Travel Promotion Division Monthly Update April 2012

Transcription

1 Travel Promotion Division Monthly Update April Travel Promotion Administration Held first meeting to discuss blue-green algae issues at Oklahoma lakes on March 1, at OTRD offices. Representatives from multicounty lake associations and U.S. Corps of Engineers were in attendance. Discussion centered on current conditions of lakes, testing procedures, and future messaging to media and public as we prepare for summer travel season. Also compiled a policy report regarding a communications plan for blue-green algae. Continued to work on developing the Spring tourism advertising campaign. Prepared letter and included an Oklahoma state park overnight package to the one millionth visitor at the Jasmine Moran Children s Museum in Seminole. Museum staff was planning a big media event for this milestone. Submitted an application and report on TRIP and TravelOK.com for the Quality Oklahoma Team Day commendation award. Hosted a meeting with Jamie Cummings, the new Agritourism Director, to help orient her with staff, tourism programs and industry resources. Submitted online booking statistics for state parks with cabins or lodge rooms to the Oklahoma Secretary of State s office, in response to their request for this information to help them prepare an upcoming speech presentation. Made speech presentations to the following organizations: Oklahoma Association of Fairs & Festivals in Oklahoma City, February 3; Oklahoma DHS Area 1 Foster Grandparents, in Oklahoma City, February 24; Leadership Blackwell, in Oklahoma City, March 6; Enid Rotary Club, in Enid, March 26. Prepared an OTRD general powerpoint presentation that can be used by staff and commissioners, as needed. Attended and took minutes at the Feb 7 quarterly board meeting of the Oklahoma Lakes & Countries Association. Developed new template for industry communications and TravelWire. Secured judges to review entries for Oklahoma Redbud Awards, and shipped materials and information to them. Continued co-hosting travel segments with KFOR Channel 4 and KSBI Channel 52. Sales & Use Tax Report Page 8 Travel Communications and Publications Travel Communication Activities: Continued communications with advertisers and graphic designer for Outdoor Guide Continue inventory tracking, monthly revenue reports and sales tax reports for Okie Boutique Working with agency interior designer on a floorplan redesign of Oklahoma City TIC Populating new Point of Sale software for TIC stores Continue to update POS system with new merchandise items for Tourism Information Centers Distributed regular OklaTravelWire updates Gathered event information and prepared scripts for weekly Travel Minute radio spots

2 Provided topics and footage for weekly KFOR-TV and OklaVision segments, as well as our bi-weekly KSBI segment Drafted articles for weekly Sunday Oklahoman column Media Inquiries: Provided Ramona Clark-Judd, Lake Texoma Association, with outdoor travel journalist contacts from Dallas/Ft Worth area, and Oklahoma City/Tulsa areas Provided images of lakes and Route 66 landmarks to Anna Politano, with Oklahoma Living, for cover and stories in March and April issues Provided photo of Travel Guide cover to Aimee Dennis, with Tulsa Lifestyle Magazine Provided photos of outdoor landscapes to Carol with Oklahoma Bar Association, for the cover of their upcoming quarterly publication Working on Spring media pitch for regional journalists Prepared trip arrangements for June Naylor, who was on assignment for the Dallas Morning News; her Oklahoma story ran on the cover of the March 18 travel section Prepared an itinerary, arranged community contacts, and helped escort Michelle Newman, a San Antonio freelance travel writer during her trip to Oklahoma; she was in Oklahoma on assignment with AAA Home & Away Magazine Consumer and Trade Marketing Attended the Oklahoma City Convention and Visitors Bureau attractions meeting to present the Oklahoma Road Show program. Exhibited at the Turner Tours Travel Show in Terre Haute, Indiana. This show was by invitation only. The only representatives were OTRD and the Claremore Convention and Visitors Bureau. Approximately 500 of Turner Tours travelers attended the show. The concept was to promote the upcoming tours Turner Tours had planned over the next two years. Oklahoma was presenting their Cowboys, Indians and Oil Barons. Nineteen travelers signed up for the tour during the show and the tour operator indicated they had other reservations. This will allow for the tour to make. Assisted the Oklahoma Insurance Department with an information booth at the inaugural Tornado Preparedness Summit in Oklahoma City. Estimated attendance was 700. Attended Heritage Club Annual Peer Group Conference in Roger s Arkansas. This is an annual gathering of bank travel clubs associated with a mid-west based organization. 49 bank club directors representing twelve states attended along with eleven key tour operator partners. Oklahoma City Convention and Visitors Bureau and OTRD hosted this event in Since that time, multiple clubs have planned trip to Oklahoma. We have continued attending the show to encourage additional tours. Exhibited at the Metro Family Kidsfest at State Fair Park. Estimated attendance was 3,500. Attended the quarterly Tourist Oriented Directional Signs meeting at the Oklahoma Department of Transportation. Continue meeting and refining Road Show plans. The first show is scheduled at First National Center Great Banking Hall with Devon Energy on April 12, Farmers Insurance Oklahoma City on April 16 and the third is scheduled for Blue Cross Blue Shield Tulsa, May 11. Traveler Response Information Program (TRIP) Brochure Fulfillment & Customer Service Programs 2

