John Paul Tabakian, Ed.D. Political Science 1 US Government Spring 2018 / Fall 2018 Power Point 4

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1 John Paul Tabakian, Ed.D. Political Science 1 US Government Spring 2018 / Fall 2018 Power Point 4

2 Course Lecture Topics 1. Condition Of America s Masses 2. Attitudes Of America s Masses 3. Distrust & Cynicism 4. Intolerance Towards Unpopular Groups 5. Political Messages 6. Elite to Mass Communication 7. Elite Information Flow 8. Media Political Functions 9. Selling Issues to Society 10.Political Functions of Mass / Alternative Media

3 Masses In America Condition Of America s Masses Is Increasingly Unequal Growth in international trade is the principle cause of increasing inequality in America. Deunionization contributes to the mass condition of inequality. Wealth is even more unequally distributed than income. Even though family income has been rising, real wages in America have been declining. Unskilled and semiskilled workers are suffering most.

4 Janus Versus AFSCME JANUS

5 Distrust & Cynicism American masses are increasingly distrusting and cynical. 1. Caused by disrespect of governmental and political authority. 2. The global economy has disrupted lives of many people. There are changes in the political process. 1. Dealignment shows a decline in party loyalty. 2. Television has replaced parties in politics. 3. There is increasingly professional politics. 4. There is negative media reporting. Mass distrust & cynicism diminished after terrorist attacks. 1. There is mass confidence in the military. 2. There is mass confidence in the non elected Supreme Court.

6 Janus Decision Threatens All Unions

7 Intolerance Towards Unpopular Groups There is an Increase in Intolerance toward unpopular groups. 1. This is a reason why right and left counterelites have arisen in American politics. 2. Mass support for legal immigration has declined over the years. 3. Elite support for legal and illegal immigration has increased over the years. 4. Opinion Differences are explained by variations in level of education. The masses are ignorant. The masses are politically inactive and apathetic. These are the reasons why democracy survives.

8 This is the famous This Land cartoon. It is seen as a strong influential message during the 2004 Presidential Election. What is the message behind this cartoon? Was it the motivation of those behind its creation to influence our political system or was the primary purpose to produce publicity for their company? Political Message

9 This Land

Snide TV produced a funny political cartoon during the Presidential Primary Election of 2008.

10 Snide TV produced a funny political cartoon during the Presidential Primary Election of Obama On the Run Hillary Clinton and Barack Obama musically argue it out over who is the better candidate in this song satirizing "Anything You Can Do I Can Do Better." All candidates are narcissists at heart. Political Message

11 I Can Do Better

12 The Republican National Committee produced John Kerry: International Man Of Mystery during the 2004 presidential election. This campaign advertisement pokes fun at John Kerry s assertion that he is in contact with world leaders who are not comfortable with President George W. Bush. The theme is set to Austin Powers. Political Message

13 Man Of Mystery

14 Elite To Mass Communication 1. Mass Media are the Primary Channels of Communication between Elites and Masses. 2. Means of Communication Television communicates emotions and information. News executives, reporters, editors, anchors, and producers decide what will be news.

15 Elite Information Flow

16 Media Political Functions Mass Media have Political Functions in Society. 1. They have the power to set the agenda of issues. 2. Their liberal bias is toward bad-news. 3. Supreme Court decisions support mass media on no prior restraint and absence of malice issues. 4. The Federal Communications Commission supports mass media on fairness issues. Mass media is the link between politicians and voters. 1. Mass media emphasize the personal image of candidates. 2. Political campaigning through mass media is very costly. 3. Mass Media influence what people know and think.

17 The mass media s greatest power is the ability to decide what will be decided. How do interest groups direct mass opinion today? We will examine a marketing campaign led by the Consumers Union that addresses the issue of prescription cost. Selling Issues To Society

18 Drugs

Selling Issues To Society President Bill Clinton and First Lady Hillary Clinton proposed comprehensive healthcare legislation to provide health

19 Selling Issues To Society President Bill Clinton and First Lady Hillary Clinton proposed comprehensive healthcare legislation to provide health insurance to millions of uninsured citizens. The Health Insurance Association of American (HIAA), a health insurance lobbying group produced Harry and Louise

20 Harry & Louise

Healthcare and the 2012 Election. October 17 th, 2012

Healthcare and the 2012 Election October 17 th, 2012 5 keys to Winning the White House Perceptions of the Economy Consumer Confidence has already taken longer to recover than at any time in post-wwii history.