More Trusted than the Competition. (1) CNN and Meeting Street Research

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1 MEDIA KIT More Trusted than the Competition. (1) CNN and Meeting Street Research (1) SOURCE: Meeting Street Research, July 2017 phone survey among adults 18+, n=2,000. All surveys have a margin of error of plus or minus 2.2% overall; larger for subgroups. Most trusted among our competitors is based on an unaided question.

2 CNN IS REAL. LIVE. RELEVANT. CNN is the global leader in news reaching 175M multiplatform unique visitors / month (P18+) across TV, digital and mobile reaching 53% of the population (1) DIGITAL REACH SNAPSHOT LINEAR REACH SNAPSHOT #1 Online News Destinations Across Platforms On Track to Have Best Year Ever (9) #1 News destination for video unique viewers and video starts (2) 2Q17 Most watched 2nd quarter on record Multiplatform unique users / month: 107M (3) Top 10 cable network for 4 straight quarters in total day & prime Multiplatform video starts / month 383M Reaching 30M viewers per month among P25-54 (4) An Affluent and Educated Audience Across All Platforms: Digital (5) An Affluent and Educated Audience Across All Platforms: Linear (10) Male / Female: 51% / 49% Male / Female: 50% / 50% A18-49: 116 Index %Comp A18-49: 25% Median Income: $101K College Grad/Post Grad: 41% / 126 Index College Grad/Post Grad: 56% / 169 Index More LIVE Programming than Any Other Network (11) The #1 News Brand On Social (6) 81% of CNN s total day is live programming Twitter: 89M+ Followers Facebook: 28M+ Fans Relevant to Millennials #2 Digital Multiplatform News Brand, with 33M Unique Users / Month (7) Younger than FNC and MSNBC (12) The Highest Growth in Tune-in Among Cable News (13) With a +6% increase in the length of tune-in on-air, our audience is more engaged than ever before Reaching 45% of millennials online, more than millennial focused sites: (8) +4% more reach than Vice Media +22% more reach than Vox Media +228% more reach than Mic (1) SOURCE: comscore XMedia, Feb 2017, P18+. (2) SOURCE: comscore Video Metrix Multiplatform report, Average Monthly January 2017-July 2017, CNN Brand ranked against select top news competitors. (3 & 4) SOURCE: UVs - comscore Media Metrix Multiplatform. Average monthly Jan-July CNN Brand ranked against select top news competitors. Video Starts - comscore Video Metrix Multiplatform report, Average Monthly January 2017-July 2017, CNN Brand ranked against select top news competitors. (5) SOURCE: comscore Media Metrix Multiplatform. Average monthly January July CNN Brand. Median income based on desktop only. College grad-nielsen Q CNN Brand. (6) SOURCE: Shareablee, August 2017, Twitter #1 News Brand claim is based combined. (7) SOURCE: comscore Media Metrix Multiplatform, Jan-Jul 17 Monthly Average. P Ranked vs. custom competitive set. (8) SOURCE: comscore Media Metrix Multiplatform, Jan-Jul 17 Monthly Average. P (9) SOURCE: Most Watched & Top 10: Nielsen Media Research via MultiTrak Ratings Analysis, Historical Data Based on 2Q, Live+SD, Total Day (6a-6a), P2+. Reach: Nielsen Media Research via Npower, RF Time Period Report, L+7, 2017TD (12/26/16-7/30/17), Total Day (M-Su 6a-6a), P25-54, averaged by month, 75% Unification, 1 Minute Qualifier. (10) SOURCE: Nielsen Media Research via Npower, Ratings Analysis Time Period Report, 2017TD (12/26/16-8/20/17), L+7, P2+, F2+, M2+, P18-49, HOH 4+years college. (11) SOURCE: The Nielsen Company via MultiTrak, Jan 2017 (1/23/17-1/29/17). Total Day (M-Su 6a-6a). % Live determined by examining network s programming schedule. Based on duration in hours. (12) SOURCE: Nielsen Media Research via Npower, Ratings Analysis Time Period Report, 2017TD (12/26/16-8/20/17), L+7, P2+. (13) SOURCE: Nielsen Media Research via Npower, LOT Time Period Report, 2017TD (12/26/16 8/20/17) v 2016TD (12/28/15-8/21/16), Total Day (M-Su 6a-6a), P2+, Live. Number of minutes viewed.

