1,668,000 Pages. 694,000 Visits. 298,000 Visitors. NZ Audience Stats. NZ Monthly Profile Geography Age

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1 NZ Media Kit cartel.scoop.co.nz November 2010

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3 NZ Audience Stats NZ Monthly Profile Geography Age 1,668,000 Pages 694,000 Visits HHI $120k+, 26% HHI $80k+, 50% Regional NZ 28% Auckland 36% 60+, 16% 50-59, 19% 298,000 Visitors Female, 56% Male, 44% Professional, 57% Canterbury 12% Wellington 24% 35-49, 34% 20-34, 26% 0-19, 5% Average Page Duration Market Aggregate 00:31 0:01:37 Run of Network Placement Scoop Media Cartel Ad Unit Rate Pages Viewers Big Banner - 760x120 $20 CPM 350,000 80,000 Premium Rectangle - 300x250 or 300x600 $25 CPM 175,000 55,000 Rectangle - 300x250 $20 CPM 175,000 55,000 Skyscraper - 160x600 $15 CPM 350,000 80,000 Half Sky - 160x300 $10 CPM 350,000 80,000 Textlink* Big (40 char) $2,000 week 350,000 80,000 Source Data: Nielsen Market Intelligence Aug 2010 *Fixed Placement Includes additional international audience exposure. Professional includes: Professionals, Snr Govt Official, Bus. Mgr/ Execs, Proprietor, Self Employed, Trained Service or Technical/Skilled worker.

4 NZ s No.1 Independent Online News and Current Affairs Network Scoop Media Cartel news and current affairs websites are published and edited by some of New Zealand s most awarded and experienced professional journalists: Russell Brown PublicAddress.net Russell Brown has been writing about technology and media for The Listener since 1993 and has picked up a variety of awards there and at Unlimited magazine and Computerworld where he was the country's first online news editor. Russell was the founding host of Radio New Zealand's Mediawatch programme in 2001, and edited the successful anthology about New Zealand identity, Great New Zealand Argument: Ideas About Ourselves. He is also on the board of NZOnscreen, and is the co-founder of Kiwi Foo Camp. He has also received the inaugural Qantas Media Award for blogging, for his long-running blog Hard News on PublicAddress. David Farrar is the owner and editor of Kiwiblog, NZ's most widely read blog. Kiwiblog has been operating since David is also a regular commentator on radio and other media on political and technology issues. The 2009 Listener Power List ranked David as the 4th most influential media figure in New Zealand. David Farrar Kiwiblog.co.nz lprent (Lynn Prentice) TheStandard.org.nz Lynn Prentice runs The Standard, a collective of 15 active left-leaning authors who write varied opinion on the issues of the day and decade. Lynn s role is to act as the technical and organisational hub as the system operator; a type of role that he has been doing in some form or another for most of the last 30 years. As a collective they foster moderated, robust and opinionated debate both in the authors posts and in the commenting community to create a must-read site for political debate. Alastair Thompson, General Manager, Co-Founder and Co-Editor of Scoop has been in the online news business since launching his first news start-up in 1997 followed by Scoop.co.nz in June A multiple award winning investigative journalist Alastair started his journalism career at the Dominion in 1989 and has been a member of the Parliamentary Press Gallery since He has also worked with NBR, North and South and edited the rural newspaper Straight Furrow. Alastair Thompson Scoop.co.nz

5 Scoop Media Cartel includes NZ s biggest independent online news website and three of the biggest and most awarded blogs. Ana Samways SpareRoom.co.nz Tim Watkin & Eleanor Black Pundit.co.nz Spare Room co-founder and editor Ana Samways has been writing the NZ Herald s widely-read Sideswipe column for over eight years and has compiled two best selling books from her column. Over the years she has been a regular contributor to radio and television and each week finds upto-the-second smart humour to share with readers. She is as keen as mustard on social networks including Twitter and is old enough to think for herself and have an opinion. A keen fan of film and music, Spare Room co-founder and editor Steven Shaw began as a writer for music magazines including Real Groove and Rip It Up. Steven has also written features for AdMedia magazine, Top Gear NZ and Unlimited magazine. With his partner Ana Samways he launched Spare Room in 2006 and he regularly writes movie reviews and entertainment stories for the site. He plays a mean bass guitar too. Steven Shaw SpareRoom.co.nz Award-winning journalists Tim Watkin and Eleanor Black founded Pundit in September Tim, a former deputy editor of the Listener, has written for the Guardian and New Zealand Herald and was awarded the Wolfson Fellowship in He is producer of TVNZ's political programme Q + A and a regular commentator on Newstalk ZB and Radio New Zealand National. Eleanor has written for the New Zealand Herald, Listener, Washington Post and California. A former deputy editor of Next, she is now a sub-editor for the magazine. Selwyn Manning, Director and Co-Editor of Scoop, has been an investigative and social advocacy journalist since By June 1994 Selwyn had a major investigation published in Metro magazine titled The Shame Of Auckland Zoo causing quite a furore with widespread coverage of the investigation's findings that led to the then National Government to initiate a Ministerial Inquiry into the Zoo's management and arguably led to improved conditions at the Zoo; since then his work has often sparked Parliamentary debate. With Scoop he specialises in foreign affairs analysis, has reported from all over the world, and was lead-writer in an investigation into the Ahmed Zaoui case. Selwyn Manning Scoop.co.nz

