2016 Corporate Communication LEADERS FORUM

Transcription

1 2016 Corporate Communication LEADERS FORUM Tuesday, January 5 Saturday, January 9, 2016 CCI at Baruch College/CUNY! 55 Lexington Avenue! B 8-233! New York, NY 10010! ! TUESDAY, JANUARY 5 6:00 PM RECEPTION & DINNER / WELCOME FORUM LEADERS Michael B. Goodman, Ph.D., Director, CCI and Director, MA in Corporate Communication Christina M. Genest, CCI Associate Director 7:30 PM 8:30 PM MODULE 1 INTRODUCTION OF GROUP PROJECTS Dinner Speaker: Michael B. Goodman, Ph.D. WEDNESDAY, JANUARY 6 8:30 AM Refreshments 8:30 AM - 9:45 AM MODULE 2 MANAGEMENT Thomas L. Buckmaster, VP, Corporate Communication & President, Honeywell Hometown Solutions, Honeywell 9:45 AM 10:00 AM Stretch Break 10:00 AM 11:15 AM MODULE 3 THE CURRENT CONTEXT FOR CORPORATE COMMUNICATION PRACTICE Peter B. Hirsch, EVP & Director, Reputation Risk, Ogilvy Public Relations & Adjunct Faculty, MA in Corporate Communications, Baruch College/CUNY 11:15 AM 11:45 AM Morning Break 11:45 AM 1:00 PM MODULE 4 MANAGING CORPORATE COMMUNICATION IN A GLOBAL ENVIRONMENT Martin D. Hirsch, VP, Senior Adviser & Business Partner, Group Communications, Roche

2 1:00 PM 1:30 PM Lunch & Break 1:30 PM 2:45 PM MODULE 5 INTERNAL COMMUNICATION & EMPLOYEE ENGAGEMENT Michele Caselnova, Head, Global Communications and Brand, Dun & Bradstreet 2:45 PM 3:15 PM Afternoon Break 3:15 PM 4:30 PM MODULE 6 CORPORATE COMMUNICATION & CORPORATE CRISIS Host & Speaker: Christopher Atkins, Communications Consultant, Author & Speaker; Former Managing Director, US Public Relations and Internal Communications, PwC 4:30 PM 5:30 PM GROUP PROJECTS: INITIAL GROUP MEETINGS AND Q & A 5:30 PM Evening on Own: Opportunity to Meet and Work on Group Project. THURSDAY, JANUARY 7 8:30 AM Refreshments 8:30 AM 9:45 AM MODULE 7 CORPORATE COMMUNICATION: PRACTICES & TRENDS Michael B. Goodman, Ph.D. 9:45 AM 10:15 AM Morning Break & Refreshments 10:30 AM 11:45 AM MODULE 8 STRATEGIC USES OF CORPORATE COMMUNICATION RESEARCH John Gilfeather, EVP, Koski Research Inc. 11:45 AM 12:15 PM Lunch & Break 12:15 PM 1:30 PM MODULE 9 CORPORATE COMMUNICATION & TECHNOLOGIES Rich Teplitsky, Corporate Communication and Social Media Strategist & Adjunct Professor, UIW 1:30 PM 2:00 PM Afternoon Break & Refreshments 2:00 PM 4:00 PM MODULE 10 ETHICS & CORPORATE COMMUNICATION PRACTICE Dick Martin, Business Author; EVP, Public Relations and Employee Relations, AT&T (retired) 4:00 PM Transportation to The New York Times Company

3 4:30 PM 6:00 PM MODULE Eight Avenue Site Visit, Tour & Discussion: The New York Times CORPORATE COMMUNICATION & THE CHANGING MEDIA ENVIRONMENT Eileen M. Murphy, VP, Corporate Communications, The New York Times Company 6:00 PM Transportation to the Park South Hotel 124 East 28 th St. 6:30 PM Evening on Own: Opportunity to Meet and Work on Group Project. FRIDAY, JANUARY 8 8:30 AM 124 East 28 th St. Meet at the Park South Hotel for walk as a group to Peppercomm 9:00 AM 11:00 AM MODULE 12 & Park Ave. South, 4 th Fl. Site Visit: Peppercomm (between 31 st & 32 nd Sts.) Host: Sara Whitman, Senior Director New York Office MODULE 12 CORPORATE COMMUNICATION & INNOVATIVE PRACTICE MODULE 13 CORPORATE COMMUNICATION: THE CLIENT-FIRM RELATIONSHIP 11:30 AM 1:00 PM MODULE Park Avenue South, Site Visit & Lunch: APCO Worldwide, Inc. 11 th Floor CORPORATE COMMUNICATION & CORPORATE COUNSEL Host & Speaker: Nicholas Ashooh, Senior Director, Corporate & Executive Communication, APCO Worldwide Inc. 1:00 PM 1:45 PM Return to Baruch and Break 1:45 PM 2:45 PM MODULE 15 CORPORATE COMMUNICATION & CORPORATE REPUTATION John P. Santoro, Executive Speechwriter, Pfizer Inc 2:45 PM 3:00 PM Stretch Break 3:00 PM 4:00 PM MODULE 16 CORPORATE COMMUNICATION & MEDIA RELATIONS PRACTICE Eric Ryan, Executive Director, Global Media Relations, AT&T 4:00 PM 4:15 PM Group Photo 8 th floor stairwell 4:15 PM 5: 45 PM MODULE 1 (continued) & GROUP PROJECTS: WORKING SESSION 6:00 PM 8:00 PM Dinner 124 East 27 th St. i Trulli Ristorante/Enoteca

4 SATURDAY, JANUARY 9 William & Anita Newman Vertical Campus! One Baruch Way (55 Lexington Ave./ entry 25 th or 24 th Sts.), 8 th Floor 8:30 AM 10:00 AM MODULE 1 (continued) VC Group Presentations: Facilitator: Michael B. Goodman, Ph.D. 10:00 10:15 AM Certificate Presentation, Feedback* & Farewells *A link to the feedback survey will be sent to you. Please complete it by Friday, January 15, CORPORATE COMMUNICATION LEADERS FORUM ACADEMIC PARTNERS Wee Kim Wee School of Communication and Information Nanyang Technological University, Singapore 2016 CCI CORPORATE SPONSORS Amgen Inc. " APCO Worldwide, Inc. " Honeywell " The J.M. Smucker Company Johnson & Johnson " Pfizer Inc " Prudential Financial, Inc. CORPORATE COMMUNICATON INTERNATIONAL at Baruch College/CUNY A global center for information and knowledge on corporate communication 55 Lexington Avenue, B New York, New York Phone Fax cci@corporatecomm.org

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