Shaping the Future. EMA 2017 Fall Meeting. October 25 28, 2017 The Mayflower Hotel Washington, DC

Transcription

1 Shaping the Future EMA 2017 Fall Meeting October 25 28, 2017 The Mayflower Hotel Washington, DC

2 Greetings! Ron Wilson, Chairman National matters have been on the forefront this year with a new President, administration, and many new faces in Congress. Our attention has been focused on healthcare, tax reform, the budget and the debt ceiling. However, our mission and our goal is to focus on how these national matters Shape our Future. Periodically, EMA has a government themed meeting and while this meeting will also have subjects of interest for envelope makers, it will look at our future from a government relations point of view. We are pleased to be joined by key members of the Greeting Cards Associations Postal Affairs Committee who work beside us on Capitol Hill and with the Postal Service. We are honored to welcome Senator Claire McCaskill as our Opening Keynote Speaker. Senator McCaskill began her service in the Senate in She is the Ranking Member of the Senate Committee on Homeland Security & Governmental Affairs and is very familiar with the Postal Service and its operations. She is also a member of the Armed Services Committee and the Senate Finance Committee. Senator McCaskill will speak about the current state of and prospects for postal reform in Congress. The Foundation Forum will feature the Honorable Mark Acton, Vice Chairman, Postal Regulatory Commission, and his key staff member, Alex Cooper, who will be briefing us on matters before the commission as they look into key issues influencing the future of the Postal Service. The Regulatory Commission plays a crucial role in reviewing key items of interest in the health and welfare of our postal system. We will close this meeting with a presentation from Barb Pellow, Group Director, Keypoint Intelligence, who will talk about the future of mail and specifically direct mail. Along with these three keynote presentations, there will be general sessions conducted by our key partners who will talk about the future direction of Postal Service legislative reform, actions we are taking to preserve and protect paper-based communication and the messaging we are doing to support those issues. On the Management and Technology side, you will hear presentations on digital printing from Hewlett-Packard and W+D. You will also hear an update on our new safety program and how paper shape, form and texture impacts response. We hope you will arrive early on Tuesday and join us as we visit with our elected representatives on Wednesday afternoon. Information is included in the meeting packet to assist you in making appointments with your Member of Congress. Government affairs representatives and staff will accompany you on these visits. See you in Washington, D.C., October 25-28, Thank you!

3 Schedule of Events TUESDAY October 24, :30 pm 9:30 pm WEDNESDAY 8:00 am 9:00 am 10:00 am 11:45 am 3:15 pm 5:00 pm 6:00 pm FRIDAY 7:30 am 7:30 am 7:30 am 8:00 am 9:30 am 9:30 am 9:45 am 11:15 am 1:15 pm 2:45 pm 6:30 pm 7:30 pm The National Mall Monuments & Memorials Tour October 25, :30 am 4:00 pm 11:30 am 3:00 pm 4:15 pm 6:00 pm 7:30 pm THURSDAY 7:30 am 7:30 am 8:00 am 9:30 am 9:45 am 11:15 am 1:00 pm 2:30 pm 2:45 pm * Committee Members Only Foundation Board of Trustees Meeting* Registration & Information Desk Board of Directors Meeting* Scheduled Hill Visits Membership & Marketing Committee Meeting* First-Time Attendee/New Member Orientation/Reception Welcome Reception Evening Free October 26, :00 am 3:00 pm 9:30 am 9:45 am 11:15 am 12:45 pm 2:30 pm 2:45 pm 4:15 pm Continental Breakfast with Table Tops Registration & Information Desk Opening General Session Keynote Speaker & Awards Refreshment Break with Table Tops General Session II Foundation Forum Lunch with Table Tops General Session III Public Policy Refreshment Break with Table Tops General Session IV Postal Affairs... Evening Free October 27, :00 am 11:15 am 8:00 am 9:30 am 9:45 am 1:30 pm 11:15 am 1:00 pm 2:45 pm 4:00 pm 7:30 pm 10:30 pm SATURDAY Departures Continental Breakfast Registration & Information Desk Industry Partners (Associates) Business Meeting General Session V - Technology Refreshment Break Library of Congress and VIP U.S. Capitol Tour General Session VI - Management Lunch on Own Closing General Business Session - Keynote Meetings & Content Committee Meeting* Industry Partners Reception Industry Partners Party October 28,