6 Scoop is NZ s largest independent news source; respected widely in media, political, business and academic circles for being the place on the internet for publishing what was really said, and for the quality of its analysis of issues. Scoop attracts a high-value professional audience, but also a discerning general readership seeking an alternative to other major news media. NZ Audience Stats NZ Monthly Profile Geography Age 590,000 Pages 328,000 Visits 208,000 Visitors Run of Site Placement Scoop.co.nz Average Page Duration Market Aggregate Ad Unit HHI $120k+, 26% HHI $80k+, 50% Female, 58% Male, 42% Professional, 57% 00:31 Regional NZ 29% Canterbury 13% 0:01:12 Rate Auckland 32% Wellington 26% Pages 60+, 16% 50-59, 20% 35-49, 34% 20-34, 26% 0-19, 5% Viewers Big Banner - 760x120 $25 CPM 130,000 50,000 Premium Rectangle - 300x250 or 300x600 $25 CPM 130,000 50,000 Rectangle - 300x250 $20 CPM 130,000 50,000 Rectangle South- 300x250 $15 CPM 130,000 50,000 Skyscraper - 160x600 $20 CPM 110,000 40,000 Text link* (Long) - 45 Characters $750 week 130,000 50,000 Text link* (Extra Long) - 70 Characters $1,000 week 130,000 50,000 Source Data: Nielsen Market Intelligence Aug 2010 *Fixed Placement Includes additional international audience exposure. Professional includes: Professionals, Snr Govt Official, Bus. Mgr/ Execs, Proprietor, Self Employed, Trained Service or Technical/Skilled worker.

7 Public Address is NZ s leading weblog winner of both the Qantas Media Awards & Netguide People s Choice Award It is home to some of New Zealand s most accomplished commentators and is frequently noted in media not to mention Parliament. Featuring Russell Brown's Hard News and many more Public Address offers an intelligent mix of comment and opinion on lifestyle, politics, business, technology and society; with a readership who are discerning, connected, smart and very loyal advocates. NZ Audience Stats NZ Monthly Profile Geography Age 210,000 Pages 66,000 Visits HHI $120k+, 31% HHI $80k+, 51% Canterbury 10% Regional NZ 17% Auckland 41% 60+, 12% 50-59, 21% 14,000 Visitors Female, 45% Male, 55% Professional, 62% Wellington 32% 35-49, 42% 20-34, 23% 0-19, 2% Average Page Duration Market Aggregate 00:31 0:01:56 Run of Site Placement Publicaddress.net Ad Unit Rate Pages Viewers Big Banner - 760x120 $30 CPM 50,000 5,000 Skyscraper - 160x600 $20 CPM 50,000 5,000 Premium Rectangle - 300x250 $30 CPM 30,000 3,500 Rectangle - 300x250 $20 CPM 30,000 3,500 Text link* (Big) - 40 Characters $400 week 50,000 5,000 Source Data: Nielsen Market Intelligence Aug 2010 *Fixed Placement Includes additional international audience exposure. Professional includes: Professionals, Snr Govt Official, Bus. Mgr/ Execs, Proprietor, Self Employed, Trained Service or Technical/Skilled worker.