3 CNN UNIVERSE CNN is everywhere consumers are on TV and desktop, mobile and social as well as on VOD, OTT, in apps on voice-activated devices and more. (1) DIGITAL PROPERTIES CNN.COM CNN POLITICS CNN TRAVEL TV CNN TECH CNN MONEY CNN HEALTH CNN MEDIA CNN ENTERTAINMENT CNN STYLE BEME NEWS GREAT BIG STORY EXPLOREPARTSUNKNOWN.COM APPS CNN APP CNN MONEYSTREAM CNN POLITICS GREAT BIG STORY SOCIAL/WALLED GARDENS FB LIVE FB INSTANT ARTICLES SNAPCHAT TWITTER INSTAGRAM YOUTUBE APPLE NEWS GOOGLE NEWSSTAND VOD/OTT APPLE TV ROKU CHROMECAST ANDROID TV AMAZON FIRE VR SAMSUNG VR GOOGLE VR DAYDREAM OCULUS RIFT WATCHES/DEVICES APPLE WATCH SAMSUNG GEAR WATCH GOOGLE HOME MESSAGING APPS AMAZON ECHO SAMSUNG -1 WECHAT LINE KIK FB MESSENGER (1) SOURCE: CNN Research, Meeting Street Research, January 14-19, 2017; Feb , Source: CNN /YouGov Research March 2017 CNN ESPAÑOL CNN INTERNATIONAL CNN ARABIC CNN AIRPORT HLN

4 OUR BRANDS CNN is known for breaking news but we re also so much more. We re business and politics, current events and human interest stories, health, travel, entertainment, and pop culture. We have launched six distinct digital brands, each with their own POV and designed to reach new audiences through different forms of storytelling. The #4 financial news site providing the news that matters most to you with business headlines, top financial stories and videos that power today s consumers and the businesses they lead with the knowledge they need to be a level up. Featured Series - Fresh Money: Profiles, young, ambitious, enterprising CEOs who are disrupting aging business models and reviving dying industries in this new CNNMoney series. Revamped in June 2017, the new CNN Travel transports you to lands far away and close by through a visual feast. Featured Series - Family Table: Docu-style series unraveling the ultimate origin stories of well-known chefs in their seminal food scene. The #1 Political News Destination dominating the political landscape and cultural conversation. Featured Series - The Point with Chris Cillizza: With an established devout following, this all-new CNN Politics destination houses all of Cilizza s coverage and insight. With top industry-known talent at the helm, the all-new CNN Tech focuses on the intersection of technology and culture from 360 degrees. Featured Series - Innovate: All-new CNN Tech series explores the transformational people and companies behind the latest breakthroughs from robotics and drones, to education and healthcare. Smart, beautiful, and engaging covering the fascinating and fast-paced worlds of Fashion, Design, Architecture, Arts, Autos, and Luxury all with a global perspective. A top 10 health destination with experts covering medical news, inspiring wellness lifestyle content and investigative reporting. Featured Series - Creative Natives: We pair two artists from different disciplines and journey with them to their favorite places in the city they call home. This series will be a conversation on home, the creative process and inspiration from the strangest place. Featured Series - Parallels: Mobile-first, digital interactive series will use animation to visually and factually explore vital topics such as sugar consumption, exercise, sleep and managing stress.

