D AY 1 - WED. FEBRUARY 3, 2016
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1 D AY 1 - WED. FEBRUARY 3, :00 PM - 1:05 PM OPENING REMARKS RYAN GILL CHAIRMAN, THE GATHERING 1:05 PM - 1:15 PM WELCOME TO BANFF ADDRESS 1:15 PM - 1:45 PM KEYNOTE SPEAKER JOHN MOORE BRAINS ON FIRE AUTHOR: THE PASSION CONVERSATION & KEYNOTE SPEAKER THE FIGHT GAME: How Passionate Brands Love to Fight and Fight to Love How we got here. LULULEMON ERIC PETERSON VICE PRESIDENT OF GLOBAL COMMUNITY, LULULEMON CARHARTT TONY L. AMBROZA SENIOR VICE PRESIDENT OF MARKETING AND ecommerce, CARHARTT Evolving a Workwear Maker to a Brand for Hard Working People 2:55 pm - 3:40 pm 2:55 pm - 3:40 pm AIRBNB JONATHAN MILDENHALL CHIEF MARKETING OFFICER, AIR BNB Building a 21st Century Community-Driven SuperBrand JACKIE PORIADJIAN JACKIE PORIADJIAN FORMER SENIOR VICE PRESIDENT, GLOBAL BRAND MARKETING UFC The Evolution of a Global Sports Brand 3:40 pm - 4:00 pm ROOTS JAMES CONNELL VP, ECOMMERCE & MARKETING ROOTS CANADA LTD. ARCANE ERIC VARDON PRESIDENT & CEO, ARCANE Return to Relevance CHILI S GRILL & BAR WADE ALLEN VICE PRESIDENT OF DIGITAL INNOVATION AND CUSTOMER ENGAGEMENT, CHILI S BAR & GRILL Ten Years of Marketing Tech: Thoughts on Digital s Future 1
2 D AY 1 - WED. FEBRUARY 3, :55 pm - 5:40 pm 4:55 pm - 5:40 pm We The North MAPLE LEAFS SPORTS & ENTERTAINMENT, MLSE/TORONTO RAPTORS DAVE FREEMAN HEAD OF BRAND MARKETING, MAPLE LEAF SPORTS AND ENTERTAINMENT (MLSE) LA KINGS / AEG SPORTS LUC ROBITAILLE PRESIDENT, BUSINESS OPERATIONS, LA KINGS & AEG Living Your Life (and Doing Your Work) With Passion 5:40 pm - 9:30 pm EXPLORE BANFF - ATTENDEES AT THEIR LEISURE 9:30 pm - 12:00 am AIR CANADA WELCOME RECEPTION AND SOCIAL MIXER Come as you are. The Gathering commences with a Welcome Reception at the Fairmont Banff Springs Hotel within the Air Canada Lounge (President s Hall & Van Horne Foyer - Conference Centre) Theatre 10:00 pm - 11:00 pm VICE MEDIA FILM SCREENING - THE RELEASE OF VICELAND MIKE GERMANO CHIEF DIGITAL OFFICER, VICE MEDIA COSTA DEL MAR FILM SCREENING AL PERKINSON VICE PRESIDENT OF MARKETING, COSTA OLIVER WHITE COSTA PRO STAFF Q & A SESSION TO FOLLOW 2
3 Theatre (Downstairs) 7:15am - 8:50 am THE GATHERING S BREAKFAST OF CHAMPIONS (INVITE ONLY) NOAH FLEMING SPEAKER & AUTHOR: EVERGREEN: CULTIVATE THE ENDURING CUSTOMER LOYALTY THAT KEEPS YOUR BUSINESS THRIVING, FLEMING CONSULTING & CO. DAVE MOWAT PRESIDENT & CEO, ATB FINANCIAL Character, Community & Content: The 3 Cs of Success for Entrepreneurs. Powered by ATB 9:00 am - 9:05 am WELCOME REMARKS SHELDON LACHAMBRE MANAGING DIRECTOR, THE GATHERING 9:05 am - 9:30 AM KEYNOTE SPEAKER CHRIS KNEELAND CEO, CULT COLLECTIVE LTD. Playing It Safe May Be The Riskiest Thing You Do 9:45 am - 10:30 am 9:45 am - 10:30 am MOLSON CANADIAN SCOTT COOPER COO, MOLSON COORS CANADA Creating a Cult as Big as