8 David Farrar is the owner and editor of Kiwiblog, NZ s biggest blog which he established in July Reflecting Farrar s background in politics and technology, his blog is widely read for its coverage of both and frequently mentioned in the media. NZ Audience Stats NZ Monthly Profile Geography Age 457,000 Pages 199,000 Visits HHI $120k+, 29% HHI $80k+, 53% Regional NZ 29% Auckland 30% 60+, 19% 50-59, 22% 52,000 Visitors Female, 49% Male, 51% Professional, 59% Canterbury 12% Wellington 29% 35-49, 32% 20-34, 22% 0-19, 4% Average Page Duration Market Aggregate 00:31 0:01:59 Run of Site Placement Kiwiblog.co.nz Ad Unit Rate Pages Viewers Big Banner - 760x120 $30 CPM 100,000 15,000 Skyscraper - 160x600 $20 CPM 100,000 15,000 Text link* (Big) - 40 Characters $500 Week 100,000 15,000 Source Data: Nielsen Market Intelligence Aug 2010 *Fixed Placement Includes additional international audience exposure. Professional includes: Professionals, Snr Govt Official, Bus. Mgr/ Execs, Proprietor, Self Employed, Trained Service or Technical/Skilled worker.

9 Spare Room is the one of the first sites that discerning Kiwi s visit to find out what s trending online, providing smart humour and entertainment content since Targeting media savvy, smart New Zealanders with high household income and a keen sense of humour Spare Room is a double Qantas award-winning online magazine with three sections Spare Room, The Lounge and CoolFinder. Check out Spare Room for informed opinion on music, film and entertainment and the latest and best video content and links. NZ Audience Stats NZ Monthly Profile Geography Age 81,000 Pages 45,000 Visits HHI $120k+, 22% HHI $80k+, 49% Female, 57% Male, 43% Canterbury 5% Regional NZ 27% Auckland 58% 60+, 12% 50-59, 17% 35-49, 37% 25,000 Visitors Professional, 54% Wellington 10% 20-34, 31% 0-19, 3% Average Page Duration Market Aggregate 00:31 0:01:18 Run of Site Placement Spareroom.co.nz Ad Unit Rate Pages Viewers Big Banner - 760x120 $35 CPM 20,000 7,000 Premium Rectangle - 300x250 or 300x600 $35 CPM 20,000 7,000 Skyscraper - 160x600 $30 CPM 20,000 7,000 Rectangle - 300x250 $30 CPM 20,000 7,000 Text link* (Long) - 45 Characters $250 Week 20,000 7,000 Text link* (Extra Long) - 70 Characters $500 Week 20,000 7,000 Source Data: Nielsen Market Intelligence Aug 2010 *Fixed Placement Includes additional international audience exposure. Professional includes: Professionals, Snr Govt Official, Bus. Mgr/ Execs, Proprietor, Self Employed, Trained Service or Technical/Skilled worker.

10 Pundit is a daily online current affairs and culture magazine entirely Kiwi-made offering you the smartest take on what matters in New Zealand and around the world. Basically, your new source of news analysis, commentary, and thoughtful pondering on the web. NZ Audience Stats NZ Monthly Profile Geography Age 39,000 Pages 18,000 Visits 7,000 Visitors Average Page Duration Market Aggregate HHI $120k+, 25% HHI $80k+, 45% Female, 47% Male, 53% Professional, 57% 00:31 Canterbury 13% 0:01:18 Regional NZ 20% Auckland 25% Wellington 42% 60+, 16% 50-59, 21% 35-49, 34% 20-34, 27% 0-19, 1% Run of Site Placement Pundit.co.nz Ad Unit Rate Pages Viewers Big Banner - 760x120 $40 CPM 9,000 2,000 Skyscraper 160x600 - Upper Right $30 CPM 9,000 2,000 Text link* (Big) - 40 Characters $150 Week 9,000 2,000 Source Data: Nielsen Market Intelligence Aug 2010 *Fixed Placement Includes additional international audience exposure. Professional includes: Professionals, Snr Govt Official, Bus. Mgr/ Execs, Proprietor, Self Employed, Trained Service or Technical/Skilled worker.