4 Session Topics Thursday, October 26, :00 am 9:30 am Opening General Session The Honorable Claire McCaskill, United States Senate, will share her views on the current state of and prospects for postal reform in Congress. In 2006, Senator McCaskill became the first woman elected to the U.S. Senate from Missouri, winning the seat once held by Harry Truman, making good on a campaign pledge. Sen. McCaskill waged a successful six-year effort to rein in wasteful spending on government contracts in Iraq and Afghanistan. James P. Cochrane, was named Chief Customer and Marketing Sales Officer and Executive Vice President (CCMO) of the United States Postal Service in October He reports to the Postmaster General and is responsible for all domestic and international products marketing, development, management, the Consumer Advocate organization, the Customer Care Centers and Stamp Services. He is also responsible for the Postal Service Sales and Customer Relations, Product Innovation and Marketing organizations. Mr. Cochrane will share his thoughts on the future of Informed Delivery and Intelligent Mail and the value it provides to mailers and other users. 9:45 am 11:15 am General Session II: Foundation Forum Hunter Wilson, Chairman, EMA Foundation, will provide a brief update on the work of the Foundation. Steve Hart, Vice Chairman, EMA Foundation, will provide an update on the Development Committee and introduce the Joyce Poopsie Bower Tuck Scholarship Fund. Mark Acton, Vice-Chairman, Postal Rate Commission and Alex Cooper, Special Assistant to Vice-Chairman Acton, will provide a Regulatory Update recapping current Postal Regulatory Commission and postal community activities. It will include a review of important actions and decisions with which the PRC has been recently involved. 2 Shaping the Future EMA 2017 Fall Meeting

5 1:00 pm 2:30 pm General Session III: Public Policy Rafe Morrissey, Vice President for Postal Affairs, Greeting Card Association, will provide an update on the status of postal reform legislation and analysis on prospects for enactment to stabilize Postal Service finances in advance of the final decision by the Postal Regulatory Commission in the 10-year review of the rate setting system. Mr. Morrissey will cover the status of legislation in the House and Senate, breakdown the key issues and decision makers and provide guidance for the fight to get this much needed legislation over the finish line. John Runyan, Executive Director, Coalition for Paper Options, will update EMA on the group's progress and priorities and why this work matters to your bottom line. The Coalition for Paper Options is a voice for Americans who need or want access to important paper-based resources. This year, CPO transitioned to an independent, non-profit business organization that is enjoying growing support from the paper manufacturers, printers, postal-related industry groups, consumer advocates and senior organizations throughout the country. Joan Sahlgren, Director Public Relations, Paper + Packaging Board, will provide an update on The Paper & Packaging How Life Unfolds campaign. The Paper and Packaging Board reports on econometric studies, which measure the incremental tons attributable to advertising, the impact on attitude and use of paper and packaging, awareness of the campaign as well as social media growth and participation. Hear about these combined marketing metrics, as well as other campaign results, and preview the coming campaign. 2:45 pm 4:15 pm General Session IV: Postal Affairs Daryl Walsh, Executive Vice President, MackayMitchell Envelope Company, will provide an update on the Rollout of Informed Delivery. The USPS has announced a goal of enrolling over 20 million consumers by end of During this presentation, you will learn about the launch of what is considered by many a game changer on the way mail moves from business to consumer in America. Kurt Ruppel, Marketing Services Manager, IWCO Direct, will provide an update on current issues at the USPS including Streamlined Acceptance, Informed Visibility, the transition from Standard to Marketing Mail, and other relevant issues. Scott P. Raymond, Manager, Processing Operation, United States Postal Service, will discuss the growth and direction of the packaging market. Washington, DC October 25 28,

