Launch Yourself into 2012 with a Blog that Rocks! Module 2. Who are you? Why are you blogging? What are your talents and areas of expertise?
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1 MODULE 3: CREATING YOUR CONTENT & PLAN Meet Your Three People Who are you? Why are you blogging? What are your talents and areas of expertise? Who is your ideal reader? What s their motivation for reading your blog? How much time do they have? What are their biggest challenges? What are they most interested in? Who is your idol? What qualities about them do you most admire (humor, inspiration, insight, attention to detail, etc.)? Creating Your Back Up File Decide how you will save your blogging ideas! File folder? Small notebook and pen? File on your computer? Evernote? Drafts in WordPress? List on your smartphone?
2 Fast Brainstorming Exercise Reviews List 3 products you ve used successfully. List 3 professionals you ve recently worked with. What are three questions people ask you frequently? What are three questions people should be asking you? What are 3 websites or books you ve found helpful? Can you offer three tips to help people avoid problem X? Who provides a service or product that compliments yours? Think of 2 experts. Invite them to guest post at your blog, be interviewed, or find a great article or video they ve given permission to be share.
3 Creating Your Content Plan Start with a calendar for the month Note any: Holidays Events (Vacations, etc) Promotions, sales, product launches Teleclasses or interviews Affiliate promos you want to do Fill in around those with: series posts weekly or monthly features interview series videos/inspirational/funny/etc expert answers other ideas from your brainstorming Bonus Resources Don t forget to download all your bonus goodies from the classroom page!
4 Why I Blog My Love Affair With Interview with (someone who s no longer living you make up the answers you think they d give) 4. A Charity You Should Know About 5. If I Ran the World 6. 5 Books You Need to Read 7. The One Thing I Do Every Day 8. If Keyboards Could Talk 9. My Favorite Thing About Facebook 10. The Coolest Thing I ve Found in Google 1 The Weirdest Thing I ve Found in Google 1 Why I Don t Write Poetry 1 If I Were Writing a Screenplay 14. Cover Story Dreams (if you were on the cover of a magazine which one would it be and why) 15. A Turning Point 16. Thoughts Winter Brings to Mind 17. Creativity Lessons from Children 18. What My Popcorn Maker Taught Me About Demand in Business 19. Playing Devil s Advocate with the Voices in My Head 20. Technology I Can t Live Without 2 How I Overcome Challenges 2 The Biggest Goal I ve Achieved So Far 2 What I Do When I Fail 24. If I Were My Mother I d Tell Myself 25. What I Wish They d Invent 26. What X Will Be Like In 10 Years 27. Business Tools Worth the Money 28. My Favorite Free Tools/Resources 29. What s on My Desk Right Now 30. Top 3 Favorite YouTube Videos 3 If I Could Only Visit One Website Today 3 Best Bumper Sticker I ve Seen Lately 3 What I d Do Differently if I Were (Insert Big Brand Here) 34. The One Thing I Wish I d Known Before 35. The 5 or 10 Websites I Visit Most Often 36. Things I ve Learned on Twitter 37. How to Reinvent Yourself 38. Childhood Plans (What I Wanted to Be When I Grew Up) 39. If Space Travel Were Here Today 40. A Business Product That Changed My Business 4 One Person I m Glad I Met 4 My Favorite Quotes and Why 4 Lessons I ve Learned in Business 44. A Tale of Two Clients (Talk About What Makes a Great Client vs. Not-So-Great Client) 45. Inspired Creations (Share Favorite Creation if You re Artistic) 46. How to Know You re On The Right Path 47. Intuition and Business 48. Where to Find Support for Your Ambitions 49. Dreaming Big Enough 50. Learning to Relax Take a Mini-Vacation
5 Your Favorite News Website The News Website You Hate That Gossip Blog You d Never Admit to Reading 4. The Fansite for Your Favorite TV Show 5. YouTube Random Search for a Random Word 6. Your Blog RSS Reader 7. Your Inbox 8. Your Spam Folder 9. The Stack of Magazines Hiding Somewhere in Your Office 10. The Book You re Currently Reading 1 The Book You Bought But Haven t Read Yet 1 What s Playing On Your ipod/mp3 Player 1 The Last Advertising Billboard You Saw 14. The Yellow Pages 15. Your Local Newspaper 16. The Items on Your To-Do List 17. The Last Movie Your Kids Made You Watch 18. TV Shows or Movies You ve Watched 19. The Celebrity That Drives You Crazy (Good or Bad Crazy) 20. A Quotes Website like QuotesGarden 2 Social Networking (Ask a Random Question) 2 The Last Website that Linked to You 2 The Comments Section of Your Blog 24. The Items on Your Desk 25. The View of Nature Through Your Window 26. The 7 Wonders of the World (or whatever landmarks fascinate you) 27. The Last Vacation/Trip You Took 28. What s Coming Up On Your Calendar 29. The Catalog That Came in the Mail This Week 30. Your Favorite Cereal Box 3 The Sunday Comics 3 Something That s Changed Recently in Your Life 3 Those Things That Never Seem to Change in Your Life 34. Late Night Shows / Stand Up Comedy 35. Your Favorite Recent Work Project 36. The Last Disaster Project You Worked On 37. Wikipedia 38. Digg, Reddit or StumbleUpon 39. Yahoo! Answers or Quora 40. Facebook Groups 4 Forums 4 Clickbank or Lulu 4 Amazon.com 44. Billboards 45. Flickr or Stock Photography Websites 46. YouTube or Vimeo 47. Library or Bookstore 48. Your Vision Board 49. EHow or Buzzle 50. Blog Posts with Blog Post Ideas
