market profile & readership

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2 REACHUT The Daily Beacon is the campus newspaper serving The University of Tennessee Knoxville campus and surrounding community since It is an editorially independent news organization within the Office of Student Media and is entirely student written, produced and managed. It is one of the oldest student traditions at the University of Tennessee. New for 2017! The Daily Beacon will be printed twice weekly. This change will allow our advertisers messages to stay on our newsstands longer, extending the reach, impact, and shelf life of the advertisement. The Daily Beacon is a member of Associated Collegiate Press, College Media Advisers, College Newspaper Business and Advertising Managers and Southern University Newspapers. The students, faculty and staff rely upon The Daily Beacon for up-to-date news, sports and entertainment coverage, locally and nationally. 2

3 market profile & readership Circulation Papers are distributed to over 80 locations throughout the UT campus and surrounding community. The Daily Beacon is free to each member of the University community. Fall and Spring Semester... 6,000 copies Monday & Thursday* Additional copies are valued at $1.00 each. Bulk distribution is the responsibility of the Department of Student Media. Direct inquiries to * See publication calendar on the back cover for more details Enrollment * Undergraduate... 22,139 Graduate... 5,913 TOTAL... 28,052 FACULTY AND STAFF Full and Part-time (Knoxville)... 10,088 TOTAL MARKET... 38,140 *UT Fact Book, Spring 2017 Contact Information Office of Student Media The Daily Beacon 11 Communications Building University of Tennessee Knoxville, TN Retail Advertising Office Phone: Fax: admanager@utk.edu Web Site: utdailybeacon.com Office Hours: 8 a.m. - 5 p.m. Monday - Friday Classified Advertising Office Phone: Fax: orderad@utdailybeacon.com 3

4 print advertising rates Rates are based on the whole space of the ad rather than rates per inch and are priced as black/white or full color. RATES Open Rate: Applies to national and regional advertisers and recruiting advertising. All rates are net. Local Rate: Applies to locally-owned and operated companies conducting business in the Knoxville metro area. University Rate: Applies to UT academic and administrative departments. UT Student Rate: Applies to recognized UT student groups only. AD SIZES Open Local University Student Full Page BW $1,270 $969 $775 $732 Color $1,475 $1,174 $980 $937 Half Page BW $681 $519 $415 $392 (H or V) Color $834 $672 $569 $546 Quarter Page BW $340 $259 $208 $197 (H, V or S) Color $417 $336 $285 $273 Eighth Page BW $170 $130 $104 $98 (H or V) Color $219 $180 $155 $149 VOLUME CONTRACT RATES AD SIZES 5+ Issues 10+ Issues 25+ Issues Full Page BW $800 $685 $635 Color $1,000 $885 $737 Half Page BW $430 $350 $340 (H or V) Color $580 $500 $417 Quarter Page BW $215 $175 $170 (H, V or S) Color $290 $250 $208 Eighth Page BW $105 $85 $85 (H or V) Color $155 $ CREATIVE SPACES Front Page Advertisements 9.5 x 2 CMYK...$375/day Sudoku Puzzle Sponosorship NEW SIZE! x 1 (x2) BW...$50/day Color...$65/day Crossword Puzzle Sponsorship NEW SIZE! x 3.5 BW...$75/day Color...$100/day 4

5 print advertising sizes As a tabloid, we sell page impact, rather than column inches. With color on every page and a streamlined design, the tabloid offers a stronger visual presentation of editorial content and advertising. Ads are sold by modular unit and portion of the page. Full Page FULL PAGE 9.5 w x 9.75 d 1/2 pg. (V) 1/2 pg. (H) HALF PAGE H 9.5 w x d V w x 9.75 d 1/8 pg. (H) 1/8 pg. (V) EIGHTH PAGE H w x d V 2.28 w x d 1/4 pg. (V) 1/4 pg. (S) 1/4 pg. (H) QUARTER PAGE H w x d V 2.28 w x 9.75 d H Strip 9.5 w x d SUBMISSION GUIDELINES addresses... beaconads@utk.edu admanager@utk.edu Please state client name and date ad is to run in the subject line. Preferred formats... PDF, JPG Fonts and graphics must be embedded in the PDF package. Color...CMYK only Resolution...300dpi CLASSIFIED ADVERTISING The Daily Beacon runs both print and online classifieds. For more informartion, please visit or call To Place a Classified Ad: Phone Fax orderad@utdailybeacon.com Or you may visit our office in 11 Communications Building All text should be converted to outlines Photos and raster art should be at least 300dpi at full size Black and white ads should be saved as grayscale No text smaller than 6pt No 72dpi web graphics or photos No rich black, use process black (100%K) Maximum ink density = 240% general policies and terms To review our latest advertising policies, please visit advertise> advertising policies and terms or contact your media sales representative. 5

