SXSW Festival Abuzz over Paper-based Innovations

Transcription

1 Subscribe Share Past Issues P+PB Newsletter Apr 2017 Volume 4 Issue 3 Translate RSS View this in your browser SXSW Festival Abuzz over Paper-based Innovations Corrugated and paperboard booth features a dozen market disruptors The Paper & Packaging How Life Unfolds campaign took South by Southwest (SXSW) by storm at the mid-march pop-culture event when the team assembled a 20' x 20' trade show booth made completely of our industry's products. The booth featured new-to-market innovations made from paper-based materials, introducing entrepreneurs, techies and start-ups to this smart, sustainable medium. Paper materials were touted for their accessibility, affordable prototyping, unique product solutions and abilities to foster productivity. The SXSW confluence is well-known for debuting companies that would later become household names, like Twitter and Uber. In 4 short days, P+PB garnered over 100M social & PR impressions with story placements and videos across marketing, industry trades and major media including Adweek, Dallas Morning News, NBC Boston, Bostinno and more. The eye-catching booth, made fully from corrugated with paperboard accents, welcomed over 4,400 attendees throughout the 3.5 days.that s all for now Sturdy corrugated work tables, podium and stools caught the attention of thousands who snapped photos and posted them #PoweredByPaper. See more

2 photos of the booth and show innovations featured at SXSW on the How Life Unfolds' Facebook page. SXSW Recap Video #PoweredbyPaper Sparks Social Awareness at SXSW As a result of hashtags, tweets and social sharing on Facebook, daily social posts were distributed and shared from the floor of SXSW, reaching almost 67M individuals, who in turn shared it with another 33M, for a total of 101M impressions.

3 I must congratulate you for a job well done, the buzz inside our SXSW headquarters is that the paper booth was one of the more innovative, successful booths. Hope to see you next year! Katie King, SXSW, Senior Business Development Manager There's a new Twitter handle in P+PB launched a new Twitter extending the Paper & Packaging Board - How Life Unfolds campaign from consumers to the industry. The name comes from the many ways that paper and paper-based packaging help us re_use, re_cycle, re_new, re_plant, and re_duce waste. This new social feed allows us to bridge between consumer and industry information and share our industry's environmental, products and innovation successes with both an industry and consumer audience. Recent posts include:

4 The Campaign In Print... A new print ad began running this month, highlighting the important ways packaging makes our favorite things easy to transport, helps keep them safe and can be recycled.

5 Publication Men's Journal Bloomberg Businessweek Parents Us Weekly Forbes Issue/On Sale May issue on sale April 7 April 10 issue on sale April 7 May issue on sale April 11 April 24 issue on sale April 14 April 25 issue on sale April 18 Sharing the Value of Paper, One Post at a Time... Getting Social in March The How Life Unfolds Facebook page kicked off #WomensHistoryMonth with a salute to Margaret Knight whose invention gave us today's flat-bottomed #paper bag. This post was shared over 20 times, reaching 2,130 people.

6 On March 10, we celebrated the 155th anniversary of the paper bill - the first one was issued in the U.S. in 1862! The post garnered 147 likes and 83 shares. Reminder: 2018 Board of Directors Nominations Due April 17 Nominations can be submitted up to April 17, Election ballots will be mailed May 2, 2017 to all eligible companies. Ballots are due by May 31, The Secretary of Agriculture will appoint board members by the end of 2017 from the candidates receiving the most votes. Here find the Nominations Form & Nominee Background Form to nominate a candidate. Visit Nomination FAQs or Board Responsibilities to learn more. Have questions? Contact Jill Seibert at (703) or info@paperandpackaging.org.

7 #PoweredByPaper Shakes Up High-Tech South By I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging How Life Unfolds (HLUF) campaign to South By and set up a 100% corrugated booth that featured a curated collection of paper and cardboard innovations that made up the #PoweredByPaper gallery. Read more at CAPs Corner To all of you who submitted products to the Powered by Paper interactive online gallery during SXSW THANK YOU. The onsite digital interface was available for attendees to learn more about each and every one of you. The questions, comments and curiosity from attendees was overwhelmingly positive and engaging! The online gallery received 10,000 views during SXSW and numerous scrolls onsite in Austin. Your tweets, posts, re-tweets, re-posts and shares helped amplify the message that paper-based materials can create some of the most innovative items around. Thank you!

8 Reminder: The Annual CAPs Summit in D.C. is Wednesday, May 10, with a welcome dinner on Tuesday, May 9. This annual event is the perfect time to gather face-to-face with industry peers for the chance to learn more about the campaign performance, get inspired from guest speakers and of course, share and collaborate marketing/social content! Join us the night before, May 9 for a special "thank you" event for all of your hard work this past year. D.C.'s desirable spring weather is the perfect backdrop for the festivities such as a waterfront cocktail hour and dinner! Please contact Lindsey directly so she can reserve your hotel room before the hotel's April 11 deadline. We recommend flying in/out of Reagan National Airport as that is the closest to the hotel. Check out the latest social media support from our companies - thanks for amplifying the Paper & Packaging How Life Unfolds campaign!

9 Pass it On! If you know someone who would be interested in the Paper and Packaging Board Newsletter, pass it on! Simply forward this to them or send the link below. SUBSCRIBE Copyright 2017 Paper and Packaging Board. All rights reserved.

10 This was sent to why did I get this? unsubscribe from this list update subscription preferences Paper and Packaging Board 7901 Jones Branch Drive, #810 McLean, Virginia USA