Canada THE MOVEMBER FOUNDATION ADAM GARONE CO-FOUNDER & CEO, MOVEMBER FOUNDATION, From Successful to Significant 10:30 am - 10:50 am 10:50 am - 11:35 am 10:50 am - 11:35 am 11:45 am - 12:30 pm BIG ROCK BREWERY BOB SARTOR CEO, BIG ROCK Big Rock Battles Back: One of Canada s first craft breweries updates its journey to re-connect with consumers in a meaningful way PAX LABS 11:45 am - 12:30 pm RICHARD MUMBY CHIEF MARKETING OFFICER, PAX LABS Building a Cult Brand: Redefining and Industry s Consumer Culture CAR2GO PAUL DELONG PRESIDENT & CEO, CAR2GO Conventional is so Yesterday! 3 COSTA SUNGLASSES AL PERKINSON VICE PRESIDENT OF MARKETING, COSTA Growing your brand through a successful community-based marketing program
4 12:30 pm - 1:15 pm LUNCH & MEET & GREET 1:15 pm - 1:55 pm 1:15 pm - 1:50 pm SAP HYBRIS MAUI JIM ROGERS RADIO SPOTIFY BRAIN WALKER CHIEF STRATEGY OFFICER, SAP HYBRIS MARK PORTO VICE PRESIDENT OF OPERATIONS, MAUI JIM JIM FEROLO SENIOR DIRECTOR WEB, MOBILE AND DIGITAL, MAUI JIM AL FORD OPERATIONS MANAGER, ROGERS RADIO JAMIE HERBERT HEAD OF MARKETING, SPOTIFY Experience is the New Brand and Experience Design is the New Branding VICE MIKE GERMANO CHIEF DIGITAL OFFICER, VICE MEDIA The Value of Being the Outsider ABSOLUT. LABS AFDHEL AZIZ CREATIVE DIRECTOR, ASBOLUT. LABS Good is the New Cool: Lessons from Absolut Labs 2:45 pm - 3:05 pm 3:05 pm - 3:50 pm 3:05 pm - 3:50 pm CONVERSE RODNEY RAMBO GLOBAL VICE PRESIDENT OF MARKETING, CONVERSE WELCOME TO CONVERSE: THE 108 YEAR OLD TEENAGER Free Puppies! ZAPPOS TYLER WILLIAMS FUNGINEER, ZAPPOS KEYNOTE - BRIAN SOLIS BRIAN SOLIS PRINCIPAL ANALYST, AUTHOR OF WHAT S THE FUTURE OF BUSINESS (WTF), ALTIMETER GROUP Experience is the New Brand and Experience Design is the New Branding 4:45 pm - 6:30 pm CONFERENCE BREAK 4
5 w air Canada lounge & 6:30 pm - 8:00 pm GALA CHAMPAGNE RECEPTION RECEPTION & COCKTAIL HOUR, PRESENTED BY TAITTINGER CHAMPAGNE What better way to ease into the evening then with a cocktail in the company of some of the most interesting men and women in marketing today * Dress code in effect for Gala. Dress code cocktail attire - suit and tie for men, cocktail attire for women 8:00 pm - 10:00 pm CULT BRAND HONOREE GALA AWARDS DINNER, PRESENTED BY LAS VEGAS CONVENTION & TOURISM AUTHORITY GERRY DEE HOST & EMCEE The world s most courageous marketers and successful brands will be immortalized and entertained at this gala banquet. Feast as North America s most coveted brands brandish their new cult status and share the secret to their marketing success while attendees are entertained *Dress code in effect for Gala. Dress code is cocktail attire - suit and tie for men, cocktail attire for women 10:00 pm - til we get kicked out! MOLSON CANADIAN CLOSING PARTY ENTERTAINMENT BY: YUNG NINO Watch as the is transformed into an epic Molson Canadian themed After Party equipped with performers, entertainers, special guests and some major surprises! 5