6 The Daily Beacon online edition is now a fully responsive website which features unique content (videos, slideshows, and feature content) as well as content from the day s print issue including classifieds, searchable archives, plus a page-flipping version of the print edition with all advertising included. The site is updated daily as well as throughout the day as breaking news develops. The Daily Beacon s Facebook, Twitter, Instagram, and YouTube followings are all directed to the site. SIZES: RATE Top Leaderboard - 728x90... $325/month $100/week; 2 week minimum Top Rectangle - 300x $275/month $100/week; 2 week minimum Acceptable formats are JPG, GIF, PNG and Flash. Please include the URL of the page you want linked to your ad. Ads can be ed to beaconads@utk.edu 2016/17 STATS 186,017 users 509,364 pageviews 56,596 monthly average socialmedia twitter advertising Social media has become essential for advertising campaigns. Get your message tweeted to more than 4,800 followers. This affordable medium delivers your message directly to the UTK student target market on a platform they interact with daily. Friends2Follow Friends2Follow is a live stream of social media posts placed on UTDailyBeacon. com. Make regular posts to your social media accounts and it is automatically displayed at the top of our Friends2Follow widget on UTDailyBeacon.com, exposing your post to visitors our site receives every day. Call your sales rep at today for more information. 6

7 print/digitalbundles Silver Package 1 ~ Quarter-page full color print ad 2 ~ Eighth-page full color print ads 1 ~ Right Rail Rectangle digital ad for two weeks 1 ~ Friends to Follow stream for two weeks 5 ~ Tweets within two week window Access to Friends2Follow social media widget on $765 ($1,265 Value/You save $500) Gold Package 3 ~ Quarter-page full color print ads 2 ~ Eighth-page full color print ads 1 ~ Right Rail Rectangle digital ad for one month 1 ~ Friends to Follow stream for one month 10 ~ Tweets within one month window Access to Friends2Follow social media widget on $1,575 ($2,414 Value/You save $839) Frequency is key to an effective advertising campaign. By purchasing one of our new print/digital bundles, you will not only save money, but also be able to take full advantage of our print, web, and social media outlets to promote your message! Platinum Package - BEST VALUE! 1 ~ Full-page full color print ad 2 ~ Half-page full color print ads 2 ~ Quarter-page full color print ads 4 ~ Eighth-page full color print ads 1 ~ Leaderboard digital ad for six months 1 ~ Friends to Follow stream for six months 30 ~ Tweets within six month window 1 ~ Digital Newsletter Ad for six months Access to Friends2Follow social media widget on $4,900 ($7,463 Value/You save $2,563) othermedia PREPRINTED INSERTS Distribution (full-run only) Fall and Spring Semester...6,000 Insert Pages Cost /Thousand 4 Pages or less... $70 6 Pages or more...$100 Deadline...5 days prior All inserts must be approved for acceptance by The Daily Beacon in advance of insertion. Shipping Address News Sentinel ATTN: Beacon Inserts 2332 News Sentinel Drive Knoxville, TN Specifications Maximum number of pages Minimum size... 5 x 8 Maximum size... 9 x 12 Paper Weight (minimum)... 67# NEWSNOTES Available each publishing day Cost includes printing $90/ thousand for one color $115/ thousand for four color Production Time: 10 Business Days Colors Available PMS Book and/or CMYK Specifications Size: 3 x3 Rounded Corners Material Available Uncoated Yellow and White Semi-Gloss Minimum Run 6,000 Fall and Spring 7