6 Session Topics Friday, October 27, :00 am 9:30 am General Session V: Technology Bob Tees, Vice President & General Manager, Mac Papers Envelope Converters, will briefly guide you through the transition of the Management & Technology Committee. Shaun Kilfoyle, President & CEO, W+D North America, will present an update of the technology initiatives W+D is working on. This update will cover W+D, F.L. Smithe and Halm envelope machinery platforms. There will be a special update on the new high speed 5 color W+D Halm ijet envelope inkjet overprint press with a new Memjet production class inkjet engine. Shaun will discuss how envelope converters are now justifying inkjet as well as dealing with the inkjets unique operational characteristics. Jeffrey Dowd, Business Development Lead North America, Hewlett Packard, will present on the topic Times they are a changing- with Digital Print. Digital Print has been changing rapidly. But understanding how to leverage those changes into a business model that you can execute, sometime leaves many paralyzed or confused on first or next steps. This presentation will look at the changes, simplify digital print into three levels and explore what it takes from a tools, resources/infrastructure and selling perspective at each level. 9:45 am 11:15 am General Session VI: Management Liz Musso, Marketing, Envelopes & Forms, International Paper, will present on IPIQ: The Opening Effect. Millennials have now taken over as the largest population in the workforce. They also love mail! But what makes them want to open it? In this presentation, we will look into how to grab their attention to tap into The Opening Effect in order to get a response. The United States Postal Service offers promotion to increase the response rate of its recipients. Not only will Liz look at the current technologies on the market to help increase response rates, but she will also look at emerging trends and what the future of direct mail might look like. Bob Tees, Vice President & General Manager, Mac Papers Envelope Converters will introduce a new safety program created by International Paper. Maynard H. Benjamin, President & CEO, EMA, will present a market update on Envelope 2.0, the emergence of new trends and direction for envelopes and packaging. 4 Shaping the Future EMA 2017 Fall Meeting

7 1:15 pm 2:45 pm Closing General Business Session Ron Wilson, EMA Chairman, and President, Love Envelopes, Inc., will provide an update on the association and recognize the outgoing Board of Directors and Committee Chairman. Ken Bernstein, President & CEO, United Envelope LLC, will provide the nominating committee report. Bob Tees and Eric Dingman, Chairman and Vice Chairman, Management & Technology Committee, will recognize the 2017 Report contest Winners. Closing Keynote Speaker Barb Pellow Group Director, Keypoint Intelligence Invited A digital printing and publishing pioneer and marketing expert, Barb Pellow helps companies develop multimedia strategies that ride the information wave. She has assisted companies in areas such as creating strategies to launch new products, building strategic marketing plans, and educating their sales force on how to deliver an effective value proposition. Pellow brings the knowledge and skills to help companies expand and grow their business opportunities. Barb is a frequent speaker at industry events as well as a recognized author. She has been on the Board of Directors of a number of publicly held companies including TR Systems, Presstek of and Spherion. Pellow holds a B.S. Degree in Business Administration from Michigan Technological University. Washington, DC October 25 28,

8 Social Networking Optional Activity Wednesday, October 25, :00 pm 6:00 pm First Time Attendee/New Member Orientation & Reception New members, prospects, first-time attendees and spouses are invited to attend this special orientation. You will receive a brief overview of the Association from the EMA and GEA leadership. Following the orientation, there will be a reception where you can mix and mingle with the EMA leadership, committee chairs & hosts. 6:00 pm 7:30 pm Welcome Reception All attendees are invited to the Welcome Reception. This is a great way to begin your meeting experience. Come meet colleagues and make new contacts. Friday, October 27, :30 pm 10:30 pm EMA Speakeasy Lounge Do you know the password to get into Club EMA? A speakeasy where you can unwind, do a little bit of gambling, enjoy smooth whisky and soulful Blues. It s the most exclusive party in town! If you would like to get in the spirit of the evening, the suggested dress is 20 s attire, flapper dresses, pearls and feathered headbands for the women and Gangster suites, suspenders and fedora s for the men. Tuesday, October 24, :30 pm 9:30 pm A Monumental Evening The National Mall Monuments and Memorials Tour $65 per person No trip to Washington, D.C. would be complete without a Monuments and Memorials Tour at Night explore these works of art dedicated to American Heroes. This guided tour covers the following areas: the Washington Monument, Jefferson Memorial, FDR Memorial, Martin Luther King Jr. Memorial, Lincoln Memorial, the White House, and the World War II, Korea, and Vietnam War Memorials. Friday, October 27, :30 am 1:30 pm Library of Congress and VIP Tour of U.S. Capitol $90 per person Join us for a tour of the Library of Congress and explore the nooks and crannies of this architectural marvel that holds so much of America s written history. Following this enlightening journey through the oldest federal cultural institution in the country, guests head over to the U.S. Capitol Building for a VIP tour. Upon arrival to the Capitol, guests meet a congressional representative who escorts the group through the tunnels leading to the Capitol Building the same way the senators do on the underground tram! Guests experience the architecture, history, and wonders of this beautiful domed structure that proudly represents our Nation. 6 Shaping the Future EMA 2017 Fall Meeting