6 D AY 1 - WED. FEBRUARY 3, :00 PM - 1:05 PM OPENING REMARKS RYAN GILL CHAIRMAN, THE GATHERING 1:05 PM - 1:15 PM WELCOME TO BANFF ADDRESS 1:15 PM - 1:45 PM KEYNOTE SPEAKER JOHN MOORE BRAINS ON FIRE AUTHOR: THE PASSION CONVERSATION & KEYNOTE SPEAKER THE FIGHT GAME: How Passionate Brands Love to Fight and Fight to Love How we got here. LULULEMON ERIC PETERSON VICE PRESIDENT OF GLOBAL COMMUNITY, LULULEMON CARHARTT TONY L. AMBROZA VICE PRESIDENT OF MARKETING AND ecommerce, CARHARTT Evolving a Workwear Maker to a Brand for Hard Working People 2:55 pm - 3:40 pm AIRBNB JONATHAN MILDENHALL CHIEF MARKETING OFFICER, AIR BNB Building a 21st Century Community-Driven SuperBrand 2:55 pm - 3:40 pm JACKIE PORIADJIAN JACKIE PORIADJIAN FORMER SENIOR VICE PRESIDENT, GLOBAL BRAND MARKETING UFC The Evolution of a Global Sports Brand 3:40 pm - 4:00 pm ROOTS JAMES CONNELL VP, ECOMMERCE & MARKETING ROOTS CANADA LTD. ARCANE ERIC VARDON PRESIDENT & CEO, ARCANE Return to Relevance CHILI S GRILL & BAR WADE ALLEN VICE PRESIDENT OF DIGITAL INNOVATION AND CUSTOMER ENGAGEMENT, CHILI S BAR & GRILL Ten Years of Marketing Tech: Thoughts on Digital s Future 1
7 D AY 1 - WED. FEBRUARY 3, :55 pm - 5:40 pm 4:55 pm - 5:40 pm We The North MAPLE LEAFS SPORTS & ENTERTAINMENT, MLSE/TORONTO RAPTORS DAVE FREEMAN HEAD OF BRAND MARKETING, MAPLE LEAF SPORTS AND ENTERTAINMENT (MLSE) LA KINGS / AEG SPORTS LUC ROBITAILLE PRESIDENT, BUSINESS OPERATIONS, LA KINGS & AEG Living Your Life (and Doing Your Work) With Passion 5:40 pm - 9:30 pm EXPLORE BANFF - ATTENDEES AT THEIR LEISURE 9:30 pm - 12:00 am AIR CANADA WELCOME RECEPTION AND SOCIAL MIXER Come as you are. The Gathering commences with a Welcome Reception at the Fairmont Banff Springs Hotel within the Air Canada Lounge (President s Hall & Van Horne Foyer - Conference Centre) Theatre 10:00 pm - 11:00 pm COSTA DEL MAR FILM SCREENING AND Q&A AL PERKINSON VICE PRESIDENT OF MARKETING, COSTA OLIVER WHITE CPSTA PRO STAFF 2
8 Theatre (Downstairs) 7:15am - 8:50 am THE GATHERING S BREAKFAST OF CHAMPIONS (INVITE ONLY) NOAH FLEMING SPEAKER & AUTHOR: EVERGREEN: CULTIVATE THE ENDURING CUSTOMER LOYALTY THAT KEEPS YOUR BUSINESS THRIVING, FLEMMING CONSULTING & CO. DAVE MOWAT VP OF MARKETING, ATB FINANCIAL Character, Community & Content: The 3 Cs of Success for Entrepreneurs. Powered by ATB 9:00 am - 9:05 am WELCOME REMARKS SHELDON LACHAMBRE MANAGING DIRECTOR, THE GATHERING 9:05 am - 9:30 AM KEYNOTE SPEAKER CHRIS KNEELAND CEO, CULT COLLECTIVE LTD. Playing It Safe May Be The Riskiest Thing You Do 9:45 am - 10:30 am MOLSON CANADIAN SCOTT COOPER COO, MOLSON COORS CANADA Creating a Cult as Big as Canada 9:45 am - 10:30 am THE MOVEMBER FOUNDATION ADAM GARONE CO-FOUNDER & CEO, MOVEMBER FOUNDATION, From Successful to Significant 10:30 am - 10:50 am 10:50 am - 11:35 am 11:45 am - 12:30 pm BIG ROCK BREWERY BOB SARTOR CEO, BIG ROCK Big Rock Battles Back: One of Canada s first craft breweries updates its journey to re-connect with consumers in a meaningful way CAR2GO PAUL DELONG PRESIDENT & CEO, CAR2GO Conventional is so Yesterday! 