Top Five Social Media Lessons from the 84 th Texas Legislative Session & How to Use Them to Win in the 85 th!
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1 Top Five Social Media Lessons from the 84 th Texas Legislative Session & How to Use Them to Win in the 85 th 611 south congress, suite 100 austin, texas
2 Visit us at Follow us Elyse Yates, Founder PAGE 2
3 Introduction
4 Webinar Agenda Introduction Short Recap of Txlege Five Lessons to Win the 85th Fight for the Frame Keep the Right Company Get Active Stay Current Facebook Matters Questions PAGE 4
5 Increase of Legislators on Twitter and Frequency of Tweets 91 percent of Texas House and Senate members are now on Twitter. The number of tweets that they sent between the 83 rd and 84 th legislative session more than doubled. Legislators on Twitter Tweets Sent by Legislators PAGE 5
6 PAGE 6 Increase in People Following Legislators on Twitter from 2013 (red) to 2015 (green)
7 #Txlege Becomes Official Hashtag There were 304,581 mentions of #txlege this session, a 77% increase from the 172,394 in 2013 PAGE 7
8 #Txlege Peaks During Session 9,000 8,000 7,000 Session Begins House votes to move HIV pretention funding to abstinence programs Senate approves open carry House passes HB 3994 Senate passes campus carry 6,000 5,000 4,000 3,000 2,000 1,000 - PAGE 8
9 Social Media Seasons of #Txlege 1 2 Beginning of session Thank you/congrats Back patting Committee assignments Session priorities Round up stories Leadership priorities Budget clarity 3 4 Specific legislation Bill numbers Committee votes Focus on logistics Tactics Tagging Chubbing Vetoing PAGE 9
10 Social Media Seasons of #Txlege PAGE 10
11 PAGE 11 Content of Tweets from Legislators
12 1. Fight for the Frame
13 VS. You Must Be Present to Win PAGE 13
14 Importance of Sentiment Analysis/Message Testing Affordable Care Act VS. Obamacare PAGE 14
15 2. Keep the Right Company "
16 PAGE 16 Digital Communities around #Txed
17 PAGE 17 Following the #Txed Hashtag
18 The Need for Issue Specific Hashtags Used alongside #Txlege Hashtags are also used to discuss individual pieces of legislation PAGE 18 Now that #txlege has become so widely used, it is important to include a supplemental issue specific hashtag to group related conversations
19 PAGE ,707 Uses of #tcot During the Session
20 PAGE 20 Hashtags on Facebook
21 PAGE 21 Increase in Advocacy Posts on Instagram
22 3. Get Active
23 PAGE 23 Engagement Tools: Voter Voice
24 PAGE 24 Engagement Tools: Change.org
25 PAGE 25 Action Alert s
26 PAGE 26 Garnering Support through Social Media
27 PAGE 27 Social Media Offers Ability to Communicate Directly with Legislators
28 4. Stay Current
29 PAGE 29 Geotargeted Listening
30 Advertise Where Influencers Visit PAGE 30 Advertisement on Quorum Report Advertisements on Texas Tribune
31 Facebook Ads Offer Precise Targets Eg. Texas Senate District 20 PAGE 31
32 Boosted Facebook Posts Boosting a post will increase the amount of people who view the content in their newsfeed PAGE 32
33 Facebook Advertising Examples Like Campaign Action Campaign PAGE 33
34 5. Facebook Matters
35 Facebook Matters Average American spends 40 minutes per day 1.4 billion monthly active users worldwide Nearly half of Americans use Facebook to read news o About as many that use local TV news PAGE 35
36 What We Know About the News Feed Algorithm No longer chronological Always trying to choose stories that will interest the user Filters out stories with opposing political views Choose top friends to prioritize in feed PAGE 36
37 PAGE 37 Pages vs. Groups
38 In Context
39 PAGE 39 Modern Public Affairs Campaign
40 Questions?
41 Cheat Sheet: Tools We Referred to in Our Webinar PAGE 41 Hootsuite ( Wordle ( ExportTweet ( Voter Voice ( Change.org ( Sysomos ( Geofeedia ( FREE PAID
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