NEW NEW MEDIA SECOND EDITION PAUL LEVINSON. Fordham University PEARSON
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1 ~~.. ~ ~~ ffi~~~- PENGUIN ~ ACADEMICS NEW NEW MEDIA SECOND EDITION PAUL LEVINSON Fordham University PEARSON Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
2 Preface to Second Edition and Acknowledgments xiii Preface to First Edition and Acknowledgments xv CHAPTER 1 WHY "NEW NEW" MEDIA? Why "New New" Rather Than Social Media? 2 Guiding Principles of New New Media 3 New New Media Encompass Prior New Media Principles 5 The Order and Content of the Chapters 5 Speed in the Evolution of New New Media and Hardware 9 The Prime Methodology: Learning by Doing 10 CHAPTER 2 FACEBOOK 13 The Irresistible Appeal of "Friends" 14 What Does Online "Friendship" Mean? 14 Fine-Tuning Online Friendship 15 The Facebook "Group" and its Evolution 16 Facebook Friends and Groups as Knowledge-Base Resources 18 Facebook Friends as Real-Time Knowledge Resources 19 Meeting Online Friends in the Real World 21 Reconnecting with Old Friends Online 22 Protection for the "Hidden Dimension": Cleaning Up Your Online Pages 23 Subjective and Objective Differences Among New New Media 24 The Facebook Timeline 26 vii
3 CHAPTER 3 TWITTER 29 The Epitome of Immediacy 30 Interpersonal + Mass Communication = Twitter 31 Twitter as Smart T-Shirt or Jewelry 33 Google+, Twitter, Facebook, and Pownce 34 Twitter Dangers: The Congressman Who Tweeted Too Much 35 The Other Congressman Who Tweeted Too Much 36 Twitter vs. the Mullahs in Iran 37 McLuhan as Microblogger 39 CHAPTER 4 YOUTUBE 41 "Obama Girl" 42 YouTube 2008 Presidential Primary Debates 43 Telegenic + YouTube = Cybergenic 45 YouTube Undeniability and Democracy 46 YouTube Usurps Television as a Herald of Public Events 47 YouTube Is Not Only Omni-Accessible It's Also Free to Producers 48 and Free to Viewers- Obama as the New FDR in New New Media as Well as the New New Deal? 49 Amateur YouTube Stars and Producers 50 Viral Videos 52 Viral Videos Gone Bad 53 The YouTube Revolution in Popular Culture 54 Roy Orbison's Guitar 54 "My Guitar Gently Weeps" Through the Ages 55 YouTube Retrieves MTV 56 Will YouTube Put itunes Out of Business? 57
4 YouTube Refutes Lewis Mumford into a Transcript 57 and Turns the Videoclip Tim Russert, YouTube's Achilles' Heel: Copyright 58 Comments as Verifiers on YouTube: The Fleetwoods 61 The Pope's Channel 62 YouTube as International Information Liberator 63 CHAPTER 5 WIKIPEDIA 65 Pickles and Pericles 66 Inclusionists vs. Exclusionists: Battle Between Wikipedian Heroes 67 Neutrality of Editors and Conflicts of Interest 69 Identity Problems 70 UJ I- W I- o All Wikipedians Are Equal, but Some Are More Equal Than Others 71 Transparency on Wikipedia Pages 73 Wikipedia vs. Britannica 73 Old vs. New New Media in Reporting the Death of Tim Russert 74 Wikipedia Wrongly Reports the "Deaths" and Robert Byrd 75 of Ted Kennedy Encyclopedia or Newspaper? 76 Does Wikipedia Make Libraries Unnecessary? 77 The United Kingdom vs. Wikipedia 79 CHAPTER 6 SLOGGING 81 A Thumbnail History of Electronic Writing 82 Blogging About Anything, Forever 83 Comment Moderation 84 Commenting as the Ubiquitous Greek Chorus 85
5 Comments as Correctors 86 Myspace Message from Stringer Bell of The Wire 87 Changing the Words in Your Blog-After Publication 88 Long-Range Blogging and Linking 89 Group Blogging 90 Monetizing Your Blog 91 Is Monetization Incompatible with the Ideals of Blogging? 95 Photos on Blogs and Photoblogs: Photobucket, Instagram, Flickr, Pinterest 97 Gauging New New Media Impact: Statcounter, Alexa, Klout 98 Different Blogging Platforms 99 Are Bloggers Entitled to the Same First Amendment Protection as Old-Media Journalists? 100 EI Citizen Journalists, the First Amendment, and Occupy Wall Street 102 Bloggers and Lobbyists 103 Anonymity in Blogging 104 WikiLeaks and Anonymous 106 Blogging for Others 107 Changing the World with Your Blog 109 A Town Supervisor and His Blog 110 "Bloggers in Pajamas" 110 Further Tensions Between New New Media and Older Forms 112 The Need for Old-Media Reporting in an Age of New New Media Journalism 114 Old Media and New New Media Symbiosis: Fringe 116 Easter Eggs for Lost and CHAPTER 7 FOURSQUARE AND HARDWARE 118 Foursquare and iphone 118 Check-Ins and Truths 119
6 Privacy and Location 119 The Inevitability of Mobile Media 120 The Necessity of Hardware 121 The Price of Mobility 122 The New New Media Exile of Useless Places 123 Smart Phones in the Car, in the Park, and in Bed 123 Batteries as the Weak Spot 124 iphones, ipads, Bluetooth, and Brains 124 CHAPTER 8 SMALLER POTATOES 126 (f) I- Myspace 126 W I- The Origins of Online "Friends" 127 o "Cyberbullying" on Myspace 127 New New Media Provide Medicine for Cyberbullying 129 Myspace as One-Stop New New Media Cafeteria 129 Myspace Music and New New Media 130 Myspace Poetry 131 Digg and Reddit 132 Shouting, Paying for Diggs (and Buries) 133 Ron Paul vs. Barack Obama on Digg 134 Ron Paul and the Older Media 137 Reddit in the Real World and on the Big Screen 138 Second Life 139 History and Workings of Second Life 141 Second Life and Real-Life Interface 142 A Seminar in Second Life 142 Kenny Hubble, Second Life Astronomer 144 Sex in Second Life 145 "Lost" in Second Life 146 Podcasting 148 How Is a Podcast Made? 149 Blueprint for a Podcast 149 Pod cast Storage and Distribution: Players, itunes, and RSS Feeds 150
7 Case Study of Podcast Success: Grammar Girl 152 Podcasts on Smart Phones and in Cars 152 Podiobooks 153 Podcasts and Copyright: Podsafe Music 153 Advertising on Podcasts 154 Live Streaming 157 Webinars and the Move to Vidcasts 159 CHAPTER 9 THE DARK SIDE OF NEW NEW MEDIA 161 Pre-New New Media Abuses: Bullying, Flaming, and Trolling 162 Online Gossiping and Cyberbullying 164 Cyberstalking 166 Tweeting and Terrorism 166!II The Craigslist Bank Heist 168 Spam 169 Old Media Overreaction to New New Abuses: The Library vs. the Blogger 170 CHAPTER 10 POLITICS AND NEW NEW MEDIA 172 Barack Obama, New New Media, and the 2008 Election 172 New New Media VP Announcement Misstep 173 Inauguration and After on the Internet 174 The President and the BlackBerry 175 Off and Running 176 The Tea Party and Twitter in The Arab Spring and Media Determinism 178 Occupy Wall Street and the Resurgence of Direct Democracy 179 The U.S. Election of Bibliography 183 Index 212 About the Author 223
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TITLE CHAPTER 3 PART 7 HUMAN RESOURCES DEPARTMENT CONDITIONS OF EMPLOYMENT SOCIAL MEDIA POLICY 1. ISSUING AGENCY: The City of Albuquerque Human Resources Department. 2. SCOPE: These rules have general