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1 Top Online Content Destinations August 2017 Member Center

2 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet P2+ 3rd LGBTQ TV Ent. Black General News 3rd Finance News Home Weather TV Entertainment Kids 2

3 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet P2+ LGBTQ TV Entertainment - Black General News Finance News ESPN Adam4Adam News Yahoo Finance NBC Here Media CNN MSN Money MLB Logo DirecTV FOX News Bloomberg Bleacher Report Online Buddies Queerty VH1 NBC News News CNBC Dow Jones Home Weather TV Entertainment Kids HGTV The Weather Channel Network Roblox Hearst Lifestyle AccuWeather Allrecipes Disney Entertainment Hometalk Houzz CafeMedia Home WeatherBug MSN Weather Yahoo Weather GSN HBONow MSN & Drink Bon Appetit CafeMedia Nick Jr. PBS Kids TotallyKidz 3

4 Ad-Supported TV Brands Rank Among The Top 5 Downloaded Apps Across The Most Popular Categories As Well From Over 1,500,000 Apps: Top 5 ipad Apps Downloaded News Weather Finance Long-Form Video NFL CNN The Weather Channel Yahoo Finance Netflix ESPN Yahoo Fantasy Fox News Buzzfeed MyRadar NOAA Weather Radar FEMA CNBC Business News & Finance Seeking Alpha Hulu FOX GO NY Times What The Forecast?!! MarketWatch Amazon Prime Video ESPN Fantasy AOL NOAA Weather Radar Bloomberg DIRECTV Home Travel Kids 5 & Under Comedy Network Houzz My Disney Experience YouTube Kids Comedy Central Yummly XFINITY Home Trip Advisor Mouse Laugh.ly AllRecipes Mealime NYT Cooking Home Design & Decor HGTV DIYZ Disneyland The Official Universal Orland Resort App TrailLink Nick Jr. Noggin PBS Kids Laughable Comedy.com SiriusXM Radio Source: Apple app store 9/25/17; Most popular ipad apps by category search term. Finance,, Home & Travel categories reflect editorial apps and excludes both service apps and non-media, company-branded apps. Kids 5 & Under category reflects education subcategory. 4 4

5 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A18-24 LGBTQ TV Ent. Black General News Home Weather TV Entertainment 4th Kids Source: BASED VAB ON analysis TOTAL of Media MINUTES Metrix multi-platform VIEWED ) comscore data, August 2017 (Ranking based on Total Minutes Viewed ) 5

6 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A18-24 LGBTQ TV Entertainment - Black General News ESPN LOGO Digital Buzzfeed CNN Politics NBC Here Media HBO Now CNN MSNBC MLB USA Today Queerty Adam4Adam VH1 News USA Today The Young Turks Politico Bleacher Report Totally LGBT Turner News The Hill Home Hearst HGTV CafeMedia Home Weather TV Entertainment Kids The Weather Company WeatherBug AccuWeather Turner Freeform CafeMedia MSN & Drink Bon Appetit Roblox Disney Entertainment Nick Jr. IB Home & Garden Hobby Lobby MSN Weather Yahoo Weather Network Allrecipes PBS Kids TotallyKidz Source: BASED VAB ON analysis TOTAL of Media MINUTES Metrix multi-platform VIEWED ) comscore data, August 2017 (Ranking based on Total Minutes Viewed ) 6

7 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A th Comedy TV Ent. Black General News LGBTQ Home Weather TV Entertainment Kids 7

8 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A18-34 Comedy TV Entertainment - Black General News LGBTQ ESPN NBC Resignation Media 9GAG VH1 Buzzfeed CNN Adam4Adam Logo MLB Electus News Here Media Bleacher Report Comedy Central MTV News Queerty NFL EBaumsworld HBO Now NBC News Totally LGBT Home Weather TV Entertainment Kids Hearst The Weather Company Bon Appetit Roblox HGTV AccuWeather Network Disney Entertainment Houzz WeatherBug Turner CafeMedia Nick Jr. CafeMedia Home MSN Weather Allrecipes PBS Kids Talemetry Yahoo Weather HBO Now Time Inc Totally Kidz 8

9 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A rd Comedy TV Ent. Black General News Home Weather TV Entertainment Kids 9

10 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A18-49 Comedy TV Entertainment - Black General News ESPN Resignation Media News CNN Politics NBC 9GAG CNN MSNBC MLB Comedy Central VH1 Buzzfeed Politico Electus Digital DirecTV News The Young Turks NFL EBaumsworld NBC News The Hill Home Weather TV Entertainment Kids Hearst The Weather Channel Bon Appetit Roblox HGTV AccuWeather Network Disney Entertainment Hometalk WeatherBug GSN Allrecipes Nick Jr CafeMedia Home Willy Weather HBO Now CafeMedia PBS Kids Apartment Therapy MSN Weather Turner MSN & Drink Playwire Media 10

11 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A rd Finance News TV Ent. Black General News Home Weather TV Entertainment 2 nd Kids 11

12 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A25-54 Finance News TV Entertainment - Black General News ESPN Yahoo FInance News CNN Politics NBC MSN Money DirecTV CNN MSNBC MLB Bloomberg VH1 Buzzfeed Politico CNBC News The Young Turks NFL Forbes Digital HBOGO Fox News The Hill Home Weather TV Entertainment Kids Hearst HGTV The Weather Channel AccuWeather Bon Appetit Network Roblox Disney Entertainment HomeTalk WeatherBug GSN Allrecipes Nick Jr Houzz Willy Weather CafeMedia PBS Kids CafeMedia Home MSN Weather HBO Now MSN Playwire Media 12

13 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A50+ Top Traffic 3rd Finance News TV Ent. Black General News Home Weather TV Entertainment Kids 13

14 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A50+ Finance News TV Entertainment - Black General News ESPN Yahoo FInance News MSNBC NBC MSN Money DirecTV CNN Politico MLB Bloomberg Fox News CNN Politics Bleacher report CNBC CNN Money GSN NBC News MSN News The Hill Fox News Politics Home Weather TV Entertainment Kids HGTV The Weather Channel GSN Network Roblox Hearst AccuWeather MSN and Drink Disney Entertainment Hometalk WeatherBug Allrecipes Nick Jr Houzz MSN Weather Bon Appetit Totally Kidz Cafemedia Home Yahoo Weather MSN TV Time Inc PBS Kids 14

15 For More Information Visit Us Online TheVAB.com Follow Like us: facebook.com/videoadvertisingbureau

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