CNN International: Role, Impact, and Global Competitors

Transcription

1 Chapter 6 CNN Iteratioal: Role, Impact, ad Global Competitors Learig Objectives 1. Explai how the Cable News Network (CNN) chaged the media format i a dramatic way. 2. List CNN s competitio a. BBC b. SKYNews c. EuroNews d. FOX News e. MSNBC f. C-SPAN 3. Explore the history of the Cable News Network (CNN) ad some of the cable etwork s major ews stories. 4. Uderstad the role of Peter Arett ad his uprecedeted coverage of the Persia Gulf War. 5. Defie CNN World Report. 6. Explai why may thik that the erroeous report had egative, logterm cosequeces for CNN s credibility. 7. Detail how CNN had the ews-gatherig advatage durig the War i the former Yugoslavia. 8. List ad describe the followig foreig media compaies: a. British Broadcastig Corporatio (BBC) b. Deutsche Welle c. EuroNews d. Chael News Asia (CNA) 34 chapter 6

2 e. US Departmet of State ad the Iteratioal Broadcastig Bureau f. Voice of America (VOA) g. Worldet Televisio ad Film Service h. Office of Cuba Broadcastig Chapter Outlie CNN First live broadcast Tiaame Square Persia Gulf War World Report CNN s erroeous report Kosovo ad CNN The CNN effect How CNN was out-foxed but ot out-classed Gulf War II: embedded jouralism British Broadcastig Corporatio (BBC) Radio BBC Televisio Royal Charter Deutsche Welle EuroNews Chael News Asia (CNA) US Departmet of State ad IBB Voice of America (VOA) Worldet Televisio ad Film Service Office of Cuba Broadcastig Key Terms Cable News Network (CNN) Ted Turer Tiaame Square Berard Shaw Persia Gulf War Peter Arett CNN World Report chapter 6 35

3 CNN erroeous report Kosovo, Yugoslavia War British Broadcastig Corporatio (BBC) Deutsche Welle EuroNews Chael News Asia (CNA) US Departmet of State ad the Iteratioal Broadcastig Bureau Voice of America (VOA) Worldet Televisio ad Film Service Office of Cuba Broadcastig Activities Workig i small groups, ask studets to make a list of five top ews stories covered by the Cable News Network (CNN) betwee 1995 ad Ask Studets to visit the EuroNews website at I writig, studets are to compare the coverage with US televisio or ewspapers. Take-Home Assigmet: ask studets to review the strategic pla prepared by Chris Cramer, Vice Presidet of CNN Iteratioal. After reviewig the ie strategic plas, each studet should develop two additioal plas. Test Questios Chapter 6 Multiple Choice 1) Who established the first 24-hour all-ews etwork, based i Atlata, called CNN? a. Rupert Murdoch b. Ted Turer* c. Michael Eiser d. Doald Trump 2) Who was the reporter from CNN who covered the Tiaame Square demostratio? 36 chapter 6

4 a. Peter Jeigs b. Larry Kig c. Peter Arett d. Berard Shaw* 3) What war heighteed the cotext i which the ews media covered ad defied iteratioal ews ad iformatio stories? a. Vietam War b. Greada ivasio c. Persia Gulf War* d. Paama ivasio 4) A remarkable aspect of CNN s expasio i the 1990s was that it mostly occurred while other US etworks were slashig at their foreig bureaus. a. persoel b. budgets* c. airtime d. coverage 5) What was the major reaso Ted Turer was able to be the first iteratioal broadcaster to lik the globe? a. lad-based cable b. fiacial cotributors c. satellites* d. cheaper techologies (televisios, computers) 6) Which was the first Arab atio to have access to CNN? a. Saudi Arabia b. Jorda c. Egypt* d. Kuwait 7) The British Broadcastig Corporatio (BBC) receives direct fudig from what source? a. advertisig reveues b. aual grat from the govermet* chapter 6 37

5 c. private cotributios d. doatios from giat corporatios 8) What is the ame of the Germa short-wave radio system desiged to broadcast worldwide radio ad televisio? a. Deutsche Fersehe b. Deutsche Zeitug c. Deutsche Nachrichte d. Deutsche Welle* 9) What is the ame of the freestadig agecy i charge of overseeig all o-military US iteratioal broadcastig services? a. Iteratioal Viewers Bureau b. Iteratioal Broadcastig Bureau* c. Iteratioal Satellite Bureau d. Iteratioal Coverage Bureau 10) Where does the programmig for Voice of America (VOA) origiate? a. Washigto DC* b. Miami, Florida c. Phoeix, Arizoa d. Atlata, Georgia 11) What is the stated goal of Radio Marti? a. 24-hour Cuba music statio b. 24-hour Cuba ews statio c. radio call-i show for Cubas to voice their opiios d. fill the iformatio gap caused by more tha three decades of Cuba govermet cesorship* 12) Choose the coutry whose govermet has provided US$40 millio i startup fuds for a satellite-based CNN equivalet (the Iteratioal Iformatio Chael), i order to represet this atio s challege to CNN s editorial stace o world evets. a. Frace* b. Germay c. Egypt d. Noe of the above 38 chapter 6

6 13) Which CNN reporter, oe of the world s most visible, is kow for uprecedeted coverage of the 1991 Persia Gulf War? a. Christiae Amapour b. Berard Shaw c. Peter Arett* d. Wolf Blitzer 14) Which CNN reporter was associated with the etwork s erroeous story o Operatio Tailwid, ad was evetually dismissed for complaiig to the press? a. Christiae Amapour b. Berard Shaw c. Peter Arett* d. Wolf Blitzer 15) Durig the Kosovo War, NATO added to the list of legitimate media targets. a. govermet iformatio miistries b. media outlets* c. embassies d. power statios True/False 16) No trasatioal televisio systems were created util the reality of CNN s success forced other atios, particularly Europea atios, to cosider competig services. (T) 17) CNN s first live broadcast icluded coverage of the attempted assassiatio of Presidet Reaga. (F) 18) The Chiese govermet forced CNN persoel out of Tiaame Square at gupoit, touchig off a bloody protest. (F) 19) CNN cotiued to expad after beig acquired by Time Warer. (F) 20) The programmig see o CNN World Report is the product of cotributios from umerous foreig broadcasters; it is ot cetralized, istead allowig iteratioal ews orgaizatios to use it as a outlet. (T) 21) Ulike the Persia Gulf War, CNN was ever able to set the media ageda durig the Kosovo coflict. (F) chapter 6 39

7 22) The Ted Turer era has eded at CNN. (T) 23) With few exceptios, whe CNN igores a global ews issue, the issue laguishes ad fails to make it oto the radar of editors aroud the world. (T) 24) CNN s 2004 US electio coverage was fairly successful. (F) 25) BBC Radio wo widespread acclaim for its daily coverage of the Secod World War. (T) Short Aswer/Essay What are the three policies that Radio Marti must adhere to accordig to the Voice of America regulatios? What is the dowside to the uique maer i which TV Marti s sigals are trasmitted? A oticeable distictio exists betwee the viewpoits of the Voice of America (VOA) ad the British Broadcastig Corporatio (BBC). What viewpoit does each emphasize? What did the CNN erroeous report state? Peter Arett was kow for his uprecedeted coverage of the Persia Gulf War. What was the cotroversy surroudig his reportig of the war? What ultimately led to his demise as a reporter? What major role did CNN play i terms of global commuicatio? (Aswer: it created a 24-hour market for ews.) 40 chapter 6