3 10:50 am - 11:35 am PAX LABS 11:45 am - 12:30 pm RICHARD MUMBY CHIEF MARKETING OFFICER, PAX LABS Building a Cult Brand: Redefining and Industry s Consumer Culture COSTA DEL MAR AL PERKINSON VICE PRESIDENT OF MARKETING, COSTA Growing your brand through a successful community-based marketing program
9 12:30 pm - 1:15 pm LUNCH & MEET & GREET 1:15 pm - 1:55 pm 1:15 pm - 1:50 pm SAP HYBRIS BRAIN WALKER CHIEF STRATEGY OFFICER, SAP HYBRIS MAUI JIM MARK PORTO VICE PRESIDENT OF OPERATIONS, MAUI JIM ROGERS RADIO JULIE ADAM SENIOR VICE PRESIDENT, ROGERS RADIO SPOTIFY JAMIE HERBERT HEAD OF MARKETING, SPOTIFY JIM FEROLO SENIOR DIRECTOR WEB, MOBILE AND DIGITAL, MAUI JIM Experience is the New Brand and Experience Design is the New Branding VICE MIKE GERMANO CHIEF DIGITAL OFFICER, VICE MEDIA The Value of Being the Outsider Walking the tightrope CIRQUE DU SOLEIL KRISTINA HENEY SVP, MARKETING, CIRQUE DU SOLEIL 2:45 pm - 3:05 pm 3:05 pm - 3:50 pm CONVERSE GEOFF COTTRILL CHIEF MARKETING OFFICER, CONVERSE WELCOME TO CONVERSE: THE 108 YEAR OLD TEENAGER 3:05 pm - 3:50 pm ZAPPOS TYLER WILLIAMS FUNGINEER, ZAPPOS Free Puppies! KEYNOTE - BRIAN SOLIS BRIAN SOLIS PRINCIPAL ANALYST, AUTHOR OF WHAT S THE FUTURE OF BUSINESS (WTF), ALTIMETER GROUP Experience is the New Brand and Experience Design is the New Branding 4:45 pm - 6:30 pm CONFERENCE BREAK 4
10 w air Canada 6:30 pm - 8:00 pm GALA CHAMPAGNE RECEPTION RECEPTION & COCKTAIL HOUR, PRESENTED BY TAITTINGER CHAMPAGNECHAMPAGNE What better way to ease into the evening then with a cocktail in the company of some of the most interesting men and women in marketing today * Dress code in effect for Gala. Dress code cocktail attire - suit and tie for men, cocktail attire for women 8:00 pm - 10:00 pm CULT BRAND HONOREE GALA AWARDS DINNER, PRESENTED BY LAS VEGAS CONVENTION & TOURISM AUTHORITY GERRY DEE HOST & EMCEE The world s most courageous marketers and successful brands will be immortalized and entertained at this gala banquet. Feast as North America s most coveted brands brandish their new cult status and share the secret to their marketing success while attendees are entertained *Dress code in effect for Gala. Dress code is cocktail attire - suit and tie for men, cocktail attire for women 10:00 pm - til we get kicked out MOLSON CANADIAN CLOSING PARTY ENTERTAINMENT BY: YUNG NINO Watch as the is transformed into an epic Molson Canadian themed After Party equipped with performers, entertainers, special guests and some major surprises! 5
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