3 Between January and March, processed brochure orders for 14,799 consumers including a total of 214,398 brochures. Orders in March increased by 40 from the number of brochures ordered in March. Brochure fulfillment program revenue collected between the months of January and March was $57, For TD we are $51,220, or 39, above budgeted revenue. There were 94 active fulfillment agreement partners during the month of March. Handled 601 inquiries from consumers between January and March including researching and crafting a response. Handled 555 consumer inquiries by telephone during this time. Received and filled bulk orders for boxes of brochures for more than 100 tourism industry organizations between January and March. Also handled the annual bulk mailing of new travel guides, state highway maps and dining guides to 124 chambers of commerce, main street organizations, multicounty organizations and CVBs across the state. TravelOK.com and Interactive Team Three members of the digital marketing team attended the Adobe Omniture Summit in Salt Lake City, UT March to learn more about our web metrics software. Added a Foursquare page to the TravelOK.com site to feature the new OKC badge program and promote TravelOK s presence on Foursquare. Users can download the Foursquare app and receive tips from TravelOK as they travel around Oklahoma. By checking into at least five places on the TravelOK Oklahoma City list, users will earn the new OKC badge. Combined the two separate paid search campaigns on Google for in-state and out-of-state consumers into one campaign to eliminate the artificial in-state bias of that separate budget. We went from over 400 ad groups duplicated between the two campaigns to 167 ad groups in the consolidated campaign that will now serve instate and out-of-state consumers equally. Worked with Discover Oklahoma team to concept and script a video about getting started tracing family history in Oklahoma featuring Lt. Governor Todd Lamb. The Lt. Governor explains how to use TravelOK.com for genealogy research and then shows a brief overview of tracing his own family tree in Oklahoma. This how to video will be placed in our genealogy section once final edits are complete. Also added a genealogy starter kit to the genealogy section of TravelOK.com that includes downloadable forms. Users get a brief overview of how to use our five generation pedigree chart, individual research worksheet & checklist and family group sheet. Upgraded the state parks section of TravelOK.com to include internal navigation for the section. Now, users can access a navigation menu including links to the booking page, state park updates, interactive state park map, order the outdoor recreation guide, view the online fishing guide, read FAQs and see current burn bans from any page within the state parks section. Also added back-end functionality that allows staff to enter news items and updates about state parks that populate the new state park updates page. Added a state parks booking page providing graphical links to booking pages for all state parks that offer online reservations for cabins, lodge rooms or golf course tee times. The booking page can be accessed from the state parks landing page. Individual booking links are also displayed on each park s profile page on TravelOK.com. Added back-end functionality that allows OTRD staff to manually tag events that occur at state parks so that regardless of their database category (i.e. fishing tournament, car show, crafts festival, etc.) they will all appear on the state parks landing page. 3

