agreement may be placed in the exhibit booth. All booth installation work must conform to fire regulations. AGE LIMITATIONS: No one under the age of 18 is allowed on the exhibit hall floor during move-in, open exhibit hall or move-out. SMOKING POLICY: Smoking is strictly prohibited on the exhibit hall floor. AMENDMENTS: RFMA shall have the authority to enforce, interpret and amend these regulations and to make additional rules and regulations, which in its discretion shall be in the best interest of the conference and the exhibition. Signature Exhibiting Company Date