American Multimedia Giants

Transcription

1 Chapter 3 America Multimedia Giats Learig Objectives 1. Review the top US-based global media leaders. 2. Uderstad the impact of US multimedia o other core, semiperipheral, ad peripheral coutries (i.e. tastes, values, markets, culture, ad laguage). 3. Describe the developmet of the America Olie Time Warer merger. 4. Explai the history of Time Warer Etertaimet (TWE). 5. Uderstad the coectio betwee Cable News Network (CNN) ad Time Warer Etertaimet (TWE). 6. Describe the impact of Viacom as the secod largest commuicatio giat i the world. Focus o MTV ad Blockbuster. 7. Uderstad the impact of News Corporatio s media properties i the US ad abroad, particularly its iteratioal satellite holdigs. 8. Review Disey ad the culture clash that happeed at Diseylad Paris. 9. Outlie the broad rage of Geeral Electric s (GE) products. 10. Explai the repositioig efforts of AT&T. 11. Explai the impact of STAR TV ad how its ew commercial model is a direct applicatio of electroic coloialism. 14 chapter 3

2 Chapter Outlie Time Warer TWE history CNN coectio America Olie AOL Disey History ESPN Ic. Theme parks: marketig media heroes Viacom News Corporatio History BskyB UK StarTV Asia DirecTV Group Geeral Electric History Milestoes NBC-Uiversal Bravo CNBC Dow Joes & Compay Gaett Compay Wal-Mart Key Terms Multimedia Global multimedia America Olie (AOL) Electroic coloialism theory (ECT) World-system theory (WST) Cable News Network (CNN) News Corporatio Time Warer Etertaimet (TWE) Viacom Blockbuster Etertaimet Corporatio Disey Geeral Electric (GE) AT&T chapter 3 15

3 Activities Request that studets watch CNN for 30 miutes. Studets should outlie what they viewed. They will share ad evaluate what they saw with their classmates. By searchig the World Wide Web, ask studets to research oe of America Olie s latest techological services. (For example, DSL speed.) Searchig the World Wide Web, ask studets to fid ad brig to class iformatio about Disey s ewest theme park, located i Hog Kog. Discuss the theme park as it relates to the exportig of US cultural values. Take-Home Assigmet: studets should explai their positio regardig the exportig of US/Hollywood films to foreig coutries. Studets must explai i detail. Test Questios Chapter 3 Multiple Choice 1) Which oe of the followig is NOT oe of the major US media owers that domiate may global media ad related markets? a. Geeral Electric b. Time Warer c. Disey d. News Groups* 2) Which oe of the followig is NOT a reaso why Hollywood- ad New York-based commuicatio corporatios do well o a global scale? a. Operate i Eglish b. No govermet regulatios* c. Access to substatial fiscal resources d. Access to the broadest rage of actig ad writig talet 3) Which merger created the largest commuicatio orgaizatio i the world? a. AOL ad Disey b. AOL ad Time Warer* 16 chapter 3

4 c. AOL ad Soy Corporatio d. CBS ad Viacom 4) What did Ted Turer employ to erich all humaity, regardless of politics, atioal boudaries, ad historical feuds? a. Goodwill Games* b. a 24-hour history chael c. 500 free olie hours d. a baseball team 5) Time Warer became the largest media compay through a strategic pla ivolvig major mergers. Which compay does NOT belog to the Time Warer groups? a. AOL b. Turer Broadcastig c. Disey* d. Warer Commuicatios 6) What compay did Viacom purchase i 2000 that immediately gave them cotrol of more tha 35 percet of the US broadcastig market? a. ABC b. NBC c. CBS* d. Fox 7) What compay, which icluded more tha 6,000 video ad music stores, did Viacom cotrol util 2000? a. Streetside Records b. Hollywood Video c. Sam Goody d. Blockbuster Etertaimet* 8) The productio of was Disey s itroductio to the world of aimated film ad the begiig of the Disey empire. a. Flicks b. Laugh-O-Grams* chapter 3 17

5 c. Sap-Shots d. Viewfider 9) I 2005, Disey opeed aother major iteratioal theme park. I which iteratioal city is the theme park? a. Frakfurt b. Hog Kog* c. Motreal d. Moscow 10) Which televisio etwork was the first to broadcast i color, the first to broadcast i stereo, the first to preset a made-for-tv movie, ad the first to offer a early-morig ews program? a. Turer Broadcastig b. Fox Network c. CBS d. NBC* 11) Which telecommuicatio compay is tryig to repositio itself as a major global player i the iteratioal commuicatios sector? a. AT&T* b. Southwester Bell c. Verizo d. MCI 12) Which iteratioal city features the first foreig Disey theme park, opeed i 1983? a. Paris b. Tokyo* c. Lodo d. Barceloa 13) Which iteratioal media giat ows MTV ad VH1? a. Disey b. Time Warer c. News Corporatio d. Viacom* 18 chapter 3

6 14) What is News Corporatio s major Asia satellite broadcastig property, acquired i the mid-1990s? a. BskyB b. PaAmSat c. STAR TV* d. CTV 15) NBC s first major orgaizatioal chage came i 1986 with GE s acquisitio of what compay? a. RCA* b. C-SPAN c. Paxso Commuicatios d. Dow Joes True/False 16) AOL s major iteret provider activities iclude CompuServe ad Prodigy. (F Netscape, ot Prodigy.) 17) ESPN Ic. is owed ad cotrolled by ABC/Disey. (T) 18) Rupert Murdoch still cotrols all News Corporatio properties o a daily basis. (T) 19) I terms of reveue, two of the three largest global media empires are America. (F all three are America Time Warer, Disey, ad Viacom.) 20) Ted Turer still holds a importat executive positio at Time Warer. (F Turer has resiged.) Short Aswer/Essay What are two reasos that corporatios i the Uited States have aggressively expaded ito semiperipheral atios? List some of Time Warer s major properties. What happeed whe Disey opeed a theme park i Paris ad traied the persoel with the Disey Look? How ca telecommuicatio ad broadcastig be liked? (aswer: covergece & digital techology) Explai the issues faced by Time Warer durig regulatory review of past mergers (ad failed oes), such as the AOL merger. Discuss the chapter 3 19

7 reviews by the FTC ad FCC, the Europea Commissio review, or both. Name at least three properties of Time Warer, three properties of Disey, three properties of News Corporatio, ad three properties of Viacom. 20 chapter 3