11 The Standard is a collective who saw a gap in the New Zealand political blogosphere and decided that they should have a go at filling it. The Standard newspaper from where our masthead comes was founded by labour movement activists in the 1930s. They used it as a vehicle to share their views with a broader audience a perspective they felt the mainstream media was representing poorly. We think the same is true today. thestandard.org.nz NZ Audience Stats NZ Monthly Profile Geography Age 198,000 Pages 68,000 Visits HHI $120k+, 30% HHI $80k+, 51% Regional NZ 34% Auckland 27% 60+, 16% 50-59, 23% 15,000 Visitors Female, 48% Male, 52% Professional, 58% Canterbury 7% Wellington 32% 35-49, 31% 20-34, 26% 0-19, 3% Average Page Duration Market Aggregate 00:31 0:01:45 Run of Site Placement TheStandard.org.nz Ad Unit Rate Pages Viewers Big Banner - 760x120 $25 CPM 40,000 4,000 Premium Rectangle - 300x250 or 300x600 $25 CPM 40,000 4,000 Skyscraper - 160x600 $20 CPM 40,000 4,000 Rectangle - 300x250 $20 CPM 40,000 4,000 Text link* (Long) - 45 Characters $250 Week 40,000 4,000 Text link* (Extra Long) - 70 Characters $500 Week 40,000 4,000 Source Data: Nielsen Market Intelligence Aug 2010 *Fixed Placement Includes additional international audience exposure. Professional includes: Professionals, Snr Govt Official, Bus. Mgr/ Execs, Proprietor, Self Employed, Trained Service or Technical/Skilled worker.

12 Integration Editorial Premium Editorial enables your news to get cutthrough in a fast paced news environment by being featured on Scoop. Note: Limited placements available and content must be newsworthy. PR Campaigns A Scoop PR campaign can quickly raise awareness of a brand or issue and enable a genuine conversation around it by providing the touch points, angles and the ability to insert new ideas and innovations into the conversation. Note: Limited placements available. Location Placement Description Rate Premium Editorial Editorial/ Press Release published with 12hr Front Page Image + 35 word summary $1,500 each Integration Scoop Topper Link Editorial/ Press Release published with 12hr Front Page Topper Link $2,000 each Editorial Editorial/ Press Release published (with images) Free Social PR Campaign Site hosting of discussion & Scoop Media Cartel promotional links & up to 200,000 banners. From $5,000 per week Integration Cartel Editorial PR Campaign Editorial copywriting up to 400 words & publishing plus promotional links on site. $2,500 per site PR Campaign custom site Creation of unique Social PR Campaign site. From $10,000

13 Premium Placements Placement Ad Unit Rate Scoop Front Page Pages Viewers Big Banner - 760x120 $40 CPM 21,000 6,300 Premium Rectangle - 300x250 or 300x600 $40 CPM 21,000 6,300 Rectangle - 300x250 $30 CPM 21,000 6,300 Scoop Features & Analysis Headlines (Scoops), World News & Comment. Scoop Politics NZ Politics, Parliament & Regional. Scoop Life Health, Education, Lifestyle & Culture. Scoop Business Business & Sci-Tech. Werewolf.co.nz Current Affairs Rich Media Cartel Big Banner - 760x120 $35 CPM 15,500 11,000 Premium Rectangle - 300x250 or 300x600 $35 CPM 15,500 11,000 Skyscraper - 160x600 $30 CPM 15,500 11,000 Rectangle - 300x250 $30 CPM 15,500 11,000 Banner - 468x60 or 300x80 or 440x120 $20 CPM 15,500 11,000 Big Banner - 760x120 $35 CPM 34,000 15,700 Premium Rectangle - 300x250 or 300x600 $35 CPM 34,000 15,700 Skyscraper - 160x600 $30 CPM 34,000 15,700 Rectangle - 300x250 $30 CPM 34,000 15,700 Banner - 468x60 or 300x80 or 440x120 $20 CPM 34,000 15,700 Big Banner - 760x120 $35 CPM 19,500 14,000 Premium Rectangle - 300x250 or 300x600 $35 CPM 19,500 14,000 Skyscraper - 160x600 $30 CPM 19,500 14,000 Rectangle - 300x250 $30 CPM 19,500 14,000 Banner - 468x60 or 300x80 or 440x120 $20 CPM 19,500 14,000 Big Banner - 760x120 $40 CPM 23,000 14,000 Premium Rectangle - 300x250 or 300x600 $40 CPM 23,000 14,000 Skyscraper - 160x600 $30 CPM 23,000 14,000 Rectangle - 300x250 $30 CPM 23,000 14,000 Banner - 468x60 or 300x80 or 440x120 $20 CPM 23,000 14,000 Big Banner - 760x120 or 468x60 $100 CPM 2,000 1,000 Skyscraper - 160x600 $75 CPM 2,000 1,000 Banner - 468x60 or 300x80 or 440x120 $50 CPM 2,000 1,000 Expanding/ Video/Polite Banners/Freq Cap +20% loading Full Page Takeovers/ Floating Units /OTP s POA Wallpaper/ Custom Size Banners POA Geography Cartel NZ wide Geotargeting Regional Geotargeting (ROS or RON only) International Geotargeting Standard +20% loading +10% loading

