Late to the Party? Why & How to Use Social Media to Increase Your Influence. WFRN Conference Friday, June 20, 2014 New York City
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1 Late to the Party? Why & How to Use Social Media to Increase Your Influence WFRN Conference Friday, June 20, 2014 New York City
2 Presenters Scott Behson, Fairleigh Dickinson University, NJ Judi Casey, WFRN Director Brigid Schulte, Washington Post reporter and author of Overwhelmed: Work, Love and Play When No One Has the Time Monique Valcour, EDHEC Business School, France
3 Questions for Attendees What is the one thing you want to learn about getting started with social media? What would be most helpful to know about social media?
4 Presenters Will Focus On Why did I get started with social media? What were my goals? What have I gained/learned from social media? What are the benefits/disadvantages? What are the pros/cons of my chosen platform(s)? What advice do I have for you (my best tips/strategy)?
5 Scott Behson: My Social Media Journey Goals: Help working dads Encourage more supportive workplaces More than I could as just an academic Become the go to guy for Work-Family for Fathers Get a book deal Become a presence on traditional and business media
6 What did I do? Started Fathers, Work & Family blog Sept Wordpress, self-hosted, $100/year 1500 words/week, plus promotion Dove into social media & networking Twitter, facebook Started swimming upstream GoodMenProject
7 My Social Media Outcomes 1900 blog subscribers, 1400 twitter followers Time, WSJ, HBR, HuffPo, CBS This Morning, NPR, MSNBC, Atlantic, Esquire, 1MFWF Speaking and Webinars, entry to companies Panelist at 2 White House Events! Reader feedback about how they benefitted Everything but the book, plus lots of unexpected cool things
8 Judi Casey: Social Media at WFRN Goals Promote WFRN as a membership organization with a robust website and conference Provide vehicles for information sharing about work and family research/scholarship among the global work and family community
9 Social Media Vehicles (1,000+ followers) LinkedIn group (800+ members) Facebook page (close to 500 Likes) WFRN News Feed and Calendar automatically share with Twitter and Facebook
10 Other Ways to Share Information Deposit to WFC WFC is the only work and family subject matter repository, housed on the WFRN website Deposit your conference presentation, books, reports, citations/abstracts, working papers and permissible versions of journal articles New! Download stats
11 Other Ways to Share Information Post to News Feed Blogs Briefs Calls for Papers Case studies Job opportunities News articles Newsletters Press releases Reports Statistics and Fact Sheets Teaching materials TV or radio interviews/shows Websites of interest
12 Other Ways to Share Information Post to Calendar Conference Workshop Event Meeting Webinar Call for papers
13 Other Ways to Share Information Members receive a Weekly News & Events and monthly information from the Work and Family Commons (WFC) Master distribution list receives quarterly update about WFRN activities and events
14 Lessons Learned People respond to different social media vehicles Involvement, not perfection
15 Pros/Cons Pros Spreads the word about you/your organization Increases the reach of work and family research Promotes WFRN as the global hub Connects with the global research community Cons Takes time No blog
16 Get Started NOW! Tweet about the conference using the hashtag, #wfrn2014 Write a blog about the conference and post it to the WFRN News Feed Deposit your conference presentation to the WFC Post about the conference and the sessions that you are attending on your Facebook page and your LinkedIn groups
17 Brigid Schulte: Make It Visual
18 Make It Interactive
19 Yeah, I Don t Know How to Use Linked In yet
20 Be Relentlessly Helpful
21 Monique Valcour LinkedIn page Harvard Business Review blog
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