5 OPPORTUNITY HIGHLIGHTS Our Tentpoles, Original Series and Films provide a complementary viewer experience to our news coverage taking our audience across the world and providing a deeper understanding of current and historical events alike. MULTIPLATFORM TENTPOLES Q CNN HEROES Celebrating 11 years of bringing ordinary people into the spotlight for their altruistic endeavors and highlighting how they are changing the world and improving the lives of people around the globe. Host: Anderson Cooper Date: Sunday, December 17, 2017 Q NEW YEAR S EVE This live experience is one of CNN s top performing events across platforms. Host: Anderson Cooper Dates: Dec 31, Jan 1, 2018 Q2-Q MIDTERM ELECTIONS With key races at stake and the power of both houses up for grabs, these elections will hold the Nation s attention like no other before. Robust Coverage Begins: April 2018 Election Day: November 6, 2018

6 CNN ORIGINALS CNN is recognized for more than our top-ranked news coverage. Our award-winning Originals and Films drive a younger audience and higher engagement, and each title has a dedicated digital destination with exclusive content designed to expand the realm and offer additional context for each series and film LINEUP 3Q17 THE WONDER LIST 4Q17, 2Q18, 4Q18 ANTHONY BOURDAIN: PARTS UNKNOWN 4Q17, 3Q/4Q18 THIS IS LIFE WITH LISA LING 2Q18 UNITED SHADES OF AMERICA 1Q18 PATTY HEARST: AMERICAN HEIRESS 2Q18 THE KENNEDYS 1Q18 POPE 2Q Q18 CHRISTIANE AMANPOUR: BEHIND CLOSED DOORS 3Q18 DETROIT: ONCE IN A GREAT CITY 3Q18 MEDICINE MAN WITH SANJAY GUPTA SOURCE: Nielsen Media Research via MultiTrak, Ratings Analysis, 2017TD (thru August). Includes: The Nineties, History of Comedy, Declassified S2, Parts Unknown S9, United Shades S2, This is Life S3, The Wonder List S2. HIGHEST RATED SEASONS EVER IN 4Q16

7 CNN FILMS ALL 2016 FILMS PREMIERED FIRST IN CABLE NEWS IN THEIR TIME PERIOD! * LINEUP Image RBG TROPHY 3 IDENTICAL STRANGERS (UNTITLED) PRISON PROJECT LEGION OF BROTHERS SOURCE: *We Will Rise did not premiere at #1. The Nielsen Company via NPower. L+SD Viewing, First-run Telecasts only. Steve Jobs 1/3/16 9p-11p, Holy Hell 9/1/16 9p-11p, History of the Eagles 1/30/16 8p-11:55p, and 9/11 Fifteen Years Later 9/11/16 8p-9p.

8 CNN INNOVATION CNN is constantly innovating in both our platforms and content to ensure that we are everywhere consumers are. No matter where you look CNN is available on Apple News, Google, Facebook, Roku, Amazon Fire and OTT. And MORE platforms are on the way as we partner with tech giants and keep on the pulse of technology. CNN GO Fans can watch CNN programming live and on-the-go! CNN APP Take the best of CNN with you! Breaking News, Articles & Interactives, Lean Back Features, Video Series, VR Player and more! PODCASTS CNN is ramping up our podcast offering with original podcasts in the works and a library of audio from the best of CNN on TV CNN VR As a leader in VR with 12 bureaus around the world, CNN will be producing 4-5 VR/360 pieces of content per week by the end of 2017

