Visit California: Chinese Culture & Customs Training. Are you China Ready?

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1 Visit California: Chinese Culture & Customs Training Are you China Ready? Denise Pirrotti Hummel, J.D. CEO, Universal Consensus +1 (760)

2 Introductory Foundation To Today s Presentation

3 Purpose

4 Who We Are

5 Who We Work With

6 Cross-Cultural Competence DOING THINKING FEELING Language, Food, Art, Dress, Laws, Customs, Ins6tu6ons, Methods, Techniques, Rituals Norms, Roles, Ideologies, Beliefs, Philosophy, Authority, PaEerns of handling emo6ons, Body language, Eye behavior Values, Tastes, AJtudes, Desires, Assump6ons, Expecta6ons, Myths, Problem- solving approaches 6

7 No Stereotyping Intended

8 Objec6ve- Centric Why Domestic-Centric Thinking Doesn t Work

9 The BMIA The Goal: To see your interaction through a new pair of lenses

10 The BMIA The Goal: To see your interaction through a new pair of lenses

11 Agenda: Goal & Specific Objectives The First 3 Comprehension Lenses Next Steps Improve Understanding PotenAal gaps

12 Key Cross-Cultural Competence Skill-Set Recognize Your Cultural Point of View Observe Counterpart s Cultural Point of View Identify & Neutralize

13 The Cultural Themes Lens

14 Cultural Themes Lens Framework for Preparatory Research Background PracAcal InformaAon EAqueIe and Protocol Strategic InformaAon Religious Beliefs Poli6cal Systems History Geography Language Views of Punctuality Gree6ngs Gestures Tradi6ons Ea6ng and Drinking GiT Giving Taboo Subjects Appropriate Dress Code Poli6cal Climate Ethnic Groups Gender Roles

15 Relationship Emphasis Canada United States Australia Czech Republic Denmark Finland Netherlands Norway Poland Romania Russia Sweden Switzerland Austria Belgium Germany Hong Kong Ireland Israel New Zealand Ukraine United Kingdom Vietnam ArgenAna Brazil Brunei Chile Egypt France Greece India Indonesia Italy Japan Malaysia Mexico Pakistan Philippines Portugal Qatar Singapore Spain Taiwan Thailand Turkey China Iran Saudi Arabia South Korea United Arab Emirates

16 Ying-Yang

17 The Ying-Yang of Endurance Chiku Nailao (Endurance)

18 Holistic Thinking ZhengA Guannian (HolisAc Thinking)

19 The Ying-Yang of Confucianism Confucianism

20 Guanxi (Personal Connections)

21 Filial Piety Ruler and Ruled Husband and Wife Parents and Children Older and Younger Xiào (Filial Piety)

22 Formality Australia Canada Denmark Israel Netherlands New Zealand Finland Norway Sweden United States ArgenAna Belgium France Ireland Poland Qatar Russia Switzerland Ukraine United Kingdom Austria Brazil Chile Czech Republic Germany Greece Hong Kong Italy Mexico Philippines Singapore Spain Taiwan Thailand Turkey Vietnam Brunei Indonesia Iran China Japan Malaysia Pakistan Saudi Arabia South Korea United Arab Emirates

23 Folk Beliefs Auspicious Days Unlucky Numbers Negative Symbols Sad Colors

24 The Importance of Face The worst thing that can happen to a Chinese traveler is to lose face Miàn Zi (Face)

25 Face & Emotional Safety Language Food Social Norms

26 Face & Physical Safety

27 Face Consumption

28 The Face Experience

29 Thrift Jiejian (Thri^)

30 Luxury Spending

31 Face + Thrift = Discount Luxury Spending

32 The Communication Lens

33 The Communication Lens Best Practices for Use of Interpreters & English as a non native language χ No Colloquialisms χ No Sarcasm χ No Humor χ No Gestures χ No Assuming

34 The Communication Lens Best Practices for Use of Interpreters & English as a non native language Yes: Face to Face Yes: SKYPE Yes: Follow up in Writing Yes: simplicity & clarity

35 Brief the interpreter Use short, uncomplicated sentences Silence - Leave thought time Don t interrupt Be an observer The Communication Lens Best Practices for Use of Interpreters & English as a non native language

36 The Communication Lens Non-Verbal Communication: Direct vs. Indirect Denmark Germany Israel Netherlands Norway Sweden Switzerland Australia Austria Belgium Canada New Zealand United States ArgenAna Brazil Chile Czech Republic Finland France Ireland Poland Portugal Romania Russia Spain Ukraine United Kingdom Vietnam Egypt Greece Hong Kong Iran Italy Mexico Qatar Saudi Arabia Singapore South Korea Taiwan Thailand Turkey United Arab Emirates Brunei China India Indonesia Japan Malaysia Pakistan Philippines

37 The Time Orientation Lens

38 The Time Orientation Lens Saudi Arabia Spain Thailand UAE Brazil Brunei Chile Egypt Greece India Indonesia Iran Malaysia Mexico Pakistan China Philippines Qatar ArgenAna Czech Republic France Ireland Italy New Zealand Norway Poland Romania Russia Singapore Taiwan Turkey Ukraine Vietnam Australia Austria Belgium Canada Finland Hong Kong Israel Japan South Korea Sweden United Kingdom Denmark Germany Switzerland United States

39 Time Orientation Time is not of the essence

40 In Summary

41 Next Steps

42 Next Steps Adapting business model Targeting messaging Regionalizing marketing Optimizing sales process Syncing business process

43 Glocalization, Process Engineering & Group Dynamics

44 Take Concrete Steps to Close the Gap

45 twitter.com/#!/univconsensus youtube.com/universalconsensus facebook.com/univconsensus Feel Free to Ask Questions Or Share Comments +1 (760) (Pacific Time)

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