4 Overhauled the Things To Do section, the most popular area on the TravelOK.com site, including updated design and more user-friendly functionality for searching. When users select our things to do search functionality now the category choices available to them will dynamically narrow as they select criteria. This will ensure that the criteria users create will return results. For instance, if the user selects a city or a region, only those categories of things to do that have listings in the selected city or region will remain options on the search page. Added back-end functionality that allows staff to change the order in which articles appear on pages. This will allow us to bring articles about timely topics to the forefront and keep the site continuously relevant. For example, we have brought articles about spring break, springtime festivals and eagle watching to the top of relevant pages so that users can spot them right away. As time goes on, we can surface articles about outdoor subjects, lakes and boating, summertime fun, fall foliage, winter holidays, etc. Added new functionality that will display articles ranked by relevance in site search results. Instead of articles that contain the search term appearing in random order, those that contain the search term in their titles will be displayed at the top of the list. This will make that section of site search results much more user-friendly. Began a complete overhaul of the TravelOK.com restaurants database. We started with approximately 3,500 active restaurant listings and during the course of the project, each one will be fact checked, updated, rewritten for search engine optimization and every attempt will be made to add photos. In addition, the TravelOK.com content team is comparing our database to the metro area phone books, online resources such as UrbanSpoon.com and local sources such as the Gazette and Urban Tulsa papers to identify newly opened restaurants that we don t yet have a listing for. This project is expected to be the top priority for the content team through July when they will need to shift to 2013 event listings, but other content projects will also be woven into their schedules. Added Google +1 buttons to all profile pages, tag display pages and article pages throughout the TravelOK.com site. This allows users to like our page and share it with their circles on Google+. The number of +1 actions accumulates and helps to increase TravelOK.com s search engine rankings as well. Added new functionality to the data engine that allows industry members to supply us a link to their Google+ page and have it appear on their profile page along with Facebook, Twitter and YouTube links. Added events pages for all Oklahoma City RedHawks and Tulsa Driller baseball games and Tulsa Shock basketball games. Reconciled agritourism listings with TravelOK.com for the following categories: Museums, Farm and Ranch Attractions, Mazes and U-Pick Farms. Added new pages for any listing that were on the agritourism site, but not TravelOK.com. This is being done in preparation to consolidate the two sites onto TravelOK.com. Created profile pages for LDS Family History Centers in Oklahoma and other top genealogy resources across the state. During the months of January, February and March, there were 480,003 visitor sessions on TravelOK.com and over 3,439,982 page views on the site. These figures broke both the visits and page views records for the month of February by 11 and 17 respectively. Added seven new articles to TravelOK.com between January and March. There were 197,709 page views for articles during these months. Added 78 new photos to the main Photo Gallery between January and March. There were a total of 176,706 photo slideshows viewed on the site. Added 20 new videos to the main Video Gallery. There were a total of 17,971 videos viewed on the site. 4

5 333 new user comments about individual tourism properties or website articles were reviewed and posted to the site between January and March. As of January 31, TravelOK.com ranked #10 among state tourism department websites for total visitors and #1 for page views per visit according to Quantcast.com. The December blast was deployed on Dec 13 and was themed around the holidays in Oklahoma. The message was delivered to 41,756 subscribers with an open rate of and a click-through rate of The open rate was almost double the industry average of 15.5 and the click-through rate was in line with the industry standard of 11.6 for the travel and tourism industry according to Constant Contact. The January blast was deployed on Jan 25 and was themed around genealogy, romantic escapes for Valentine s Day and February events in Oklahoma. The message was delivered to 43,560 subscribers with an open rate of and a click-through rate of The February blast was deployed on Feb 22 and was themed around Spring Break activities in Oklahoma. The message was delivered to 45,738 subscribers with an open rate of and a click-through rate of The March blast was deployed on Mar 28 and was themed around arts festivals, botanical gardens and springtime deals and coupons. Statistics for this blast will be available in mid-april. During December a contest was hosted on TravelOK.com to give away a resort retreat at The Canebrake in Wagoner. The prize package included a free overnight stay, breakfast, a yoga class, and other activities at the resort. There were 4,028 entries in the contest and the winner was Carolyn D. from Norman, OK. During late January and early February a contest was hosted on TravelOK.com to give away a small town sampler prize package in Guthrie. The prize package included a free overnight stay at Aaron s Gate bed and breakfast, dinner for two at The Stables restaurant, two free tickets to a Pollard Theatre production, two free rounds of golf at the Guthrie Country Club, a free First Capitol Trolley tour and free admission for two to the Oklahoma Sports Museum. There were 3,895 entries in the contest and the winner was Melissa S. from Vian, OK. During late February and most of March a contest was hosted on TravelOK.com to give away a free guest ranch package. The prize package included a free overnight stay at Buffalo Creek Guest Ranch, free meals and recreational activities on the ranch. There were 3,700 entries in the contest and the winner was Kimberly C. from Alex, OK. During March the digital content team created 741 new listing pages and edited or updated another 2,611 listing pages. The Foursquare.com social media site held a nationwide contest in conjunction with the White House s VisitUS tourism initiative. Destinations and individuals were encouraged to create lists of the top things to see and do in their city and submit them for the contest. TravelOK.com submitted a list for Oklahoma City and was one of five U.S. cities to win a badge. Having a city badge puts Oklahoma City in an elite group of 20 cities worldwide that currently have badges such as Moscow, London, Paris, Madrid, New Orleans, New York City, Seattle and Atlanta. Foursquare boasts over 15 million users and more than 150 billion check-ins to date with millions more check-ins being registered daily. 5