6 Blog Calendar Holiday Ideas January: Goals & Dreams & Events 3rd - National Chocolate Covered Cherry Day 8th - Midwife Day 9th - Play God Day 10th - Cut Your Energy Costs Day 11th - Clean off Your Desk Day 15th - Martin Luther King, Jr. Day 23rd - Measure your Feet Day 27th - International Holocaust Remembrance Day NFL Superbowl 3rd - 9th - Women's Self Empowerment Week 17th - 23rd - Hunt for Happiness Week Financial Wellness Month February: Love & Appreciation 2nd Groundhog Day 5th Bubblegum Day 8th Laugh and Get Rich Day 14th National Donors Day 14th Valentine's Day 15th President's Day 18th Lunar New Year (Chinese New Year) 20th Clam Chowder Day 24th Inconvenience Yourself Day 28th National Tooth Fairy Day 12th - 15th Random Acts of Kindness Week 26th - 28th American Crossword Puzzle Week Time Management Month Black History Month March: Spring, Renewal, Life 2nd Namesake Day 3rd What if Cats & Dogs Had Opposable Thumbs? Day 7th National Be Heard Day 8th International Women's Day 9th Get Over it Day 17th St. Patrick's Day 20th Corn Dog Day 22nd International Goof Off Day 29th National Mom & Pop Business Owner's Day 30th Passover 1st - 7th National Ghostwriters Week 7th - 13th Read an E-Book Week Caffeine Awareness Month March Madness
7 April: Finances, Earth 1st Poetry & The Creative Mind Day, April Fool's Day 2nd Good Friday, International Children's Book Day 3rd Tangible Karma Day 4th Easter 12th Walk on your Wild Side Day 15th Get to Know Your Customers Day 16th National Stress Awareness Day 22nd Earth Day 29th National Dance Day 30th National Honesty Day 14th - 18th International Whistlers Week 18th - 24th Cleaning for a Reason Week Stress Awareness Month May: Family, Mothers 1st Executive Coaching Day 4th Star Wars Day 9th Mother's Day 10th Clean Up Your Bedroom Day 12th Limerick Day 15th National Chocolate Chip Day 25th Geek Pride Day 30th Hug your Cat Day 31st Memorial Day 3rd - 9th National Work At Home Mom's Week 17th - 24th National Backyard Games Week National Family Month June: Summer, Fathers 1st National Go Barefoot Day 2nd Leave the Office Early Day 7th VCR Day 10th Ice Tea Day 14th Flag Day 16th Fudge Day 20th Father's Day 24th International Fairy Day 28th Please Take My Children to Work Day 10th - 13th Superman Week 24th - 27th Watermelon Seed Spitting Week Teacher Appreciation Week Rebuild Your Life Month School's Out for the Summer US Open & Wimbledon
8 July: Fireworks, Ice Cream, Freedom 1st Canada Day 1st - Build a Scarecrow Day 4th Independence Day 6th Take your Webmaster to Lunch Day 13th Embrace Your Geekness Day 15th Gummi Bear Day 17th National Hot Dog Day 26th Take Your Dog to Work Day 30th National Cheesecake Day 4th - 10th Freedom Week 18th - 24th Independent Retailers Week National Ice Cream Month August: Fall, Back to School 1st World Wide Web Day 6th Wiggle Your Toes Day 8th The Date to Create 10th S'mores Day 15th National Relaxation Day 21st Hug Your Boss Day 28th Race Your Mouse Around the Keyboard Day 1st - 7th World Breastfeeding Week 1st - 7th Single Working Women's Week Happiness Happens Month Back to School September: Pirates, Nfl, Women in Biz 5th Be Late for Something Day 6th Labor Day 9th Rose Hashanah 10th Swap Ideas Day 11th Patriot Day 13th National Celiac Awareness Day 18th Yom Kippur 19th Talk Like a Pirate Day 21st - International Day of Peace 22nd American Business Women's Day 25th National Hunting & Fishing Day 27th Eat Dinner with Your Kids Day 7th - 11th National Play Days 12th - 18th Build a Better Image Week Update Your Resume Month NFL Season Opens
9 October: Dress Up, Home Business 1st World Smile Day 4th Improve Your Office Day 11th Columbus Day 12th Face Your Fears Day 13th Bring your Teddy Bear to Work/School Day 27th Cranky Co-Workers Day 31st Caramel Apple Day, Halloween 3rd-9th National Work from Home Week 10th - 16th National Home-Based Business Week Cyber Security and Awareness Month National Book Month November: Thanksgiving, Happiness 2nd Plan your Epitaph Day 2nd Election Day 4th Use Your Common Sense Day 7th International Tongue Twister Day 11th Veterans Day 15th America Recycles Day 24th Celebrate your Unique Talent Day 25th Thanksgiving 26th - Buy Nothing Day 27th National Day of Listening 29th Electronic Greeting Day 7th - 14th Pursuit of Happiness Week 22nd - 28th Better Conversation Week Family Stories Month December: Giving Gifts, Business Plans 2nd Hanukkah 4th National Cookie Day 5th International Ninja Day 7th National Cotton Candy Day 11th International Shareware Day 16th Chocolate Covered ANYTHING Day 17th Underdog Day 21st National Haiku Poetry Day 25th Christmas 1st - 3rd Cookie Cutter Week 19th - 25th Gluten-Free Baking Week National Write a Business Plan Month
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