8 housingguide The Daily Beacon Housing Guide is a once-a-semester standalone magazine that offers an opportunity to directly reach the University of Tennessee s 28,000 students and showcase your property. The full color Housing Guide is the best source for information about living near the UTK campus. This special issue features rental tips, how-to guides and information on Knoxville resources. Points to consider: If you purchase a full-page or half-page ad, we ll also feature your business in a 250- to 300-word story and photo in the guide. The magazine will not be inserted into paper, but will be a standalone issue placed on select Daily Beacon racks. Your content will have a wider reach and longer shelf life as the issue is restocked at pickup locations throughout the semester and during summer orientation months. Published in March and October. Contact your media sales representative or call for more information. 8

9 specialissues Every fall, the University of Tennessee welcomes over 27,000 new and returning students to campus and Knoxville as they begin their academic studies for the year. The Daily Beacon has served as a key component to connecting you to these customers. WELCOME BACK FALL 2015 WE VE MIS SED YOU, VOLS. THE DAILY BEACON The WELCOME BACK issue is one of our most popular and highly-regarded issues as it offers you the first chance to get your message to UT students, faculty and staff. PRESENTS 2016 PLUS, we offer an additional bonus of placing an issue in each residence hall room just as the students are moving in! WELCOME BACK FALL 2015 WE VE MIS SED YOU, VOLS. AUGU S T 14, 2015 As a new student, coming to the University of Tennessee is a special time. It is a time when all of Knoxville welcomes the freshman class, transfer students, and parents to campus. Our ON ROCKY TOP issue will be the first chance to reach these new students entering the University. d grauate rm ve dom o in rep 3-5 eat lo tim op es ON ROCKY TOP e brat ng celefinishi s exam new ies find hobb ta ga il te n do an s ab ew bie n ob h go With in-home delivery in late June, ON ROCKY TOP is a direct link between you and thousands of potential new customers. ON ROCKY TOP provides a vital opportunity to generate awareness and establish your business as a Knoxville staple. k oc m m ha ms exa xams e DY STU Cover by Laurel Cooper a daily beacon special issue The Daily Beacon Volume 133 Issue 60 You ll experience a lot when you get to Vol Nation, and The Daily Beacon is here to help guide you through it. There s no place like home, but Big Orange Country is a pretty close second. Thursday, June 1, 2017 march 10th, 2016 Throughout the year, The Daily Beacon publishes Special Issues that highlight various topics impacting the student body. IT S BASKETBALL TIME IN TENNESSEE! in this fall at the University of Tennessee as head coach Rick Barnes looks to continue Basketball season is ushered Lady Vols coach Holly Warlick looks to extend her winning ways on Rocky Top. his success with the Vols, while 10th before the men take on Chattanooga in This year, The Daily Beacon s Basketball Preview will be published Thursday, November their season opener Friday at Thompson-Boling Arena. Contact your sales representative to learn more about our upcoming special issues! PUBLICATION DATE: November 10th ADVERTISING DEADLINE: November 9 All prices Contact the Daily Publish Date: Beacon Sales to team at Thursday, March ne: Monday, March Deadli 10th Advertising Building 4 11 Communications, Knoxville, TN University of TennesseeFax: / Phone: s@utk.edu beaconad to OIT promisesobserve protect and 4 >>See page had A strangerballs, me by the shock, I and in my froze. 10 >>See page Local Rate $1, Contract Rate UT Rate $ HALF PAGE H 9.5 w x d V w x 9.75 d Tuesday, n.com $ Contract Rate 5+ Issue: $ / 10+ Issue: $ UT Rate $ EIGHTH PAGE H w x d V 2.28 w x d Local Rate $ One of the great things about stores, hiking Knoxville is its lively comm trails, pet parks unity of pet and even hotels owners. With animals, our located throug pet-friendly city is an incred hout Knoxv ible place to call home with ille that cater to your your pet. The Daily Beac on is celebrating >>See Former Vol football player in indicted fall sexual assault case just one thing,r and neithe are you. Hannah Cather >>See page 11 their platforms and plans for the future of UT, from campus safety to Beacon Beacon. Friday, February 13, 2015 representation to Aramark. Assistant back defensive UT footballindicted on a rape Former was followwilliams Michael a grand