6 TravelOK s brand page on the Foursquare.com social media site grew to 29,767 followers by the end of March, up from 29,499 in February. A total of 30 new tips were added to our Foursquare brand page for visitors to discover as they check in at locations across the state. TravelOK s Twitter following grew to 3,509 by the end of March, up from 3,313 in February. TravelOK mentioned 1,441 times and retweeted 993 times between January and March. The new TravelOK brand page on Google+ grew to 266 followers by the end of March, up from 219 followers in February. TravelOK s new Pinterest page had 151 people following all of our boards by the end of March, up from 85 in February. Individual boards such as Things To Do in Oklahoma had as many as 315 followers. Literature Distribution Center Supplied a total of 660,893 tourism brochures to walk-ins, trade shows, state parks and tourism information centers between January and March. Received 597,130 tourism brochures from industry members for distribution in response to calls for resupply. Placed brochures received into inventory. Trip Activity Report, Jan-Mar Pages 9-11 Tourism Information Centers During February and March, the Miami TIC completed 30 Pikepass transactions, and Oklahoma City had 28. Once we are able to get the additional signage in place, I am sure we will see these numbers increase significantly. Miami became a Pikepass agent on February 22, and is the only one in their area. When highway signage is placed about this available service, we expect both centers to have a significant increase with these transactions. OTRD and Oklahoma Turnpike Authority (OTA) are in discussions regarding the possibility of sharing the OKC TIC facility. By combining forces at this location, the OKC TIC could become a full service Pikepass solution for travelers, allowing them to make a Pikepass purchase seven days a week. This should increase foot traffic considerably, which will hopefully translate into an increase in gift shop revenue for the center. The Sallisaw TIC had a new roof installed in March. New exterior paint was applied to the Colbert TIC. We have secured the former Java Dave s space located adjacent to our Capitol Visitor Center and will be placing additional brochure racks in the space, as well as a small seating area. The additional rack space will allow us to display all literature approved for distribution through the twelve Oklahoma Tourism Information Centers. Up to this point we have only been able to display approximately 250 of the more than 400 approved brochures and rack cards due to limited rack space. TIC Visitation Report, Feb-Mar Pages TIC Gift Shop Revenue Report, Feb-Mar Pages Discover Oklahoma The Discover Oklahoma television program is pre-empted in March in its two largest markets (OKC and Tulsa) by the NCAA basketball tournament on CBS, for four consecutive weeks. There were five Saturdays in March, so we did air one new episode. The March 3 episode featured destinations in Oklahoma City, Ardmore, Frederick, and was taped 6

7 from Charlie s Sports Grill in Choctaw which was the winner of an online poll (on the Discover Oklahoma Facebook page) of viewer s favorite places to Thunder up if you don t have tickets to watch the game courtside. New stories were taped in Norman, Tulsa, Edmond, Oklahoma City, Spiro and Stillwater. New shows were taped from The Paseo arts district, and from HeyDay Family Entertainment in Norman. Editing continues on the Genealogy Getting Started video for TravelOK.com, hosted by Lieutenant Governor Todd Lamb. Planning has begun and continues for sponsored segments and integration by Agritourism, Floyd s RV, Ford Dealers of Oklahoma, and AAA. Planning has also begun for this year s Where in the State is the Magic Man promotional trip in May, for Shel Wagner, KMGL s Jeff Roberts, and Oklahoma Today Magazine s Joan Henderson. Shel Wagner s article on Geocaching featuring Roman Nose State Park was published in the March 4 edition of The Oklahoman. Recorded the April Travel Minute for radio stations across the state. KMGL radio, the top ratings-holder for Oklahoma City metro women, began airing the Travel Minute PSA this month. 7