9 COURAGEOUS CNN S IN-HOUSE BRANDED CONTENT STUDIO Be Bold. Be Relevant. Be Courageous. Courageous is CNN s in-house branded content studio. Its full-time staff of Emmy-winning directors, producers, documentarians, film editors, web developers, graphic designers, and data scientists all believe that branded content can be great content. Inspired by CNN s journalistic pedigree, Courageous chases stories worth telling, but dynamically aligns your brand in an engaging way that s relevant to the CNN audience. These stories meet marketing objectives and deliver value to the viewer whether it s deepening their understanding, providing utility, provoking action, or simply raising a smile. CAPABILITIES HIGHLIGHTS SHORT-FORM DOCUMENTARIES LONG-FORM DOCUMENTARIES SCRIPTED VIDEO ANIMATION DIGITAL AND VIDEO INTERACTIVES MULTIMEDIA WEB EXPERIENCES VIRTUAL REALITY/360 PODCASTS ARTICLES PHOTOGRAPHY POLLING & DATA CAPTURE QUIZZES SWEEPSTAKES/CONTESTS DATA VISUALIZATION ON-THE-GROUND EVENTS ENVIRONMENTAL SPACE DESIGN GAMING NATIVE ADS HIGH IMPACT ADS EDITORIAL INTEGRATIONS EMMY AWARD-WINNING AND MURROW AWARD-WINNING STAFF ACCESS TO CNN S GLOBAL RESOURCES TIME AND COST EFFICIENT CROSS PLATFORM DISTRIBUTION AT SCALE EXEMPLARY CLIENT SERVICE RECENT AWARDS ADWEEK ARC AWARDS BEST USE OF ANIMATION Courageous brought to life the story of what could have happened to change the course of history in this partnership with Amazon Prime for Man in the High Castle. CANNES LIONS SILVER LION In partnership with Square Enix, Courageous produced a 30-min documentary, and hosted while livestreaming a conference inviting top minds in the field of human augmentation to discuss the future of technology s cross section with humanity.

10 RECENT AWARDS As an unmatched force of award-winning journalism, CNN continues to attract industry recognition for our breaking news and feature series, marketing campaigns and digital creators. EMMY AWARDS 2017 brought 18 News and Documentary Emmy Award nominations for CNN a network record. Reflecting compelling journalism and storytelling across all platforms, some of the nominations include: Winner, Outstanding Unstructured Reality Program, United Shades of America with W. Kamau Bell Outstanding Breaking News Coverage Outstanding Live Interview Outstanding Business, Consumer and Economic Report Best Story in a Newscast Outstanding Writing Outstanding Video Journalism: News Outstanding Promotional Announcement PEABODY AWARDS From live reporting on major events to dynamic storytelling in original series, CNN s groundbreaking portfolio of content has received 22 Peabody Awards one of the most prestigious honors in electronic media. Some of these award-winning programs include: ISIS in Iraq and Syria, Undercover in Syria, Battle for Mosul (2016) Coverage of Kidnapped Nigerian Schoolgirls (2014) Investigative Reports: Crisis at the VA (2014) Anthony Bourdain: Parts Unknown (2013) Outstanding Promotional Announcement ADWEEK THE HOT LIST DIGITAL CREATOR OF THE YEAR Casey Neistat and his partnership with CNN EDWARD R. MURROW AWARDS In 2017 alone, CNN has won five prestigious Edward R. Murrow Awards in categories ranging from breaking news and social media, to both international and domestic reporting. Undercover in Syria News Series 28 Hours Surrounded by ISIS Hard News; Excellence in Video Charlotte Riots Breaking News Presidential Election 2016 Social Media HOTTEST NEWS NETWORK PERSONALITY/ TEAM (READER S CHOICE) Anderson Cooper OTHER AWARDS PromaxBDA Global Excellence Marketing Team of the Year, Third Year in a Row (2017) Television Academy Honors Award, CNN Film WE WILL RISE: Michelle Obama s Mission to Educate Girls Around the World (2017)

11 OUR SISTER BRANDS HLN A premium news and entertainment network focused on telling American Stories live news by day, mysteries and investigations by night. GREAT BIG STORY Great Big Story is a global media company devoted to cinematic storytelling. We tell stories about the untold, the overlooked, & the flat-out amazing connecting the world, one story at a time. EXPLOREPARTSUNKNOWN.COM The digital destination for Anthony Bourdain s award-winning series explores the world through an adventurous, relevant and unique lens. BEME NEWS Casey Neistat, YouTube superstar with 6M+ passionate followers, will lead this mobile-first, video-first standalone brand that is news-relevant.

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