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1 Top Online Content Destinations April 2017 Member Center

2 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet P2+ 3rd Comedy TV Ent. Black General News 4th Finance News Home Weather TV Entertainment Kids 2

3 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet P2+ Comedy TV Entertainment - Black General News Finance News ESPN Resignation Media News Yahoo Finance NBC Sport 9GAG CNN News MSN Money MLB Comedy Central FOX News Dow Jones Bleacher Report Tickld VH1 NBC News CNBC Funny Or Die A&E News CNN Money Home Weather TV Entertainment Kids HGTV WeatherBug Network Roblox Hearst The Weather Channel AllRecipes Disney Entertainment HomeTalk AccuWeather MSN & Drink PBS Kids Houzz Yahoo Weather GSN CafeMedia Totally Kidz CafeMedia Home MSN Weather MSN TV Time Inc Playwire Media 3

4 Ad-Supported TV Brands Rank Among The Top 5 Downloaded Apps Across The Most Popular Categories As Well From Over 1,500,000 Apps: Top 5 ipad Apps Downloaded News Weather Finance Long-Form Video ESPN CNN The Weather Channel Yahoo Finance Netflix WatchESPN AOL What The Forecast?!! Bloomberg Hulu NBA NBC Fox News Buzzfeed MyRadar NOAA Weather WeatherBug CNBC Business News & Finance MarketWatch Amazon Video MLB.com At Bat NY Times Weather Live Free Seeking Alpha DIRECTV Home Travel Kids 5 & Under Comedy Yummly Recipes Houzz My Disney Experience YouTube Kids Laughly Network XFINITY Home Trip Advisor Mouse Comedy Central.com DIYZ AllTrails PBS Kids Laughable Mealime Home Design & Decor Disneyland Nick Jr. Comedy FM Radio Drop Recipes HGTV TrailLink Disney Junior Appisodes Comedy.com Source: Apple app store 5/22/17; Most popular ipad apps by category search term. Finance,, Home & Travel categories reflect editorial apps and excludes both service apps and non-media, company-branded apps. Kids 5 & Under category reflects education subcategory. 4 4

5 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A18-24 LGBTQ TV Ent. Black General News Home Weather TV Entertainment 3rd Kids 5

6 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A18-24 TV Entertainment - Black General News LGBTQ ESPN Adam4Adam VH1 Buzzfeed CNN Politics Bleacher Report LOGO CNN The Young Turks NBC Here Media FOX News MSNBC MLB Queerty NBC News The Hill Totally LGBT Seeker Network News Fox News Home Weather TV Entertainment Kids Hearst WeatherBug Network Roblox HGTV The Weather Channel CafeMedia Totally Kidz Houzz AccuWeather All Recipes Disney Entertainment IB Home & Garden Yahoo Weather Turner Time Inc Cartoon Network The Home Spread MSN Weather CW Bon Appetit PBS Kids 6

7 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A rd Comedy TV Ent. Black General News LGBTQ Home Weather TV Entertainment Kids SOURCE: VAB ANALYSIS OF MEDIA METRIX MULTI-PLATFORM COMSCORE DATA, APRIL 2017 (RANKING 7

8 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A18-34 Comedy TV Entertainment - Black General News LGBTQ ESPN NBC Resignation Media 9GAG CNN Buzzfeed Adam4Adam Logo MLB Comedy Central VH1 News Here Media Bleacher Report Fox Elecutus Cracked CW NEws NBC News Queerty Pink News Home Weather TV Entertainment Kids Hearst WeatherBug Network Roblox HGTV The Weather Channel AllRecipes Disney Entertainment CafeMedia Home AccuWeather CafeMedia Totally Kidz Houzz Yahoo Weather CW Time Inc. PBS Kids IB Home & Garden Weather.Gov Turner Bon Appetit Playwire 8

9 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A rd Comedy TV Ent. Black General News Home Weather TV Entertainment Kids 9

10 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A18-49 Comedy TV Entertainment - Black General News ESPN Resignation Media News CNN Politics NBC 9GAG CNN Politico MLB Comedy Central Buzzfeed MSNBC Bleacher Report Electus VH1 BBC The Young Turks Tickld A&E NBC News Fox News Politics Home Weather TV Entertainment Kids HGTV WeatherBug Network Roblox Hearst The Weather Channel AllRecipes Disney Entertainment Houzz AccuWeather CafeMedia PBS Kids CafeMedia Home Yahoo Weather Turner Time Inc. Totally Kidz HomeTalk Pelmorex CW MSN & Drink Playwire Media 10

11 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A rd Finance News TV Ent. Black General News Home Weather TV Entertainment Kids 11

12 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A25-54 Finance News TV Entertainment - Black General News ESPN Yahoo Finance News CNN Politics NBC MSN Money CBB Politico MLB CNBC FOX News MSNBC Bleacher Report Dow Jones VH1 News The Young Turks Investing Channel A&E NBC News Fox News Politics Home Weather TV Entertainment Kids HGTV WeatherBug Network Disney Entertainment Hearst Houzz The Weather Channel AccuWeather All Recipes CafeMedia Roblox PBS Kids CafeMedia Home Yahoo Weather GSN Time Inc Playwire Media Hometalk Weather.Gov FOX MSN & Drink Nickelodeon 12

13 Branded TV Content is the Most-Used on the Internet Across the Gamut of Content s Ranking by Internet A50+ Top Traffic 4th Finance News TV Ent. Black General News Home Weather TV Entertainment Kids 13

14 Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content s Top 5 Rank by Internet A50+ Finance News TV Entertainment - Black General News ESPN Yahoo Finance News CNN Politics NBC MSN Money FOX News MSNBC MLB Dow Jones CNN Politico CNN Money MSN TV NBC News Fox News Politics Bleacher Report CNBC GSN News National Review Home Weather TV Entertainment Kids HGTV WeatherBug GSN Network Disney Entertainment Hearst The Weather Channel MSN and Drink Roblox Hometalk AccuWeather All Recipes Playwire Media Houzz Yahoo Weather Time Inc PBS Kids CafeMedia Home MSN Weather MSN TV CafeMedia Nickelodeon 14

15 For More Information Visit Us Online TheVAB.com Follow Like us: facebook.com/videoadvertisingbureau

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