14 Creative Tech Specs Type Ad Unit Weight Formats Standard Display Big Banner - 760x120 or 728x90 Premium Rectangle - 300x250 or 300x600 40kb Skyscraper - 160x600 Rectangle - 300x250 30kb Flash.swf ;.gif;.jpeg Banner - 468x60 or 300x80 or 440x120 15kb.gif;.jpeg; HTML Half Sky 160x300 10kb.gif;.jpeg Text Text link* (Small)- 28 Characters Text link* (Big) - 40 Characters Text link* (Long) - 45 Characters Text link* (Extra Long) - 70 Characters n/a Text (limits include spaces) + URL link Rich Media Expanding Big Banner 760x120 expanding to 760x240 Expanding Rectangle 300x250 expanding to 600x250 or 500x500 Expanding Skyscraper - 160x600 expanding to 320x600 40kb + 100k polite 3 rd Party Redirect Flash Specifications (.swf) Published for Flash plug-in 9 or lower with one clicktag (Flash 10 & AS3 not supported) Frame rates not to exceed 18 frames per Second. Must include ActionScript for tracking clicks so landing page opens in a new window. Our standard ad serving is via DFP Small Business -this clicktag format is recommended: on (release) { if (clicktag.substr(0,5) == " { geturl(clicktag, "_blank"); } } Further information about Flash: Rich Media Polite Banners must have standard initial weights with a 100kb download maximum. For backup files limits use standard display weights. Expanding Banners Expands when user moves cursor over or clicks the ad Image must contract automatically when user scrolls off Sound default must be set at "Off" and be user initiated with a clear Mute button. Must be supported by corresponding standard display ad Creative. Video Video may be automatic but must provide a clear "Stop" button, must have no automatic looping. Sound default must be set at "Off" and be user initiated with a clear Mute button. Initial file size max 40kb + polite video max of 1.2mb. Further information about Rich Media: doubleclick.com, eyewonder.com, mediamind.com, facilitatedigital.com, iab.net Accepted Third Party Redirects Double Click, Eyewonder/Facilitate*, MediaMind*, Nielsen (*Please use Publisher: Scoop NZ). Note: Iframe tags are preferred with JS supplied as backup. Delivery Standard Creative - 2 working days prior to Start-date Rich Media Creative - 3 working days prior to Start-date All creative must be sent to: advertising@scoop.co.nz Floating/OTP Must be associated with banner creative; OPT aspect max dimensions 500x500 and max file size 100kb polite. Max duration 8 seconds. Floating Unit MUST BE mouse over activated or turned on from the Core Ad and have a clear close/x button. Sound must be user activated and have a clear mute button. Editorial Specs Include the following: Headline Byline Summary (35-40 words; or 1st para will be used) Images (thumbnail image (127x127px)+ up to 4 images) Article (no fixed limit, recommended length 400 words) Contact info Disclaimer Scoop reserves the right to reject creative and remove creative, without notice which contains coding errors, uses excessive animation or CPU resources or does not function properly or comply with specifications, or that which is deemed inappropriate by Scoop.

15 Contacts and T s & C s Rates do not include exclusivity and are subject to availability, all Rates exclude GST and are commission bearing. Impressions for CPM (Cost per 1000 impressions) media placements are guaranteed. Page Views (Impressions) & Viewer (Unique Browser) figures noted are averages only and may vary. NZ Data Based on Nielsen Market Intelligence Aug CREATIVE must be delivered 2 working days (Rich Media 3 working days) prior to commencement or campaign may not start as booked. Scoop Media does not guarantee that ad impressions or fixed term placement will run as booked if creative is not delivered on time. CREATIVE must be tested and debugged by client/agency prior to delivery. Faults may lead to campaign not being delivered/deployed as booked. Scoop reserves the right to reject creative and remove creative, without notice which contains coding errors, uses excessive animation or CPU resources or does not function properly or comply with specifications, or that which is deemed inappropriate by Scoop CANCELLATION Must be made in writing: 20 working days prior to run date 0% of booking, days 50% of booking value applies, less than 10 days 100% of booking value applies. Minimum Booking NZ$1000 and full payment is required in advance unless otherwise arranged. Display Campaigns delivered are to 100% New Zealand audience as standard unless otherwise booked. Contact Info Scoop Media Ltd PO Box 11501, Wellington, New Zealand advertising@scoop.co.nz Alastair Thompson General Manager alastair@scoop.co.nz Steven Wood Business Development Manager steven@scoop.co.nz

16 Scoop Media Cartel: