Luvvie Ajayi WRITER DIGITAL STRATEGIST SPEAKER RED PUMP ROCKER

Transcription

1 Luvvie Ajayi WRITER DIGITAL STRATEGIST SPEAKER RED PUMP ROCKER

2 About Luvvie LUVVIE AJAYI is an award-winning writer and digital strategist who thrives at the intersection of comedy, technology and activism. A twelve-year blogging veteran, she s the voice behind the respected and hilarious AwesomelyLuvvie.com, where she covers all things pop culture with razor sharp commentary and wit. With a passion for social justice and a love of shoes, Luvvie cofounded The Red Pump Project in 2009 to raise awareness about the impact of HIV/AIDS on women and girls. She serves as Executive Director and the organization s work has been recognized by the U.S. House of Representatives, the Illinois State Governor, the Black AIDS Institute and more. Luvvie has been called the Olivia Pope of Social Media for fixing elives and inspiring students at her popular, frequently sold-out classes. She is a noted speaker on topics related to blogging, branding, digital marketing, nonprofit communications and activism. She s spoken at numerous colleges and conferences including: SXSW, BlogHer, Social Media Week (Chicago, Lagos and Johannesburg), SAG/AFTRA Broadcast Conference, Chicago Social Media Summit, New Media Expo, FOCUS100, Blogalicious. She launched AwesomelyTechie.com in April 2014 as a resource for writers, small business owners and everyday people looking to use technology to make their lives easier. Activism Comedy Technology Her first book I M JUDGING YOU is to be published in 2016 by Henry Holt & Co. (division of MacMillan).

3 About AwesomelyLuvvie.com Awesomely Luvvie is an award-winning entertainment and humor blog covering everything POP CULTURE, from TV, MOVIES and TECHNOLOGY to TRAVEL, RACE and life s random adventures. Created in August 2006, it s one of the few places online where guaranteed hilarity happens. If laughter is medicine, the site is salve for the soul. And the Scandal recaps are a can t-miss! As the High Priestess of Side-eyes, Luvvie offers hilarious, thoughtful and insightful commentary on what s happening in the world, both real and virtual. Whether she s tackling the topic of why Crystal Metheny (yes, really) was failed by her parents or why we need justice for Trayvon Martin, Luvvie s tool of choice is humor. And she s built a large community of readers who are highly engaged and also highly hilarious themselves (LuvvNation). Half the fun of the website are the posts and the other half are the comments. Awesomely Luvvie is where cackles and comedic camaraderie are currency.

4 Luvvie s Influence People listen. Luvvie live-tweeted the Empire season 1 finale episode. Whether online or in live activations, Luvvie is able to garner engagement from her audience and from influencers who follow her work closely. They LIKE, SHARE and COMMENT often.

5 About AwesomelyTechie.com Launched in April 2014, Awesomely Techie is a resourceful website for writers, entrepreneurs, small business owners and everyday people to get social media, blogging and business tips. The site also takes on APPS, PHOTOGRAPHY, WEB STRATEGY and GADGET REVIEWS with the goal of making the information easy for people to understand, so they can use it to make their lives easier. Leveraging Luvvie s background in Marketing and Communications, her expertise as a digital strategist, and her experience as a longtime blogger, Awesomely Techie is showing fast growth in traffic. The site also boasts an increasing roster of contributors.

6 AwesomelyTechie.com s Reach Awesomely Techie is less than 2 years old and it s already respected in the space as a resource for those who want to use technology to further their missions.

7 About The Red Pump Project The Red Pump Project raises awareness about the impact of HIV/ AIDS on women and girls. Founded in March 2009, the organization uses the Red Pump as a symbol of empowerment and as a conversation starter to boldly drive conversation online and offline around HIV prevention and issues related to sexual and reproductive health. Luvvie is co-founder and Executive Director of the nonprofit with a national network of ambassadors in Atlanta, Chicago, Charlotte, D a l l a s a n d Wa s h i n g t o n D C. A l o n g w i t h i t s a n n u a l #RocktheRedPump campaign, Red Pump conducts prevention outreach and educational workshops for women and teen girls, while also commemorating major HIV awareness days with signature events that show that Awareness is Always in Style. Red Pump has been honored with numerous awards for its work. Those include: a Congressional Record from the U.S. House of Representatives, a Resolution from the City Council of Chicago, and a Proclamation by the Mayor of Washington DC that declared June 21, 2014 as Red Pump Day in the District. Learn more at

8 Luvvie s Personal FB Reach Facebook-verified as an influential Public Figure. 2,700 friends. 1 7,000 followers.

9 Awards Rockstar Nominee ADCOLOR (2015) Black Innovator XFINITY Comcast (2015) Champion of Change (Health) BlackDoctor.org (2015) The Mocha Maven Café Mocha Radio (2014) The Root 100 TheRoot.com (2014) 40 under 40 JET Magazine (2013) 25 Women in Digital You Should Know Hello Beautiful (2013) Super Women in Business LMO Foundation (2013) Emerging Leader Award LINKS Unlimited (2013) Women Driving Excellence Award Chicagonista (2013) Social Media Award Women s Media Center (2012) Blogosphere s Top 20 Black Enterprise (2012) 25 Bloggers Changing the World Babble (2012) 35 under 35 Influential Women Afro Elle Magazine (2012) 30 under 30 Leader in HIV/AIDS The Black AIDS Institute (2011) BOSS Influencer The BOSS Network (2011) Voices of the Year BlogHer Conference (2010) Congressional Record U.S. House of Reps (2010) Best Humor Blog Black Weblog Awards (2009)

10 Social Media Reach (as of November 15, 2015) Luvvie has a highly-engaged audience that is young, educated, technologically-savvy and fashion conscious. AND they love all things TV and social media. Avg. Pageviews per month: 700,000 Avg. Unique visitors per month: 500,000 AwesomelyLuvvie: 135,000 Luvvie: 54,600 Luvvie: 23,200 Luvvieig: 4,800 6, Women / 15 Men / 56 between years old. Facebook monthly reach: 7 Million

11 Press

12 Let s work together Luvvie partners with brands for campaigns that are mutually beneficial, organic and that her audience will respond to and engage well with. She s worked with HGTV, Comcast, Nielsen Target, BET, AT&T, Microsoft and more. Connect with Luvvie for: Advertising and marketing campaigns Brand ambassadorships and strategic partnerships Sponsored posts Moderating Twitter chats and live-tweeting events Hosting events, panels and speaking engagements Keynotes and TED-style talks Workshop presentations (blogging, branding, activism) Consulting and coaching

13 TravelLuvv BVI South Africa Thailand Egypt Spain Born and raised in Nigeria, Luvvie is a proud Afropolitan who loves to travel. Seeing the world is more than collecting passport stamps. It is an opportunity to expand your world, realize your pomp and circumstance is trite and appreciate the world outside of our constructed bubbles. When you re standing by the Great Pyramids, built 4,500 years ago, it is hard to take yourself too seriously. She has traveled to numerous countries across 4 continents so far, from the British Virgin Islands to England to Kenya and Qatar. Along her journey, Luvvie posts about her adventures, bringing her audience on trips around the world. Whether she s swimming with dolphins in Mexico, ziplining through the forests of the Dominican Republic, riding ATVs through the desert in Morocco, petting a baby lion in South Africa or dune bugging in Dubai (United Arab Emirates), Luvvie uses the hashtag #TravelLuvv to tell the dynamic story of her jaunts across Facebook, Twitter and Instagram. She records live videos so those keeping up with her feel like they re everywhere she is.

14 Experience Events Ambassador Luvvie curates experiences and serves as event ambassadors for everything from travel journeys to award. If she s in the room, so are over 150,000 people who follow her through Facebook, Twitter and Instagram. Using dynamic pictures, she takes her curious and engaged audience with her on adventures, giving them insider access to the fun, the learnings and the reason why your event or locale is important. She sits with your teams, shows the people behind the magic, and gives a behind the scenes look on why your brand is relevant, innovative and awesome. Her audience was right with her when she met Shonda Rhimes, Lupita N'yongo, Kerry Washington and others. They went with her on her trips to Nigeria, Morocco, South Africa and Kenya. And they got the inside scoop when she was at the NAACP Image Awards, ESSENCEFest and at the Academy Awards. It is a virtual "show and tell" of sending postcards home. "You should be here. Xoxo, Luvvie.

15 Teaching Presenting Luvvie is a sought-after speaker with expertise on blogging, branding, social media, digital marketing, online advocacy/ activism and more. The University of Illinois alum frequently sells out her webinars and workshops, and has been called the Olivia Pope of Social Media for helping people fix their elives. For small businesses, entrepreneurs, and writers: 1-on-1 coaching For high schools, colleges and conferences: Workshops, panels and classes Signature Workshops: Blogging MasterClass: From Beginner to Boss Branding in the Digital Age: It s More Than Your Logo! Being Awesome Online: Social Media Strategy the Right Way Using Social Media for Social Good Maintaining a Clean Online Reputation and Google Footprint

16 Contact For more on Luvvie s work, experience and projects, visit AwesomelyLuvvie Luvvie@aweluv.com