MEDIA KIT. Be seen, Be heard, Be noticed

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Chad Benson
5 years ago
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1 Be seen, Be heard, Be noticed

2 WHO ARE WE? WE PROFESSIONALISE EXERCISE Fitness Australia is the peak fitness industry association in Australia. We provide representation, support services and solutions to over 22,000 registered personal trainers and instructors, and over 3,000 fitness business, including Anytime Fitness, Fitness First and Goodlife. OUR MEMBERS GENDER MEMBERS Over 22,000 Registered Exercise Professionals & Sole Trading Businesses 42% 58% Over 3000 Businesses members, Industry Supplier and Approved CEC Providers OUR BUSINESS MEMBERS LOCATION 45% Sole Trading Members 40% Group Business Members 11 % 1 % 20 % 14% Fitness Business Members 1% Industry Suppliers 7 % 34 % 3 % 23 % 1 1 %

37,400+ MONTHLY VISITORS EMAIL LIST 25,000

ADVERTISEMENTS 36% OPEN RATE SOCIAL MEDIA

3 OUR DIGITAL AUDIENCE FITNESS.ORG.AU 186,000+ MONTHLY UNIQUE PAGE VIEWS 37,400+ MONTHLY VISITORS LIST 25,000 AUDIENCE LIST 22,000 ANNUAL CLICKS TO ADVERTISEMENTS 36% OPEN RATE SOCIAL MEDIA PRESENCE 44,000 SOCIAL MEDIA FANBASE 16,225 13,275 10,096 2,332 2

enews - TRAINERS AND INSTRUCTORS MONTHLY PROFESSIONAL enews Once a month, this enews featuring news and industry updates, will be circulated to over 22,000 fitness instructors and personal trainers.

4 enews - TRAINERS AND INSTRUCTORS MONTHLY PROFESSIONAL enews Once a month, this enews featuring news and industry updates, will be circulated to over 22,000 fitness instructors and personal trainers. Opportunities: Course/Event Listings Sponsored Posts Spotlight Package MONTHLY COURSES IN FOCUS enewsletter Once a month, this enews will be circulated to over 22,000 fitness instructors and personal trainers. Spotlight Courses in Focus is a dedicated enews which will only include CEC listings to keep our members up to date. Opportunities: Course/Event Listings Sponsored Posts SPECS Type Sponsored Post Size (w x h) Course Name, CECs, Date, Location, Description (Max. 65 Words), URL (Artwork: 285 x 285px) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend felis bibendum porta congue. Nulla euismod lobortis tellus, et consequat enim commodo eu. Integer at malesuada libero. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In egestas felis ac justo consequat, faucibus placerat purus efficitur. Cras sit amet tempor lorem. Donec molestie aliquam eleifend. Maecenas sodales, massa ornare commodo eleifend, magna Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend felis bibendum porta congue. Nulla euismod lobortis tellus, et consequat enim commodo eu. Integer at malesuada libero. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In egestas felis ac justo consequat, faucibus placerat purus efficitur. Cras sit amet tempor lorem. Donec molestie aliquam eleifend. Maecenas sodales, massa ornare commodo eleifend, magna Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend felis bibendum porta congue. Nulla euismod lobortis tellus, et consequat enim commodo eu. Integer at malesuada libero. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In egestas felis ac justo consequat, faucibus placerat purus efficitur. Cras sit amet tempor lorem. Donec molestie aliquam eleifend. Maecenas sodales, massa ornare commodo eleifend, Course / Event Listing Spotlight PRICING Ad Unit Course Name, CECs, Date, Location, Description (Max. 20 Words), URL (Artwork: 174 x 174px) 1 x Course Listing (See p3) 1 x Targeted Post (See p4) and 1 x Spotlight Feature (Artwork: 620 x 260px + 10 word max) Professional enews Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend felis bibendum porta congue. Nulla euismod lobortis tellus, et consequat enim commodo eu. Integer at malesuada libero. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In egestas felis ac justo consequat, ridiculus Courses in Focus enews Course / Event Listing $260 $260 Sponsored Post $360 $360 Spotlight Package $1200 X 3

enews - BUSINESSES MONTHLY BUSINESS enews With over 3,000 registered fitness business operators and managers including franchised gyms and clubs, you can reach and engage your relevant audience as an