jury Thursday County by the Knoxyet been charge by ing an investigation It has not linebacker Attorney. District whether former UT the case, in confirmed also accused charge. A.J. Johnson, on the same indicted the attorney reprehas been Beacon David Eldridge,told the Daily Knox from senting Williams, was released bail. that Williams on a $40,000 was returned County Jail charge, The presentment with a rape in and Williams turned himself charging said. He an Eldridge on bail. be set for was released the case will criminal From here, in Knox County will ultimately arraignment said, and court, Eldridge and trial. Williams be set for Nov. 16, alleged On Sunday, accused of an women were of two Johnson apartand rape of Knoxville sexual assault Woodlands 19-year-old female at The One to the Knoxville ment complex. reported raped by she was UT student in an at 1:45 a.m. Police Department and Williams minutes. Another Johnson not a UT lasted 45 attack that woman, who was sexu19-year-old police that Williams not told she would student, her, but that ally assaulted players the two pursue charges. the report, football team Following from the the team not rejoin were suspended and did indefinitely of the season. for the remainder Police Department s of the The Knoxville its investigation in Johnson office completedwilliams and graduhas since charges against A.J. Johnson December. university. the as they become ated from Daily to come More detailsand in Wednesday s here available e from the DREW D RICHMOND Hannah Cather The Friday, March 27, 2015 Daily Beacon Volume 128 Issue 3 PRESTON S WILLIAMS Jones leads Vols to topfive 2015 recruiting class Bradi Musil News Editor The Daily decision, The Daily Beacon Leala, Willie; and Hawkinssat down with this year s three campaigns Connect UT; Seth, candidates discussed Kiefer. The president, vice president and student services representative KAHLIL E MCKENZIE News Editor n.com opportunity to vote for next year s Student Government Association leaders. To help you with the Volume 128 Issue 48 Hayley Brundige 6 The end of March means it s election season, when students have the ADVERTISING DEADLINE: April 6th, 2017 ISSUE RUN DATE: April 11th, 2017 Contract Rate Assistant Sports Editor >>See page 2 Butch Jones was able to put together a top-10 recruiting class in 2014, despite only achieving a, 5-7, record on the football field. After a more successful campaign on the gridiron in his second year, Jones was able to ride the momentum of a winning season leading Tennessee s 2015 signing class to a consensus top-five ranking for the first time since With this class we had to go coast to coast, Jones said. I think we ve proven that Tennessee is a national brand. I think we ve proven that we have eacon >>See On Friday, page 8 Obama chose President Volume as the site Knoxville 128 Issue of announce a historic 42 ment. See the full story on page 4. Monday, January pleasing ales page 4 11 Communications Building University of Tennesse e, Knoxville, TN Phone: / Fax: beacona om rs on an inform ative journ and lagers ey through produced the most in Knoxville palate today. This issue will contai n: Profi eacon.co lybeacon m 12, 2015 Photo courtesy of Tennessee Wednesd Athletics ay, March 11, 2015 les of local craft beer breweries Where to find your fa vorite craft taprooms beer store Craft bee r how-to guide for U T students rings for th e best brew s ing tips Exclusive web conte nt s and Food pai Glasswa See RECRUITING on Page 12 re and serv It s never too late to count sheep >>See pages 3-4 We made ourr ksgrammy pickswhat are yours? >>See page 5 Volume 128 Issue 20 / 10+ Issue: $ page 7 Is Madonna too hard trying relevant? to be the respect around the country for what we re building here at Tennessee, but we still have a long ways to go. On Wednesday, Tennessee officially welcomed 17 signees and three preferred walk-ons to the Vols football program, joining the 10 early enrollees who arrived in January, putting the 2015 class at 30 total members. Highlighting this class is five-star defensive tackle Kahlil McKenzie of Walnut Creek, California, son of former Vol Reggie McKenzie. When McKenzie committed to play for Tennessee in July of 2014, he quickly adopted the role of peer recruiter, encouraging other high profile players to join him in Knoxville. The strategy worked. Taylor White SGA wants you to run for office >>See president our furry friends In this public with its firstation ever pet issue highlight some you ll learn about some. of the unusu of the places al pets