8 OKLAHOMA TOURISM PROMOTION TAX MONTHLY APPORTIONMENTS AND DEPOSITS Current Month is: March ANNUAL YEAR-TO-DATE PERCENT MONTH DEPOSITS DEPOSITS CHANGE 1988 TOURISM TAX $1,041, TOURISM TAX $1,925, TOURISM TAX $2,106, TOURISM TAX $2,178, TOURISM TAX $2,381, TOURISM TAX $2,430, TOURISM TAX $2,559, TOURISM TAX $2,889, TOURISM TAX $2,985, TOURISM TAX $3,362, TOURISM TAX $3,631, TOURISM TAX $3,784, TOURISM TAX $3,878, TOURISM TAX $4,119, TOURISM TAX $4,406, TOURISM TAX $4,117, TOURISM TAX $4,679, TOURISM TAX $5,051, TOURISM TAX $5,401, SALES TAX AND YEAR-TO-DATE ANNUAL USE TAX PERCENT CHANGE SALES TAX & USE PERCENT MONTH DEPOSITED FOR (Y2/y1) TAX DEPOSITS CHANGE 2008 $6,995, $7,228, $6,580, Jul-10 $559, $559, Aug-10 $547, $1,106, Sep-10 $553, $1,660, Oct-10 $545, $2,205, Nov-10 $542, $2,747, Dec-10 $590, $3,338, Jan-11 $604, $3,942, Feb-11 $529, $4,472, Mar-11 $517, $4,989, Apr-11 $601, $5,591, May-11 $580, $6,172, Jun-11 $590, $6,762, $6,762, Jul-11 $612, $612, Aug-11 $586, $1,199, Sep-11 $599, $1,798, Oct-11 $596, $2,394, Nov-11 $595, $2,990, Dec-11 $627, $3,618, Jan-12 $672, $4,291, Feb-12 $586, $4,877, Mar-12 $610, $5,487,

9 TRIP Activity Report January Comparisons Metric Dec. Literature Requests Phone 1 2 (50.00) 1 1,966 (99.95) 68 5,214 (98.70) Voice Mail (18.73) US Mail (28.26) (35.92) (16.46) (23.08) (77.78) (66.43) Website 3,178 1, ,178 6,470 (50.88) 16,181 18,210 (11.14) Reader Service (49.58) 424 1,803 (76.48) 4,165 7,174 (41.94) Total Literature Requests 3,883 2, ,883 10,638 (63.50) 21,874 32,098 (31.85) Website Activity Total Visitor Sessions 129,628 95, , , ,148,781 1,014, Total Unique Visitors 126,708 95, , , ,117, , Total Page Views 917, , , , ,723,161 6,842, Avg. Sessions Per Day 4,182 3, ,182 3, ,339 4, Avg. Length of Session 9:58 9: :58 10:07 (1.48) 9:48 9: Avg. Page Views per Session (0.63) Social Media TravelOK Twitter Followers 1 2,955 2, ,955 N/A N/A 1,143 N/A N/A TravelOK Twitter Mentions (11.71) 407 N/A N/A 2,643 N/A N/A TravelOK Twitter Retweeted N/A N/A 1,524 N/A N/A TravelOK Foursquare Followers 1 29,197 28, ,197 N/A N/A 6,140 N/A N/A TravelOK Google+ Followers N/A N/A 144 N/A N/A 144 N/A N/A TravelOK Social Media Click-Thrus 2 1, ,200 N/A N/A 6,625 N/A N/A Dec. Nov. Dec. Dec E-Newsletter Program Total Messages Delivered 41,756 41, ,756 33, , , Open Rate (19.29) Click-Through Rate (35.80) List Opt-Ins 862 1,068 (19.29) ,847 3, March was the first month that these figures were tracked. Comparisons will be shown as history is accumulated. 2 June was the first month that these figures were tracked. Comparisons will be shown as history is accumulated. 3 November was the first month that this figure was tracked. Comparisons will be shown as history is accumulated. 9

