is the process by which individuals acquire their political values and outlooks.

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1 is the process by which individuals acquire their political values and outlooks. a. Political indoctrination b. Political mobilization *c. Political socialization d. Political inoculation Basic life details such as are strong agents of socialization that help predict where people stand. a. race and age b. gender and ethnicity c. one s level of education *d. all of the above Those who stay in school past college are more likely to be. a. Republicans *b. Democrats c. Independents d. Green Party members Your tells us more about your opinions than even strong demographic factors like race and religion. *a. party b. gender c. socioeconomic position d. education level The is considered the polling gold standard. *a. random sample b. self-selected sample c. semi-random sample

2 d. weighted sample If your poll is to reflect public views accurately, your survey respondents must reflect the. *a. population b. sample c. random sample d. stratified sample People sharing specific characteristics such as age, ethnicity/race, religion, or country of origin are called a. a. sampling frame *b. demographic group c. random sample d. random group voters can be defined as those identified as more probable to turn out in an upcoming election. *a. Likely b. Registered c. Campaign-friendly d. Probable Framing effects relate to the of a question. a. timing b. punctuation c. spelling *d. wording A/An poll is a form of negative campaigning that masquerades as a regular opinion survey.

3 a. survey research b. partial *c. push d. insertion Today, of Americans rely on mobile phones rather than landlines. a. 5 percent b. 25 percent *c. 47 percent d. 15 percent As a general rule, the larger the sample size, the the margin of sampling error. a. larger *b. smaller c. less affected d. none of the above The margin of error is the degree of in any poll. a. accuracy *b. inaccuracy c. representativeness d. none of these A bias reflects a respondent s desire to answer a question in a way that is acceptable. a. random error *b. response c. sampling d. selection

4 polls are conducted by a campaign as the race begins to provide a basis for comparison. a. Straw b. Response *c. Benchmark d. Brushfire polls are informal polls carried out by local party organizations or news outlets that involve actual nonbinding votes cast by party members. a. Benchmark *b. Straw c. Brushfire d. Response polls are internal surveys conducted by a campaign once election season begins. a. Benchmark b. Straw *c. Brushfire d. Response polls are performed on Election Day by both campaigns and news organizations by intercepting voters as they leave the voting location. a. Benchmark *b. Exit c. Brushfire d. Straw The effect is demonstrated when people join a cause because it seems popular or they support a candidate who is leading in the polls.

5 *a. bandwagon b. boomerang c. tiled-floor d. golden The Founders perspective of the public as could be related to the American system s design to avoid the dangers of mob rule. *a. ignorant masses b. self-governing people c. rational public d. none of these does not encourage creative thinking or solutions to policy problems. a. Like-mindedness *b. Groupthink c. Shared outlook d. Team thought According to the text, for public opinion to guide government, must pay attention to public views and respond. a. the masses *b. political leaders c. bureaucracy d. voting public Barack Obama thought his election gave him a to reform healthcare, but his plan and many alternatives was roundly criticized from all sides. a. guarantee b. political block

6 c. franchise *d. mandate Our national campaigns collectively spend upward of annually on polling in the United States. a. $10 million b. $100 million c. $750 million *d. $1 billion A is the collection of issues that the media covers, the public considers important, and the politicians address. a. campaign agenda b. policy itinerary *c. policy agenda d. policy plan

Public Opinion and Political Socialization. Chapter 7

Public Opinion and Political Socialization Chapter 7 What is Public Opinion? What the public thinks about a particular issue or set of issues at any point in time Public opinion polls Interviews or surveys