some in the comm of our studen unity where ts own. We ll you can adopt also show your also a pet, show pet a good time. off your pet Whether you re and considering and entertaining finding yourself a new best friend, pets, the Daily or just admir Beacon pet ing other s beaut issue will keep iful you entertained. Thi s spe cial sect ion wil l exp lore the the Knoxvi rap idly risi lle are a. A mu st-read ng craf t bee for anyone r mar ket in The Daily Beacon Craft who love s Beer Guide craf t bee r! takes reade UT s track and field Beth Alford-Su coach llivan rebuilds program Now she ss throughout See the working on career. full story UT. on page 10. #BlackOut girls that : teaching beautiful black is A promis >>See page 11 -Laverne Cox >>See page Students by failure concerene system in UT Alertd Offensive lineman Coleman Thomas absent from practice 10, 2015 felony February because of charges Lady Vols look to cap Gonzaga s 3-point shooting Orange is Laverne Cox, star and the New Black activist visited transgender Wednesday Cox Auditorium her night to discuss how story and can be communities more welcoming toward transgender people. 2 >>See page 128 Volume Issue 26 efforts! Overco hurdlesming life s beauty 128 Volume Issue 23 How Editorial: our can we help trans friends? By listening. 1/2 pg. (V) Local Rate Bring additional impa ct to your recruiting Contract Rate I would by something poetry inspired on the trails. shape in what writing take hear or feel second the Appalachian see or began to old Scotch-Irish of his life, Bill Alexander. as His style for most describes away, However, was just known as poetry early Alexander line rhyme. 35 years passed alcowriting Hippie Poet started life, Alexander and fourth my wife of with grief and the later in My momma filled In 2006, I took I started of poetry wasalexander said. the Beacon music Daily out in life, and University and my Megan Patterson point, and come from the in plant and explained. to heal Staff Writer hol at that graduated critic Will Warren degree at Oak appropriate steps Alexander a master s a career just Tennessee with went on to plans best Big Ears retirement other side. until his a man who tech- soil science and Laboratory making schedule Hippie Poet: 99 Ridge National between Page 7 Appalachian researching basket ago. Smokies the eastern See POET on from on generation 15 years hiking the returned Australia. is an eighth I started hiked all the trails I started >>See page 10 niques in recalled. who moon- and 02 andpark, Alexander A man in a jar of side of the Tennessean. finds inspirationmight think. A man who in the way you not shine, but I am not Local Rate 1/4 pg. (H) reachingut $ from inspiration Poet pulls 12 Full Page your source for 5+ Issue: $1, / 10+ Issue: $ /8 5+ Issue: $ pg. 5+ Issue: $ / 10+ Issue: $500.0 The Daily Beacon, the 1/2 pg. (H) 1/8 pg. UT Rate student newspaper of UT Rate (V) the University of Tennessee news and informatio (H) n for the university s $155.00, Knoxville, $ undergrad uate, graduate and profession is the premier source of The Daily Beacon has provided the area with al community. Since the most efficient media 1906, for reaching this crucial market. The Daily Beacon publishes in print and online and is a cost-effective vehicle for reaching the students your organizatio n is seeking. 11 Communications Building Please contact our office if you would like to receive University of Tennessee, Knoxville, TN additional informatio / Fax: Phone: n about Daily admanager@utk.edu Phone: beaconads@utk.edu Web: utdailybea con.com as also known Poet. Bill Alexander, Hippie Beacon the Appalachian The Daily Tiara Holt Tennis player strue dreams come on UT s campus >>See page 7th H w x d V 2.28 w x 9.75 d 9.5 w x 9.75 d today! reserve your space include color! QUARTER PAGE FULL PAGE March 10th! e will publish Outdoor Guid are n Spring Break nts & staff that The Daily Beaco of Tennessee stude target Univeristy Break This guide will during Spring area ville Knox staying in the g, the ing and dinin g, biking or drink thing is hikin thing for you! Whether your will have some g Break guide Beacon s Sprin 1/4 pg. (V) Past issues have included: Halloween Guide to the Great Outdoors Craft Beer Appreciation Basketball and Football Previews Faculty Appreciation The Pet Issue Welcome to Knoxville Thursday, February 5, 11 Communications Building University of Tennessee, 11 Communication s Building Knoxville, TN For more informati University of Tennessee, Knoxville, TN Phone: on, call / Fax: beaconads@ut k.edu 9

10 L U M O S media services NEW FOR 2017! The Office of Student Media is excited to announce that for the the first time, we are able to offer our clients access to a full-service media production facility. Our student-led production team provides both campus and the Knoxville community with high-quality video production, photography, animation, graphic design, and post-production services. Lumos Media Services at the Office of Student Media is here to provide exceptional solutions for all of your media-related needs. 10

11 availablemediaservices Lumos Media Service s staff of skilled multimedia students are here and ready to build or expand your business s media footprint. A few of the services offered by the Lumos team are: 15-second commercials 30-second commercials 1-5 minute branded videos Product Photo shoots Event photo coverage Social media consulting Social media management Graphic/Visual Arts services EQUIPMENT & CAPABILITIES 2x Adobe Premiere Edit Systems 4x Canon Camera systems 2x Nikon Camera Systems 4x Portable Studio lights 3x LED Battery Powered Light Panels Manfrotto Shoulder Rig Telephoto lenses Interview lenses Axler Camera Slider Samsung 360 video and photo camera GoPro Hero5 with Karma Gimble DJI Osmo steady cam with Facebook live Green Screen Capability Portable Lightroom Photgraphy Studio videoservicesrates VIDEO RATE RANGE* Video Type Local Rate Campus Rate 30 Second Video $ $1600 $500 - $ Second Video $ $2000 $750 - $ Minute Video $ $2500 $ $ Minute Video $ $4000 $ $3500 *PLEASE NOTE: Video Production Services are priced specifically per individual job. For more information or to ask about a quote, please call or studentmedia@tennessee.edu today! 11

12 2017/2018publicationcalendar FALL Gameday Preview August September October November SPRING December January February March April IMPORTANT DATES *publication calendar subject to change FALL Classes Begin Fall Break Homecoming Thanksgiving Final Issue Aug. 23 Oct. 5-6 Nov. 4 Nov Dec. 4 SPRING Classes Begin Spring Break Spring Recess Final Issue Jan. 10 Mar Mar. 30 April FOOTBALL GAMEDAY PREVIEW SCHEDULE Gameday Preview will feature in-depth articles and quick facts on the Vols and their opponent. SPECIAL NOTE: For each home game, we will print and distribute additional copies each Saturday morning before the game - at no additional cost! Sep. 4 vs. Ga. Tech in Atlanta, GA Gameday Preview on 8/31 Sept. 9 vs. Ind. State in KNOXVILLE Gameday Preview on 9/7 Sept. 16 vs. Florida in Gainesville, FL Gameday Preview on 9/14 Sept. 23 vs. UMass in KNOXVILLE Gameday Preview on 9/21 Sept. 30 vs. Georgia in KNOXVILLE Gameday Preview on 9/28 Oct. 14 vs. S. Carolina in KNOXVILLE Gameday Preview on 10/12 Oct. 21 vs. Alabama in Tuscaloosa, AL Gameday Preview on 10/19 Oct. 28 vs. Kentucky in Lexington, KY Gameday Preview on 10/26 Nov. 4 vs. So. Miss in KNOXVILLE (HOMECOMING) Gameday Preview on 11/2 Nov. 11 vs. Missouri in Columbia, MO Gameday Preview on 11/9 Nov. 18 vs. LSU in KNOXVILLE Gameday Preview on 11/16 Nov. 26 vs. Vanderbilt in KNOXVILLE Gameday Preview on 11/22 The Daily Beacon The University of Tennessee 11 Communications Building Knoxville, TN