10 TRIP Activity Report February Comparisons Metric Literature Requests Phone ,966 (99.69) 74 5,978 (98.76) Voice Mail (1.47) (19.92) 1, US Mail (53.33) (64.41) Website 5,011 3, ,011 6,470 (22.55) 21,192 21,851 (3.02) Reader Service (18.16) 347 1,803 (80.75) 4,512 7,868 (42.65) Total Literature Requests 5,716 3, ,716 10,638 (46.27) 27,590 37,396 (26.22) Website Activity Total Visitor Sessions 136, , , , ,285,267 1,124, Total Unique Visitors 134, , , , ,251,637 1,055, Total Page Views 950, , , , ,673,655 7,580, Avg. Sessions Per Day 4,706 4, ,706 3, ,260 4, Avg. Length of Session 9:56 9:58 (0.33) 9:56 10:29 (5.25) 9:49 9:53 (0.65) Avg. Page Views per Session (1.56) (0.18) Social Media TravelOK Twitter Followers 1 3,313 2, ,313 N/A N/A 1,740 N/A N/A TravelOK Twitter Mentions N/A N/A 3,179 N/A N/A TravelOK Twitter Retweeted N/A N/A 1,906 N/A N/A TravelOK Foursquare Followers 1 29,499 29, ,499 N/A N/A 6,651 N/A N/A TravelOK Google+ Followers N/A N/A 219 N/A N/A TravelOK Pinterest Followers N/A 85 N/A N/A 85 N/A N/A TravelOK Social Media Click-Thrus 2 1,207 1, ,207 N/A N/A 7,832 N/A N/A Dec. E-Newsletter Program Total Messages Delivered 43,288 41, ,288 33, , , Open Rate Click-Through Rate List Opt-Ins 2, ,028 1, ,875 4, March was the first month that these figures were tracked. Comparisons will be shown as history is accumulated. 2 June was the first month that these figures were tracked. Comparisons will be shown as history is accumulated. 3 November was the first month that this figure was tracked. Comparisons will be shown as history is accumulated. 10

11 TRIP Activity Report March Comparisons Metric Mar. Mar. Mar. Literature Requests Phone 2 6 (66.67) (99.35) 76 6,285 (98.79) Voice Mail , US Mail (16.92) (18.18) (0.69) (58.37) Website 3,419 5,011 (31.77) 3,419 3, ,611 25,021 (1.64) Reader Service 1, , ,928 8,690 (31.78) Total Literature Requests 5,200 5,716 (9.03) 5,200 4, ,790 42,044 (22.01) Website Activity Total Visitor Sessions 213, , , , ,499,156 1,316, Total Unique Visitors 210, , , , ,462,188 1,236, Total Page Views 1,572, , ,572,982 1,345, ,246,637 8,925, Avg. Sessions Per Day 6,900 4, ,900 6, ,442 4, Avg. Length of Session 9:55 9:56 (0.17) 9:55 10:31 (5.71) 9:50 9:57 (1.25) Avg. Page Views per Session Social Media TravelOK Twitter Followers 1 3,509 3, ,509 1,084 N/A 1,936 N/A N/A TravelOK Twitter Mentions (7.09) 498 N/A N/A 3,677 N/A N/A TravelOK Twitter Retweeted (13.35) 331 N/A N/A 2,237 N/A N/A TravelOK Foursquare Followers 1 29,767 29, ,767 15,920 N/A 6,919 N/A N/A TravelOK Google+ Followers N/A N/A 266 N/A N/A TravelOK Pinterest Followers N/A N/A 151 N/A N/A TravelOK Social Media Click-Thrus ,207 (19.97) 966 N/A N/A 8,798 N/A N/A E-Newsletter Program Total Messages Delivered 45,738 43, ,738 33, , , Open Rate (1.34) (1.54) Click-Through Rate (4.61) List Opt-Ins 2,967 2, , ,842 5, March was the first month that these figures were tracked. Comparisons will be shown as history is accumulated. 2 June was the first month that these figures were tracked. Comparisons will be shown as history is accumulated. 3 November was the first month that this figure was tracked. Comparisons will be shown as history is accumulated. 11