9 Registration Information By Registering for this meeting, you signify that you have read, understand, and agree to abide by EMA s policies on registration, housing, cancellation, spouse/ guest registration, and entertainment. Please visit for complete details. Each registrant must use a separate form or register separately online and each attendee employed by a member company must register. Spouses will have a separate registration fee and children not employed by a member company are not required to pay the registration fee. If registering via mail, return a copy of the registration form to EMA and keep a copy for your records. All registrations must include payment in full. How to Register: Use the enclosed registration form, or visit the EMA website at to register online or download the meeting registration form. MAIL You may mail your registrations, including payment in full, directly to the EMA office using the enclosed self-addressed envelope ONLINE You may register online, by visiting and clicking on My EMA Portal. FAX Registration may be faxed to the EMA office at What to Wear: The average temperature in late-october are a high of 66 and a low of 48 Fahrenheit. Business casual is the recommended attire for all committee meetings and sessions. Suggested attire for the sessions includes slacks, polotype shirts or button-down collared shirts for the men. Slacks, skirts, polo-type shirts or blouses are suggested for the women. Dress for the Welcome Reception is business attire, jacket optional. Flapper dresses and gangster suits are the suggested attire for the Party. Accessible Accommodations: If you require any special accommodations to participate in any of the meetings or other activities, please indicate your specific needs on the enclosed registration form or contact the EMA office at Washington, DC October 25 28,

10 Travel Information Washington, DC: World-famous museums, inspiring monuments and powerful moments await you in Washington, DC. A diverse and beautiful world capital, DC invites you to explore charming neighborhoods like historic Georgetown and trendy U Street, where you ll find hip shops, inviting restaurants, vibrant nightlife and peaceful parks and gardens. Discover fascinating free attractions like the Smithsonian Institution, National Gallery of Art, National Archives and the Library of Congress. Thanks to DC s pedestrian-friendly streets and its public transportation system, it is easy to get from the hotel to Washington, DC s attractions. Three major airports service the Washington DC area. The Mayflower is approximately 5.3 miles from Ronald Reagan Washington National Airport DCA; 27.1 miles from Washington Dulles International Airport IAD and 36.3 miles from Baltimore/Washington International Thurgood Marshall Airport BWI. Transportation: From Reagan National Airport it is approximately a 15-minute ride on the Metrorail from the airport via the National Airport metro station on the Blue line to the Farragut West metro station, which is about three blocks from the hotel. Taxi fares from Reagan National Airport are approximately $18, from Washington Dulles Airport, $65, and from BWI Airport, $70. Car Rental: EMA has partnered with Avis and AWD Number J has been assigned for our event. Please use this number to take advantage of the EMA group discount for your car rental needs. Please feel free to contact their Meetings and Convention Department at should you have any special needs or requests, and to ensure you receive the best rate possible based upon your individual needs. Parking: Valet Parking is $49 per day. 8 Shaping the Future EMA 2017 Fall Meeting

11 Hotel Information The Mayflower Hotel 1127 Connecticut Avenue NW Washington, DC The Mayflower is a landmark hotel that brings timeless elegance and contemporary style to its role as a vibrant host to the city. With a central location in the business district that is blocks from the White House and the vibrant Dupont Circle neighborhood, and surrounded by entertainment, cultural, shopping and dining destinations, The Mayflower is sited perfectly for effortless explorations of the nation s capital. Dining Overview: EDGAR Bar & Kitchen is a lively American brasserie with cozy banquets, grand bar, bold cuisine, authentically crafted cocktails and extensive wine and beer lists. An iconic yet modern fixture within D.C. s social and cultural scene. Additional Information: The following guest room rates have been guaranteed for the EMA 2017 Fall Meeting. EMA group rates will be honored over the meeting dates and for reservations arriving up to three days prior to the meeting and departures up to three days after the meeting, based on availability. EMA Guestroom Rates: Deluxe Room $279.00US + tax for single/double occupancy Executive Room $349.00US + tax for single/double occupancy Hotel reservations can be made by calling or online at Mention the EMA 2017 Fall Meeting when making your reservation. The EMA special group rate will be available until September 25 or until the room block is sold out. Reservation requests received after September 25 or once the room block is full will be accepted on a space and rate available basis. A deposit equal to one night s room rate is required to hold each reservation. Washington, DC October 25 28,

12 Future Meeting Dates 2018 Spring Meeting April 11 14, 2018 The Broadmoor Colorado Springs, CO 2018 Fall Meeting October The Westin Nashville Nashville, TN 700 South Washington Street, Suite 260, Alexandria, VA Ph Fx

13 Registration EMA 2017 Fall Meeting October 25-28, 2017 The Mayflower Hotel Washington, DC 3 Easy Ways to Register: Complete Sections A through D 1 MAIL: EMA, 700 S. Washington St., Ste. 260, Alexandria, VA ONLINE: 3 FAX: A. MEETING REGISTRATION INFORMATION (Please print or type full name of registrant) Each participant from a member company must register for the meeting on a separate form. Companions, non-industry related children and/or guests may be included on one form. If you have questions, please contact the EMA office at (703) REGISTRANT (Last, First / Nickname for Badge) SPOUSE/COMPANION (Last, First / Nickname for Badge) CHILD (Last, First / Nickname for Badge) GUEST If Attending Entire Meeting (Last, First / Nickname for Badge) COMPANY BUSINESS PHONE (with area code) MAILING ADDRESS CITY, STATE, ZIP ADDRESS This is my first Meeting. I would like to be a member host to a first-time attendee. B. REGISTRATION FEES (All fees to accompany this registration. Funds must be paid in U.S. Dollars) Meeting registration fees include admittance to all meeting functions as listed on the enclosed Schedule of Events, with the exception of events with limited attendance as noted and Optional Activities with separate fees listed below. Regular, International Affiliate and Prospective Members ONLY! On or Before September 24 - Each Registrant $ After September 24 - Each Registrant $ Associate, Market Intermediary Members Registration fees: On or Before September 24 First registrant from an organization $ 1, nd - 6th registrant from an organization $ 1, After September 24 First registrant from an organization $ 1, nd - 6th registrant from an organization $ 1, Spouse/Guest Registration Fees $ C. EVENTS Note: All tours and activities are based on certain minimums. If minimums are not met, activities may have to be cancelled. Tue. 10/24, Night tour of the Monuments and Memorials $65 x member spouse child guest Total = $ Fri. 10/27, Library of Congress/VIP U.S. Capitol Tour $90 x member spouse child guest Total = $ Industry Partners Party: The cost of dinner is included in your registration fee for one registered member and their registered spouse/ companion. If you have additional guest/children that you would like to attend the Party. See cost below. Member Spouse Total Attendee(s) Guest/Children $150 each Total = $ Not attending Industry Partners Party D. TOTAL FEES AND PAYMENT INFORMATION Please TOTAL ALL Registration & Optional Fees = $ Please check one: Check VISA MC AMEX Name on card: Signature: Card #: Exp. Date (3) or (4) Digit security code OTHER REQUIREMENTS Special Dietary Requests: (Only special requirements will be honored.) b Accessible Accommodations: Please indicate any special requirements, or call the EMA office at (703) CANCELLATIONS: Refunds are given for meeting registrations ONLY. Cancellations received in writing on or before September 24, 2017 will receive a full refund less a $100 processing fee. Cancellations received in writing between September 25 October 9 will receive a 50% refund. No refund will be given after October 9, Complete and return payment to: EMA, 700 S. Washington Street, Suite 260 Alexandria, VA Fax: +1 (703) PLEASE KEEP A COPY OF THIS FORM FOR YOUR RECORDS. Off-Site Registration Fee (Only if you are not staying at host hotel; waived if home residence is within 25 miles of hotel) $ Date Sent to EMA Date Received by EMA