5 enews - BUSINESSES MONTHLY BUSINESS enews With over 3,000 registered fitness business operators and managers including franchised gyms and clubs, you can reach and engage your relevant audience as an Industry Supplier. Top Banner Opportunities: MRECs Top & Bottom Banner Spotlight Package Sponsored Posts Spotlight SPECS Type Top/Bottom Banner MREC Sponsored Post Spotlight Size (w x h) 620 x 75px 285 x 285px Course Name, CECs, Date, Location, Description (Max. 80 Words), URL (Artwork x 285px) 1 x Targeted Post 1 x Spotlight Feature (Artwork: 620 x 260px + 10 word max) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend felis bibendum porta congue. Nulla euismod lobortis tellus, et consequat enim commodo eu. Integer at malesuada libero. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In egestas felis ac justo consequat, ridiculus mus. In egestas felis ac justo consequat, PRICING Ad Unit Top Banner Bottom Banner Business enews $600 Bottom Banner MREC Sponsored Posts $300 $550 $500 4

TARGETED FACEBOOK POST WITH OVER 16,000 LIKES ON OUR FITNESS AUSTRALIA FACEBOOK PAGE, WE CAN EFFECTIVELY TARGET AND

MEMBER TARGETED POST $500 We can reach our 25,000+ members anywhere in Australia by using custom audience lists.

DEMOGRAPHIC TARGETED POST $300 Want to reach a certain state, age or gender and not worried about specifically

6 TARGETED FACEBOOK POST WITH OVER 16,000 LIKES ON OUR FITNESS AUSTRALIA FACEBOOK PAGE, WE CAN EFFECTIVELY TARGET AND REACH YOUR AUDIENCE. MEMBER TARGETED POST $500 We can reach our 25,000+ members anywhere in Australia by using custom audience lists. Meaning your ad will pop up in their feed on Facebook. DEMOGRAPHIC TARGETED POST $300 Want to reach a certain state, age or gender and not worried about specifically targeting FA members? This post type is great for awareness but can also drive sales leads. SPECS Type Landscape Image Course / Event Listing Size (w x h) 620 x 350px Course Name, CECs, Date, Location, Description (Max. 15 Words), URL 5 ALL ARTWORK / COPY MUST BE SUBMITTED 7 DAYS BEFORE PUBLISHING DATE

7 PACKAGE DEALS LIMITED SPACES AVAILABLE 3 MONTH PACKAGE 5% DISCOUNT 6 MONTH PACKAGE 15% DISCOUNT Professional enewsletter Courses in Focus enewsletter Monthly Value: $520 (per month) Investment: $494 (per month) Saving: $26 (per month) Professional enewsletter Courses in Focus enewsletter 1 x Targeted Facebook Post / Month Value: $1020 (per month) Investment: $867 (per month) Saving: $153 (per month) 12 MONTH PACKAGE 25% DISCOUNT PREMIUM SPOTLIGHT PACKAGE Professional enewsletter Courses in Focus Social EDM 1 x Targeted Social Posts / Month Value: $1020 (per month) Investment: $765 (per month) Saving: $255 (per month) Secure 1 of 12 monthly spotlight packages available for 2019 and put your brand in the spotlight! 1 x Featured Spot in the Professional enewsletter 1 x Full Page Article on fitness.org.au 1 x Targeted Facebook Post 1 x Course Listing in the Courses in Focus enewsletter (Only Applicable for CEC advertisers) Value: $1760 Investment: $1200 Saving: $560 6

Meaning through design

Functions of design Meaning through design Ø attracts audiences Ø guides readers through the publication Ø communicates how to prioritize content and how to search for information Ø addresses the readers