12 Tourism Information Center Visitation Report February Location This Month vs. Last Month This Year vs. Last Year YTD Comparison February January / February February Blackwell 11,735 15,796 (25.71) 11,735 10, , ,191 (0.90) Colbert 12,026 17,806 (32.46) 12,026 7, , , Erick 11,492 11, ,492 10, , ,694 (0.17) Miami 10,560 12,379 (14.69) 10,560 7, , ,448 (6.46) Oklahoma City 6,230 6,754 (7.76) 6,230 6, ,849 73,352 (3.41) Sallisaw 10,866 11,284 (3.71) 10,866 10, , ,458 (0.81) Thackerville 20,251 21,350 (5.15) 20,251 22,219 (8.86) 208, ,004 (23.73) Walters 2,807 3,705 (24.24) 2,807 2,939 (4.49) 40,053 39, Total Visitation 85, ,406 (14.38) 85,968 77, ,037,468 1,085,270 (4.40) Capitol - Tour Participants 1, , ,741 5,924 (3.09) 25,000 Visitation by Center February 20,000 15,000 10,000 5,000 0 Visitation By Month TD2010 TD2009 TD TD * Thackerville Operated by the Chickasaw Nation 12

13 Tourism Information Center Visitation Report March Location This Month vs. Last Month March This Year vs. March Last Year YTD Comparison March February Mar./ March March Blackwell 15,314 11, ,314 18,656 (17.92) 149, ,848 (2.97) Colbert 21,378 12, ,378 18, , , Erick 20,070 11, ,070 21,893 (8.33) 152, ,586 (1.33) Miami 17,111 10, ,111 17,824 (4.00) 167, ,272 (6.21) Oklahoma City 10,140 6, ,140 10, ,989 83,418 (2.91) Sallisaw 16,135 10, ,135 14, , , Thackerville 34,389 20, ,389 39,638 (13.24) 242, ,642 (22.40) Walters 4,712 2, ,712 5,024 (6.21) 44,765 44,942 (0.39) Total Visitation 139,249 85, , ,500 (4.95) 1,176,717 1,231,770 (4.47) Capitol - Tour Participants 2,260 1, ,260 2,468 (8.43) 8,001 8,392 (4.66) 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Visitation by Center March Visitation By Month TD2010 TD2009 TD TD * Thackerville Operated by the Chickasaw Nation 13

14 Tourism Information Center Gift Shop Revenue February Gross Revenue Profit Margin Cost of Net Income Goods Sold Profit Margin Revenue YTD Comparison TD TD Revenue Revenue Colbert $2, $1, $1, $2, $ $27, $22, Miami $5, $2, $2, $5, $4, $48, $64, (26) Oklahoma City $4, $2, $1, $4, $3, $39, $47, (17) Walters $1, $ $ $1, $1, $14, $25, (42) Dtn OKC $ $ $ $ $ $12, $20, (42) State Capitol $6, $3, $3, $6, $4, $35, $34, Total $21, $10, $10, $21, $14, $176, $215, (18.08) Monthly Gift Shop Revenue by Fiscal Year Gift Shop Revenue By Center February $45,000 $40,000 $35,000 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun * $18,000 $16,000 $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 Capitol Miami OKC Colbert Walters Dtn OKC Center Ranking by Sales Volume Rank Ranking by Sales Per Visitor Center Rank OKC ($0.67) 1 Walters ($0.62) 2 Miami ($0.50) 3 Colbert ($0.24) 4 14

15 Tourism Information Center Gift Shop Revenue March Gross Revenue Profit Margin Cost of Net Income Goods Sold Profit Margin March Revenue March YTD Comparison TD TD Revenue Revenue Colbert $4, $2, $2, $4, $2, $32, $25, Miami $7, $3, $3, $7, $7, (5) $55, $72, (24) Oklahoma City $8, $4, $3, $8, $6, $47, $53, (11) Walters $2, $1, $1, $2, $3, (23) $17, $29, (40) Dtn OKC $1, $ $ $1, $ $13, $21, (37) State Capitol $6, $3, $3, $6, $7, (6) $41, $41, Total $30, $15, $15, $30, $27, $207, $243, (14.73) Monthly Gift Shop Revenue by Fiscal Year Gift Shop Revenue By Center March $45,000 $40,000 $35,000 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun * $18,000 $16,000 $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 OKC Miami Capitol Colbert Walters Dtn OKC Center Ranking by Sales Volume Rank Ranking by Sales Per Visitor Center Rank OKC ($0.79) 1 Walters ($0.54) 2 Miami ($0.42) 3 Colbert ($0.22) 4 15